Cash flow, creativity, and compassion are not mutually exclusive™
Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

  • How to Write a Good Sales Page

    How to Write a Good Sales Page

    Writing sales copy is hard. If you’re trying to write sales copy. I prefer to think of my sales page as a story. A story customers want to dig into, one that fulfills them. One they are moved by. (TWEET THIS!) Thats means, you have to think of your sales page as more than just…

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  • How to (and How NOT to) Market to I.T. Professionals

    How to (and How NOT to) Market to I.T. Professionals

    Ah, the poor IT professional. Be it developer, database analyst, director of enterprise architecture, or heck, even the CIO, they are recipients of the driest, most boring marketing and messaging I’ve ever seen. Coming from tech, I actually started my brand consultancy due to a frustration with tech companies not talking to their prospects like…

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  • Let’s Not Lose Touch! Feedburner Going Away

    If you subscribe to my blog via Feedburner’s RSS feed, PLEASE TAKE ACTION! Google will be discontinuing this feed service THIS MONTH, which means my fresh insights and inspiration won’t be landing in your Inbox anymore. (OH NO! ?) But, never fear! There’s a way for us to stay in touch! Please sign up for my regular email…

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