- It is important to lead with confident vulnerability, communicate effectively, and not be afraid to model that vulnerability.
- The role of a CMO is to drive change forward and help everyone in the organization understand the WHY of what the company does.
- An empathetic person knows the humanity behind a purchase decision – people buy with their hearts, not with their heads.
- Empathy and purpose enable you to resist short-term pressures to achieve long-term success, with both employees and customers.
“It makes my job so much easier that our team truly feels like they can bring their authentic selves to work because it gives us a constant calibration that we wouldn’t have otherwise.” — Gina Hortatsos
About Gina Hortatsos: Gina Hortatsos is the Chief Marketing Officer at LogicGate, an agile governance, risk, and compliance process platform. A servant leader, Gina brings 22 years of enterprise software marketing leadership experience to LogicGate. Prior to LogicGate, Gina served as VP of Marketing at FourKites, Inc., where she built and scaled the Marketing function for a high-growth start-up. As AVP, Global Marketing at Hyland, Gina oversaw global programs, field marketing, operations, events, and demand center. Outside of the office, Gina loves to cook, read, and travel (though not currently). She lives in Chicago with her husband Mike and their three sons.
Connect with Gina and LogicGate:
Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy: http://red-slice.com/business-benefits-empathy
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Get the podcast and book: TheEmpathyEdge.com
Learn more about Maria’s brand strategy work and books: Red-Slice.com
Hire Maria to speak at your next event: Red-Slice.com/Speaker-Maria-Ross
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