Lindsay LaShell: A Marketing Activist Blends Purpose & Profit

Want to save the world – & build a healthy profitable business? You can. My guest today, Lindsay LaShell, and I talked about everything purpose & profit! What is a marketing activist, how impact organizations can better leverage marketing to achieve goals, where folks go wrong when leveraging social media, & the marketing lies that detract all of us, for-profit & nonprofit – from achieving our goals. Lindsay explains her buyer’s journey framework & how it operationalizes empathy into your business model & marketing. We talk about B Corps & how any business that wants to make a difference can become one –  she has stellar advice for anyone longing to marry purpose & profit or paycheck. You will leave today’s conversation motivated to do more good with your work, no matter how large your organization is.

To access the episode transcript, please click on the episode title at

Key Takeaways:

Marketing is not about lying to people, it is about telling your story truthfully to do good in the world. Marketing is a communication tool to serve & lift. Every sale you make is human-to-human. B2B or C2C don’t matter because everyone is human with their own thoughts, fears, wants, stresses, & human needs.Have a business purpose for everything you do in marketing. You do not need to do everything that everyone else does. You do not need to do something, especially on social media, just because you feel like you “should” do it.

“Mediocre marketing costs a lot of money because you don’t know who you’re talking to, & you don’t know what you’re offering. We don’t have time & money to waste. We need our s*#t to be more efficient, we need better. That’s where empathy focuses your range.” —  Lindsay LaShell


Learn more about Maria’s new Brand Story Breakthrough course, starting September 8. Spots are limited so grab yours before it’s gone to start attracting more of your ideal customers & boosting revenue & growth:

Resources Mentioned:

Heather Hiscox, The Empathy Edge: The Surprising Empathy Gap in Social Impact That Hinders ChangeElisa Camahort Page, The Empathy Edge: The Art of Empathy in Politics, Activism & Media BSIan Bentley, The Empathy Edge: Conscious Consumerism for the WinGay Hendricks, The Genius ZoneSPECIAL OFFER: Want to ditch the social media channels that don’t serve you without sacrificing opportunities? Use coupon code “EMPATHY” to get FREE access to Lndsay’s Social Media Solution course in Kajabi. Lindsay’s course: The Power of Delegation for Entrepreneurs: Lindsay LaShell, Marketing Activist & Founder, Open Lines Marketing:

Lindsay Dayton LaShell is a Marketing Activist & the creator of the Open Lines Marketing Framework. Her work is to advance justice, equity, & sustainability through access to excellent marketing strategies for women, indigenous, queer, or POC founders, B Corps, & nonprofits. Through workshops, speaking gigs, & consulting, she’s helped thousands of organizations reevaluate & realign their marketing strategies to be more empathetic, efficient, & effective. To see what she’s up to, follow her on LinkedIn or subscribe to her newsletter at

Connect with Lindsay LaShell:

Open Lines Marketing:




Don’t forget to download your free guide! Discover The 5 Business Benefits of Empathy:

Connect with Maria: 

Get the podcast and book:

Learn more about Maria and her work:

Hire Maria to speak at your next event:

Take my LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

X: @redslice

Facebook: Red Slice

Threads: @redslicemaria

Learn More With Maria

Ready to join the revolution?

Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.

This field is for validation purposes and should be left unchanged.