Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • How to Craft a Brand Story that Stands Out

    How to Craft a Brand Story that Stands Out

    Do you have a brand story that stands out and attracts the right clients? A brand story that just nails it for your business? Here’s the test. When you talk about what you do, do people immediately go, “I need THAT!”? If not, I’d love for you to enjoy this free masterclass video to discover…

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  • How to Write a Good Sales Page

    How to Write a Good Sales Page

    Writing sales copy is hard. If you’re trying to write sales copy. I prefer to think of my sales page as a story. A story customers want to dig into, one that fulfills them. One they are moved by. (TWEET THIS!) Thats means, you have to think of your sales page as more than just…

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  • How to (and How NOT to) Market to I.T. Professionals

    How to (and How NOT to) Market to I.T. Professionals

    Ah, the poor IT professional. Be it developer, database analyst, director of enterprise architecture, or heck, even the CIO, they are recipients of the driest, most boring marketing and messaging I’ve ever seen. Coming from tech, I actually started my brand consultancy due to a frustration with tech companies not talking to their prospects like…

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