Jerome Deroy: Why Stories Engage and Inspire

Your organization has a story. Are you leveraging empathy for your audience and telling it? You may not think story has a place in business, but if you want to engage employees, partners, or customers it most certainly does. Why do stories engage us so much? And how do we craft a good story? Today, my guest, Jerome Deroy, and I break down why storytelling is the way we make connections, get inspired, and take action. We talk about the role of story in onboarding new employees, retaining existing ones, and creating a more inclusive culture. We also share some great ideas on how to make sure your company values actually mean something to your people – and that they truly feel like this is the tribe they want to be part of. You may not think you’re not a natural born storyteller, but guess what? You are and this episode will convince you!


Key Takeaways:

  • Everybody has a story, and you can learn to tell it. 
  • Ultimately it is about people. Stories are one of the most effective ways to communicate in life and in business. 
  • Your unique story lives in the details of your story. The more detailed your story, the more universal your story becomes. 
  • Stories bring cultures together, even in a work environment. 


“With stories, the more we listen to them and the more we create spaces for people to tell stories, the more they’re actually going to be wanting to tell stories. Story begets story.” —  Jerome Deroy


About Jerome Deroy:

Jerome Deroy, CEO, Narativ

Jerome joined Narativ in 2007 after the founders, Murray Nossel and Paul Browde, handed him a shoebox full of notes and said, “We think there’s a company in here.” Jerome had recently left a position at BNP Paribas, Hong Kong, and came to New York to pursue a career in filmmaking. He jumped at the challenge—and transformed Narativ into the business it is today.

Through his storytelling work, he has come to understand the power stories have to share culture viscerally, in an engaging and lasting way.


Connect with Jerome and Narativ:

Check out the website and book a discovery call:





 Book: Powered by Storytelling by Murray Nossel:


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