Frank Smith: What is Conscious Capitalism?

What exactly is Conscious Capitalism? It’s a way of looking at business responsibly, ethically, and mindfully. It’s a global movement that redefines how we look at business and asks us to look at not just shareholder value, but STAKEHOLDER value. Here’s a bit from the Conscious Capitalism Credo:

We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence and it is heroic because it lifts people out of poverty and creates prosperity.

Today, I talk with Frank Smith. Frank is the founder of Mosaic Personnel, a recruiting firm in Oklahoma City but he’s also a leadership trainer and the leader of Conscious Capitalism’s Oklahoma City chapter. Frank shares the definition of Conscious Capitalism and its four core tenets – and you won’t be surprised to learn how empathy fits in nicely when it comes to leadership and culture. We discuss the relationship between recruiting and culture development, and some ways that companies big and small are creating intentional business cultures rooted in conscious capitalism. 

Key Takeaways:

  • Even if someone has the same credentials, they may not fit at different companies. Conscious Capitalism is about elevating life through work, both internally and externally within an organization. 
  • Younger generations want to feel like they are making an impact in the world. Conscious Capitalism resonates with them as it gives them an environment where they can feel seen and heard and know they are making a difference. 
  • Curiosity is an underrated skill. It is the number one trait of empathetic people.

If, as leaders, we do this the right way, we actually are a force for good in the world, and not somebody that’s creating more and more of the problems in the world.” —  Frank Smith

About Frank Smith:

Founder, Mosaic Personnel and Chapter Leader, Conscious Capitalism

Frank has been a business owner for 30 years in various industries. He is the founder of Mosaic Personnel and the leader of the Oklahoma City chapter of Conscious Capitalism. During this time his real passion was creating a workplace people want to come to work at. Whether Manufacturing, Retail, Distribution or Professional Services the same rules apply to accomplish that. Frank spends his time as a trainer and executive coach to help people create Intentional Culture in the workplace. Frank has been married for 33 years and when he isn’t working, he enjoys traveling, golf and car racing.

Connect with Frank Smith:  

Mosaic Personnel:


Driving Happiness at Work:

Other References Mentioned:

Conscious Capitalism – Global Organization:

Conscious Capitalism: Liberating the Heroic Spirit of Business by John Mackey

Firms of Endearment by Raj Sisodia

The Motive: Why So Many Leaders Abdicate Their Most Important Responsibilities By Patrick Lencioni

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