Dia Bondi: How to Ask Like An Auctioneer

When we think of making big asks that will catalyze us into a new role, more funding, or higher pay, we tend to ask small for fear of hearing a dreaded NO. But today’s guest, Dia Bondi, explains the role empathy plays in making big asks – and why you actually want to reframe the value of getting a YES by actively seeking out the NO so you can achieve your goals.

Today, Dia shares her incredible journey of working with high-profile leaders and then making the decision to go to auctioneering school. She talks about the mental models of auctioneering and how they can help us reframe our asks in a way that gets us closer to our goals. We talk about her 6-step framework for building your ask, how to step into your zone of freaking out and see it as your zone of potential, why we need to “order off the menu” more, and how we make the mistake of conflating worth and worthiness.  Her work has personally benefited my life and business and I know it will do the same for you.


To access the episode transcript, please click on the episode title at http://www.TheEmpathyEdge.com 

Key Takeaways:

  • The ask isn’t about one person – it is something that should be mutually beneficial to both parties. 
  • The zone between the “yes” and the guaranteed “no” is a world of possibilities. If you ask for the “no” and then work down, you might get more than you ever thought possible. 
  • Find out if the person you’re speaking with is the decision maker – if they are not, offer support and tools that might help them advocate more easily on your behalf. 


“We can ask for the thing we think will get us a ‘no’, and then negotiate down. Then you’ll know you’ve not left any money or opportunity on the table. —  Dia Bondi


Episode References: 

About Dia Bondi, Communications Catalyst & Author, Ask Like An Auctioneer

Dia Bondi is a Communications Catalyst for high-impact people. In her private coaching and programs, she works with professional C-level leaders, VC-backed founders and ambitious professionals guiding, helping them find their voice and lead with it. Her workshops and talks are hosted by corporations including Quartz, Salesforce, Google’s X.team, and Dropbox. In global sport, she helped Rio de Janeiro secure the 2016 Summer Olympics. After attending auctioneering school for fun, she translated the techniques she learned into a program that prepares ambitious professionals and especially women, to ask for more and leave nothing on the table called Ask Like an Auctioneer. She’s been featured on CNBC Make It, Forbes and Fast Company. Her book, Ask Like an Auctioneer, will be published in 2023. Listen to her podcast Lead With Who You Are.

Connect with Dia Bondi 

Dia Bondi Communications LLC: https://www.diabondi.com 

X: https://twitter.com/diabondia 

LinkedIn: https://www.linkedin.com/in/dia-bondi/ 

Facebook: https://www.facebook.com/diabondia 

Instagram: https://www.instagram.com/diabondia/ 

Ask Like An Auctioneer: https://www.asklikeanauctioneer.com 

Purchase the book:  https://www.amazon.com/Ask-Like-Auctioneer-How-More/dp/1637744129/ref=sr_1_1 

Lead with Who You Are podcast: https://www.diabondi.com/podcast

Dia’s TEDx Talk: https://www.youtube.com/watch?v=mFtHKTgyjyU

Join the tribe, download your free guide! Discover what empathy can do for you: http://red-slice.com/business-benefits-empathy


Connect with Maria: 

Get the podcast and book: TheEmpathyEdge.com

Learn more about Maria and her work: Red-Slice.com

Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross

Take my LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

X: @redslice

Facebook: Red Slice

Threads: @redslicemaria

Learn More With Maria

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