Cash flow, creativity, and compassion are not mutually exclusive™

Ursula Taylor: Conflict and Negotiation Reimagined

What if the real solution to conflict is not about persuading the other side, but in transforming yourself first? That’s the provocative question we explore in today’s episode with my guest, Ursula Taylor.

We discuss why self-awareness and authenticity must precede empathy, versus what some other thought leaders you may be following are saying. We examine where traditional conflict resolution processes fall short, and why it truly only takes one person to change the energy of a dispute, answering the most common question I get about how to deal with someone who is not showing YOU any empathy! And finally, we consider why peacebuilding and sustainable resolution start from the inside out, requiring us to release our energy and the need for control to cultivate neutrality within ourselves before clarity and solutions can emerge.

If you’ve ever found yourself entrenched in conflict, whether at work, at home, or with others in these very divisive times, this conversation will invite you to reimagine what resolution really looks like.

To access the episode transcript, please scroll down below.

Listen in for:

  • Keys to approaching negotiation and conflict with self-awareness. 
  • The right energy to bring for healthy conflict, and how you can release your own emotional charge when someone is not showing you empathy back.
  • The impact you have on others when you set the tone in your interaction with them. 
  • Why the win/loss dichotomy is not important in conflict and negotiation

“When you’re in an interaction with someone who’s not capable of empathy, it manifests as self-absorption or even narcissism. You’re with someone who’s not there to hear you. They’re there to talk. You want to make sure you are sourcing your energy from you and not from that person.” —  Ursula Taylor

Episode References: 

About Ursula Taylor, Founding and Managing Member, Conflict Reimagined:

Ursula specializes in guiding individuals and teams through conflict resolution using holistic and strategic methods that go beyond traditional dispute resolution. With seventeen years of experience as a nationally recognized managed care attorney in commercial litigation, Ursula now focuses on helping clients avoid or limit costly legal processes. When litigation or arbitration is unavoidable, she supports clients in finding efficient resolutions.

Ursula combines intuition, deep discernment, practical experience, and analytical skills to help clients understand the broader scope of each issue or dispute, including underlying drivers, emotions, and limiting beliefs. She partners with individuals and leaders who prioritize business results, cooperation, and productivity, and who are open to innovative approaches for addressing and preventing expensive and uncertain conflicts.

Connect with Ursula:  

Conflict Reimagined: https://www.conflictreimagined.com 

LinkedIn: https://www.linkedin.com/in/ursula-taylor-b0ba4729/

Connect with Maria:

Get Maria’s books on empathy: Red-Slice.com/books

Learn more about Maria’s work: Red-Slice.com

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

Facebook: Red Slice

Threads: @redslicemaria

FULL TRANSCRIPT:

Welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society, it’s great for business. What if the real solution to conflict is not about persuading the other side, but in transforming yourself first? That’s the provocative question we explore in today’s episode with my guest, Ursula Taylor, founder of conflict, reimagined after 17 years as a nationally recognized managed care litigation attorney, Ursula shifted her focus away from prosecuting and defending legal claims to helping individuals and organizations approach conflict from a more holistic perspective. She combines deep intuition and discernment with practical, legal and analytical experience to guide leaders who want to preserve relationships, avoid costly disputes and discover more evolved mechanisms for resolution. In our conversation, we’ll discuss why self awareness and authenticity must precede empathy versus what some other thought leaders you may be following are saying, because people can always detect when empathy is being used as a tactic rather than authentically felt. We’ll examine where traditional conflict resolution processes fall short and why it truly only takes one person to change the energy of a dispute answering the most common question I get about how to deal with someone who is not showing you any empathy. And finally, we’ll consider why peace building and sustainable resolution start from the inside out, requiring us to release our energy and the need for control to cultivate neutrality within ourselves before clarity and solutions can emerge. If you’ve ever found yourself entrenched in conflict, whether at work or at home or with others in these very divisive times, this golden conversation will invite you to reimagine what resolution really looks like. So many insights. Take a listen. Welcome Ursula to the empathy edge podcast to talk to us about all things conflict resolution. I’m so excited to talk to you today. Thank you, Maria. It’s great to be here. So before we dive in to all the juicy nuggets you’re going to share with us today, tell us a little bit about your story and how you even got into this work?

Ursula Taylor  03:03

Sure, so I practiced commercial litigation for 17 years. Wow. I went to law school, got my JD, started a big firm, and never felt completely settled in what was going on and how we were going about it in terms of efficiency. And then as I kind of grew in my practice, I sort of always told myself the way out is up. Ursula, just make partner. Ursula, build your own client base. Ursula, build your own niche practice. Ursula, go start your own law firm. So I did all those things, and then I was still left with sort of this sense of limitation around the ability to actually achieve results for my clients, to actually align to their business objectives, to use litigation as a path to realize their greater goals. It often doesn’t. The business case for it is often not there. And I felt, I would say, stifled and limited, and I got to a point where I just really couldn’t do it anymore, yeah, and I decided to leave to close my law firm, transfer the files, leave the practice of law, and I kind of thought I would go in house, or I I thought maybe I’ll go into policy or something like this. And I took some time to really just kind of reflect and go inward. And I started conceiving of this like conflict, reimagined what’s actually driving conflict, and how do we actually help clients, help businesses get back to doing the thing that they’re there to do? And started realizing and understanding within myself and more broadly in the world, that conflict is actually opportunity, if you understand what it is.

Maria Ross  04:38

Yeah, absolutely. And you know, it’s the absence of conflict. Is not empathy. It’s that’s not collaboration, right? We need a little bit of that conflict, that friction, to innovate, to grow, to question what we’re doing, to make sure that we’re getting another perspective and another point of view. And I come from an Italian American family where we’re not afraid of conflict. Yeah, yeah, but it, I do understand how it can go off the rails for people in so many ways, and so let’s talk a little bit about that, and kind of the link to empathy and perspective taking. Because the way we talk about empathy, as you know, on this show, is more about perspective taking. You can share emotions, and that’s often a part of sort of the traditional definition of empathy, but it’s also about being willing and able to see, understand and appreciate another point of view. You don’t have to agree with it, you don’t have to condone it, you don’t have to cave into it in order to be empathetic. So it speaks right to this idea, especially, one of the myths that I bust about empathy is that empathy is not about agreeing with someone, right? It’s just about being able to get their perspective and understand each other’s perspective enough that you can take a next right step

Ursula Taylor  05:53

forward, right? You can ultimately realize your own goals and understand in the first sense, is what those are. So the way I kind of approach conflict resolution, and I think this will resonate with your approach to empathy as well, is that you’re not going to be effective in a negotiation or attention or a conflict or in an effort to espouse empathy, unless and until you have a good awareness of yourself and you’ve released your own charge and you’ve gained your own sense of clarity. If your back is up, if you’re amped, even in the smallest irritation. And a lot of us, especially high performers, are really good at not knowing or feeling ourselves, but the energy is still there. And so we’re driving forward. We’re bulldozing forward. We’re achieving, we’re getting stuff done. We think we’re on the path, but we are transmitting and spreading an underlying energy unconsciously that is actually limiting us and the teams around us. So you’re not effective in navigating conflict or in realizing conflict as opportunity unless you’re really utilizing it to go more inward in yourself and release your own blocks.

Maria Ross  07:03

I love that. And we were talking before we started recording that the first two pillars of my five pillar framework and the empathy dilemma are self awareness and self care, because you’ve got to get your own house in order and understand how you show up in the interaction. What are you contributing to it, right? And what are your emotional triggers? So you’re prepared. You can sort of rehearse that ahead of time, but I would love to hear more from you about that key role of self awareness and authenticity. You know, again, even before you get to empathy, in the role of having healthy instead of saying conflict resolution, I’m going to say having healthy conflict, right? We both were talking about Chris Voss, yeah, the expert in negotiation and kind of using tactical empathy, tell us where he might be getting it wrong or missing.

Ursula Taylor  07:52

Sure, yeah, I’ve read his book. I think it’s never split the difference is that, right? Chris Voss, he comes at empathy from the background of an FBI hostage negotiator, right? So he is basically using different strategies and tools to make the other side feel heard, mirroring, mirroring their voice, their cadence, their body language. All of that is great, but what I will tell you that’s missing from that analysis is that that is not effective unless and until you have a handle of your own energy and emotions. Because if you are irritated, even if you are doing a great job of keeping it repressed, it’s coming through. We are intuitive beings. We feel each other’s energy. It’s not the words, it’s not the scripts. It’s the energy that underlies it. It’s the emotion that underlies it. And so if you’re an FBI hostage negotiator, and you’re negotiating with someone to release a hostage, that’s not your child, that’s not your family member, that’s not you know, so yeah, you can come in and like, have all these great external strategies, and they’re brilliant and effective, but if you’re not doing the work to know what this is and how that transmits to the other side, then you’re not going to be at your full power. I guess I would say, yeah,

Maria Ross  09:11

absolutely. And I think, you know, it works for the situations for which it works. But when we’re talking about everyday empathy, when we’re talking about empathy at work or in our relationships, we are bringing, I don’t want to say baggage, because that sounds so negative, but we’re bringing our stuff to the situation always, even if it’s at work and we think we’re very analytical and data driven, we’re still human beings, and we still have our biases, we still have our perceptions, we still Have our lived experience that we’re bringing to those discussions or conversations or debates, no matter how hard we try to be neutral.

Ursula Taylor  09:49

That’s exactly right, and that’s what needs to be honored. You know, this idea that we can like emotion is the problem, so let’s put motion to the side. No, you can’t. Yeah, we are emotional beings. We are. Driven by emotion everything we do, and emotion underlies every conflict and every tension, so the quicker we can just accept that and honor that the best we can do as human beings. Because, to your point, we’re never not going to have fear or insecurity or anxiety or worry or pride or shame or guilt. The best we can do is develop a self awareness or the habits and patterns that will allow us to be self aware, because once we can bring self awareness to it, that’s when we’re empowered to not only navigate what limits us, but to actually have an impact in a negotiation, in a leadership team, in any kind of high stakes or low stakes conversations?

Maria Ross  10:42

Yeah, absolutely. And just side note I’m going to put for my listeners, I’m going to put a link to my interview with my two interviews with Robin dreek, who was head of the FBI counterintelligence behavioral unit, and we talked a lot about this, and he has evolved his strategy to move beyond just the specific situations that he faced in those roles, of converting people to be spies, right? And he talks a lot about self awareness and emotional regulation, and it’s like he’s got that missing piece in there. So I’m definitely gonna put a link to his episodes in the show notes for everyone who’s kind of interested. But I want to talk also about this idea of we talk a lot about it takes two to tango, and that’s true, right? You’re bringing your energy, I’m bringing my energy. We’re both bringing our baggage to the situation, and we’re reacting and responding to each other in the moment. But you talk about the fact that it only takes one person to resolve a conflict. Can you explain what you mean by that?

Ursula Taylor  11:47

Yeah, it takes to tango. So what if you don’t have two you have no tango, conflict, tension, or any kind of interaction between two humans is an exchange of energy. There’s energy in our words, there’s energy in our feelings, there’s energy in our actions, and we are spreading that back and forth. You know, you can go back to quantum physics and little law of attraction and think about, you know, subatomic particles being attracted to subatomic particles of the same frequency. That’s what happens, unless and until we change the energy. So if you’re in a tension with someone, and we see this in our national politics too. Actually, we can see this broadly and on a collective level or an individual level, like what we’re going to do when we’re sort of just going back and forth and not pausing and taking stock of ourselves is we’re just going to reverberate the same back and forth. Now, if one person takes a break and they really go into themselves and do the work of unraveling their limitation or their block. They release the charge. I like to say they they are releasing the charge of their own to use your verbiage baggage or their own emotional block, they’re going to come back to the conversation emanating something different. And guess what? That spreads too. Okay, that spreads too. And so if you are coming into the conversation with a sense of courage, neutrality, hope, love, peace, you’re going to bring that energy, and you are going to affect your counterpart. If you can stay in it, you cannot stay in it until you’ve brought the self awareness, the consciousness and sort of some of the strategies that I utilize to kind of help people, like move those blocks. But what’s awesome about it is it’s not just about self improvement. Oh, I’ve got this issue. I’m sad, or I’m, you know, this, or I’m that, and it’s limiting me, or I’m scared I need to block that it’s you can actually harness real power to affect change within your high stakes negotiations, within your teams, it’s incredible you can become the more full, powerful, creative version of yourself.

Maria Ross  13:50

Essentially, I love all of this because I have to share with you one of the things I talk about in my leadership workshops when I get the question of, well, what do I do if the person I’m in tension with is not being empathetic to me, and you know listeners, I know you’ve heard me say this before, but we can’t control other people, that’s right, and so the only element we can control is ourselves and what we’re bringing to the interaction, and we can model how we Want that interaction with that person to go and they may not be impacted by it in the moment where they stop and they realize what they’ve done, you know, in an unhealthy way, and they’re thanking you for changing the tone of the conversation. It’s probably not going to happen in the moment, but you are impacting that person even when they walk away to realize that, wow. You know, I was being asked questions. I was heard. They really remained calm, even though I was coming at them, they’re going to be thinking of all of those things when they walk away. And so all you can do is set the tone for the kind of interactions that you want to have with people. And I love hearing this today. Just. Because I am struggling with my own feelings of being an empathy teacher, and where I’m not embracing empathy for people right now, and I’m struggling with that and and it’s like, well, it just feels, it feels like such a Herculean task. You know, I feel like Sisyphus of like, pushing the rock up the hill and having it roll down again. But you’re reminding me, you’re sort of giving me a touchstone on you can always have the impact with what you bring to the discussion and what you bring to the challenge that you’re having.

Ursula Taylor  15:32

That’s exactly right. So for me, the way I like to think of it, when you’re in an interaction with someone who’s not capable of empathy, or, let’s say, even worse, they’re really just like in their cave. They’re in their cave. It manifests as like a self absorption, or you could even use the word narcissism, you know you’re with someone who’s not there to hear you. They’re there to talk. They’re not there to listen, they’re there to tell and in those moments, what the way I like to think about it when I find myself in those moments, and I was in one yesterday, is that you want to make sure you are sourcing your energy from you and not from that person. So it’s I was in on this call yesterday. It’s not what I expected. I suddenly realized the person I was talking to like the call was to understand me and my approach and my way of thinking, right? So I was expecting to talk and have other people listen and take notes. And I found myself dealing with someone who was bringing in energy that was resistant, and I don’t want to say antagonistic, but it was like defensive and arguing, and he was telling me starting, and then I just, I took a breath, I noted where I was. I didn’t know I was going into that kind of a call, noted where I was, I took a breath, and I said internally, back to me, like, back to me. So I brought all my energy back to me, and I stopped resisting and engaging and trying to get a word in Edge wise. Because when we’re doing that, even if it seems polite or professional, if we like, like this, like, we are actually energizing that. Because now we’re battling it. We’re bringing a resistance, yeah, you know. And so it’s the same energy because we’re fighting it. So I said back to me, like, I’m not doing this with this person. I’ll find another way speak to another person, speak on a different day. All my energy has got to come from me, because if it’s about the ping pong with him, all I’m doing is draining myself. So if you’re with someone who’s not able to be open and curious, that’s not what they’re there to do, they’ve got their own stuff happening, their own dynamic internally, or maybe with other people on the call. It’s that awareness, that moment, and you can feel it in your own body, oh yeah, yeah. Feel my feel it in your head. Was like, Yeah, I felt like

Maria Ross  17:41

I was a kid back in my childhood home trying to be like, but listen to me, and I was like, no, like, you don’t need to convince

Ursula Taylor  17:47

anyone that’s not losing. Want to be no. I’m energizing the wrong thing. And so I bring it back to me, back to me. I focused on my own body, my own breath, and I got a little more quiet and a little more observing, right? And I stopped trying to convince and persuade and compel and like, that’s a resistance energy, and it’s not powerful, it’s draining and limiting.

Maria Ross  18:10

Okay, this is so good. I’m so glad we went down this route. So I want to ask the follow up question that I get from this, which I don’t know how to answer very well. I’ll be vulnerable. Let’s try. Does that mean I’m condoning or I’m sort of relinquishing my position if I do that? No, and how do I get you know if you’re in that conversation, how do you still stand firm in your way that you want to do it, or the strategy that you’re recommending, or whatever it is, in that moment where you’re not making the person feel like they, quote, unquote, won. That’s what I get. Like, how do I do it so they don’t feel like they won?

Ursula Taylor  18:46

Oh, you. Well, first of all, you can’t affect how they feel, right? And I would submit that you have to let go of winning. Winning and losing is not the paradigm to operate in. Go back, have a conference with yourself about what do you need, and what you need is never to win, to make them wrong, to make them feel this to you know, righteousness or victimhood, no business is built on righteousness and victimhood like that’s not what drives the bottom line. No one is cusping into the next level as an individual or a leader of business by like, being right and making other people wrong. That doesn’t that’s not right. What do you need for this deal? What do you need for this contract? What do you need for this relationship? What do you need from a practical, logical neutral like, pretend you’re an Excel spreadsheet. There’s no you’re an Excel spreadsheet of neutrality, right? What do you need you know, and you know that within yourself, right? And I was on a call with someone who’s like, I just need them to know that, like they can’t push me around.

Maria Ross  19:44

Yes, exactly. Yeah, you’re still

Ursula Taylor  19:47

carrying an emotional charge, and you need to go back and release that charge so you can get the clarity to answer that question and when you can answer that question, and so you’re in more of a grounded, neutral state. You’ve released your charge, coming back. At that person. How do you deal with them, making sure you’re sourcing energy from within yourself. And then once you’re in that space, you can start doing a little bit of what Chris Voss does, right? Your curiosity, like you’re just a you’re kind of a blank canvas. And then you can hold space for them, and you can ask them questions and put the focus on them, and it is not letting them win, right? Giving them the room, the space to release their own emotional charge. Yes, and you’re basically kind of almost like a friend or a therapist or something like observing when we know our worth, when we know our worth, and we feel solid and grounded and powerful and clear. We don’t need to convince anyone of anything, right, right? So, right? It’s so interesting, because you don’t need to find your energy or your power, your worth, from what that person does or thinks, because you just know, yeah, you know, yeah.

Maria Ross  20:53

Well, that’s why that Foundation’s gotta be so solid, so that you can take on another perspective and ask the curious questions to get to what’s underneath. Get to, like, what’s actually causing this resistance for this person? Let’s let them talk and be heard, and let me be in a place where I don’t take that in with defensiveness or fear, exactly right? So, yeah, because that’s the thing, is being able to get curious about finding out what their context is. And again, it doesn’t mean we have to agree with them, but it’s going to give us more information. And I love, you know, telling this to my more analytical types. Think of empathy as information gathering. Think of it as a way for you to just remain curious and try to understand where the other person is coming from, so you can figure things out together, because the more information you get from them, number one, like you said, when you get them talking, it lowers the temperature of the whole thing. They start to feel heard. They start to maybe even bring their energy down, because they realize there’s nothing for them to rail against. There’s no you put down the rope. There’s nothing for them to tug anymore, right, right? So, right? That actually kind of gets them in a state of like, Oh, I’m actually being listened to right now exactly. And again, we don’t have to do what they say at the end. We can just now have a conversation where we’re sort of, and this sounds a little patronizing, but you know, we’re, we’re the adult in the room, right?

Ursula Taylor  22:19

Yes, you’re the adult in the room, so you have to release the charge. You have to release your own charge, your own emotional charge. You have to go a little deeper with yourself in terms of what is being touched or effect. If you’re in a space where you’re like, I’m letting them win, then you haven’t released the charge. Yeah, you know, if you’re still worried about letting them win, or what they might feel, or

Maria Ross  22:39

getting your weight, like, I’ve got to close the like, the pressure of like, let’s say it’s this, you know, I’ve got to get my contract terms. I have to get my contract terms. You’re just like, you’re holding on so tight. Or, you know, I’ve got to get my budget plan approved. I have to do it this

Ursula Taylor  22:53

way, right, right, right. When you release the charge, it’s less like I need to get my budget plan approved. It’s more like what I need is a budget plan that’s approved. I think this is the highest and best way to go about it. I’m going to talk to this person. You come into the call, you’re more neutral, you’re clear, yeah. And then they’re bringing in energy and the magic power. The thing that’s wild that happens is when you’ve released your emotional charge, you also get clarity, not just about strategies and solutions, but you get clarity about the other person. Yeah, you mentioned you’re the adult in the room, because you can suddenly see, oh, this person is like you would view your child, who’s having a tantrum. They’re going through a storm cloud. They’re or they’re scared, or they’re scared insecure, or they are overwhelmed, or whatever it is. I want to ask a follow up question that Sure, what are some ways to release your emotional charge? What are some ways that work for you? That’s a great question. And I think for those of us who are just like, I’ll use the word of my 14 year old daughter, big brained. We’re like, big brains, you know, is so much intellectual power. And like, yeah, we get stuck in the story. So the ways are going to vary person by person, but the core of it is you want to replace the energy, the energy of the emotion, and bring in a new feeling. It’s not about the story, it’s not about the what you tell yourself. It’s not the drama or the script or the thing. It’s not a mantra, it’s an energy. So you literally go into it, find the feeling, feel into it, acknowledge what

Maria Ross  24:29

it is, don’t try to deny it.

Ursula Taylor  24:30

Yeah, don’t you gotta honor it, you. But drop the story, because like an emotional feeling is like something that passes through. We keep it alive with our thoughts. So when we add the drama in the story and the He Said, She Said, we pick up the phone and we complain to our best friend. We can’t believe what happened. Like we are just keeping that energy alive and perpetuating it forward. But if you can go deep, and maybe you need to take a walk or exercise, and for a lot of people. And this includes me, at times, finding that feeling can be hard, yeah, take a break and go get into nature. For some people, it’s yoga. For other people, it’s meditation. This is exactly what I say all the time, yeah, yeah. Maybe it’s lifting weights at the gym or walking your dog or doing a puzzle.

Maria Ross  25:16

It could be active. It could be rock climbing. It could be going to do improv. It could be, you know, all of these things that we talk about when we talk about self care. Self care is not just Manny and peas, yeah, and I love this new way you’re framing this. For me is self care is actually a way to change the story and release the energy, release the energy that’s not serving you, I guess I should say, right,

Ursula Taylor  25:41

and replace it with something different.

Maria Ross  25:43

I love this because this is such a new way for me to talk about this with full props to you on looking at this, and I love how you are balancing that we don’t take the emotion out of the interactions, but we find a way to work through it. So you know, when using all those analogies about a blank slate an Excel spreadsheet, you’re not telling people not to feel what you’re saying is get yourself to a place where you’re more grounded and work through the emotions. Don’t deny them, and don’t pretend that this is all so cold and clinical. And I think that’s hard for some people to understand. They’re like, well, am I supposed to embrace my emotions, or am I not supposed to embrace my emotions? Embrace my

Ursula Taylor  26:23

emotions? Yes, yes. It’s feel it to release it, but be careful not to perpetuate it. Feel it to release it, but don’t stay stuck in the churn of He Said, She Said, drama. Don’t post on Instagram about it and comment here, or pick up the phone or text this, or don’t spread it, even journaling to yourself. If you’re like complaining and angry journaling, yeah, angry journaling, you can be perpetuating the energy within yourself. Yeah, feel it to know it’s there, and then make a conscious choice. Because there’s power in our thoughts. There’s power in our choices to bring in something new. Think about time when you felt at peace. Think of a time, you know, like an exercise. I like to do with myself is to sort of imagine myself as separate from me, maybe a different time in my life, when I was a teenager, when I was a child, or some other version. And speak to that version, and bring that version and talk to it and say, I’ve got you. I care about you. I I’m interested in hearing what you have to say. And, yeah, bring that energy, that energy of self love and self care. Replace it with replace that feeling of being uncared for or unseen or unheard. And yeah, and it’s really about the feeling, and less about the words in the story. And I think we’re humans have gotten tripped up is that we’re so smart, we’re so intellectual, there’s so many books and words and things that we’ve lost touch of the feeling, in the emotion and the energy, and we’re trying to intellectualize everything. Yeah, and the best self care are those things that create a gap between our intellectual mind, ego mind, and like the energy in our bodies. Yeah, yeah.

Maria Ross  28:09

One of my past guests, Chris Johnson, talks about the power of the pause and just being able to take a minute to realize what’s going on and try to take yourself out of that loop that you’re talking about, that endless loop. So, yeah, oh my gosh, this is so good. I’m just curious, when you were in litigation, was this where you discovered some of these techniques, were these almost survival techniques for you? Like, how did you go from applying it there to the work you’re doing now with leaders and teams, like, where, yeah, great

Ursula Taylor  28:44

question. You know, I think what’s woven into this is my own human evolution, my own sort of, like awakening and like, growth, right? Like, and, you know, as I I’ve always been an intuitive and empathic person. I’ve always been a bit of a sponge and, like, absorbing it. And so I’ve always sort of wanted to, like, help my clients, right? And, you know, I’m not helping them if there’s a huge legal bill attached to whatever win you know, occurred. And so there was that, there’s this intuitive, empathic part of me, and then I think I just got to a point where, you know, I didn’t come into litigation wanting to talk about fear and feelings. I didn’t even start this consultancy, like, fully like, with the idea that like, I want to talk to people about their feelings and their fears and get to the root of it. Yeah, I wanted to solve problems. I wanted to make people better. I wanted to help my clients achieve their business goals. Guess where that took me, fear and feelings, because that’s what’s at the root. Totally. You know, I came at this as like, this very like practical, intellectual like law school, legal process, and right, I’ve got all that, like, I got all that I can do that that’s not a problem. But if we’re really solving what’s at stake, I gotta go into fear and feelings

Maria Ross  29:54

we do. And I’m just wondering, I guess my question is more like, did that come up with for you in litigation? Were you sort of started to see this, and did it actually change your outcomes within that profession?

Ursula Taylor  30:06

I mean, it helped to have this mindset in that profession, but there’s so much fear around the process of litigation. Yeah, and I can remember one of the last cases I was handling, I got a hold of an audio recording of the other side call. I was representing a managed care like health plan, and I got a copy of the recording of the other side calling in. And I could hear the person. I could feel their energy. I could hear their voice. And I got it. I was like, I get what’s happening here and why this is turned into all of this. Yeah. And I remember saying to my client, who is also a lawyer on the inside, not the business person, not the person on the other end of the call, not right? The Council, yeah, in house lawyer like, this is what’s going on. This is what this is really about. And can we talk to this person or that person? Oh, no, no. We don’t let our outside litigation Council talk to our business clients like it was, like, you’re over there. That’s your lane. So, and then there’s all this worry and fear once you’re in that process. Like, you don’t want to give anything up, you don’t want to reveal anything, you don’t want to show weakness, you know, just the mirror. Like, I think we should mediate this dispute. Oh, then you don’t think you’re right, you don’t think you’re going to win.

Maria Ross  31:17

So it’s counterproductive to resolving the issue, which is what you thought you were there to do, right?

Ursula Taylor  31:22

It’s counterproductive, because it perpetuates everything and almost disconnects it all too, right? So, yeah, I really wasn’t permitted as outside, you know, I’m not even I’m outside litigation counsel, and the next to me is in house, litigation counsel, and the next to that person is, you know, her boss, and the next to that person is maybe a business leader, and then down the corporate tree, two or three steps is the person who’s actually responsible for this relationship, who could speak to it and say the words that might make a multi $100,000 litigation process go away. Yeah, I don’t have the power or the proximity to do

Maria Ross  31:58

it. You’re like, I’m out. I can’t do this anymore.

Ursula Taylor  32:01

Yeah, you want me to write interrogatories. What

Maria Ross  32:05

you’re like this is, this makes no sense, yeah, yeah. So, and now you’re helping leaders, and you’re helping teams and organizations navigate this. What as we kind of wrap up, I’m curious, what kinds of challenges? How are they phrasing the challenges they have? They might not be coming to you saying we’re having conflict resolution issues, right? So what are some scenarios for our listeners to understand where this advice is applicable? I guess. What are the pain points your clients are communicating to you?

Ursula Taylor  32:34

Yeah, the pain points is maybe an organization is scaling rapidly, and they’re feeling like the growing pains. They’re feeling frustrations between and among themselves and or maybe they are dealing with an external partner or someone internally, and they’re just feeling the pain of not being able to get their way. And they’re like, they’re a little amped, and maybe they have an idea that what litigation costs they want to talk to someone else first. Or maybe it’s more internal. They’re like, I know we’re not going to make it if we don’t like smooth some things out, because we’re going quickly and right, this is only going to get more painful. And so I think my ideal I do sort of workshops and trainings and internal stuff, and then I also consult on like, potential disputes or tensions. And I think what’s nice about me is that I bring in this backdrop of litigation, litigation process, what it is, what it isn’t, what it costs. So we can speak to all of that and compare and contrast and sort of it’s, I’m a good person to talk to before you call your outside litigation counsel.

Maria Ross  33:33

That’s a great way to look at it. Well, I mean, and there’s so many issues that are just these people and communication issues that get in the way of the actual work that the organization is there to do. And it’s if you’re feeling that that tension, if it feels like people are not working together as a cohesive team, if there’s a lot of, you know, side conversations and backstabbing, it’s and it’s this is inherent on the onus to solve this is on the leadership, to be able to see that this is going on and to not be afraid of it, not to try to ignore it and hope it resolves itself, or hope it goes away like No, we’ve got to have an intervention here if we want to move forward. Things are moving too rapidly. We’ve got AI. We’ve got five generations working in the workplace. We’ve got a market that’s like going all over the place these days, we don’t have time to help to for these things to kind of work themselves out on their own, because they won’t. So we need people like you within organizations to be like, Yeah, let’s nip this in the bud. Let’s be honest. Let’s be vulnerable. Let’s just deal with it so we can move

Ursula Taylor  34:37

on. Right, right, right. And it’s interesting, as you were talking, what came to me is like, one of the red flags when I know like an organization needs some work, is when everyone is dead quiet. You come walk into the room or on the Zoom call and no one’s talking, right? No one’s chit chatting, no one’s how’s your weekend? No one feels free, no one feels safe. Yeah, everyone’s eyes on the voice. Was allowed to have an opinion. Yeah, exactly that. Why it is deafening, like I when I feel that and see that in a room with a group of business leaders or colleagues, I’m like, okay, yeah, yeah, yeah, exactly, oh

Maria Ross  35:16

my gosh, Ursula, you have just, like, charged me up today. I love it. This is so good. I need to put this episode in my ear for a lot of situations that I run into these days and just honestly dealing with the world at large right now. So so thank you so much for this. We are going to have all your links in the show notes, a link to your company, conflict reimagined, but for anyone, when anyone that’s on the go, tell us where they can connect with you and find out more about your work.

Ursula Taylor  35:43

Yeah, conflict, reimagine, that’s my website, www dot conflict, reimagine.com, google me. Ursula Taylor, I think I pop up here and

Maria Ross  35:51

there. Great. So, yeah, great, great, great. And we will put, like I said, we’ll put all the links to things that we referenced in the show notes as well. But thank you so much for your time and your insights today, we really appreciate it. Thank you, Maria. It’s my pleasure, and thank you everyone for listening to another episode of the empathy edge podcast. If you like what you heard, you know what to do. Please rate review or share it with a friend or colleague, and until next time, please remember that cash flow, creativity and compassion are not mutually exclusive, take care and be kind. For more on how to achieve radical success through empathy. Visit the empathy edge.com there you can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop, and sign up for our email list to get new episodes, insights, news and events, please follow me on Instagram at Red slicemaria. Never forget, empathy is your superpower. Use it to make your work and the world a better place. You.

Cash flow, creativity, and compassion are not mutually exclusive™

Mark A. Mears: How to Grow From Leader to Legacy Builder

How can you challenge yourself as a leader to embrace empathy and think bigger, not just about success, but about significance?

Joining me today is Mark Mears, a visionary business leader, best-selling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building stakeholder value, driving innovation, and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald’s, Frito-Lay, JCPenney, NBCUniversal, and The Cheesecake Factory. He is currently the founder and Chief Growth Officer for LEAF Growth Ventures, LLC, where he inspires leaders and organizations to grow with purpose.

Mark shares insights from his powerful new book, The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder. We’ll dive into how empathy fuels meaningful growth, not only in business outcomes but people, teams, and culture. Mark believes that when leaders operate with purpose and put people first, they don’t just build companies—they build legacies. He shares why “culture” is not the right word, how to stop managing to the org chart, the four brands you need to consider within your organization, how to build your legacy starting today,  and how to think about inner diversity as much as organizational diversity. He also shares powerful stories from his past Fortune 500 mentors that you will love.

To access the episode transcript, please scroll down below.

Key Takeaways:

  • True success comes from building communities where people belong, not just cultures where they merely exist.
  • Leadership is a role to be earned daily through empathy and self-awareness, not just a title like “boss.”
  • Empathy fuels performance, proving that compassion and results go hand-in-hand.
  • Recognition and fulfillment drive engagement, motivation, and lasting impact in organizations.
  • Purpose must be lived through four interconnected brands: personal, internal, external, and employer.

“I never let anyone call me a boss. I said, if you want to refer to me as your leader, that’s a title I have to earn every day by how I show up.” —  Mark Mears

About Mark Mears, Founder & Chief Growth Officer, LEAF Growth Ventures: Mark A. Mears is a #1 best-selling author, keynote speaker, consultant, and visionary business leader. He has a significant track record of building stakeholder value—driving innovation and profitable growth among world-class, high-profile brands such as PepsiCo/Pizza Hut, McDonald’s, Frito-Lay, JCPenney, NBCUniversal, and The Cheesecake Factory.

Today, Mark serves as Founder and Chief Growth Officer for LEAF Growth Ventures, LLC—a consulting firm inspiring individuals, teams, and organizations to find purpose in fulfilling their true growth potential while making a positive, lasting difference in the world.

Mark has just released his new book titled The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder.

Mark is also a member of the Senior Leader Network within Conscious Capitalism, Inc., a global organization whose mission he shares:  Elevating Humanity Through Business.

Connect with Mark Mears:

Website: LEAF Growth Ventures LLC – https://www.MarkAMears.com 

LinkedIn: https://www.linkedin.com/in/markamears/ 

Book: The Purposeful Growth Revolution: https://www.amazon.com/Purposeful-Growth-Revolution-Leader-Builder/dp/1636182135

Free Purposeful Growth Self-Assessment: https://www.MarkAMears.com

Connect with Maria:

Get Maria’s books on empathy: Red-Slice.com/books

Learn more about Maria’s work: Red-Slice.com

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

Facebook: Red Slice

Threads: @redslicemaria

FULL TRANSCRIPT:

Welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society. It’s great for business. How can you challenge yourself as a leader to embrace empathy and think bigger, not just about success, but about significance? Joining me today is Mark Mears, a visionary business leader, Best Selling Author, keynote speaker, consultant. He has a significant track record of building stakeholder value, driving innovation and profitable growth among world class high profile brands such as PepsiCo Pizza Hut, McDonald’s, Frito Lay, JC Penny, NBC Universal and the Cheesecake Factory. He’s currently the founder and chief growth officer for leaf growth ventures, where he inspires leaders and organizations to grow with purpose. Mark shares insights from his powerful new book, The purposeful growth revolution, four ways to grow from leader to legacy builder. We’ll dive into how empathy fuels meaningful growth, not only in business outcomes, but in people, teams and culture. Mark believes that when leaders operate with purpose and put people first, they don’t just build companies. They build legacies. He shares why culture is not the right word, how to stop managing to the org chart, the four brands you need to consider within your organization how you can build your legacy starting today, and how to think about inner diversity as much as organizational diversity. He also shares some powerful stories from his past fortune, 500 mentors that you will love and don’t want to miss. If you’re ready to lead with impact, inspire others and elevate humanity through your work. Take a listen. Welcome. Mark Mears to the empathy edge podcast. I am so excited to have this conversation. I think we could have talked for an hour before we even started recording, and we’ve got a lot in common, and I can’t wait to hear more about your book and your work and helping move people from being simply leaders to being legacy builders. I absolutely love that phrase. So welcome to the podcast.

Mark Mears  02:50

Well, thanks, Maria. It’s a pleasure and honor to be with you today, and I’m looking forward to our conversation.

Maria Ross  02:55

So tell us before we dive into the content, as I do with all my guests, tell us a little bit about your story and how you got to this work and what drives the passion for

Mark Mears  03:04

it. It’s been a journey, literally and figuratively, as we were kind of touching base before the call, I thought I wanted to be a lawyer. I went to the University of Kansas to become a lawyer, but you can’t major in pre law. I had a wonderful mentor, and I got into the school of journalism, which KU has one of the top schools of journalism. And as I asked around, what would best prepare me for law school, they said, You can do a lot of reading, a lot of writing, a lot of research, a lot of critical thinking, a lot of presentations. And I said, Great, what will prepare me? And they said, Well, you should look at the School of Journalism. So that’s how backhanded I got into studying strategic marketing communications. And that Professor saw something in me I didn’t see in myself, and said, Are you sure you want to be a lawyer? And I said, Well, yeah, sure, I’m just doing this to, you know, prepare me. And he said, Well, you really have a lot of talent in marketing communications. You have a good understanding of psychology and the way to connect with people. Have you thought about grad school, and I hadn’t at the time, and I went around and I said, Well, maybe I should check and I had some fraternity brothers who were in law school. Some were out. I knew some people that actually had their name on the door. And everyone I talked to, nobody was encouraging. And so I went back to Dr Bankston, who later I created a DR Bankston J school faculty mentor award in his name and his honor, because he literally changed my life. And he said you should go to Northwestern and get your Masters. And I went to Northwestern and learned at the feet of Dr Don Schultz, who created the concept of integrated marketing communications before IMC was cool, right? And so now it’s become this thing that I’ve used as my kind of lamp post to guide me through all of my branding and marketing career. And so I’ve had these wonderful mentors, and I got to thinking as one of the darkest days of. My life was when I was president of a half billion dollar casual dining chain that was owned by Bob Evans farms, which you were talking about Columbus, Ohio. It’s been, oh yeah, with Ohio, and was recruited from being the Chief Marketing Officer for the Cheesecake Factory to come and be president of Mimi’s cafe. And it had was in 24 states, 150 locations, and turned a brand around, put a new concept in play, new brand positioning and a new kind of concept that parent company, which was publicly traded, could, you know, earn the right to capital? My team and I did that all in two years. And instead of getting the right to capital, we had this whole program to refresh our restaurants, re image, and our test restaurant was doing really well. And instead of giving us that, I got a call from the CEO, and they said, Well, we’ve decided. The board has decided to move in different direction. I need to put you up for sale, but don’t worry, you’re going to lead the process. And I’m sure whoever buys you, if someone buys you, we’ll keep you and your team, because you’ve done such a fantastic job. Well, fast forward to February 21 2013 and it’s a Monday morning. We had a new buyer who we’re really excited about. Have a meeting with the CEO eight o’clock to plot our new future together. 805 I’m out the door.

Mark Mears 06:19

Decided to move in a different direction.

Maria Ross  06:22

Yeah, yeah. I’ve been there.

Mark Mears  06:24

I’m out. They clean all of us out, and they moved our headquarters from Southern California to their Dallas location. So everything they said they wouldn’t do, they did. Next morning, I get up early after a pitful night of sleep, I take the dog out back. And this is in Southern California. So February 21 is at the time we see first signs spring. So I took the dog out back to do his business, and we had a fig tree in our backyard that was barren from the five or six weeks of winter that we do get, but Maria there on the end of one branch as the sun was coming over. The wall in our backyard was this little, tiny green sprig of a leaf just starting to bud. And it was in that moment I got this epiphany that a leaf is a symbol of growth and rebirth. And I got to thinking further about it. I took the dog inside, went to my office, and kind of started banging out a treatment for this. And then I realized that it’s more than just a symbol of growth and rebirth. All growth happens through the leaf of a tree, through the magic of photosynthesis, as we all learn in middle school, right? Well, it got me thinking that I was managing with the rule of threes. We’ve all heard about the rule of threes. If you focus on three things, you’ll be more effective, and then people be more focused. My three things were leadership, engagement and accountability. So I wrote it down on this piece of paper, as I’m kind of going through this whole thought process, I said, What did I do wrong? And it was there I got the second epiphany, that what was missing was the film. I wrote fulfillment down, and then as I stood and I watched those words, I saw an acronym called leaf emerge. That’s how I created this whole leaf growth model, leader, wow, accountability and fulfillment, which are four interwoven elements, all revolving. Think of it as a four circle Venn diagram, all revolving around purposeful growth. That fig tree only knows how to be a fig tree. That’s its purpose. Is to grow fig leaves so it can grow tall and strong, but also to bear fig fruit, that fruit has seeds in it that can be scattered. That’s how I got this notion of this revolutionary concept all around purposeful growth leaders, and helps them grow into legacy builders.

Maria Ross  08:38

I love that. And just to remind people, the book is called the purposeful growth revolution. So tell us again what the leaf acronym stands for. I want to make sure people get

Mark Mears  08:47

that leadership, engagement, accountability and fulfillment. So think about that fig tree. Leadership represents the seed in the root system. And you have to have a strong root system for any plant to survive. But if you have that, then engagement represents the trunk, the branches, and the system of nourishment, which I learned is called Savia, which in Spanish, translates to English as life blood. What’s the lifeblood of any organization? It’s people, right? And then that leads to accountability, which is all around achievement. And again, that fig tree’s accountability is to grow strong and tall, but also bearing fig fruit that leads us to fulfillment, which is the ecosystem, the soil, the sun, the rain, that environment that creates the best habitat for that fig tree to grow up into its purpose, much like the culture of an organization, which we’ll talk about, because I prefer a better word than culture.

Maria Ross  09:45

So let me dig into that. Why do you not prefer the word culture? You know,

Mark Mears  09:49

I don’t have very many gifts Maria, but one of them is vision, and it’s the ability to take and look at something and twist it like a prism and see a different light pattern, or a kaleidoscope that you could look through. Different things. It’s the same kaleidoscope, but if you twist it, you can see something different. Yeah, well, I think words matter, and that coming back to my journalism, back preach, I’m all about that we throw words out indiscriminately, and we just assume people know what they mean. And so I look at the word culture, and I think that’s just a place someone may feel merely a part of. That’s not bad, but I prefer the word community. A community is a place someone feels they belong in. Notice the difference. More emphasis on the word feels. I go back to the great poet, late great poet, Maya Angelou, who said, I’ve learned that people will forget what you said. People will forget what they did or you did, but people will never forget how you made them feel. And I don’t care what vocation you’re in, what industry sector you’re in, I believe we’re all in the people business, at least until the robots or zombies are away. But if you’re in the people business, to be successful, you have to be in the feelings business. So when you’re in a community where you truly belong, that is where the magic happens. There’s a lot of hue and cry about dei right now. Well, diversity gets us in the door. That’s good. Equity gives us an equal voice. Better yet, inclusion gets us a seat at the table. Holy cow. Now we’re cooking with gas, but if we don’t feel we belong, we are likely not going to feel psychologically safe, to be vulnerable enough to give our very best, like the quote from Hamilton, we’re going to just be happy to be in the room where it happens. The best out of that person, right? That will likely happen is they’ll leave over time, right? Oh, Maria, you know, had such a great interview, and we thought she was going to be really good for us, but she doesn’t really speak up in meetings, maybe because we didn’t make Maria feel that she belong in that room.

Maria Ross  11:54

First of all, yes to everything you’ve just said, and that is like, completely what this podcast is all about. Many of my guests have talked about different facets of that over time, but, you know, talk a little bit more about the missing link of fulfillment, because versus, you know, merely getting paid to perform a job. You know, we hear that a lot of like, you don’t need to be fulfilled. You just need to do what I tell you to do, so I can give you a paycheck, kind of an attitude of certain leaders, right? And just like I always equate the work I do a lot to parenting, just because I’m in it. I have an 11 year old, you know? And it’s sort of like saying, Just do what I say, because you’re my kid and you have to, and then there’s no growth for that person. There’s no engagement, there’s no contribution, there’s no ability to feel that they can relax and take a risk and be creative and try new things and fail and learn and try new things again. So can you talk a little bit specifically about your past experiences? You know you’ve worked with some really big brands, McDonald’s, Universal Studios, the Cheesecake Factory, as you mentioned, where have you seen either good or bad examples of fulfillment being present in order to get the best out of people to maximize results, if you will?

Mark Mears  13:15

Yeah, I think a couple, and they go back to a couple of mentors of mine throughout my career. I mentioned a few of them in academia, but David Novak, when I worked for him at Pizza Hut, when it was owned by PepsiCo, his kind of attitude was, work hard, play harder. And he created this competitive environment, but it was all a healthy competition. Kind of be that rising tide that lifts all boats. And he later became the co founder and chairman of yum brands and retired a few years ago, and he’s still very active, and he’s written books and doing all sorts of leadership stuff, because he’s easily the best leader I’ve ever worked for. And I say the word leader because words matter. Yep, the word boss. Unless you truly are a boss, and you are, you’re probably not going to be in that position very long, because I’m not going to name the company, but I did work directly for president, who was a boss, and it was about just getting the work done. Keep your nose to grindstone. Don’t bring that weak shit in here. I don’t want to hear about your personal life, you know, keep that at home and just get the work done and do as I say. And he had a bit of a Napoleonic complex

Maria Ross  14:22

Well, and, you know, and you look back at experiences like that, and, you know, I do too, and I go, I did not do my best work there because I didn’t want to. I wasn’t incented to contribute in a way that made me feel that that would be appreciated, that that would be, you know, listened to. And so think of all the ideas and the insights we lose out on because we treat people in that way.

Mark Mears  14:48

Yeah, it’s fear and intimidation, and it’s what I refer to as the old command and control. Man and control exactly. It no longer serves us. You know, it did for a long time, because it. Emanated, based on my research from GIS, who came back from World War Two and got into the workforce, and that was how they were trained to go to combat and survive and protect each other, was by following a chain of command. So we look at org charts that are all boxes of people in a hierarchy, right? And if you manage that way, then people are going to feel that they’re at the lower end of that. Then their voice doesn’t matter, and they may have a lot to contribute, because it has to go up the chain. You have to tell your boss, who has to tell their boss, who has to then clear it with their boss, filter and water down, and you don’t have the ability to shine. Now, on the other hand, the example I would give at Pizza Hut. I was a young marketing executive, had opportunity to make a huge stamp on that business, and actually won what was called the silver pan award that was given out by David each month at a monthly meeting for someone that lives out the values of Pizza Hut and has made a significant difference. And so he was a big believer in reward and recognition. When he was the CEO of yum brands, in his office in Louisville, Kentucky, the yum headquarters, he had pictures of everybody that won different awards. For pizza had been morphed into the cheese head award, KFC, it was a rubber chicken award and sauce packet award, and he would take pictures with those who want it, and he would put it on the walls in his office. When he didn’t have any more room on the walls, he put it on the ceiling. Oh, my goodness, more room on the ceiling. He put it outside his office, down the hall, and everybody who came to his office knew that he stood for recognition and reward based on performance, and that’s really important. As we’re talking about empathy and leading with love, you still have to perform.

Maria Ross  16:51

Still have to perform. This is it’s not. I always talk about both and leadership. It’s not either or we don’t become empathetic leaders at the cost of not meeting our objectives or not increasing our growth or having the impact we want to have. We enable that to happen through empathetic leadership. It’s a catalyst. It’s not a seesaw where you have to choose one side or the other. Yeah, it’s

Mark Mears  17:16

when you’re in a community where you feel like you belong and you are working with, not for I never said anyone worked for me. I never let anyone call me a boss. I said, if you want to refer me as your leader, because that’s a title I have to earn every day by how I show up. And I learned a long time ago as a young leader that people are watching your every move. You’re in a fishbowl. Whatever you say, whatever you do is getting filed away, and they’re shaping their view of how you lead. And if you’re not self aware, you may miss a lot of cues that otherwise could make you a better, more effective, more empathetic leader.

Maria Ross  17:56

Well, and that’s the key right curiosity is the number one trait of empathic people, of empathic leaders, and it’s knowing that you don’t have the all the answers, that other people can contribute ideas from their unique life experiences, from their perspective on the customer or the product or the issue that you’re facing. And it’s so funny that you talk about this, because I just want to share a quick story with you, because my husband just started a new job. He’s a chief marketing officer at he just started a new job, and his first week is devoted to not only sharing with his team some values and principles of how he hopes that they get work done together, which completely supports my clarity pillar in the empathy dilemma. But then he spoke about having those one on one conversations with every single member of the team and finding out, how are things going for you? What do you think is going well? What do you think needs to be improved? And it was such a stark contrast to, I have to say, a very psychologically abusive boss that I had earlier in my career. And I don’t use that term lightly, yeah. And this person came into the vice president role and talked to everyone else in the organization, but the people on their team, they didn’t check in with us at all. They were too busy trying to find out what everyone else thought about the team and how everyone else thought things were going and then basically just came back and shamed and blamed us for everything. Yeah. And I was like, What a difference in leadership, what a difference in legacy. That is to just really understand that you’re there for the people that report to you. You’re there to enable them. You’re there to empower them. And if you do that, it’s sort of like, trust me, they’ll make you look good,

Mark Mears  19:41

well and similar in some ways, to abusive relationships, some people, that’s where they came from, and that’s exactly you weren’t trained, right? And they thought, well, that’s just the way it is. And I’m just transferring that to now, when it’s my turn to lead. So yeah, for me, this dovetails perfectly into. So the next book that I’m working on right now, so the first book is the purposeful growth revolution well,

Maria Ross  20:06

and before we go to the new book, I really quickly just want to touch on the current book. So we talked a little bit about the model, about the leaf model, and then in that book, are you providing sort of a framework or a roadmap for leaders to embrace each of those pillars.

Mark Mears  20:22

It is exactly that, okay, it is a step by step road map that has, well, when I say four ways to grow from leader to legacy builder, there are four different sections of the book, and they’re all related to this idea of nature. Again, twisting that prism or that kaleidoscope, I’m able to see that we can learn a lot from the world around us if we just keep our eyes open. Uh huh. So, for example, leadership has four different CS. And so instead of the rule of threes, I’ve come up with this higher power of fours. You think about it, there are four directions, not three. There are four, you know, elements to an atom, the source of all life, not three. There’s four seasons, right? Not three, and there are four chambers to the human heart, not three. And I could go on and on with this foreplay, but you get the idea, right? And again, this model of a four circle Venn diagram you’ll see throughout the book, because I don’t believe life is linear. I don’t believe anything’s really linear. And I think it’s all connected and all revolving around purposeful growth, not just growth, but purposeful growth. And we were talking about the and before, I’m a big believer in purpose, as you can imagine, but I’m a growth junkie, and I don’t think they’re separate. It’s purpose and growth and profit that will help that organization. So the first section of the book is really about setting the stage, and it’s cultivating your field for purposeful growth. I live in Kansas City. I grew up in Wichita. Kansas is a very agrarian part of the country, right? We don’t just rush out and plant seeds. You got to cultivate the field first, get it ready for growth. So there I built the business case for the power of purpose and this whole idea of growth across different dimensions, we look into ourselves in the second phase, which is, you know, all about self growth, right? And how we can look at ourselves in those four different ways. And then the third one is what we’re kind of talking about. The meat of the book is growing you forward for purposeful work. That’s the leaf model, leadership, engagement, accountability and fulfillment. And then finally, it’s scattering your seeds for purposeful life. And so it follows, step by step by step, through a curated reading experience, which is what I tried to create. And like use the phrase paying it backward when I talk about mentors, when I go to Starbucks, I pay for the car behind me in the drive through. Uh huh. I go up to the counter the window and I’ll say, I’d like to pay for the car behind me. They say, Oh, that’s nice. And I said, Just do me a favor and tell them, God bless you. Your debt has been paid. And I drive away, and I say a silent for that person. They don’t know me, and I gotta believe in that moment they felt valued, yeah, seen, and to me, that’s really important. And I’ve been told that oftentimes there’s something called the rule of the law of reciprocity, which states that when someone does something nice for you, you feel a deep seated urge to do something nice for someone else, right? And I’ve been told that the car behind me maybe pays for the car behind them and the car behind them, behind them, yeah, and that’s what I mean by legacy. We talk about being a leader that people look up to. That’s great, but when you are the leader, they want to not only follow, but lead like, if not better, when it’s their turn to lead. Now, as however many direct reports you have, you’re creating a ripple of that, multiple ripple of that. And so to me, that’s really important, but that core of that model is leadership, engagement, accountability and fulfillment, right? I’ll just pick on one, because we don’t have time to go through all four. But leadership, it’s four C’s, it’s clarity, who you are, what you stand for, your vision, mission values, it’s connection. It’s connecting that brand architecture to how you make money and do business, right? Because, if not, you’re just going to have a bunch of posters on a wall and empty platitudes, yep. And then it’s communicate. And I often say that CEO as an acronym should be changed from Chief Executive Officer to communication executive officer, because now you’re communicating to all your constituents, up, down in the sideways and then it’s now about getting people committed their heart, head, hands and habits to make that whole vision come to life. So imagine, leadership leads to alignment, engagement leads to empowerment, accountability leads to achievement, and fulfillment leads to the environment that, again, creates that ecosystem. So that’s the model that you’ll see, and it’s step by step by step throughout the book, connecting.

Maria Ross  24:54

So I want to just go back real quick in the time we have left you put so much emphasis on purpose and fulfillment. Film in I’m wondering, I’m curious, about the larger brands you’ve worked for, right Pizza Hut, McDonald’s, Frito, lay JCPenney, the Cheesecake Factory, Universal Studios at that scale, which of the larger companies that you worked for really did well when it came to clarity of purpose?

Mark Mears  25:20

Yeah, they all did in different ways. But the key, when I look at purpose, as I look at the brand, is actually four brands, and you’re a brand expert, so you this may be old habit to you, but for a lot of it blows people’s mind. Like four brands, isn’t there just one? Isn’t it Frito Lay and it’s Cheetos, or isn’t it Pizza Hut and it’s, yeah, there’s the personal brand, which asks and answers the question, Who am I? Which we used to not care about, as we talked about command and control, right? But now there’s the internal brand, which is the collective we. What do we that leads to the external brand, which most people think is the brand because it’s guest or consumer facing, that answers the question, what value is exchanged here? Because I believe all marketing and sales is about a value exchange. What do I get for? What do I pay? But most importantly, how do I feel about it? Right? That then leads to the employer brand, which asks and answers the question, Do I belong here? So when you have like, a four circle Venn diagram all revolving around purposeful growth. You’ve got people coming in and being who they are and feeling comfortable being who they are, and that’s the personal brand, but then melding together as a team all around our shared values that gets us to the internal brand, that leads to being able to deliver the promise to the end user, right internal brand then attracts new and better people to come into the organization, which is the employer brand, right? So I would say, I don’t want to leave anybody out, because wonderful. Here’s an example, the Cheesecake Factory, known for being an immersive over the top dining

Maria Ross  26:55

experience, known for the ginormous menu. Yeah.

Mark Mears  27:00

So David Overton, who was another mentor of mine, the founder and still CEO of the Cheesecake Factory, he is a hospitality expert, not just a restaurant tour. He wants people to share a wonderful dining experience. So I picked up on that word share. And he would often say that portions are large because he wants people to share with each other. So picked up on that whole idea. We created this whole calendar around the word share and what that meant. And the first quarter tied kind of to Valentine’s Day in the season of love, was share the love. And we did this wonderful cheesecake recipe contest that ultimately led to the selection of Stephanie’s ultimate red velvet cake cheesecake. And so we allowed our fans, our guests, to be able to participate in this idea. And we narrowed it down to five, and went on Facebook, America voted, and that’s what it won. Then later that summer, during National cheesecake day, which is July 30. I’m sure you have it circled on your calendar. We do now, yeah, and we featured that. We then did a tie in with Feeding America, which is the nation’s largest food bank network. And so we donated 25 cents a slice for that cheesecake throughout the year and raised money. But we also took it on the road in September, which is Hunger Action month. And we took this old milk truck that we revamped and rebranded and called it the drive out hunger tour. So we started in LA at our headquarters, and we went 30 days of September to a different cheesecake restaurant all across the country, till we ended up on September 30 in Washington, DC, our nation’s capital. And there we unveiled the number of cans of soup that were able to contribute to Feeding America the dollar amount. And we unveiled this huge can structure, 30,000 cans of soup that were in the shape of, you guessed it, the Stephanie’s ultimate red velvet cake cheesecake, right? So showing how we were able to not only enlist the hearts of our teammates in the restaurants, but our guests to participate, right? That was a win win for everybody,

Maria Ross  29:18

but all but kind of, the important point here is all going back to a shared purpose, value of sharing,

Mark Mears  29:25

sharing, right? We’re sharing the love, the love the Cheesecake Factory. We’re sharing the love of our team members. We’re sharing the love of our guests in our communities who were motivated to come. You know, before the restaurant opened, each day, we had radio remotes, and we gave them a free slice of this cheesecake, if they donated two cans of soup, let them take their picture in a green screen and then put it up on the website that every day, all those pictures were updated and pixelated. The final day revealed what that. That pixelated, you know, group of photos represented, and it was the Stephanie’s ultimate Red Velvet, right? Everything hung together in a tight story, right? This notion of sharing the love with one, right, right?

Maria Ross  30:16

Oh, I love it. Okay, so we’re out of time, but we will definitely have all your links in the show notes so folks can check out the new book. I know we teased that you have a new book coming out that puts the human back in human resources, and we’ll have you on again to talk about that book whenever it’s ready. But I just really want to encourage folks to check out the new book, a purposeful growth revolution and Mark it’s been a pleasure. Thank you so much for sharing your insights and your stories with us today. For anyone that’s on the go, where’s the best place they can get in touch with you or find out more about you?

Mark Mears  30:49

Yeah, excellent. Thank you, Maria. People want to connect with me on LinkedIn and subscribe to my newsletter. That’s the best way to do so, and that way we can get connected and I can learn from you. Again, I’m a growth junkie. I don’t have all the answers. I love learning. And also, you can go to my website at mark a Mears, M, E, A, R, S, don’t forget the A, mark a mears.com and there you’ll find a purposeful growth self assessment. It’s free, and it takes about 567, minutes to fill out, but it’ll give you kind of a benchmark on Where are you with this concept of purpose in both your life and your work? That’s really my goal, is to meld the two together where people can find purpose in their work and not just outside of work. I love

Maria Ross  31:32

it, and we’ll put the link to that purposeful growth self assessment as well. But as Mark said, Folks, you can find it at mark a mirrors.com We’ll have that link in the show notes too. Mark. It’s been a pleasure. Thank you so much for your time today. Thank you Maria. Been a pleasure for me as well. And thank you everyone for listening to another episode of the empathy edge podcast. If you like what you heard, you know what to do, rate, review and share with a friend or a colleague. And until next time, please remember that cash flow, creativity and compassion are not mutually exclusive. Take care and be kind. For more on how to achieve radical success through empathy. Visit the empathy edge.com there you can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop and sign up for our email list to get new episodes, insights, news and events, please follow me on Instagram at Red slice. Maria, never forget, empathy is your super power. Use it to make your work and the world a better place.

Cash flow, creativity, and compassion are not mutually exclusive™

Courage to Advance: CEO Evaluation Reimagined: The 360-Degree Approach Every Board Needs with Mike Humphries

Featuring guest Mike Humphries, SparkEffect CEO and former Fortune 500 Executive.

Welcome to Courage to Advance, hosted by Kim Bohr and brought to you by SparkEffect, in partnership with The Empathy Edge.

Our show is launching off on its own! Come check us out for twice-monthly episodes at www.CourageToAdvancePodcast.com or subscribe to Courage to Advance on your favorite player.

Kim Bohr opens with a striking boardroom paradox: “The person who can most impact your organization’s success or failure, your CEO, is also the person most likely to receive the least comprehensive, least rigorous performance evaluation.” In this conversation with Mike Humphries, they explore why traditional board-only CEO evaluations fall dramatically short.

Mike reveals why most boards focus on KPIs that capture only 15-20% of a comprehensive CEO evaluation, missing critical competencies like adaptability and stakeholder leadership. The conversation unveils how co-creating evaluations with CEOs prevents feedback rejection, why different stakeholders experience CEOs differently, and how independent assessment creates psychological safety for honest feedback in the loneliest executive role. To access the episode transcript, please scroll down below.

To access the episode transcript, please scroll down below.

Key Takeaways:

  • Most CEO evaluations focus only on KPIs—missing 80% of a comprehensive assessment
  • CEOs who help design evaluation processes can’t honestly reject feedback
  • Board members and executive teams experience CEOs in different environments
  • Independent evaluation eliminates bias and creates safety for honest feedback
  • Early warning signs surface first with direct reports, not board members
  • Comprehensive evaluation covers adaptability, stakeholder leadership, and culture stewardship
  • Longitudinal analysis tracks CEO growth and identifies systemic challenges

“I don’t think any board goes into this process thinking that they’re taking a superficial approach… but there is a different way, and especially for this unique role.” —  Mike Humphries

About Mike Humphries: Mike Humphries serves as Chairman and CEO of SparkEffect. He joined the organization in 2001, bringing experience as a successful entrepreneur and business executive with deep knowledge in finance, technology, and administration. Over two decades, he has served on numerous corporate and nonprofit boards, giving him a unique perspective on effective governance and leadership evaluation.

Connect with Mike Humphries:

LinkedIn: https://www.linkedin.com/in/mikehumphries/ 

Website: sparkeffect.com/about/mike-humphries

Connect with Kim Bohr and SparkEffect

SparkEffect: sparkeffect.com

Courage to Advance recording and resources: sparkeffect.com/courage-to-advance-podcast

LinkedIn: linkedin.com/company/sparkeffect

LinkedIn for Kim Bohr: linkedin.com/in/kimbohr

Connect with Maria:

Get Maria’s books on empathy: Red-Slice.com/books

Learn more about Maria’s work: Red-Slice.com

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

Facebook: Red Slice

Threads: @redslicemaria

FULL TRANSCRIPT:

Welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society. It’s great for business. Hi everyone, and welcome to our last partner episode with courage to advance and our wonderful host, Kim Bohr, they have brought you such wonderful episodes this year to help you really leverage leadership as a competitive advantage within your organization and bring your team along to optimize performance and win in the market. And today’s last partnership episode is no exception. Today they’re talking about making sure that you are properly and effectively reimagining how you evaluate your CEO. They’re going to be talking about a 360 degree approach that every board needs, and this episode is full of advice and insights with their guest, Mike Humphries. So take a listen, and then please tune in to courage to advance as it launches off on its own into its own podcast. Subscribe to it on your favorite podcast player, at courage to advance or go to courage to advance podcast.com and check out episodes there. Take a listen.

Kim Bohr  01:52

Here’s a boardroom paradox that should cause every director pause. The person who can most impact your organization’s success or failure, your CEO is also the person most likely to receive the least comprehensive, least rigorous performance evaluation. I’m Kim Bohr, president and COO of Spark effect, and host of the courage to advance podcast. And on this episode, I’m joined by my colleague Mike Humphries, who’s the chairman and CEO of Spark effect. Mike joined spark effect when it was known as Waldron back in 2001 and he came as a successful entrepreneur and experienced business executive, bringing deep knowledge in finance, technology and administration, along with a strong commitment to the social sector. Over more than two decades, he’s served on numerous corporate and nonprofit boards and worked extensively with both enterprise and nonprofit leaders, giving him a unique perspective on effective governance and leadership evaluation. Mike, welcome to the courage to advance podcast. Thanks very much. Kim, as many know the CEO is the only person in an organization who must excel at strategy, operations, finance, leadership, really Stakeholder Relations all at once, and yet, most boards evaluate them narrowly, only on performance, KPIs and operating objectives, or in some cases, take an approach that they might take with any other executive. And we really think that this is such a critical role, it really needs a very unique approach for a wholly unique role. Today’s discussion is really allowing us to dive deeper into that. So my first question is, there’s this wide spectrum of CEO evaluation approaches out there, from something very basic board questionnaires to comprehensive third party assessments. What are the key elements that separate a superficial evaluation from one that actually drives meaningful insight and development?

Mike Humphries  03:50

My immediate reaction to that question is that I don’t think any board goes into this process thinking that they’re taking a superficial approach. I mean, after all, they are the board, and on the other hand, they are talking to the CEO, this wholly unique position among executive leadership. I think everybody is really doing the best job that they can, based on what they know about how to evaluate a CEO the most common, and as we know from the research that we’ve done in the benchmarking we’ve done over the years, the most common approach is that a director, sometimes the chair, or sometimes a designee, go out and they interview each of the board members. Sometimes they’ll take a measured approach to that and sort of pre select the questions and have everybody agree on them. Then they’ll interview the board members, and then they’ll write up a summary, which ultimately gets shared with the board and gets shared with the CEO, and that’s the feedback that they get. It’s typically heavily focused on operating performance, on, as you say, the KPIs, and it does accomplish one thing. Thing, which is, did the CEO accomplish the operating and profitability and other metric performance attributes that they were asked to perform from the prior year? Like I say, Nobody goes into this thinking that they’re taking less than a great approach. But there is a different way, and especially for this unique role, for this role where no other executive has to exhibit the range of talents and personal characteristics and performance that the CEO has to execute, and they don’t typically live in a world where it’s completely honest with them all the time. They have this unique power position where with their board, they have to constantly be thinking about how the board perceives them, and therefore their actions can be very transparent and so forth, but they could be guarded. On the other hand, their executive team is not likely, unless they have an extremely great situation due to their transparency and their openness to feedback, that people are going to be completely honest with them and then internally, can they be completely honest about their own self doubts, about their own fallibility. And the answer is typically no. There needs to be a process that cuts through all of that in a very non intrusive way, in a very non threatening way, so that they can get nuanced feedback that covers that entire spectrum for the unique role.

Kim Bohr  06:40

I know that it sounds very much like as well intended as people are. There’s this incomplete nature of how many boards approach this, and yet, through the work we’ve done, through the research we’ve done, we think we’ve got the solution in that way, one of the areas that you and I have talked about is really how critical CEO buy in is, and how critical it is in making these evaluations so successful. We often refer to this as that co creation process. Can you talk a little bit about what happens when organizations try to evaluate their CO without involving them in the process? Why is that inclusion so important?

Mike Humphries  07:17

Right? Well, I think that it’s useful to start with an example and a story, and this is a client story of ours, ran into a situation where I was called by a board to talk to them about our process. And the reason was that the CEO had completely rejected the process by which they were being evaluated. This was a CEO a couple years into the job they had, essentially, at the board’s behest, just inherited the approach to the evaluation that a prior outside, independent consultant had been executing with the former CEO. And everybody thought, Okay, well, we’re going to do this evaluation. The CEO is busy. They just said, okay, yeah, let’s just do that. And the board said, yeah, that’s been good for us in the past. When the feedback came back and had some challenging things in it, the CEO really rejected, not only the feedback, but they also rejected the consultant, and thus the call to us so one of our deep philosophical pillars, if you will, about this work, is that the CEO needs to be involved. One of our deep seated pillars, after deeply benchmarking this over several years, is that the CEO and the executive committee of the board, or the board chair, or some representation of the board, need to be involved in the construction of the evaluation, and they need to be involved right down to what is the CEO being evaluated on? How is that being done? What questions are going to be asked of the participants and have full visibility to all of that evaluative research that’s going to go on, so that they can be comfortable that the right questions are being asked, that they’re being asked in a way that they might ask them, and that the feedback is going to be aligned with something that they have embraced as the right way to measure my performance and the board, because they’re participating, is in agreement as well. What we end up with is, in the end of the process, we end up with a CEO who’s totally bought into what they’re being measured upon and can’t honestly, really reject the feedback because they participated in the construction of this, and then a board that also has a full understanding of what the process is going to be, what’s going to be asked. These are important CEO competency areas. That are going to be examined in addition to the operating and KPI portion of the performance.

Kim Bohr  10:07

Let’s take that just a little bit further. We talk about how important it is for the CEO’s buy in that there’s challenges if the board alone is the one evaluating and not taking additional input. Let’s talk a little bit more about why is expanding beyond the board so critical from that stakeholder gathering and input,

Mike Humphries  10:27

well, this is one thing that is similar to other executive evaluations. It is very, very useful for a person to get feedback, where they understand themselves and they also understand the stakeholder perspectives around them and stakeholders with whom they need to work, either on a day to day basis or over long periods of time. And these can be internal stakeholders like the executive team or other people that have direct working relationships with the CEO. Or they can be external stakeholders. They could be business partners. They could be political organizations that the enterprise needs to be involved with and has a perspective on that CEO’s performance in that particular area of relationship. It’s useful for them to have the perspectives of the entire stakeholder environment.

Kim Bohr  11:21

You and I often talked about you don’t know what you don’t know. And I think what’s so critical about what you’re describing here in the different category of stakeholders that have interests, is that often there can be some very different experiences in those different categories. And one of the things I know you and I have seen more than one occasion, is that boards often can feel very positive about the experience of how they engage with their CEO and what they’re experiencing, and yet some of the most critical stakeholders may be those CEOs direct reports and finding out what their experience is, could sometimes be very different you think about those inputs and outputs right? And sometimes we have the sense that the outputs are the only thing that matters, and yet our argument is the inputs perhaps matter. Maybe even more so when we encounter organizations where the CEO is hitting the numbers, the outputs look great, the performance looks great, and the board feels good about the performance. There’s sometimes these underlying issues that we’re starting to discuss right now, what are some of those early warning signs that boards might be missing in a way that perhaps this sort of approach could really surface.

Mike Humphries  12:30

If you think about the environment in which the board operates with the CEO, and you think about the environment that the senior leadership team operates in with the CEO. They’re very different environments. The board is focused on strategy, longer term, sort of a bigger, a bigger set of issues, and the CEO’s leadership of their direct team is really focused on execution, on achieving the strategy through operational execution. And these are very different environments. Both require a type of followership to be developed. The board, in a way, has followership of the CEO. They want to be led by a CEO that knows where they’re going, that has their hand firmly on the tiller is taking the ship in the right direction all the time. The followership among an executive team is very different than that. Some aspect of it is development. CEO is trying to develop people, not typically trying to develop board members, right? Some aspects of it are pure performance and operational execution, and some of them are a different kind of relational build than they have with board members. There’s a relational build on both sides of that, both individual and with the collective team. And they’re very, very different perspectives. Though, when they look at a CEO and they say, How is this person leading, how are they leading the organization as a board member? How are they leading me as an executive? And so having those different perspectives is essential, we

Kim Bohr  14:11

believe. So when boards try to handle CEO valuations internally, you know either or through. HR, whether they’re doing themselves or they try to engage. HR, what are some of those fundamental limitations they’re running into

Mike Humphries  14:24

when they’re trying to engage? Actually, restate that question.

Kim Bohr  14:29

Many boards try to do this work internally. They use existing templates that are offered by other associations out there that are just more off the shelf, and there’s a lot of challenges in that, and we’ve started to pinpoint some of them, if a board’s trying to do this internally, and just take one of these off the shelf, type of tools, what are some of the things that they’re likely to run into, versus this more 360 view that we’re describing?

Mike Humphries  14:58

I think that’s a great. Great question. The first thing they’re going to run into is, anytime you use a template, you are forced to take a look at how it fits your particular situation, what timing we are living in and in the world and in the operating environment, and who’s involved. By nature, a template is just a copy of something somebody else did, and we believe that there’s a certain amount of customization, or essentially bespoke construction, that is required to really do a thorough, nuanced, rigorous CEO evaluation for any organization, cultures are different. Businesses and nonprofits are different in terms of what their missions are. Industries are different. There are a lot of differences among organizations in general that really only tailoring something for the times and for the particular situation and culture fit. One example is thinking about another client. Had done a lot of work internally with their executive team around mission, vision and execution, and therefore they had their own language around that. When we constructed their evaluation for the CEO. We married the language so that people would recognize that the CEO is being measured on very similar things, but at a different level for their unique role as the things I’m being measured on. He essentially used the language of their own internal competency structure that they were using with their executive team, and that would be much more both in terms of taking a survey about the executive’s performance as well as in hearing the feedback, they would be able to put it in the context that they were being asked to raise their performance in as well, linking the language was very important in that case.

Kim Bohr  17:04

I know we’re not going to go deep into some of the ways that we approach this further, but I do think you sharing a few words around the sense of competencies that we feel are so unique for this role, are really underlying what you’re describing there. And I think speaking to that a little would be really helpful for the audience, too. Yeah, thank you.

Mike Humphries  17:26

As we’ve said, the most common thing is for people to really focus on operating KPIs and on operating execution and effectiveness, performance effectiveness, and that’s probably about 15 to 20% of the nuance that a CEO can benefit from and a board can benefit from in terms of visibility about their CEO. If you think about things like character, integrity, leadership of stakeholders, leadership of culture, you think about the board relationship, and does this CEO leverage the talents that they recruited to the board as effectively as they should? You think about stewardship, stewardship of the enterprise, stewardship of its financial position, stewardship of its assets, those kinds of things. One thing that comes up time and again is probably among the top three things that people who do this feel should be an important part of the evaluation is adaptability, adaptability to change, adaptability to change strategy based on what’s going on in the operating environment, in the broader economic environment. Just look at the changes that a lot of organizations are going through right now with the federal government’s changes in priorities around funding or defunding, that requires an immense amount of adaptability to change, to stay with and ahead of The operating environment.

Kim Bohr  19:00

You’re really talking about all those disruptions that we’re facing, right? And one of the most notably we’ve seen, even in our own organization, is that adoption of AI and what’s the right place, and I think that’s any organization is grappling with that at some level.

Mike Humphries  19:16

Yeah, and time and again, when we assess what’s important to organizations out there and survey them, adaptability to change and the ability to keep strategy aligned with the realities of the future environment as they expect them. Another area critical thinking and decision making, yes, another area is outside stakeholder performance. How are you doing with our partners? All of these things can be built in to an evaluation so that the nuances can come back around this complete and holistic set of CEO competency that are really required for any CEO, no matter. How large or how small the organization, no matter what industry, there’s a structure of competencies way beyond just execution of the operating strategy that both the board and the CEO benefit from D being insights into yes

Kim Bohr  20:22

during times of disruption, what I love about what you were just speaking to in some of these competency areas is that during times of disruption, you really want to feel confident that your CEO has those skills needed to navigate something that is very atypical. And what we know to be true is that not every CEO has that and especially if they’re

Mike Humphries  20:46

not being measured properly, you would never know if you didn’t measure it. Mike, you and I

Kim Bohr  20:51

have both encountered boards that are really hesitant to invest in more comprehensive CEO valuation. Some find themselves still wanting to do things more internally. Others are just trying to feel like maybe there’s time constraints. How do we fit it in, or we have this existing process? How do we make a shift? Let’s talk a little bit about how we typically approach those types of conversations, and what have you found to be most effective in helping boards really understand that kind of cost benefit equation that comes from this type of work.

Mike Humphries  21:24

Yeah, thanks. I think going back to one of the things we said at the very beginning, this is a unique role performed for a unique leadership skill set and a unique impact. So first of all, why would you not for this most important executive role that you have. Why would you not invest the time and effort in thoroughly evaluating it and being able to and never forget this is helpful to the CEO, so why would you not want to give them the most nuanced and helpful feedback that they can get. Doesn’t take a heck of a lot more time to do it on the feedback side. It takes a little bit more time to do it on the data gathering side. But why would you not want to invest that time, given how important this conversation

Kim Bohr  22:20

is, what about those who are maybe hesitant to bring in a third party? How do you speak to that?

Mike Humphries  22:29

Well, there are a number of reasons to have an independent third party. The Independent aspect of it being a very critical part of that statement. You don’t have anybody who’s coming into the process with an agenda. You don’t have anybody coming into the process that has an ax grind, has a relationship that they’re trying to nurture. You’re really bringing an independent party in to provide a fair and independent perspective on the performance based on a set of deeply evaluated and agreed upon criteria of what’s being evaluated and how are we doing it? What are we asking it also is an opportunity to make a statement to the operating team in the organization that you’re really serious about evaluating this CEO and that it’s going to be fair and measured and there’s not going to be a bias in it that misses some of the ways that executive team members may feel. We run into a lot of situations where there’s some disruption in the system, either board relationships are not perfect, or leadership team relationships are not perfect. Leadership style, maybe could use a little brush up or more. And those situations essentially by doing an evaluation that is perceived to be just going through the motions, you end up really locking in that sort of potential resentment or that potential sense of unfairness that could be there. No, it’s not there in all cases. I think most, in most situations, people are well meaning. They’re trying to do the best job they can. But in fact, having an independent party takes all that concern right away, and you get a bit more rigor, and it costs you a bit more time. But 100% of our clients that go through it come back time and again, because it is the best feedback that a CEO can get. It is the most transparent with the board. They come away with it going, Wow, that was really productive. And we had the right conversations, which is always what you’re trying to get to, right, the right. Conversations, and now we can move forward with greater confidence, or at least as much confidence as we had before, that we’re on the right track with the right person who’s leading in the right way, who’s developing the followership among the board and among the executive team that they need to develop.

Kim Bohr  25:18

I would add what comes to mind when you say that too, is the fact that the longitudinal analysis that can be done year over year, really through the work, and at least the way we approach this really creates a rich data set of observing growth or change or where there’s challenges in the system in a way that is really deeply valuable to all the parties that are involved, even when there’s change over from a board perspective, or something like that. I think that’s another as you say, that that really also jumps out to me as something that brings a tremendous amount of value into something like this work as well.

Mike Humphries  25:59

Definitely, we are able to look at the CEO’s performance across the same set of data gathering each year and see where the changes are happening, plus or minus. You can see it in the data. You can also compare the written comments that we take, and compare the sort of verbatim perspectives that people express in these things. And you can give a CEO a really good sense of, are they working on the things that they agreed with the board that they were going to work on? Are they making progress on them? Are they not making progress on them, if they are or if they are not, what aspects of those areas of competency are impacting them. Is it a leadership style thing? Is it something else? And we’ll pick that up in the nuance because of the questions that we do ask aligned with these areas of competency.

Kim Bohr  26:58

And we can really hone in. I think one of the things that is, you and I both have found so valuable as we’ve worked with different CEOs, is that we can get into the specific areas that maybe where the adjustment needs to happen, instead of it feeling like it’s a broad swath of maybe something that feels concerning. There often is a nuance in the type of statements we’ve asked or things that somebody can get in say it’s really this particular item that really is carrying a lot more weight than perhaps anyone realized, and could be targeted as an area of growth opportunity. Absolutely So as we begin to wrap up this conversation, Mike, what would you say to a board chair or a CEO who’s listening to this and thinking about their current evaluation process, what should they really be asking themselves?

Mike Humphries  27:48

Well, if I’m a director, how do we know that we have the right CEO in the role and one who’s up to today’s and the futures changes and needs that the enterprise is going to have if I’m a CEO, how do I in this loneliest of executive jobs, a one of a kind role and position? You know? How do I actually get nuanced insights that are honest and feedback that’s honest on both my talents and my actual performance? And how do I know how I’m actually experienced by the people that I lead that’s so important, they’re not typically going to tell me just outright, like we would in a normal relationship. There’s a power dynamic here that plays out both with the board and with the executive team, and these are the questions I would be asked, or I would be asking, if I were the CEO, and that is, how am I going to get honest feedback as to how I’m doing from

Kim Bohr  28:48

all directions, especially when we know it’s always so lonely at the top.

Mike Humphries  28:53

Yeah, it’s a role in which you have limited ability to express your own insecurities. Everybody has them limited ability to have the most frank and direct conversations, because everything has to be packaged for impact and for effect. Yeah, the independence allows a relationship to occur that is both pure feedback and honest feedback, but it also has an element of coaching in it. Typically, we get into conversations with CEOs where they want to explore a little more deeply, not only what’s going on and what might be causing it, but they have the ability to work with somebody who’s an experienced board member, an experienced executive been in an operating role as to what their ideas are about development opportunities, and I say development at that appropriate. At CEO level, yeah, you got to learn to lead. That is very, very rare that somebody doesn’t know right in the CEO role, but nuances absolutely well.

Kim Bohr  30:10

Thank you so much for this conversation and for being a part of it. On the courage to advance podcast, I think it’s been really insightful.

Mike Humphries  30:19

I’m happy to do it. It’s really wonderful work, and we enjoy doing it, both of us, indeed. Thanks, Kim, thank you, and thank you

Kim Bohr  30:28

to the empathy edge for hosting our podcast sub series and to the listeners for tuning into this episode of courage to advance where Transformative Leadership isn’t about having all the answers, it’s about having the courage to find them

Maria Ross  30:41

for more on how to achieve radical success through empathy, visit the empathy edge.com there you can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop, and sign up for our email list to get new episodes, insights, news and events. Please follow me on Instagram at Red slicemaria, never forget empathy is your superpower. Use it to make your work and the world a better place.

Cash flow, creativity, and compassion are not mutually exclusive™

Dr. Helen Riess: The Science Behind Empathy’s Power on Business Results

The power of empathy for organizational success is not just proven in all the data. Neuroscience backs up our human need to connect and form relationships. But why does empathic communication lead to better business results, improved wellness, decreased burnout, and better workforce retention? We explore that today with Dr. Helen Riess. 

Persuaded by the belief that empathy can transform healthcare, Dr. Riess founded Empathetics to meet medicine’s most pressing challenges. We talk about whether empathy can be taught or if it’s an inborn trait, the evidence for how empathy improves measurable outcomes, and what shifts we need to make to more fully bring empathy into work. Dr. Riess shares how the brain works on empathy and how it looks different for different people of all abilities. Finally, we discuss the importance of getting people into the right seat to lead with empathy and why self-regulation skills are critical to leadership success.

To access the episode transcript, please search for the episode at TheEmpathyEdge.com.

Listen and discover:

  • Why empathy is a key survival trait of the human species.
  • Effective shifts to bring more personal compassion, kindness, and empathy to the workplace.
  • The best ways to start your day for effective, empathetic leadership.
  • Advice for dealing with people at different stages and levels of empathy.
  • Why practicing empathy at work spills over into other aspects of your life.

“Neuroscience shows that when the brain is at rest, we’re not doing nothing. The default mode is all about working out relationships. It just shows how critical human relationship and connectedness really is.” —  Dr. Helen Riess

About Dr. Helen Riess, Founder and Chief Medical Officer, Empathetics

Dr. Helen Riess, a psychiatrist at Massachusetts General Hospital and an Associate Professor of Psychiatry at Harvard Medical School, is renowned for her groundbreaking research into the neurobiology of empathy.  Dr. Riess has shown that empathy can be taught and learned. Her work has reshaped how healthcare professionals connect with patients and colleagues, fostering trust and greater patient and clinician satisfaction. Her award-winning research has been published in leading peer-reviewed journals.

Persuaded by the belief that empathy can transform healthcare, Dr. Riess founded Empathetics to meet medicine’s most pressing challenges. As Chief Medical Officer, she translates her research into programs that help healthcare teams navigate the communication demands of modern practice. Her empathy training programs improve wellness, reduce burnout and employee turnover and improve workforce cultures.

Her best-selling book, The Empathy Effect, has resonated globally. Her TEDx talk, “The Power of Empathy,” has nearly one million views. A Founding Member of Newsweek’s Expert Forum, Dr. Riess continues to champion the transformative power of empathy to improve healthcare for everyone.

Connect with Helen: 

Empathetics, Inc: empathetics.com

Instagram: instagram.com/helen.riess

LinkedIn: linkedin.com/in/helen-riess

TEDx: The Power of Empathy

Book: The Empathy Effect: empathetics.com/empathy-effect-book

Connect with Maria:

Get Maria’s books on empathy: Red-Slice.com/books

Learn more about Maria’s work: Red-Slice.com

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

Facebook: Red Slice

Threads: @redslicemaria

FULL TRANSCRIPT:

Welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society, it’s great for business. The power of empathy for organizational success is not just proven in all the data. Neuroscience backs up our human need to connect and form relationships. But why does empathic communication lead to better business results, as well as improved wellness, decreased burnout and better workforce retention. What’s behind it all today, we explore that with Dr Helen Riess, someone I’ve been wanting to have on the show for some time. Dr Riess is a psychiatrist at Massachusetts General Hospital and an associate professor of psychiatry at Harvard Medical School, and is renowned for her groundbreaking research into the neurobiology of empathy. Dr Riess has shown that empathy can be taught and learned. Her work has reshaped how healthcare professionals connect with patients and colleagues, fostering trust and greater patient and clinician satisfaction, persuaded by the belief that empathy can transform healthcare, Dr Riess founded empathetics to meet medicine’s most pressing challenges. As Chief Medical Officer, she translates her research into programs that help healthcare teams navigate the communication demands of modern practice. Her empathy training programs improve wellness, reduce burnout and employee turnover and improve workforce cultures. Her best selling book, the empathy effect, seven neuroscience based keys for transforming the way we live, love, work and connect across differences, has resonated globally. Her TEDx talk the power of empathy has nearly 1 million views. Dr Riess continues to champion the transformative power of empathy to improve healthcare for everyone. Today, we talk about whether empathy can be taught or if it’s an inborn trait, the evidence for how empathy improves measurable outcomes and what shifts we need to make to more fully bring empathy into work. Dr Riess shares how the brain works on empathy and how it looks different for different people, whether they’re neurodiverse or deal with certain impairments, or even if they don’t tune in to faces or tone of voice the way others do. Finally, we discuss the importance of getting people into the right seat to lead with empathy and why self regulation skills are critical to leadership success. So many insights today. Take a listen. Dr Helen Riess, this has been a long time coming. Welcome to the empathy edge podcast. I am so excited to talk to you today about things science, things brain and things empathy in the workplace. So welcome to the show. Thank you for having me. So as we do with all of our guests, I would love to kick off and find out how you even got into this work. You I know that you are, you know, a psychiatrist, and you know, obviously you’ve had lots of different avenues you could have dove more deeply into, and you’ve chosen to really dive deeply into empathy. So tell us how you got here.

Dr. Helen Riess  03:47

Well, as a psychiatrist, I obviously was drawn to connecting with people and understanding their stories, and I got into the empathy work really by listening to my patients talking about what was happening in their healthcare visits, because I worked in a big hospital, and I would hear some, you know, behaviors that were really concerning about people not feeling that they were connected, not feeling that their voices were heard, or that their problems were really understood. And that’s really what motivated me to see, can we teach this? Because many people think it’s just something we’re born with, and I have this inkling that since it seems to be easy to degrade empathy, there must be ways to upgrade it as well.

Maria Ross  04:34

I love that. Yeah, I often use that analogy about the empathy gym and everyone sort of having that muscle to a certain degree, but for some of us, it’s atrophied. For some of us, it’s really strong, and we’ve been able to be in environments where it’s celebrated and it’s rewarded and it’s modeled, and others not so much, and then carry that over into the workplace. You could have the most empathetic people, but if they’re in a workplace where the environment, the soil, isn’t fertile. Useful for them to practice that empathy. It’s sort of, again, that muscle starts to atrophy. So I I am dying to ask you the question that that I always get asked, and I am not a doctor or a psychiatrist. So let’s talk a little bit about the brain. And some research shows that we are born with empathy as an innate trait. It’s how our species has survived. It’s how we’ve been able to move forward and advance as a society. But we all know people that struggle to connect with their empathy. So which is it? What’s going on there?

Dr. Helen Riess  05:35

Well, it’s both. So you know, just like your muscle analogy, we’re born with an endowment of muscle size and Twitch and all kinds of capabilities. But what really matters is, what do you do with that? Do you practice? Do you work out, or do you lie on the couch and just, you know, let nature take over. Empathy has to be nurtured, and it’s best when it’s modeled at a very young age. And you know, the brain really does register other people’s suffering because it enables us to be motivated to help them. And the empathy muscle really can start with threat sensors. So if we see somebody looking in pain or looking afraid or terrified, the part of our brain that responds to threats gets really activated, and then a little circuit takes place that taps into emotion recognition, sensing what other people are feeling and taking the perspective like what’s going on here. And these are very like millisecond, rapid connections, but it really does start with the ability to perceive that other people are in trouble. And that’s, I think, why they say that empathy is a trait that’s enabled the survival of our species, because none of us can exist alone. It’s all about human connection,

Maria Ross  07:02

absolutely. And you know, it’s funny, because I always talk about also having empathy when people are experiencing joy or happiness, we’re able to do that sometimes we only equate it with being able to connect with someone’s pain. But, and I always tell this kooky story about the fact that I love watching game shows, and the reason I love watching game shows is I get such a high watching people win. I feel like I’ve won when I watch their faces light up and like my heart starts beating faster and I can’t stop smiling. And so it’s that ability to connect, not just through pain, but also through happiness and joy too. And really I feel that connection. Yes, I

Dr. Helen Riess  07:41

think that’s the survival part. Probably started with facial recognition, and as people were less, you know, basically fending for their very existence, like way back in early times when danger was everywhere. I imagine that we evolved to be able to appreciate joy and happiness, and resonate with that with similar neurons, because we have different parts of the brain that light up, you know, within our reward systems when we see people really happy. So it’s both,

Maria Ross  08:12

yeah, and I’m going to put a link to your TEDx talk, your wonderful TEDx talk the power of empathy. But I love that you share that story of, sort of how empathy shows up in the brain. And can you just, can you give us a quick hit of that and explain to us what is actually happening to us and our brains when we’re able to be empathetic or when we’re able to experience empathy? I don’t know if it has to be mutual for those centers to line up light up, but tell us a little bit about that. So

Dr. Helen Riess  08:39

empathy begins with perception of human emotion, and it can be either live or even imagining someone in pain or seeing something on television. So it doesn’t have to be in person. And that perception starts to trigger whether people are in a safe or unsafe situation. You know, one of the reasons we have empathy is not just to help other people, but it’s also to help us learn what causes pain and how to avoid it. So if we see someone stepping on glass, for example, you know, we’re motivated to help them, but we also learn, you know, at a very young age, don’t step on glass, because you’re going to see a lot of blood and start crying. So the brain is registering these many threats that actually pertain to our own survival and also to the survival of others. Through that perception of processing takes place and then the motivational centers of our brain get activated, and this is where things can get stuck, because we can be motivated to help. You know, say there’s a worker in our office who’s overwhelmed with a deadline and just so upset, and people around are buried in their own work, so they might actually. On to help but be thinking, I just can’t afford the time at this minute because my deadline is due, right? So the motivation can be there, but other factors can interfere with the helping gesture, which is why, of course, it’s so important in the workplace to make sure that people aren’t constantly overwhelmed and overworked and unable to help each other, because that actually provides a lot of the joy. And reason why people want to stay in their jobs is that there’s a mutual helping understanding, yeah, and care about

Maria Ross  10:34

others. Yeah, there’s a camaraderie. And my most recent book the empathy dilemma, I talk about the five pillars of effective and empathetic leadership, and one of those is self care, because if our capacity is low, we don’t have the capacity to be there for other people and show up with patience and accept another point of view without defensiveness or fear. But also to your point Joy was in there too, because if you’re creating an environment of joy, people get to know each other. They can relax. They feel like other people have their backs, and that enables them to do their best work and tap into their as you’re saying, be able to tap into their empathy for other people without being so much in self preservation mode all the time. That’s kind of what I hear you saying,

Dr. Helen Riess  11:17

right? We’re not meant to be in survival mode all day long. Absolutely, that does bring up the whole topic of self empathy, which many people think that’s a contradiction in terms. But just as we’re able to perceive the suffering of others, we also need to be able to look in the mirror and ask ourselves, How am I doing right? What do I need? How do I nurture myself so that I can show up in the best possible way?

Maria Ross  11:45

Yeah. I mean, I equate so much of my work to parenting and parenting analogies. But you know, when I’m my son’s 11, and I talk about, you know, the times when I’m hungry and tired, I am not a good parent. And it’s kind of the same thing with empathy. If you’re not, if your capacity is so drained, you will never be able to get out of that survival mode and be able to so you have to start with you. You sort of have to get your own house in order, in order to be at full capacity, to be able to be there for someone else and be able to even read their cues right, even, like you said, their facial expressions, and identify the emotions or the feelings that they might be having. So let’s talk about the workplace a little bit. Because, you know, we all know people in the office, and I you probably get this a lot too, where it’s like, well, I’m trying to be empathetic, but the other person is not being empathetic to me. So what do I do? Right? So can you talk to us? And I know it’s different from individual to individual. But what happens to us where we’re completely shutting down our empathy? What is happening, if that’s happening to us, barring any psychopathies that people may have, and then maybe because of some psychopathies that people have?

Dr. Helen Riess  12:57

Well, you know, in my work, I spent really years shadowing clinicians in particular who were either, you know, struggling or not getting great patient ratings. And you know, many times the leaders in these organizations, they knew that the capacity was there, but something was going wrong, right? And so in that work, you know, I would often see examples of somebody not connecting Well, rushing through exams. I’m not really making good eye contact or greeting a person with a friendly face. And many times these were just a function of being exhausted, burned out, or feeling underappreciated, not feeling seen, not feeling that they themselves were getting nurtured by the environment. And so we know right now that there is just a revolving door of people leaving all workplaces and healthcare in particular, and so we’re at a very important inflection point in healthcare where we cannot afford to not tune in to how our workers are doing. Are they getting burned out? Are they spending too much time at home catching up? Are the workloads really sustainable? Or are we turning our people into unemphatic workers who were that is going to harm the whole system? And this is not just true for health care.

Maria Ross  14:30

I was going to say that you could insert any industry in there too. Yeah, yes.

Dr. Helen Riess  14:34

So having leaders who practice self empathy and who are taking good care of themselves. First, that does open up a whole openness and a greater capacity for compassion, which, just to be clear, empathy is our perception and our processing. Compassion is what we how we show

Maria Ross  14:56

it. Exactly right, empathy. Compassion is empathy. In Action for sure,

Dr. Helen Riess  15:01

exactly right. And so the more a leader can show appreciation, validate good work and stimulate, you know, more excitement about the work ahead, the more the whole workplace is going to be uplifted. And just the opposite happens when right leaders aren’t paying attention to their most valuable resource, which is their people,

Maria Ross  15:23

their people. And this is where I I’m fascinated, from a psychology perspective, when I think about some of the most you know, quite frankly, psychologically abusive managers I’ve had or seen, right? I know, like, cognitively, I know they probably have families who love them. They probably have nieces they spoil. They probably have, you know, children they adore their spouse or their partner. Probably sees all these good things about them, and I just don’t know sometimes what happens to people when they walk through the office door, and how they sometimes can be so misaligned with who they are outside of work as they are at work. And you know, there could be so many reasons for that. It could be insecurity, fear, poor role models at work, thinking that there’s no place for empathy and compassion at work. What have you seen around leaders who have been able to recognize that duality in themselves and make a shift. What has been the difference maker to help them realize that they can bring some of that personal compassion and kindness and empathy into the workplace, and, you know, to the point of my whole work and still be high performing and high achieving. What kinds of shifts have been most effective that you’ve seen with your clients or the research you’ve done. So one of

Dr. Helen Riess  16:46

the most important things that we teach at empathetics is starting your day with intention. And that means you don’t just roll out of bed, you know, take a shower and put your work clothes on and drive mindlessly to your job, but you actually stop and think, How do I want to show up today? You know, what kind of person do I want to be? And so just starting with that question can often set the stage for a more genuine openness to the workplace. And another important question that I think really helps leaders is the question of, what do I get to do today, instead of what do I have to do today? And many just start the day with that list that really closes down creativity, it closes down exuberance, it closes down opportunity and also just the joy of like mentoring the other people in the workplace. Because if you’re just stuck on what you have to get done, you’ve narrowed down your field of vision to be very task oriented, tactical and not really very open and strategic. So I really recommend starting the day with what, what are three things that you get to do? Yeah, and sometimes even in my own life, I’ll start with what I have to do, and I reframe it into like, oh, yeah, I’ve got to do that, but that means I get to do this. And right? It’s really just a change in perspective, and I think that’s contagious.

Maria Ross  18:23

Yes, language matters so much our own self talk. I really believe that. And you know, that shift has gotten me through, you know, a grueling workout of I get to do this, I get to move my body in this way, right, and also just tasks that are meaningful and that you don’t want to do, right? So I love that talk to us a little bit about the research that you’ve uncovered of the ROI of empathy in the workplace, so that we you know, because I imagine I know, like with the work I do, it’s about giving skeptics the business case to embrace empathy, because sometimes the moral imperative is not enough. So we want to meet them where they are, and I know you are constantly uncovering new research around the ROI. So can you share some fresh data with us around that?

Dr. Helen Riess  19:09

Yes, I would love to share some very new data. You know, we started out as a patient experience enhancement company because, as I said, I was a psychiatrist, seeing the pain in people who didn’t feel all that cared about what quickly happened during the pandemic was realizing that we could not ask any more out of healthcare workers they did not want to hear, on top of all the threats they were facing. Now be more empathetic because, you know, they were running dry, right? So that’s where self empathy was born, and with the combination of these different parts of our empathetic system. So starting with self empathy works for some people, starting with more skill based kinds of interventions works for. Others. But if you start by connecting to yourself and having this ripple effect in your organization where people are learning like daily self care practices, not like once a week take a yoga class, but daily things they can do every day, we started to get results from some of our clients who literally said, the half of the our workforce, who took empathetics, we have a 2% turnover, a point 2% turnover, the half that hasn’t we have an 8.5% Wow, wow. And in one 500 position group, it saved them $18.9 million in recruiting and onboarding costs. So that’s when we realized, you know, everyone who thinks it is a moral imperative is always saying, Well, how can we prove this to the C suite and to the CSOs that this is a good investment, and because of the careful tracking with this client, we did that. And you know, we have really just become a workforce retention system with many on ramp points where you can start, either with workshops you can start. Our new app is coming out in just like about a month, so there’s going to be just in time learning right at the palm of your hand, right and then our traditional, web based courses are available, so we’re now able to meet the needs of wherever people are to if they really want to put a dedicated effort to improving the workplace

Maria Ross  21:32

well. And it’s so interesting that you bring this up because and the roots of the company, because, you know, part of the, one of the paths that led me to the empathy work was my own experience recovering from a brain aneurysm and discovering later that the quality of my care was not an accident. It wasn’t that I was just really lucky to get a lot of nice people on my care team that the hospital had subscribed to patient and family centered care as a philosophy, so it was embedded in the training and the protocols in everything from the policies of visiting hours and how to choose your food as a patient, and how people were trained to call me by name every time they entered my room, it was the ability to scale empathy. And one of the nuggets that I’m sure you’ve come across too, is that when physicians are rated as empathetic by their patients, there’s lower risk of malpractice suits, even in cases where the health outcome was not untoward, right?

Dr. Helen Riess  22:33

You’re absolutely right. And this is why some malpractice insurance companies are our clients, because the ones who really understand, it’s really the relationship breaking down and communication breakdowns and a breakdown in empathy that often does motivate someone to file a claim, whereas, if they were treated well and something unfortunate happens, yeah, people want to give the benefit of the doubt to a caring care team, you know, they don’t want to retaliate, or, you know, go down in history as the patient that made life miserable for everyone. They are usually so grateful for the honest will, but if you break that will, people will come after you.

Maria Ross  23:17

Yeah, absolutely. I mean, my own diagnosis was initially misdiagnosed by a primary care doctor that I had actually had an aneurysm that just hadn’t failed me, and when I went to the doctor with neck pain and back pain and a raging headache, it was misdiagnosed. But I never blamed that doctor number one, because primary care doctors don’t get very good education around suspecting brain aneurysms. But number two, because he listened to me, he actually did listen, and he took the time. And it wasn’t like he was rushing me out of there, but he really thought it was just stress. He really thought it was just, you know, well, let’s try these other things first and see what happens. And so you know that that’s the kind of thing where I hear that a lot of like, don’t you think you should go back? And I’m like, But no, he treated me well within the confines of what he knew and what that experience was like. So I definitely, firsthand, could say, you know, that does make a difference. And when you’re a business, and especially when you’re dealing with customer service, customer success, it’s not always about solving the problem that paints your brand with goodwill. It’s about how you’re treated in the process of trying to solve the problem. Someone really is dedicated to trying to help, like you think about help desks and people that you call for technical support, you don’t always get the right answer, but if somebody truly tried and shows, you, know, a little anxiety that they really want to help you, right? It goes such a long way, right? I love that. So I would like to talk about a little shift. Since I have you and I have a doctor and a psychiatrist with me, let’s talk about neurodiversity, because one of the things I’ve been talking. About the last few years is that we can access empathy in different ways. It doesn’t always have to look the same for everyone, and if you’re not necessarily a touchy feely person, you can still access your empathy cognitively. You can still access getting to an act of compassion through other doors. So can you tell us more from an actual scientific and medical point of view, what does that mean? What when we’re talking about neurodiversity, when we’re talking about autism, or we’re talking about other types of issues that people may have that stereotypically, we’ve been told get in the way of empathy? What can empathy look like for different people, even something as innocuous as introvert versus extrovert?

Dr. Helen Riess  25:43

Well, that’s a big question, yeah, and I think empathy looks different for different types of impairment, so if we’re talking about autism spectrum disorder, often those folks have a lot of emotional empathy. They get upset when other people are upset. Their impairment is not being able to read faces very well or tone of voice. But if you start crying in front of you know somebody, depending on where they are on the spectrum, they will feel upset and dysregulated. It’s more the matter of not processing like facial expressions very well. And so there, you know, there are treatments available for this, which is super encouraging, where people can learn, just to memorize, like, if the mouth is turned up like this and their eyes are involved, it means they’re happy, and so it’s a little extra step, but they can get there, and through applied behavioral analytics and all kinds of reinforcement tools that you know may decrease stimulation to help a person become more attuned, there are ways to build on the empathy, And we must remember, they are empathic at the core, it’s not what they don’t feel human emotion, right? You know, another group that we put in the sociopathy group, that’s a different story. The the impairment there is, you know, how I talked about the threat sensor of the brain is, like, when we see people hurting or, like, scared or impaired, that part of the brain is very turned down so they are not moved when they see people suffering, they don’t have the mechanism to actually feel the pain.

Maria Ross  27:38

And just to clarify, you’re talking about folks that might have a sociopathic disorder. Okay, great, yes,

Dr. Helen Riess  27:44

so there’s just a lack of perceptive resonance with other people in pain, yeah, and I mean, in extreme examples where they’re actually harming people that look of, you know, fear and horror and pain isn’t enough to stop them, because they’re not processing, so they have very little breaks, shall we say, for mistreating people. And you know, we see this to varying degrees in the workplace, like some people are very gruff, they’re harsh, and they’re not very friendly or kind, and it’s off putting to others. And I think in some cases, it’s not because they’re mean people, but they’re not reading the room well, right? And I wouldn’t say those are sociopaths, but I’m just trying to say there’s varying degrees of, yeah, attunement and even recognizing the impact of your social behavior. So like the special part of our brain that processes emotion, interestingly, is the same part that processes social interaction. Interesting, right? And so if people who are impaired in this area, they can’t put together, that person was just nice to me, so I should be kind and say thank you, or maybe do something reciprocal, right? It just gets lost, and it’s a problem.

Maria Ross  29:09

Okay, I have a question on that. Again, as a parent, is there a childhood development stage where that’s not activated until later, asking for a friend? No, I’m just kidding, but I have heard that there’s certain stages of childhood development where we don’t tap into our empathy because we’re still working on our sense of self. I might be completely butchering that, but can you speak to that at all? I think what you’re

Dr. Helen Riess  29:35

really describing is these compensatory areas of the brain that compensate so when we are, you know, especially in the teenage years, struggling to fit in, like, who am I in this context? Who am I at home? The brain is on fire with activity and trying to understand social relationships. You know, they say that when the brain is at rest, we’re not doing nothing. So the default mode is all about working out relationships. Isn’t that interesting? Wow. That’s what neuroscience shows. Is that when people are on the bus on the way home, or, you know, in their car, they’re usually not thinking about, how do I, you know, get the last paragraph written on that proposal they’re thinking about, how did that go today with Tom or Joe or like, I wonder what you know whether, whether that went okay or Yeah, could be like, Wow, that didn’t go right for me. I’m really, you know, caught up in the emotion of what happened to me. Yeah, but the default mode, it’s, it just shows how critical human relationship and connectedness really is,

Maria Ross  30:42

yeah, absolutely. So I know I’m kind of all over the place, because I just love having my hands on you right now. But can we talk a little bit about how do we deal in the workplace? Let’s take it from the perspective of you’re trying to be empathetic, but you are dealing with people that are at all these varying stages of on the scale that you were talking about, whether they can’t read the room, or they’re not as tapped into their emotions. Or what are some strategies for, number one, coping with that as someone in the workplace. And then number two, what are the strategies you work with your clients on to help those people better tap into their empathy. So if there are, I call them empathy gaps, I think it’s first of all recognizing that it’s there is number one, right? It takes some work for a lot of people, and then I think I’m a very strong proponent of finding a safe place to talk about these kinds of gaps, to get perspective on what might you be contributing to it, and you know what’s coming from the other person.

Dr. Helen Riess  31:52

And a lot of this taps into the self regulation skills that I think are critical for anyone trying to learn empathy. Mm, hmm, because we can so easily get flooded by our own fears, by our own agendas, by our own you name it, things that make us uncomfortable, right? And so we always have to have the self awareness to look at. Am I contributing to this or is this quality something that’s happening, you know, all over the place, and I think most of the time, people are trying to be decent at work. They’re not trying to cause a problem. But if there is, you know, a competency gap, or someone’s in the wrong wrong seat, you know, in an environment, it’s an act of kindness to help get them in the right seat right and not to expect things out of people who aren’t able to do them. Because I think that tension is often what gets people upset at each other, when it might be a misunderstanding and it might be just understanding. You know, what are you really good at, and what do you love to do, right? And you know, how do we help, help people here perform at their

Maria Ross  33:09

best, absolutely, and so. And then what so that sounds like. That might be some advice for the person who is empathetic dealing with someone who is not empathetic. What are some, what are some strategies or interventions that have worked well to help someone in the organization who is not exhibiting a lot of empathy, number one, first come to the realization of it if they haven’t been self aware, and number two, strengthen that empathy.

Dr. Helen Riess  33:37

So I have a great story for that, because I once had a clinician tell me I don’t have empathy. I just, you know, I’m on the spectrum, and that was a surprise to me, because it wasn’t clear that that was the case, right? But this person’s self assessment was, I don’t I just don’t have empathy. And when, you know, when I share a diagnosis and people start getting upset. I don’t feel anything. And so this person was kind of like, I guess I’m just, you know, a lost cause. And so I had the feeling that wasn’t the whole story. And so we worked together at some very basic connecting skills, you know, like making eye contact sitting at eye level when you’re talking to a patient, in this case, and recognizing that when you’re delivering bad news. And that goes for anybody in any industry, you have to realize the vulnerability in yourself and in the other person, even if you’re not that aware of it, because you know, like, when you tell someone they have a an illness, it’s not going to get better, that’s not a good day, that’s a terrible day. Yeah. So this person learned some of the, what I call some of the more like skills of empathy, and then we worked on, how do you put yourself in that person’s shoes? That. Just gotten terrible news. What might you say? Because this person was a brilliant diagnostician, but yeah, would give the news and kind of feel like they’d done their job right? And so we practiced saying things like that, must be hard for you, or I wish I had better news, like something that was a bridge, or even before the news, saying, I, you know, I wish I had better news to share with you. And so I saw this person, like months later, and they told me that they had started saying just that must be hard for you. And the story was that when those words were expressed and eye contact was made, this person started to feel something, wow. And the patients would say, thank you so much. That means so much that you understand. And it’s almost like a heart opening happened, yeah, you know. So when people say, I don’t have it, I’m just like, and obviously there’s a range, and this person really did work at it, because I think the job was not that satisfying, giving really bad news all the time, right? So anyway, that’s a way that we can sort of teach the mechanics, right, and then also help people with that, you know, part of empathy that’s cognitive. It’s the perspective taking, yeah, imagine it’s happening, you know, to your mother, imagining this happening to your yes,

Maria Ross  36:30

what might you be feeling,

Dr. Helen Riess  36:32

what might you be thinking? And just using that as like a cognitive exercise, exactly what might you need to hear, right? And so I get very energized by these stories where you’re not just changing a clinician or a worker’s life, you’re changing the life of every person they touch in the organization. And that’s really

Maria Ross  36:53

powerful. Yeah, well, and you know the work you do, the work I do, it’s ultimately, we’re trying to create a more empathetic world, but I’m, you know, I’m starting at work and creating a sandbox for people and a lab for people to practice those skills at work, because then all those people go home to families, to personal relationships, to communities, to the larger world, and if they can practice that skill in the place that they spend the bulk of their time, we’re ultimately going to bleed out into the other areas of our lives.

Dr. Helen Riess  37:25

That’s exactly right, and that’s the feedback we often get. Is I’ve tried these techniques on my teenager, like one person even said I tried that, you know, taking a time out for myself with my two year old. It’s put them in a time, put yourself in a time, and and they come back with such excitement, because they really it does work, and it makes people’s lives just that much smoother and more enjoyable, for sure.

Maria Ross  37:50

And you know, we know it’s a practice, and you’re not going to be good at it at every day, at every moment, because we’re all going to have different capacities at different moments. And so, right? You know, the word of encouragement I always try to give people is just like, again, kind of going back to the gym analogy. The first time you go work out, it’s going to feel awkward and weird, and you might be sore the next day, and that’s okay, but you keep showing up, and you know, you’re going to have good days and you’re going to have bad days, and that’s okay. It’s it’s the progress, not the perfection.

Dr. Helen Riess  38:19

Exactly. I love that such an important way to think about it as it’s a journey, not like you do this one thing and

Maria Ross  38:26

and then check it off the list. Yeah, exactly, yeah. Well, Helen, it’s been delightful to finally connect with you. I hope, yes, we continue to connect. We will have all your links in the show notes, including to your TEDx talk. We’ll have a link to empathetics and to your book the empathy effect. So but for anyone that’s on the go or exercising while they’re listening to us and engaging in some self care, where’s the best place they can connect with

Dr. Helen Riess  38:53

you? So I’m on LinkedIn, and also the empathetics website is a great place to reach us, for people interested in how we use a workforce retention system to help organizations, really, in any industry, we’re becoming industry agnostic, so we’re I love it, excited about the impact we can have.

Maria Ross  39:17

I love it. Thank you so much for your time and your insights. Today, it was a pleasure. So nice to talk with you. And thank you everyone for listening to another episode of the empathy edge podcast. If you like what you heard, you know what to do. Please rate, review and share with a friend or a colleague, and until next time, please remember that cash flow, creativity and compassion are not mutually exclusive. Take care and be kind For more on how to achieve radical success through empathy. Visit the empathy edge.com there you can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop and sign up for our email list to get new episodes, insights, news and events. Yes, please follow me on Instagram at Red slicemaria, never forget, empathy is your superpower. Use it to make your work and the world a better place. You.

Cash flow, creativity, and compassion are not mutually exclusive™

Dan Tocchini: How Leaders Can Turn Conflict into Breakthroughs with Empathy

Turns out your organization’s inability to adapt and align in this era of great change may have little to do with structure, sales, or cutting costs and more to do with how you are investing in building your team’s people skills: you know, old-fashioned communication, empathy, collaboration, and conflict resolution. Sorry to break it to you, but research is showing those skills are going to be MORE, not LESS important in the age of AI. Today’s guest, Dan Tocchini, has been helping leaders bring more magic to their teams for over 35 years. 

We talk about what leadership really means, the biggest enemy of a high-performing culture, and how to spot when your team is misaligned. Dan also shares why it can feel lonely at the top, how empathy helps leaders have difficult conversations that make a real difference, and the best time to address issues before they derail performance. If you want practical, hard-earned wisdom on how to lead with both courage and compassion—while still driving results—this is the conversation for you.

To access the episode transcript, please scroll down below.

Key Takeaways:

  • The biggest enemy is fear, and what you don’t face will defeat you. Courage is being in touch with prices and rewards.
  • You have to live your values. If you’re not living them, you won’t understand the nuances and where things could fall apart.
  • Leadership doesn’t have to be lonely; it only is because you’re not willing to solve that problem. Often, the unwillingness to hear feedback is the biggest breakdown.
  • Business, now more than ever, influences culture. With AI becoming increasingly relevant, it is up to leaders to become more relational and more empathetic.

“Most executives work around the hard conversations. They end up reacting to them. The hard conversations become your culture, and the conversation you’re not willing to have becomes your culture. What you don’t face now will eventually defeat you.” – Dan Tocchini

Episode References:

About Dan Tocchini, Change Agent, Catalyst, Consultant, Coach

Dan Tocchini has been helping leaders bring some more magic onto their teams for over 35 years. He has worked with executive teams from Interstate Batteries and ESPN, to Smarty Pants Vitamins and Impulse Space, as well as on-profits like Homeboy Industries and Defy Ventures. Dan gives a no-fluff approach by helping transform leadership teams without any pixie dust – just courageous leadership, creative conflict resolution, and relevant restructuring. No conversation is too difficult, no situation too conflicted, because a leader with a vision cannot be held hostage by circumstance or history.

Connect with Dan:

Take New Ground: takenewground.com

LinkedIn: linkedin.com/in/dantocchini

Instagram: instagram.com/dan_tocchini

The Change Imperative (FREE e-book) change.takenewground.com

Revenant: takenewground.com/revenant

Connect with Maria:

Get Maria’s books on empathy: Red-Slice.com/books

Learn more about Maria’s work: Red-Slice.com

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

Facebook: Red Slice

Threads: @redslicemaria

FULL TRANSCRIPT:

Welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society. It’s great for business. Turns out, your organization’s inability to adapt and align in this era of great change may have little to do with structure, sales or cutting costs, and more to do with how you are investing in building your team’s people skills. You know, old fashioned communication, empathy, collaboration and conflict resolution. Sorry to break it to you, but research is showing that these skills are going to be more, not less, important in the age of AI Today’s guest has been helping leaders bring more magic to their teams for over 35 years. Dan Tocchini is the co founder and senior partner of take new ground, a boutique consultancy focused on maximizing organizational performance and efficiency by creating aligned, resilient teams. He’s worked with executive teams from Interstate Batteries and ESPN to smarty pants vitamins and impulse space, as well as nonprofits like Homeboy Industries and defy ventures. His no fluff approach transforms leadership teams without pixie dust, just courageous leadership, creative conflict resolution, empathy in action and smart restructuring. Today, we talk about what leadership really means, the biggest enemy of a high performing culture, and how to spot when your team is misaligned. Dan also shares why it can feel lonely at the top, how Empathy helps leaders have difficult conversations that make a real difference and the best time to address issues before they derail performance. If you want practical, hard earned wisdom on how to lead with both courage and compassion while still driving results, this is the conversation for you. Take a listen. Welcome to you. Dan Tocchini, to the empathy edge podcast. I am so excited to have you here today to talk about leadership and all of the ways that you catalyze teams and help them become high performing, high achieving through leadership, through both our shared understanding and commitment to emotionally intelligent and empathetic leadership. So welcome to the show.

Dan Tocchini  02:59

Well, thanks for having me, Maria. This is a real honor. And I’ve listened to a couple of your podcasts, and I love the name itself. Hooked me right in very powerful so thanks. Thanks. I

Maria Ross  03:10

love it. Well, we’re going to get into that edge right today. So before we dive into the topic at hand, why don’t you tell us a little bit about how you came to this work I was telling you earlier. You know, I love to know people’s stories about there’s lots of different ways they could have made money. What brought you to this work of sort of building leadership capability and helping build high performing teams?

Dan Tocchini  03:31

Well, I came out of a broken home. My mother was a manic depressive, schizophrenic, and my parents got divorced when I was 18. But it all started when I was about 12, and I became the go between, between her and the psychiatrist. My father was never home, afraid of a lot of as were most of the kids. I just really interested in what it would take to connect with her. So it started there. And I, you know, I, we were in Northern California, so I had the benefit of they would send I would go to Ross general, which is where she was hospitalized, and work with her. And then they would send me. They would have people debrief me, and one of them was a guy named Fritz Perls who wrote Gestalt therapy verbatim. Was the first book I ever read, and I did a lot of work with him, one on one and debriefing what I went through. And went through quite a drug addiction after that in my later teens life years, but I read. I got became a voracious reader at a young age. So always reading about human I mean, I remember reading vandal and Grinders work on NLP, when I was 16, 1514, I think I started there, and the integrity of language, that kind of thing. It’s always been very deeply involved in that. And then I was an entrepreneur. I come out of an entrepreneurial family. My grandfather opened the first talking motion picture theater in north of San Francisco. And, you know, he was in the real estate business and had grocery stores and did all kinds of crazy things. But the interesting thing. Thing was, he taught us how to do business. My dad did too. I was reading leases at, you know, 1415, that’s how we connected. Wow. So I’ve had a background in business since I was a kid. In fact, my grandfather was upset with me because I wanted to go to college. You know, we taught you a business. Why are you going to college? I just have different interests, pop, you know. So I went to school and studied business psychology and particularly philosophy, a particular type of philosophy that has, it’s called phenomenology, which is, it’s just the study of what it means to become, how to become human, and what that means, and it’s influenced all my work with teams.

Maria Ross  05:38

Wow, wow. What an amazing story and so rooted in your own personal experience. I love that. What drives you is this trying to figure out, even as a young kid, how do I connect and engage with people that are different from me, that I don’t quite understand what’s happening with them, right? And that’s a huge mark of empathy, is that, that ability to want to to create those bridges with people for the end result of connecting and engaging with them and trying to understand what’s going on in their world and in their lives and what motivates them. So it’s very apparent how you bring that to your teams and to your clients. And I do have to tell you that one of your clients in the past, smarty pants vitamins was a mainstay in our home as my son was growing up. My son is 11 now, but that was always our vitamin brand for years and years and years. Love them, and so it’s really great. I mean,

Dan Tocchini  06:36

they’re quite a story. You know, they started in their kitchen and making, you know, really planning it out. And they just got really big. And he the, it’s a husband and wife team, and they just got really good at working with Amazon. They ended up selling to, we were involved in the sale. It’s a big company out of Holland, but they sold for a half a billion dollars. Oh, wow, there’s a tremendous story.

Maria Ross  07:03

Amazing, amazing. I love those kitchen table stories. I actually, a few years ago, a friend of mine, Kara golden, who’s the founder of hint water, it’s, I’ll put a link to her episode. Yeah, I’ll put a link to her episode. But she talked about, you know, the idea of starting at your in your apartment, in your kitchen table with her husband, and she experimented with different things. So love that story. Let’s dive a little bit into leadership and to frame the conversation. I would just love to know, given your work as a as a consultant and a coach and a change agent, what’s your definition of leadership.

Dan Tocchini  07:40

That’s a sticky question. It’s a good question. I don’t think you can define it as much as describe it. And I would say leadership is a way of being that takes responsibility for the future they’re committed to having, and they stand in such a way that it brings order to the chaos and releases the beauty they’re committed to, or the you know, what the results are that they’re committed to. And that involves first managing yourself, because if you can’t manage yourself, you can’t lead yourself. You’re not going to lead others. Well, you can still lead them. You can have very natural persuasion. You know, leadership, to me, is a big negotiation. Any communication designed to influence or persuade is a negotiation. So leadership’s all about influencing and persuading. So if you’re leading a group of people, you’re good at persuading and influencing, but if you’re not good at leading yourself, you’re eventually you’re just going to sabotage yourself and you’re going to lose your team over a very short period of time, probably, and you’re going to find yourself in patterns. And so when you get into relationships, professional relationships and personal you’ll probably find you’ll probably be waiting for the other shoe to drop, like, when’s going to happen with this person, because you’re not in touch with the seeds of sabotage that you’re sowing in the opening of the relationship to me. Leadership to me is really begins with managing yourself. And managing yourself starts with awareness, you know, awareness of what’s going on, like, I like to say, listening to your own listening, you know, hearing what you’re making up about what’s around you, or who you’re talking to, and managing the impact of what you’re making up?

Maria Ross  09:27

Yeah, absolutely. I mean, that is the first pillar of my five pillars of empathetic and effective empathy in the recent book, and the empathy dilemma, and it’s because of you. You know, you don’t have that house in order. You’re in survival mode, and you can’t make space to see and hear and understand and listen to the people around you, because you’re too focused on preserving yourself.

Dan Tocchini  09:50

So yeah, you see, if you’re in survival, you’re reacting to what’s around you exactly, instead of responding, yeah, because you’re anticipating suffering or unnecessary. Suffering, and probably out of touch with the suffering you’re called to. If you’re gonna have a certain every vision requires a certain level of investment, which means there’ll be some suffering, because you’re gonna have disappointment, et cetera. And there are so many psychological strategies we use to mitigate disappointment, which naturally takes our presence out of the participation, out of the process, which so sabotage, because if you’re not in the process fully, you’re going, there’s gonna be room for

Maria Ross  10:29

mischief. Right? Room for mischief. I love that. What do you think is like, I wanna go back to leadership for a second, but I wanna look at the team in general and the culture. What do you think is the greatest enemy to a high performing culture? What mistakes have you seen? Or what are the big red flags, especially when you start working with people? What is that enemy? Good

Dan Tocchini  10:52

question. I would say the enemy is, I’ve seen the enemy, and the enemy is me, right? The enemy is, I would say, number one enemy for executives, at least the ones I I’ve had the privilege of, I do, we do a lot of strategic implementations and turnarounds and that kind of stuff. And the number one destroyer of teams is the unwillingness, or the, I would say that. I call it the despair of necessity. People can’t see anything but what’s in front of them, and they’re afraid to imagine what could be, and they have a tendency not to have the conversations that are needed to be had, because they don’t want to lose what they do have. So they’re playing not to lose what they have, rather than thinking about what could be from wherever they’re at and then having the conversation from that future, which means you’re probably going to have to have difficult conversations that you normally wouldn’t see if you were just trying to survive. If you’re trying to survive, you avoid difficult conversations that put the relationship at risk or put the project at risk. But if you’re there, trying to produce something unprecedented. If you’re solving a problem, then every conversation is game, and the most important ones are the most difficult ones to have. You know, I read Gus, the guy he ran Proctor and Gamble anyway, I read his book, and he said, I know I’ve had a successful day by the number of difficult conversations I navigated in that day, because the most they’re difficult because something’s at stake, right? Something’s fake, because something matters. And if I don’t have the conversation, whatever matters now begins not to matter. And that, you know, things fail slowly, then all at once, right? So, you know, I call it the the shit hors d’oeuvre principle. If you can catch it as an hors d’oeuvre, it’s much easier to eat. But if you push the hors d’oeuvre away, it comes back as a sandwich, and that’s a little more difficult to eat. You push that away, comes as a two course meal. You push that away, you have a shit buffet. And that’s I try to catch it when it’s about, you know, an hors d’oeuvre. I don’t always get it right. Take a sandwich if I have to, but I’ll take the hors d’oeuvre first, right, right? Most executives don’t they work around the hard conversations. They they end up reacting to them. So they the hard conversations become their culture, and the conversation you’re not willing to have becomes your culture. It starts driving the culture. And the saying we use, the principle is, what you don’t face now will eventually defeat you. So if you can, you know courage is just being in touch with prices and rewards. If I know this is going to bring me more pain later, and I can vividly see that pain. I’m going to have more courage in the moment to have that conversation. But if I’m in the despair of necessity, all I can see is what’s in front of me. And I’m not thinking about what could be both on a negative side or a positive side. I just all I’m doing is dealing with with what’s in front of me. Back to your comment about survival,

Maria Ross  14:01

for sure. Yeah, yeah, absolutely. I mean, what I’m hearing from this is that the biggest enemy is fear. The biggest enemy is is letting fear get in the way of you being able to imagine something better and being able to drive towards something better. You said it better and in less words, not always. I don’t always. Um, so given that, and I hear what you’re saying about the difficult conversations, I talk a lot about being an empathetic leader actually means you have clarity and you have decisiveness to nip issues in the bud, because they can fester and they actually cause more pain. And so when you’re trying to be an empathetic leader, and in the name of empathy, you avoid the difficult conversations, right? You don’t call the toxic Rockstar to task. You don’t right the ship when you see it going in the wrong direction because you don’t want hurt feelings or you don’t want to upset people, you’re actually making things worse for them when you’re them.

Dan Tocchini  14:59

Short term gain, long term pain, exactly, and we don’t think that’s what I mean. I’m so in necessity that I’m afraid to look up and see when I let this star get away with this, when I’m sent, what message am I sending to the culture, exactly, you know, and when, where else, where will it that start to sprout up, what special caseness Will I then be taken? Will I have to deal with from others that I’m also dependent on, that I’m afraid to risk losing, et cetera or challenge

Maria Ross  15:33

well? And I have kind of two questions related to that, the whole concept of these difficult conversations. And one is, when is the best time to bring up an issue or an upset or disappointment? Because I think that’s a lot of the struggle too, is sometimes the timing doesn’t feel right. So what’s your perspective on that for people

Dan Tocchini  15:54

as early as possible? So that means setting, you know, it’s like anything if I if you thought I have a million dollars to give to you, you would arrange a time to get the million dollars. You would say, When can we pick this? And you’d find a time. Well, I look at a difficult, difficult conversation like that, like this, if I don’t have this conversation, it’s going to come back and haunt me. And so I need to make a request, what would be an appropriate environment, who would be the right people in the conversation, and when’s the earliest we can have it? And I would express that to whom everyone, if I was having a conversation with you, Maria, I would express the urgency of it for me, and I feel like there’s a lot at stake. What’s the earliest time you can do that? Let’s look set up a few times. Let’s get it set I and I tell them, there’s two things I do. I tell people what I want to talk about and where I want to be with them on the other end of the conversation, and then I prepare for the conversation, which most you know. I don’t think people I do it because I’m pretty reactive. So if I’m prepared, I’m not as reactive. I’m much more open hear what they say, and if I can hear what you say, then you’re going to be much more open to hear what I have to say. So I prepared. I write down what do I want to have on the other end of this conversation, where am I committed for you and me to be? And then I write it down. I do all this before I even talk with you. Take a half hour. What is the issue? I want to talk to you about specifically, and I want to name it. What’s an example? The next thing is, I want to give an example of that issue so you can see what I’m looking at, even though I may see it from a different perspective. I’m doing this because I want to learn about how you see it and what I might be missing, right? So give you an example, then tell you then I want to let you know how what I experience, when that occurs, and then, and then, once I give you that experience, I also want you to know how I’ve contributed to it, what I’ve sewn into this. Maybe I haven’t said anything about it. Maybe I’ve acted like everything’s okay. Maybe I’ve avoided there’s a million things I could be doing that’s contributing to my own upset. What are they? And for my own benefit, I want to know what’s the benefit? What’s been the benefit of avoiding this for me, and what future? And I want to know that, because the next thing I’m going to write down is, if this continues, what’s at stake, right? Like, what future is coming? That’s where courage comes. Courage is just, oh, this is going to hurt more than that, so I’m going to take care of that now, right? Yeah, so I don’t think courage is anything more noble then I’d rather have this pain in the short term than that pain in the long term, right? And so that takes some discipline, because a lot of when I sit down with execs, a lot of times they’ll say why they can’t do it, and they’ll give me a very logical reason, and it’s usually survival, and survival, it’s got some necessity and and then when we start talking about what the future that’s going to bring if they continue to do that, all of a sudden they’re much more interested in how they have the conversation they’ve been trying to avoid. Yeah, so those are that’s kind of I do that for myself, so I’ve got more courage in the conversation. And the last thing I prepare is a proposal about how I’d like to go forward, not that I’m going to get that. It may change just in learning information from

Maria Ross  19:23

you Exactly, yeah, but if I have

Dan Tocchini  19:25

all that laid out, then we can go anywhere in the conversation. I know where to go back to. I can and what I learned from you will help me contextualize what I want to come back and talk about. I may learn things that I didn’t know here, and that’ll alter what I have to say, but at least I’m grounded enough that I can be there for you and listen to where you’re coming from and have empathy. Doesn’t mean I have is distinct from sympathy. Yes, I’m a Chris Voss freak, and he does a great distinction on empathy and sympathy. But I want to understand what you see. I want to understand what you value, so I can into. Create that with what I value and something that that’s mutually beneficial,

Maria Ross  20:04

right? The common ground? Yeah, I talk about empathy in terms of being a method of information gathering to understand someone’s context and to understand why they think and feel the way they feel, and then, yes, to connect with them, if that’s appropriate, or be able to give them what they need in the moment, but that can ultimately lead to figuring out what the next right step is with us.

Dan Tocchini  20:28

You’re so I love it. You’re really aware. So you speak of it as like, of course, right? But you believe it or not, so many executives don’t give a shit where anybody else is or where they’re coming from. I know that’s the first interruption I end up doing. It’s like, if you don’t care where they’re at, then not only do you see them as tools, you must see yourself as a tool. And you’re living in some sort of despair, yeah? Like, like you’re putting you found a level of despair that’s tolerable. And you call that happiness, you know,

Maria Ross  21:00

absolutely, absolutely, yeah. I mean, a lot of the work that I do, speaking and doing leadership development, is helping people understand empathy in a way that’s accessible for them, and help them understand what they’re what they’re risking, but also what the ROI is of empathy. Your point of you know, how you create that high performing culture you’ve gotta make, you’ve got to make those difficult conversations, or those difficult, uncomfortable things worth to somebody what’s in it for them.

Dan Tocchini  21:28

Empathy is, is probably one. I think empathy, along with authenticity, are the two two conversations that are necessary. They’re necessary for a thriving, high performing team. Otherwise, the team’s going to flatten out or burn out, because, you know, you’ve got you’re going to go through cycles and have empathy and in, you know, authenticity, you’re going to authentically want to know where somebody comes from, and you’re going to communicate where you’re at, because that’s the starting point. If you don’t locate each other. You can’t get to where you want to go, right? And that’s a that’s a a lot of times that’s that’s to do it kind of to your whole, your whole methodology is you got to locate people. That’s what is. Where are you how, where are you coming from? What do you value? How does that fit into what I value?

Maria Ross  22:19

It’s a lot of discovery in there. Yeah, absolutely. So in your work, you know, we talked about, sort of the enemies of a high performing culture. And what other indicators are there that a team is misaligned? Do you ever get Do you ever get clients who are like, No, our team’s all on the same page? And then you get in there. Yeah,

Dan Tocchini  22:42

I just last week, 210, days ago. In fact, I got a debrief with this guy tomorrow. Went into a biannual meeting with a fairly good size they’re basically a a high end therapy company. They do kind of executive therapy, work with couples, etc, in conflict, etc, and they’ve got multiple offices. And you know, the the founders talk to me about just what a great culture it is, etc. And he’s invited me to this biannual meeting, and he’s asked me to put my ears to it and speak to the group, and then meet with him and his leadership team and tell me what I see, and you know, they’re high performing. They do very well, but they’re all in despair. They’re burnt. And he rolled out new set of values, and one of them was excellence. And one of the things I noticed was we’re in a gymnasium with no air conditioning with his top people, 45 or 50 people, and he’s rolling out excellence, and there’s no there’s no cover on the table. I’m thinking to myself, and he’s thinking, this is a great culture. And then we went to a restaurant for lunch with his leaders, and they didn’t have the reservation. The restaurant was overwhelmed and it was low budgeted. And then he went to another one, and they couldn’t get us in. Finally, I called we got us into another one that was a little more higher end. And so I’m going to talk with them about what that’s called, the despair of possibility, like I see the future, but I don’t recognize where I’m at. I don’t recognize my impact. I don’t recognize what’s going on for others in the leadership meeting, the head of basically the medical director, without him, he doesn’t have a business, is in tears about how burnt out the staff is because they’re overworking, and how what kind of support she needs. And when I listened to him, he didn’t hear a thing. She said he couldn’t even repeat back to her. So we’re gonna have a, probably a mediation. He wants me to come in on I’m gonna debrief with him, and then we’re gonna talk about, because if he loses his medical director, the whole thing’s over, right, right? So there’s, if you think about it, being optimistic, so optimistic that you can’t recognize where you are is a real enemy. Yeah. Any kind of transformation or high performance you want to have, because eventually people burn out. Then you have to start over, and then you wonder, and you get frustrated, because here you are again on that treadmill doing what you said you’d never do again, wondering how you got there, right? And you got there gradually, and then all of a sudden. So that’s kind of my debrief with this guy. Yeah, yeah.

Maria Ross  25:23

You know, it’s so interesting, because there’s so many things to unpack in there. And you know, a lot of my work stems from when I’ve been doing brand strategy projects with clients and helping them understand the voice of the customer. And so much of this is about walking your talk. It’s so easy to put the poster on the wall, to roll out the values, to do all the things, but what’s the meat behind it? What are the proof points behind it? So when we talk about operationalizing empathy or operationalizing excellence, there’s got to be behaviors and actions that are associated with that value. So we can objectively say, are we achieving this

Dan Tocchini  26:02

objectively identifying Yes, and you. And the other thing is, if you’re not living it, you won’t know the nuances. You won’t see the nuances when they arise. So you’ll be constantly reacting to what you missed. Yes, the results come back to then you’re reacting to the symptom, and you’re not really on the problem and right? And then you wonder, it’s like whacking moles, and you get frustrated. And pretty soon you think, like, well, it must be people when you start, you know, doing that whole thing. Yeah, that’s crazy,

Maria Ross  26:31

yeah. And I want to get back to this point, you know, this is the problem with a lot of leaders that just through, through, sometimes through no fault of their own. They get into their own ivory tower, and they perceive the organization as operating in a certain way or having a certain culture. There’s a 2025, state of workplace empathy report that came out from business solver that they’ve done it for 10 years and over and over again. There’s this gap between what the CEOs say about the culture and what the HR folks and the employees say, and so, you know, this is kind of related to the A question I was planning to ask you anyway, which is, you know, we talk about leadership being lonely at the top, but what makes it so lonely? What can a leader do to make sure they’re not insulated in that echo chamber.

Dan Tocchini  27:22

Well, this is a peeve of mine. When people say it’s only it’s only it’s lonely at the top, because you want it to be you look whatever complaint you have, you ought to stop and ask yourself, I wonder why I want it this way. Because one thing I know about people for sure, if they don’t want something, they know how to get rid of it. And if it’s still there, there’s something I’m getting from it. If you can identify that, that’ll be that’ll help you understand what kind of trade offs you’re making for the mediocre, mediocrity that you’re settling for. And I would say that feedback, the unwillingness to hear feedback is the biggest breakdown, right? I don’t want to hear it, so I don’t ask for it. I don’t want to hear it, so I I’m always saying what it is, right? And I’m not paying attention to the eye rolling shutdown, right?

Maria Ross  28:15

Or, or they punish people for giving negative feedback. And then that’s the model you’ve just set is that, oh, we don’t tell the truth around here.

Dan Tocchini  28:24

That’s right, right? Because if we do, we’re going to pay with penalties and interest Exactly, exactly, everybody becomes inauthentic and in miserable. And, you know, that’s one of the reason why, you know, I started my own business because, you know, I thought, well, at least I’ll run my own business now, I have multiple people working for me. And as a young man, I was like, Oh no, this is exactly what I thought I was avoiding. And my wife said, Well, I guess you’re gonna have to get up to listening. I’ve been married for 50 years, so yeah, it’s like, she’s my partner, right? We’ve worked together for 40 years,

Maria Ross  28:56

so Right. Wow. That’s great. That’s great. So as we kind of wrap up here, I just, I would love to get a sense from you as to how you’re seeing leadership evolve. So you’ve been doing this a long time. I am always talking about the new paradigm of leadership that it’s, you know, got to be more collaborative. It’s gotta be more empathetic in order for us to solve the tough problems that we currently have in the 21st century. But from your vantage point, what is the evolution that you’ve seen and what is your hope for the future of leadership?

Dan Tocchini  29:35

Well, I look at leadership as you know, without it, things don’t happen. It’s, you know, one person taking a stand creates a wake, and people can come up and stand behind them, and that creates a greater wake. So to me, in the 21st Century, my son’s an AI, one of the best AI engineers in the world. He’s about ready to launch revolutionary AI. It’s going to be the first digital employee out there, and it does. Operational work, like moving data from one app to another so people can go do other things. But for initially, it’s going to reduce the number of jobs, so our work is going to become more relational. It’s going to become more empathetic. It’s going to be more about influencing, persuading groups of people to to it to me, it’s kind of businesses taking the place of, if you will, in a lesser degree, the church. You know, in the ancient days, that’s where people gathered and talked about things that mattered. Well, when you’re living and you’re working with somebody, you know, you’re spending 60 hours a week with them, well, that’s like a home. That’s like a church, though it’s not a family, it is like a family in the sense that you’ve done something that’s that’s respected, and people want you to be part of the team and and you’re either going to contribute or you’re not. If you don’t contribute, you’re going to give an account for it. And if you do contribute, you give an account for that. And the what you contribute is going to impact the community. So business more than ever. I think we can see it influences the culture. That’s why there’s concern about, you know, big companies owning all of the the different companies that are available in the world, because it reduces accountability to the to that, because the accountability is what causes the shift. So it’s almost like, if I own everything, I don’t have to hear any feedback. I just dictate the terms. And culture is trying to go there. But there’s a large part of the culture that’s saying, no, no, that’s I’m not a tool, and I don’t want to be one. And I think it’s our job to keep our humanity, you know, forefront of all this technology. Otherwise, you know, we’re going to get exactly what we’re afraid of right and that, and that’s going to require a level of responsibility that up until now, we’ve been unwilling to take, because it requires having conversations that are potentially they’re going to break rapport with many people until it doesn’t right. You can’t stand in the break of that rapport and still have a conversation, control yourself in a way that you can still invite differing points of view to the table and find a common cause. That’s that’s going to be the ultimate of it. I do. I do a lot of work on the side with kids coming out of gangs. I’ve done it for years. The curriculum we develop is the most studied curriculum in America, and I’ve trained a number of organizations in this curriculum. And when you see gangs, like we were the first to do bring rival gangs together in prison, and guards would take would bet that the training that we did four day training within in the first day, and we’d make it through, and we’d have Bloods and Crips and, you know, Mexican Mafia, and you know, you name it. Ms 13, we’d bring their leaders together, after we worked with them in separately for maybe eight or nine months, into a training room, and then collaborate with them. And we saw huge results. We’ve been seeing huge results for the last 25 years doing that. I don’t do as much as I used to, but I did it for in the early from 2000 to 2010 but if it can be done at that level, that’s really what’s going to happen at the business level, because there’s a lot of competition, a lot of dirty shit that goes on, and frankly, if we don’t learn to get along with each other, then we’re going to end up dominated by the biggest horse in the room. So,

Maria Ross  33:25

for sure, for sure. Well, just to kind of piggyback on that, I think that’s the ultimate lesson. That’s what I’m always out there talking about, is with in the age of AI, the only competitive advantage we’re going to have in terms of leadership is their human skills. It’s their ability to collaborate and connect quickly to solve our complex problems. And leaders who have been hiding behind the doing and hiding behind the tasks, they don’t have anywhere to hide anymore, because it’s going to be very apparent that their value is not going to be seen as important as it has been, and what’s going to be important is, can you rally the troops? Can you bring people together? Can you understand what motivates your team and be clear with them and help them understand the expectations and the goals and the mission and the leaders that are going to be able to do that and tap into those skills, or Up skill themselves to build on their emotional intelligence, to build on their empathy. They’re the ones that are going to survive all this.

Dan Tocchini  34:26

Yeah, and the first thing that they’ve got to realize is, if you want to collaborate, you have to take a stand, which means you’re you’re going to produce conflict. Yes, the minute you stand, there’s so collaboration comes after you stand. It doesn’t come before you stand, because when you get and the bottom line is, it’s interesting. I watched leaders work, try to collaborate together, and they stay very high level because they know they’re afraid to get down to the detail, because when you get down to the detail, you find out what the differences are. And that’s where the real collaboration comes in. And. So if you’ve got to have your way, you’re going to try to stay at this level and then be surprised that people didn’t do what you thought they were going to do. You know, the willingness to get to the details, the willingness to understand why people may resist what you want in the details, where you start to collaborate and find the greater pie, the bigger, the more. How big is the common ground? Usually much bigger than we think, right? You know, and but that requires breaking rapport, and I can you stand alone long enough to find each other again, right? It’s like, yeah, my wife and I will get in a fight, and then it’ll be like she said, my night. Well, we’re searching for each other. I just hope we’re coming towards each other, not away from each other. Good question. It’s like, yeah, because you break rapport and you just got to find yourself back. Okay, here you are. I got it right, right? And are you willing to take the bid? Are you willing to give a bid? Right? Because when you make a bid, you’re vulnerable, right? And then the other party might use it against you. That happens in in the in the corporate environment all the time. Yeah, are you going to use me as a stepping stone for your career? The only way I’m going to find out is really first I’ve got to know how to have that conversation, right, right? Like that. So anyway, I

Maria Ross  36:17

love it. Well. Thank you so much, Dan, for for your insights today, and for sharing with us your view of leadership and how you help companies and teams create that high performing culture, all your links will be in the show notes. But for anyone that’s on the go, do you have one place in particular that would be a good place for them to check you out?

Dan Tocchini  36:37

Yes, takenewground.com and you can reach out from there. You can also find me on LinkedIn. Dankey,

Maria Ross  36:44

great, great. Well, thank you so much again for this conversation, and we

Dan Tocchini  36:49

appreciate you. Oh, I appreciate this. Thank you, Maria. What a great time. Thank you,

Maria Ross  36:53

and thank you everyone for listening to another episode of the empathy edge podcast. If you like what you heard, you know what to do. Please rate review and share it with a friend or a colleague, and until next time, please remember that cash flow, creativity and compassion are not mutually exclusive. Take care and be kind For more on how to achieve radical success through empathy. Visit the empathy edge.com there you can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop and sign up for our email list to get new episodes, insights, news and events. Please follow me on Instagram at Red slicemaria. Never forget, empathy is your superpower. Use it to make your work and the world a better place you.

Cash flow, creativity, and compassion are not mutually exclusive™

Rai Cornell: The Psychology of a Savvy Buyer

Empathy is the key to effective marketing. You’ve heard that here before. But what is really going on in the brains of savvy buyers, and how can we tap into that – not to manipulate, but to connect and engage with what they need and who they want to be?

Today, Rai Cornell shares her unique journey, including being a psychologist in the prison system. We discuss how to appeal to today’s savvy buyers and why everyone is a skeptical buyer. We talk about the mistakes companies make when they “pitch” and why 70% of the sales process is actually done before the salesperson does that pitch. And some examples of effective tactics and campaigns we’ve both seen. And a real treat today: you know the old marketing adage of helping prospects know, like, and trust you? Rai breaks down HOW to achieve each of those steps by taking about the brain’s neurotransmitters and the chemicals activated at each stage, so you can best engage your audience at each step.  And we discuss the ethics of empathetic marketing and how to avoid manipulation or coercion at all costs, as well as the importance of internal feedback loops to consistently practice empathy with your customers.

To access the episode transcript, please scroll down below.

Key Takeaways:

  • Prioritize understanding the gatekeeper, not just the final buyer, especially in B2B sales situations.
  • Everyone you are selling to is a human. They will have both logic drivers and emotional drivers.
  • If you want to be efficient with your marketing dollars – spending less, doing more, and getting more ROI – empathy is the way to do it because you have to slow down and understand who the other person is.
  • Utilize the power of neurotransmitters – dopamine and oxytocin – to maximize know, like, and trust.

“Be altruistic. Understand the situation. This is where empathy comes in. You have to understand the situation that they’re in before they want to buy your solution.” —  Rai Cornell

Episode References:

About Rai Cornell, CEO, Cornell Content Marketing:

Rai Cornell is the CEO and Strategic Marketing Consultant of Cornell Content Marketing. Rai helps B2B businesses become thought leaders by creating long-term demand-generation strategies and eliminating costly and unnecessary short-term, manipulative tactics like ads. Rai’s marketing approach is psychology-driven to ensure businesses attract pre-qualified, emotionally engaged buyers.

Connect with Rai:

Email: rairose@cornellcontentmarketing.com

Cornell Content Marketing: cornellcontentmarketing.com

LinkedIn: linkedin.com/in/raicornell

Connect with Maria:

Get Maria’s books on empathy: Red-Slice.com/books

Learn more about Maria’s work: Red-Slice.com

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

Facebook: Red Slice

Threads: @redslicemaria

FULL TRANSCRIPT:

Welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society, it’s great for business. Empathy is the key to effective marketing. You’ve heard me say that before, but what is really going on in the brains of savvy buyers, and how can we tap into that, not to manipulate, but to connect and engage with what they need and who they want to be. You are in for a treat today. Rai Cornell, CEO of Cornell content marketing, is here to break down what is going on in the minds of savvy buyers. Rai, a psychologist and expert in behavioral change by background now helps B to B businesses become thought leaders by creating long term demand generation strategies and eliminating costly and unnecessary short term manipulative tactics like ads, Rai’s marketing approach is psychology driven to ensure businesses attract pre qualified, emotionally engaged buyers. Today, she shares her unique journey, including being a psychologist in the prison system. We discuss how to appeal to today’s savvy buyers and why everyone is a skeptical buyer. We talk about the mistakes companies make when they pitch and why 70% of the sales process is actually done before the salesperson does that pitch, and some examples of effective tactics and campaigns we’ve both seen also a real treat today. You know the old marketing adage of helping prospects know, like and trust you. Rai breaks down how to achieve each of these steps by talking about the brain’s neurotransmitters and the chemicals activated at each stage so you can best engage your audience at each step. I’ve never heard someone break this down so succinctly before, and we discuss the ethics of empathetic marketing and how to avoid manipulation or coercion at all costs, as well as the importance of internal feedback loops to consistently practice empathy with your customers. There are so many gems in today’s episode, if you’re a marketer or if you’re just trying to motivate and persuade a group of people, take a listen. Welcome Rai Cornell to the empathy edge Podcast. I’m so excited to talk to a very like minded marketer and Brander. So welcome to the show to talk to us a little bit about the psychology of buying and the psychology of a savvy buyer. Because you and I, as we were just discussing before we started rolling tape here rolling tape that’s really dating myself before we started recording is that, you know, empathy is such a key ingredient to that success. So welcome to the

Rai Cornell  03:23

show. Thanks. Thanks so much for having me, Maria. So tell us

Maria Ross  03:27

a little bit about how you even got into this work. And you know how you got into this work of helping brands and companies really connect and engage with their ideal clients and customers?

Rai Cornell  03:38

Yeah, I mean, now we’re talking about infusing empathy into marketing, but I actually come from a world where empathy is ground one, that’s job. Day 1101, lesson one, first thing you have to do. I come from the world of psychology, so I was on track to be a counselor in the prison system, and I worked as a substance abuse and corrections counselor in a mental hospital, a substance abuse rehab facility, a community counseling center. And I won’t go into the whole long story of how I burned out on the mental health board, but I can imagine, yeah, and I, I loved working with people. I loved the people I was working with. My specialty was behavior change for really deeply ingrained behaviors, but it was the bureaucracy and the red tape of the industry that I couldn’t get my head around. So all the while I was working on my three degrees and this career and everything, I was working as a freelance writer on the side. So when I decided to leave the mental health world, I threw myself full on into freelance writing, and now I’ve been working in the marketing industry for 18 years, and I’ve built a full service content marketing agency based on the psychology of behavior change, so we layer those psychological models into everything that we do.

Maria Ross  04:53

I love it. This is so so juicy. We’re going to have such a great conversation. So thank you for sharing. Sharing that, and to just give us some grounding, what’s the psychology of a savvy buyer? But also, are there different types of psychologies of different buyers we need to be aware of, like, we’re not always talking to the savvy buyer, right? So I guess that’s the ideal state. Is we’re talking to someone who is like, on board with what we do and what we sell and they get it. What is that psychology like?

Rai Cornell  05:24

Yeah, so you exactly to your point. You have to first know who am I talking to. And the funny thing is, whether you’re in B to B or B to C, you often have different audiences. So for example, in the world of B to B, particularly things like tech and these large purchases that companies are making because they think it’s going to advance their revenue or allow them to scale quickly, or whatever the case may be, you’re not always talking to the decision maker, and a lot of marketers don’t understand that. They think they have to go right for the decision maker. But really, that person doesn’t get involved until very late in the buying process. And so what’s lacking in the marketing world is this understanding of what I call the gatekeeper. And there’s a zillion different terms out there for this person, but essentially, it’s the person who has been tasked with finding a solution to the company’s problem and presenting a short list to the decision maker, and it’s that person who you have to prioritize, understanding their psychology, their level of education and what you have to offer, their level of readiness and savviness as well. So when we talk about the savvy buyer, typically, we’re referring to either one of two things. One is they’re savvy to what you’re selling. So they’re very educated. They’ve already, you know, been in the industry for 10 plus years. They have an pre set short list in their mind that they want to go to, and you either have to break into that or hold your spot in that another version of the savvy buyer is this person who’s hip to the Jive of sales tactics. So yeah, yeah. When you’re on a sales team and you’re doing cold outreach, you’re using Zoom info, you’re using all these tools to try and automate your lead gen, you are really disappointing people. If you’re doing what everyone has already experienced and they already sense, is a sales tactic.

Maria Ross  07:29

Oh my gosh, I love what you’re saying. Because when I’ve worked with my branding clients, that especially in tech, that’s the point you have to get them to, right? All of them say, Oh, our ideal client is the CFO or the CIO, and it’s like, great, that’s not going to be the first person that comes in contact with your sales team or your brand, or is going to the trade show or is attending the webinars, right? It’s the people like you said, I it’s also the influencers, like who’s influencing that decision, and I love what you said about the gatekeepers, because those are the people that are being tasked by those C suite leaders or VPS to do the research, so you need to be speaking to them. And if you’re speaking to them in a way that says they’re unimportant, they’re going to know, right? They need their needs met before they can sort of run you up the chain to actually get to the decision maker that signs the check and signs the contract exactly. I love what you said there. The other thing I often hear a lot, which I’d be interested from you, is, because I do work with tech companies, when I do brand projects, is the whole, well, you know, you can’t market to it. You can’t market to developers or programmers, because they’re onto the BS, like, you can’t BS them. And I’m like, It’s not about BS ing them. It’s about communicating with them, but also, like we were talking about as well. They’re human beings as well, and they have logic drivers and emotion drivers. And just because they’re very logical thinkers doesn’t mean just presenting features and functions to them is going to be enough to convince so can you talk a little bit about that? You know that psychology of the I guess, the skeptical buyer, and how you work with your clients, to connect with those people, to engage them.

Rai Cornell  09:08

I love that you are using this term, the skeptical buyer, because I feel like that’s what everyone is nowadays, and yet nobody’s talking about that. Everyone is doing their marketing and their cold pitching and their advertising as if the person on the other end is not skeptical, is not smart, is not savvy. So this is a great example. So the skeptical buyer, you know, you mentioned that some people will say, Oh, you can’t market to IT people. You can’t market to the skeptical buyer. No, you just can’t pitch the skeptical buyer. But you can win them over. And here’s the thing you have to first set aside the fact that, okay, if they’re skeptical, the one thing you can’t do is try to sell them right? Everyone who is skeptical, everyone nowadays, and research even shows this, that 70% of the B to B buying process is done before anyone is ready to. To talk to a sales rep. They’ve already done their research. They’ve educated themselves. They’ve learned the lingo. They’ve learned the scope of what’s available out there. They’re looking at what is within their budget and what competitors are pricing their services and their options at. So if 70% of the buying process is done before someone’s willing to speak to a sales rep. How are you supposed to connect with them? They want to come to you. They want to feel like it’s their decision to choose you. And so the only thing you can do to win them over is be helpful. That is the only thing you can do. You can offer content. You can offer updates. You can offer insights. You can offer examples of, hey, we just went through the ringer of helping this client, because Google decided to turn the world on its head, and now we’re implementing this solution. You guys can use it too. Be altruistic. Understand the situation. This is where empathy comes in. You have to understand the situation that they’re in before they want to buy your solution. You have to understand every pain point that they experience up until that point of readiness and create solutions, create helpful content or tools or connections or communities for them, understanding that you’re not going to get them as a buyer for months, possibly even years, but when they are ready, you’re going to be at the top of their shortlist. This is the way the world’s evolving.

Maria Ross  11:36

Yeah, it really is. And it’s not about giving it all away. You know, that’s always the objection I hear about that. And what I like to tell my clients is, if you can give all your knowledge and value away in a one hour webinar, maybe you need to be doing something else. Because if, if that’s the extent of everything that you can offer them, then we have a problem. But really it’s and it’s also about, I think empathy for this is what I’ve learned in lead gen. There’s people who will take the content and never do anything else, and you just have to account for that. They’re the people that are going to take the free resources, they’re going to watch the webinars, they’re going to read the the solution briefs. They’re going to, you know, consume all the content and try to do it on their own. Then there are the people who are going to consume all the content and realize this is harder than I thought, or I’m not going to have time for this, or I’m going to need some advice and support as I go through this. And those are the people you’re going to attract with all that quote, unquote, free content you’re putting out into the world. So it’s getting those it’s getting marketing folks over that hump of understanding that you have to have empathy for the different type of buyer, whether they’re a DIY or do they want it done for them,

Rai Cornell  12:53

right? And I’m glad that you said that, because it reminds me of this company. So I attended SaaS stock earlier this year, and imperative was there, and they did a few talks, and I was blown away by Daniel the speaker. He is so knowledgeable in the funny thing is, so many clients that I work with, they say, Well, how are we supposed to attribute demand, generation, early brand awareness, or branding at all, to closed one deal dollars. Yeah. Well, that is something that C suite leaders often think, oh, that should be easy. You should just be able to tag people or cookies or whatever the case may be. Daniel imperative did this amazing talk where he showed all of the stages that you have to go through when using their tool, which is designed to do exactly this. He walked you through the entire process in a two hour workshop where he was showing okay, this is how you go from data tracking to identifying leads to then conglomerating those into accounts to then funneling them into opportunities in pipeline, and so on. And by doing that, not only did he validate the C suite idea that this should be possible. But also he showed empathy for the marketers in the room who were tasked with doing this by revealing just how complicated this is. And then he convinced, without having to tell us to buy or be persuasive in any way, shape or form, convince the entire room that imperative is the best at this because they understand the complexity of this process. So it was like this three fold amazing demonstration carrying empathy all the way through to satisfy all different perspectives who have a stake in marketing attribution, I

Maria Ross  14:42

love that, and I mean, and that’s, you know, because all of my empathy work came initially from doing marketing and brand strategy work. That was where I really saw the power of empathy, and not just fake empathy, but really, like you said, understanding where someone is and being able to provide a solution to alleviate a pain point. Help them achieve a benefit of some sort, right, take away a pain or increase a pleasure. And I love that story because it goes to the fact that it’s not necessarily just a numbers game. It’s not necessarily just, you know, well, let’s just use the same pitch on everybody and see who it sticks with. It’s being able to discern who everyone is as an individual and who everyone is within their organization. And that requires empathy, that requires asking questions and listening to the answers. And this is why it’s such a superpower of marketers who are successful versus the ones that are like, we’re just gonna play the numbers. And this is gonna this is gonna hit. You know, what’s the old saying, like, even a broken clock is right twice a day or whatever? Yeah, yeah. So it’s if you want to be efficient with your marketing dollars, and this is where you get the CFOs attention, right? If you want to spend less and do more and get more margin, get more ROI empathy is the way to do it, because you’ve got to slow down for a second and understand who these people are. So I love what you’re saying. Of course, we’re like preaching the choir here. So tell us about neurotransmitters. And because I love your mix of your psychology background with the marketing that you’re doing now. And how does that what is that? And how does that unlock loyalty? Yes.

Rai Cornell  16:21

So every marketer has heard that in order to be successful in marketing, you need to have the know, like and trust factor, right? But even though we all know that, we know that, oh, you have to get people to know about your brand, then you have to get them to like your brand, then you have to get them to trust your brand, we all know that, and everyone still goes, Okay, but how do I do that? With my background in psychology, I always look at everything through that lens of, how do we build relationships, and what’s actually going on in the mind? And you know, when we feel feelings, those are actually chemical reactions going on in our brains and in our bodies. And so if we look at the know, like and trust factor from the perspective of neurotransmitters, it actually gives you this connection point to know exactly what to do to create that thing, whether it’s know, like or trust. So for example, if we’re talking about first getting someone to know your brand in order for someone to know you and feel like they have an understanding of who you are, what you do, what you offer. You want to activate dopamine. When you activate dopamine, you are going to be more memorable. You are going to have a positive association in their brain, because dopamine makes us feel good. It makes us feel accomplished. It makes us feel like the gaps and the worry and the wondering in our heads, all those gaps are now filled in with the satisfaction of knowledge. So now that we know, okay, in order to get something to know about us, we have to activate dopamine. Then we ask, how do we activate dopamine? You give them the answers to the questions they’re asking. So if you look at the sales journey and you look very, very far to the left, very early on in the process. This is where someone is either not aware that they have the problem, or maybe they are where they have the problem, but they’re not sure if there’s even a solution. This is where they’re going to be typing in questions like, How do I get my team members to stay with us longer? How do we increase retention? How do we increase employee satisfaction and morale? They are going to Google, they are going to Reddit, they are going to LinkedIn, typing in those questions. If you create the content that answers those in a way that is, and we talked about, you know, companies being afraid of giving away the farm, so to speak, but if you give them all the information they need to solve that one particular problem, you are activating dopamine in their brains. You are giving them all these pleasurable responses, and suddenly they have this subliminal positive connotation with your brand that makes them feel good and wants to see you again, right? It brings them closer to you. So then you can then move on to the next stage, which is like,

Maria Ross  19:05

oh, and then what happens there? World is neuro I’m, like, fascinated with this. What role do neurotransmitters play in that phase?

Rai Cornell  19:12

When you want someone to like your brand, you need to activate oxytocin. Oxytocin is the bond building neurotransmitter. Oftentimes, though, when we think of oxytocin, we think of romantic relationships or oxytocin or maternal Exactly, yes, oxytocin’s claim to fame is mom and baby bonding and that skin to skin contact. And yet, studies have shown that you can still activate oxytocin in someone’s brain by forming social relationships with them, so that the and this is where empathy really comes into play. So if you want to activate oxytocin, which is the key to getting someone to like your brand, you need to make sure they understand that you see them, you hear them, you understand them, you empathize with them. You get it they. Not alone when you do that, this is where you build that unbreakable bond between that buyer and your brand, because you are making them feel a sense of closeness that they have previously probably only neurochemically felt with their best friends, their spouse, their children, and this is where you can really start to create those lifelong advocates for your brand, because you’ve shown, yeah, you’re not just trying to push features and benefits.

Maria Ross  20:34

So is this where a lot of the emotional advertising and marketing comes in. Because when you were describing this, I instantly thought of different campaigns I’ve seen from years ago, like years ago. I in my first branding book, I spoke about the impact of Nike’s, if you let me play campaign which was in the 90s, or maybe early 2000s that showed young girls, and it showed statistics around young girls who play sports, and how they’re less likely to be in an abusive relationship, they’re less likely to, you know, drop out of college. They’re less all these things that were not about sports apparel, right? Yeah, and I felt such a connection with Nike because of that campaign. And then you think of like dove, real beauty, or you think about even, you know, cleaning products. I use method cleaning products because I feel like they get me, and they get my sassy, sarcastic sense of humor in their packaging or their So is that what you’re talking about is those decisions that create that emotional connection

Rai Cornell  21:37

exactly, and as marketers, you can reverse engineer this because marketers are amazingly good at seeing marketing tactics in other marketing and so exactly to your point, you know, let’s use the Nike example. If you feel this sense of, I just like Nike. I just like them. Like, man, they get it. Suddenly they are going to stand out in your mind above Adidas and Lululemon and all the other apparel companies. And why? Exactly to your point, they didn’t talk about apparel. They didn’t talk about its durability or its stretchiness or its easy wash ability, all those features and benefits. No, they talked about the experience that you want to have. And in this case, if someone is a mother buying clothing for their daughter, and the mother wants their daughter to go on to be successful and independent and self reliant, then this is the brand for her. This brand can give her that positive self image. It has nothing to do with apparel, but you’re understanding the mental angst going on in a mother’s mind, or even in that daughter’s mind, and you’re empathizing with it, you’re saying, we get it. We’ve had the same thoughts.

Maria Ross  22:47

Yeah. And then let’s get into the trust factor, because then I want to talk about the dark side of this, because I know people are thinking it if they’re listening. So let’s talk about the neurotransmitters when it comes to trust.

Rai Cornell  22:59

Yes, so trust is all about endorphins. So typically, when we think of endorphins, we think about, oh, I just ran the mile and it feels so good, or I just did some hard gardening work and it feels great. Endorphins, even though those are examples of things that we do physically with our bodies that yield endorphins. Endorphins can also be generated when someone has this almost like ego boost of accomplishment, and this is where you start to trust a brand. So for example, I worked with a company that was great at doing this. They are a CPR training platform, and their whole goal was to get companies that need to train large groups of people to sign on with them by many units and have a streamlined system for training all their staff in CPR and First Aid. Well, they also wanted to do a campaign to target individual employees whose employer had not yet signed on with any particular provider. The employer was just telling all employees go get your CPR certification card, and just give me the card. Yeah. Well, oftentimes those employers say, employee, it’s your responsibility to pay for this. So what my client did was they put together this basically letter, this template letter that the employee could give to their employer, saying, hey, look, this is why you should cover you should reimburse me for the cost of my CPR certification. And when employees used that resource, gave it to their employer, not only did they get reimbursed for their CPR certification card, but then the employer thought, Wow, this employee savvy. This is very smart. This is very well written. This is great. They made that person look good, and you have to think about and again, empathy. You have to put yourself in their shoes, and you have to think about, what does this person really want, not just in their job, their role, their job title, but in life? Do they want to look good? Do they want to seem as though or be recognized for contributing to the organization? Do they want to leave some kind of legacy behind? What are they really wanting on that deep impact level? If you can contribute to that ego, yeah, activate endorphins, and they are going to trust you.

Maria Ross  25:09

I love that, because that’s such a big part, especially like again, going back to when I’ve had tech clients, it’s like, it’s not about the platform you’re putting in, and it’s also not about the fact that they’re paying for your product from not their own wallet, but from their company’s budget. It’s how will this decision make them look within the organization? Will it help advance their career? Will it help them get a promotion? Will it help them leave a legacy within the company that they’ve actually transformed with the way the company does something, and we’re seeing a lot of that, actually right now, in the age of AI, yes, with innovators within the company not just wanting to implement AI solutions and transform the way the company does work, but they want to leave a legacy of I am part of this revolution, and I am leading my company through this change, right? You know that makes the difference between, well, we’re comparing three different solutions, and this one might not tick all the boxes, but if it can help me leave my legacy, then I might go with them, right? If it has the know like and trust factor

Rai Cornell  26:14

exactly, and in this, the trust building aspect is best activated when somebody’s putting themselves out there. They’re putting they’re taking a risk, whether it’s the gatekeeper who’s saying, hey, these top three companies are the ones I think you should consider. But this third one right here, this is the one I’m really leaning towards, and here’s why. And you enabled them to look really great to the CEO, CFO CRO, whoever’s making the decision, yeah. And then likewise, if that CRO signs off on making that purchase, they need to look good to the board, and so they’re putting themselves out there. They’re saying, I’m making this recommendation, I’m making this choice now, as the company who was lucky enough to be chosen by these decision makers and gatekeepers, it’s your job to deliver on what you promised and make sure that you take care of the people who have your back. And when you do that, you can start seeding it with these little tools, like the example of the client I gave, but you also need to do that in your service delivery and your client reputation, which is why marketing goes all the way through the retention process,

Maria Ross  27:19

right, right? Okay, so let’s talk about the dark side of this a lot. A little bit. Yes, because you know, often what you hear is leveraging empathy in marketing can be manipulative and deceptive. So how do you help your clients avoid that? Yeah,

Rai Cornell  27:33

okay, so it’s easy. Honestly, frankly, it’s easy. Because what someone’s talking about when they say the dark side, and they’re saying, Oh, if we use empathy and we put all this emotional language in there, we’re playing on people’s emotions. We’re trying to manipulate them. The way to figure out if what you’re doing is ethical or not is put yourself on the receiving end of it. If I received this advertisement, if I received this email, is it going to make me feel bad, like, FOMO, scarcity, peer pressure, anything like that? Then, yes, that is the dark side. If it’s making you feel something good, which good things can only activate oxytocin and dopamine and endorphins, if it’s making you feel good, like, oh, they get it. I under like, I feel understood, I feel seen. Okay, that’s positive. So it’s all about the outcome of how you’re making people feel. And this is so important to talk about, because companies have the power, with a single push of the publish button, to affect 1000s, millions of lives. Yeah. And so you have to make sure that before you do that, you are using empathy to see how is this going to make people feel right? And there’s been research that shows that if you make people feel bad, you actually burn that bridge. They don’t trust you, and your advertisement is actually less memorable than advertisements that make you feel good. Well,

Maria Ross  29:01

let’s square that, though, because we do hear a lot about and we do see a lot of advertising and marketing that speaks to pain points, that speaks to FOMO, yes, and it has been effective, right? I’m recalling, like, way back several years ago, Volkswagen. Think it was Volkswagen. Maybe it was Subaru. Can’t remember. It was a car company that basically showed cars crashing, and the fact that they’re the drivers of those cars survived, yes, but it was sort of a negative like this happens when you go and drive right or if you look at the famous example, is the, you know, the ASPCA, with their ads I can’t even watch. I have to turn the chair because I’m a huge dog lover, but it’s obviously been effective for them in raising money. So where do you what’s your take on that? So? So

Rai Cornell  29:47

here’s the thing, when you use those negative tactics, like, let’s take the ASPCA one, because my heart is cracking just thinking, I hate those things. It. Works in the short term. So someone might see that commercial and go, Oh my God, I feel so guilty. I have to help. Let me go pledge $15 and then the next time that ASPCA commercial comes on, what do they do? They know what’s coming, so they change the channel. Yeah, they don’t want to feel bad, right? Yes, you got their money once, but you’re not going to win their loyalty. You might win the sale. And this is why things like flash sales and influencer marketing and things like that are effective short term. Yeah, you constantly have to be coming up with new ways of pressuring people into buying from you. Now, on the flip side, I would say Subaru did the opposite. Yeah, I would say that the Subaru commercial

Maria Ross  30:39

that because it showed a good outcome, right?

Rai Cornell  30:43

Exactly. And it makes you feel like, oh, not only did this company educate me about how dangerous car crashes actually could be, but also they provided a solution. They didn’t just flash the problem in front of my face. They showed me that this is a problem. It’s something every for example, parent who has a teenager who’s learning to drive worries about and they’re giving me the solution, and they’re saying, We care about you. We want you to be safe. Yeah, we are building machines that are designed to keep your loved ones inside safe. Yeah, to me, that is a very good use of empathy. And they really are providing, if they were providing, you know, flimsy little chunk of cars, that’s another story, but they’re delivering on the promise, right? That’s an effective, positive, ethical use of empathy. In my opinion, I

Maria Ross  31:35

agree. I mean, I think it’s just, it comes down to, do you, can you deliver on that promise, right? And if you’re leveraging emotion to help a prospective ideal client or customer understand that you get them, but then you get their money and you don’t deliver, that’s where it becomes unethical. The other thing for me is also you’re speaking to whom you’re speaking to, and it’s not about manipulating someone who has no need for your product or service to spend money on it. It’s about targeting the people that do have the need. Yes, they just don’t realize that you have the right solution for them, exactly. And so it’s different than convincing someone to buy something they don’t need or want,

Rai Cornell  32:17

right? And I think that’s the thing with in the difference here is, if the person who bought the Subaru next sees the commercial, they’re gonna go, hey, hey, honey, this is that commercial that made me want to get that car for our teenager who’s now learning to drive. Yeah? Like, look, this is amazing, yeah. Whereas somebody sees the ASPCA commercial or the ads on Facebook and they go, oh gosh, Get that away from me, right now. It makes me feel awful, right? That’s

Maria Ross  32:44

the difference, right? I love it. Oh my gosh, so so great. Okay, last thing I want to talk about with you before we wrap up, is the importance of feedback loops. And talk about what that is and what that looks like within an organization, and the role that that they fulfill in ensuring that we stay connected and empathetic with our ideal customers and clients.

Rai Cornell  33:06

So you hit the nail on the head right there when you said the word stay. So this is the thing, as marketers, and especially you and me, we could talk about empathy and marketing and language and branding all day long, all day long. And the thing is, it’s not something that you just do once, though, because the people that we’re trying to connect with are living, breathing human beings who are evolving every single day. The companies that we work with or represent are living entities with people, changing goals, changing they’re driven by humans, so they’re changing every single day, the world that we live in, the society we live in, the words that we use are evolving every single day, and so how are you supposed to stay on top of that? You need to create these feedback loops with the people who are front and center, with the primary source. So as marketers, oftentimes we’re observers, or we’re out there trying to collect information, collect insights from the primary sources. Whenever I go into a new company and start working with them, I always set up these feedback loops between sales and marketing and between customer service or service delivery and marketing, because those teams are the primary source. So for example, between sales and marketing, the sales reps are the ones hearing all the objections saying, Oh, well, I really want to do this, but my boss is hesitant. Suddenly right there. When someone says that, you know what the gatekeeper wants versus what the decision maker wants, right? You have to tap into that language, pull it into marketing, place it in your buyer journey at the right point to preemptively address those objections. And when you do that, you actually end up building these marketing funnels, which I would always argue marketing’s job is not to sell. Marketing’s job is to pre sell. And when you create these feedback loops, you get those prospects 80 to 90% pre sold, so that having a sales call with a. Rep is just a formality. It’s just ironing out and hammering out the details. Sales should be selling, not convincing. Marketing should be doing all of that resistance breakdown.

Maria Ross  35:11

I love that so much, because I talk a lot about when you’re trying to build an empathetic brand in a digital world, it’s about getting out there and talking to your ideal customers and clients, so not sitting in an ivory tower making decisions in a boardroom that impact who they are and their lives. And so when you’re able to ask and then echo back how they describe the problem, how they describe the benefits they seek, even when I’ve worked with brand story clients on how did they describe you, what do they describe? I know what you want to say, and I know you want to use all this jargon to like, please the analysts or please the press, but how do your clients actually talk about you to their peers? Right? What kind of solution do they say you provide? And let’s use that to our advantage, to say, if we can ask and echo back the empathetic impact you get is that someone sees your marketing and goes, oh my gosh, that’s the voice in my head. Yes. That’s exactly how I talk about the problem, right? Yes. Or talk about the solution. I know, you know, even things I’ve bought or courses I’ve signed up for, it’s because they’ve actually articulated the problem in the exact way that I have articulated it in my own head. And I’m like, okay, they get me

Rai Cornell  36:20

exactly, and I would add that this layers in an element of humanization to industries that are often overly clinical, overly articulated. You know, I work in B to B Tech and SAS primarily in e learning, and it’s so easy for leaders within these companies to over complicate the explanation of what they do. But when you create these feedback loops and you tap into the language that either your ideal potential customers or clients, or your existing customers or clients on the service delivery and customer service side are already using, you get this very colloquial, relaxed, casual way of phrasing, approachable, exactly, it’s approachable, and it makes people feel like you’re on an even playing field, which again, makes them trust you. It makes them feel like they are

Maria Ross  37:09

home, for sure, I mean, and you can probably relate to this If I hear one more time about like we provide best in breed technology, I always say to my clients, do you think they’re at the bar, drowning in their drink, complaining about how hard things are, saying what I really need is a Best In Breed technology solution. They’re not saying that. I mean, maybe you use less of the colorful language they might be using, but explain what you do instead of throwing in and then, you know, save the keywords for SEO. Save the keywords for the web page or whatever. But when you’re actually giving a pitch, or you’re doing an ad, or you are creating an email talk how your customer talks, and sometimes that is, you know, it might be, you might be in a very scientific academic field where they are using a lot of jargon or shorthand, and that’s okay, but when you’re using it in a way that people can’t understand what you’re talking about, it’s not super helpful for connection. So exactly, oh my gosh, Rai, this has been amazing. Thank you so much for talking us today about the psychology behind all this and actually providing us some solutions on I’ve never, ever, ever had a guest or a course where someone is broken down. Know, like and trust that way. So even that is gold. So thank you for these insights today. Thanks for you for coming on the show. We’re gonna have all your links in the show notes. But for anyone that’s exercising while they’re listening right now, where’s the one place they can find out

Rai Cornell  38:35

more about you? Yeah, I am on LinkedIn all the time. Reach me there. My first name is spelled kind of weird. It’s R A i Cornell, like the university. Cornell on LinkedIn, you’ll find me, hit me up, reach out to me. I’d love to talk about this stuff. I mean, I could go for another five hours, if you want. So I could talk about this all day long. I

Maria Ross  38:53

know we could. If I had it, I would, and I will give my LinkedIn PSA that I always do, which is, don’t just send her a connection request. Tell her where you heard her so she knows you’re not trying to sell her something. Thank you so much for your time

Rai Cornell  39:06

today. Likewise, thanks so much for having me. This is a lot of fun, and thank you

Maria Ross  39:10

everyone for listening to another episode of the empathy edge podcast. If you like what you heard, you know what to do. Please rate, review and share it with a friend or a colleague, and until next time, please remember that cash flow, creativity and compassion are not mutually exclusive. Take care and be kind. For more on how to achieve radical success through empathy, visit the empathy edge.com there you can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop and sign up for our email list to get new episodes, insights, news and events. Please follow me on Instagram at Red slice. Maria, never forget, empathy is your superpower. Use it to make your work and the world a better place.

Cash flow, creativity, and compassion are not mutually exclusive™

Saqib Rasool: An Engineer’s Approach to 21st Century Leadership Development

The skills and sensibilities we needed in the industrial age are no longer working. But according to my guest today, Saqib Rasool, we are approaching skills development as if we were machines – just sprinkle some knowledge or insert some new information and BAM we will transform our leadership style. Instead, he offers a different way to navigate these new skills and improve performance.

Today, we discuss how the leadership paradigm has changed and why our approaches to skill development often fail, because they rely on people fitting into rational machine models – which they do not! We discuss examples of how one crucial mindset shift works better,  and why breakdowns are not a bad thing, but an opportunity for leaders to shift their mindset, engage in tough conversations, and listen to what is important to others  – thus building the new leadership skills you need to succeed. We discuss how even the field of change management has changed and how you can shift from “power over” leadership models to “power with” models that lead to better results.

To access the episode transcript, please scroll down below.

Key Takeaways:

  • Humans don’t give feedback; machines give feedback. Humans give opinions, both good and bad.
  • The most dangerous and unproductive leader is the one who believes they have nothing else to learn.
  • Be willing to set aside what you believe as true. Breakdowns can only be solved by being willing to hear the truth, no matter what it is.

“Even in industrial environments, the value is created in our ability to coordinate action with each other in conversations, to deal with breakdowns with each other, and to really see possibilities for innovation might exist in the breakdowns.” —  Saqib Rasool

Episode References: 

From Our Partner:

SparkEffect partners with organizations to unlock the full potential of their greatest asset: their people. Through their tailored assessments and expert coaching at every level, SparkEffect helps organizations manage change, sustain growth, and chart a path to a brighter future.

Go to sparkeffect.com/edge now and download your complimentary Professional and Organizational Alignment Review today.

Saqib Rasool, CEO, Conceivian

Saqib is a serial entrepreneur, coach, and author. Starting his career at Microsoft, he later built several startups and founded a start-up accelerator. Saqib’s passion for cultivating leaders and entrepreneurs led him to study human potential, teamwork, innovation, entrepreneurship, and communications. Saqib has coached countless changemakers to unfold their potential, see the breakdowns ripe with opportunities, and set bold missions. He lives in the Seattle area and travels globally for work.

Connect with Saqib:

Conceivian: conceivian.com 

X: x.com/SaqibRasool 

LinkedIn: linkedin.com/in/saqibrasool 

Facebook: facebook.com/saqibrasool 

Instagram: instagram.com/saqibrasoolofficial

Conceivian’s Emerging Leaders Program. A Revolutionary Approach To Building Leadership,  Management, and Communication Capacities for Upward Mobility In Career & Performance in Enterprises: conceivian.com/elp

Connect with Maria:

Get Maria’s books on empathy: Red-Slice.com/books

Learn more about Maria’s work: Red-Slice.com

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

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FULL TRANSCRIPT:

Welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society, it’s great for business. The skills and sensibilities we needed in the industrial age are no longer working. But according to my guest today, Saqib Rasool, we’re approaching skills development as if we were machines. Just sprinkle some knowledge or insert some new information, and bam, we will transform our leadership style. Instead, he offers a different way to navigate these new skills and improve performance. Saqib is a serial entrepreneur, coach and author and CEO of concevian, starting his career at Microsoft, he later built several startups and founded a startup accelerator, as he shares today, his curiosity for the design of computers led him to a curiosity for the design of human beings. Saqib passion for cultivating leaders and entrepreneurs led him to study human potential, teamwork, innovation, entrepreneurship and communications. Saqib has coached countless change makers to unfold their potential, see the breakdowns ripe with opportunities and set on bold missions. Today, we discuss how the leadership paradigm has changed and why our approaches to skills development often fail because they rely on people fitting into rational machine models, which they do not. We discuss examples of how the crucial mindset shift works better, and why breakdowns are not a bad but an opportunity for leaders to shift your mindset, engage in tough conversations and listen to what is important to others, thus building the new leadership skills you need to succeed. We discuss how even the field of change management has changed, and how you can shift from power over leadership models to power with models that lead to better results. Take a listen. Welcome to the empathy edge. Saqib, I’m so happy to have you here. We were just talking. It’s been probably over a decade since you and I met in person back in a coffee shop in Seattle to talk about all the wonderful things conceiving is all about. So welcome to the show.

Saqib Rasool  02:49

Yeah. Thank you, Maria. It’s really an honor and pleasure to be here and good to see you.

Maria Ross  02:53

Good to see you, good to see you. So you know you are coaching. You are an academy for change makers at conceivion. So tell us a little bit about how you got to this work. What are you most passionate about?

Saqib Rasool  03:06

Yeah, thank you for the question, Maria. I think that if I look at my career, the first part of my life, I was interested in the design of computers. I worked for Microsoft. I was in technology, and I think at some point in time, after spending some time at Microsoft, building my own startup, launching ventures, I began to be more interested in the design of human beings. I found out that technology is great to build, and after having lot of funding and technology and ideas and everything, what really made people succeed or fail is how who they were as human beings and how they were being, how they were acting. So that shifted my focus from working on technology systems to work on, I could say, Human Design, and that’s really brought me to where I am. I think

Maria Ross  03:57

I love that, that just that natural curiosity of how things work transferred from computers to humans. That’s so great Indeed, indeed. Yeah, so let’s talk a little bit about the leadership paradigm. I talk a lot about this, but you know, we’re going into a new century, and the old rules are dying in terms of leadership and in terms of what we understand successful leadership to be so why do you think that shift has happened? What’s going on with the shift from an industrial environment? That’s what was needed then, that is no longer really as important now,

Saqib Rasool  04:35

right, right into the heart of the matter here. I think that when industrial revolution began, we began to work with machineries that we also took human beings like machineries. We thought that the human nature could be fitted into exact rational categories. People will know exactly who they are, and what would they study, and who will they become? And we’ll have a stable life path and what certification and degree and all those imaginations that we had about what human beings were, I think that’s coming to an end. First of all, the mode of value production that for the longest time was all about output minus input, and that’s what value is. I don’t think that the value is created that way anymore. I think even in the industrial environments, the value is really created in our ability to coordinate action with each other, in conversations, to deal with breakdowns with each other, and to really see that what possibilities for innovation that might exist in breakdowns. In the old era, breakdown was a bad thing. If you made a mistake, you better swipe it under the rug. But in this new era, breakdown is inevitable, and so our ability to deal with with each other, in conversations, to to navigate action, there’s a new dynamic era in which that’s really, I think, where the value is coming from. And that’s a one major shift that I can just point at right away.

Maria Ross  06:10

Absolutely, I started my career several decades ago as a change management consultant, and that was all about the people side. It was actually a new function within the Big Six consulting firm that I was working in, because they realized that their technology implementations would fail if they didn’t acknowledge and shore up the human component. And so that’s where, you know, those change management practices within those consulting firms was born because they realized, oh yeah, we have to take people along with us. It’s not just about flipping a switch and then all the people will come along. So that’s kind of what I hear, echoes of that in what you’re saying in terms of that leadership model. So how is that mindset shift impacting what leaders need to be good at? Impact the skills they should have to be successful, right?

Saqib Rasool  07:02

So even if you take the function of change management in the old days, the change management was really about to perceive our current state and perceive a vision a new state, and then come up with set of procedures and policies and pushing people emotions and and their actions and fitting them into rational categories actually change management. There’s a book by Nassim Nicholas Talib called the bed of procrestus. You know the metaphor of the bed of procrestus? Procrestus was it’s a fable with a Greek innkeeper that invited people to his inn, and as they slept on the bed, he measured the people. If they were longer than the bed, he would chop off piece of their head and piece of the feet to make sure that they fit inside the bed. And if they were shorter than the bed, he would stretch them so make sure they fit the bed. And I think that was the beginning of the Big Five, the consulting, the change management. But even that very discipline of change management is now changing right. Change management is more about being able to navigate the contingency that comes up. We are living in an era where new contingencies, things we never anticipated before, some internal factors, external factors, changes in the moods and orientation of people. What is Gallup reporting now? Something like 70% people disengaged at work. That’s an emergence covid emergence, the emergence of AI, all these emergencies and contingencies and anomalies that are coming up today’s change management has to be about not the implementation of perfect procedures and policies, but the development of resilience and what you call empathy, the ability to see what matters to others. And this ability to see what matters to others is not a one time occurrence. It’s an ongoing, constant conversation in which we orient ourselves to others world that I think is a fundamental mindset, as you called it, that’s shifting the old mindset was my agenda, my mission, how my vision is and how I’m going to implement that vision, and if anybody got in my way, God bless them. But I think that style is no longer working. The style that’s really needed today is our ability to really listen and not just listen to repeat what the other person says and act like you’re listening, but really being able to suspend our opinion machinery that’s constantly running in the background. We cannot get rid of it. We are opinion making machines, and that’s going to go on and on, but the ability to put a pause on it, and being able to see what might matter to the other person, even if we decide. Agree, I think that one particular skill that’s required now than ever before, the command and control structures are not working, and the ability to power with versus power over that, I can highlight as a fundamental shift in the mindset or frame of mind that’s happening now.

Maria Ross  10:19

So much good stuff in there. I mean, I think your point around how even change management has changed is so true that it’s really, there really was a formula. There really was a methodology for how to manage change, and some of that framework still applies, but now we’re actually factoring differences in human beings and where they are and how they learn and what their experiences have been, that it’s not a one size fits all, and I think that all of those changes are good things, because it tells us that diversity and inclusion are becoming more baked into how successful companies get ahead by having those different ways of thinking, those different life experiences, but when you bring those into an organization, you can’t it’s kind of like change management. You can’t just bring them in and then still operate the way you’ve always operated. You’ve got to learn a different way to operate in order to harness the value of all those different perspectives and voices in your group. So you, you know, you spend a lot of time coaching and working with leaders on making this shift. So what are some of the ways that they build these skills? So they come to you and you’re like, these are the things you need to be better about. These are the things that are going to serve you better. What are some of the skills that you’re working with leaders on now to help them be more successful in this new paradigm?

Saqib Rasool  11:46

Yeah, I think a really great question, by the way, one thing I think we need to, let me preface that with something. One thing we need to get away from is the idea that skills could be built, like how we sprinkle salt on salad, you know, like their add ons. Attachments to people’s skills are not really attachments to people in which they could be lectured about something, and the skill could be built the way a sensibility for navigation, sensibility for working with others, could be built when we have a serious breakdown. For example, recently, I was working with a leader at a major healthcare company. This is they’re about to they’re preparing for acquisition, and this leader has been there for a while, but the new CEO came in, and the new CEO did not see their role as clearly as the older CEO. So what started to happen that a lot of friction begin to get built up, and I got brought into the situation. I had been coaching the CEO before CEO asked me to speak with them. So they were first like, wow, you know, you’re the CEO’s guy, and you’re gonna tell me on how to be. And I think that what I found that they are really well meaning people, but they really pay attention to what matters to them. So in conversations, I begin to ask both the CEO and the CFO to begin to pay attention to what matters to the other person. Now this is it feels like common sense. It feels like, Yeah, you should we I should be able to see, hey, if I’m gonna show up at your podcast for interview, one thing mattered to you. You said, Hey, you should have an external mic, and so on and so forth. And in my head, hey, I have a brand new Mac, and the microphone works really good. But that’s what matters to me, so the ability to suspend what matters to you and begin to be able to see what matters to the other person, in which the breakthrough does not come by trying to apply some you have learned, but rather, breakthrough comes by being inside the conversation and then suddenly There’s the light that goes off to say, ah, oh, I still remember when the CFO said, Well, I didn’t realize I was being a jerk and and he literally went to the CEO and said, You know what, I want to acknowledge that I was really being a jerk and I didn’t see that before. Yeah, I was only attached to what really mattered to me, and I was not listening what mattered to you now in this moment, both of them don’t realize, and consequently, CEO also own, that while I got hired by the board, I had an agenda, I had this productivity goals, blah, blah, blah, but I did not see what mattered to you was autonomy and independence and this and this department, and as both of them sort of spoke what mattered to each other, a new skill was developed. So to look back to your question, I think the skill development model that we have used for the longest of time in which we think of. Of human beings as information machines. And when we think about a skill, we think, if we sprinkle some information on top, people will know what to do. And I think that model itself is failing. I think the model that is now available for skill development is really courageously and boldly deal with the breakdowns that are right in front of us. This Gallup’s survey that is showing us 70% disengagement. I think it’s a matter of missing skills, because everyone is getting too isolated in their own little corner, and maybe in the language of your podcast, that they’re losing empathy. They think empathy is only like feeling good for others or having nice emotion for others. Empathy, in this case, is not like a personalized emotion. Empathy shows up as the ability to courageously have those difficult conversations that you don’t want to have the conversations that might put you at risk having those conversations. I think people can develop new skills of listening to each other, navigating together. You may not know exactly what that skill might look like ahead of time, but as you courageously open conversations that are really stuck that you’re afraid to have. You risk your identity, identity a little bit. It’s like playing on the field, not sitting on the sidelines, not taking training courses, but playing on the field and possibly giving someone else permission to tap on your shoulder to say, Hey, by the way, that was not well played. Do it again? Yes, kind of openness. Can, I think really, can really develop new skills.

Maria Ross  16:47

So what I hear you saying is that it’s not so much about different skills they might be lacking, but really, the first quote, unquote, skill they need to that will open the door to any of the other skills they need is the ability to embrace empathy and to find out what’s important to the other person and to actually have that conversation. Am I hearing that right? Well, said, That’s right. So how do you help your leaders take that first step? Because what if they’ve never been that kind of leader before, and then all of a sudden they’re in the conversation. Do you give them scripts? Do you role play with them? How do you get them to be in the conversation where all of a sudden I’m in the conversation with a leader, and they’re asking me questions, and they’ve never done that before, and that might make me feel uncomfortable, of like, Why are you all of a sudden asking what I think? And so how do you help them actually have that initial, those first initial conversations to find out what is important to someone else?

Saqib Rasool  17:49

Yeah, I think you said it. Well, it’s all of the above. I think it’s the role playing and scripts and everything, but they only do part of the job. I think the first thing I invite leaders to do is to be comfortable with being uncomfortable. Oftentimes, we are such animals of habit and comfort that anything that feels uncomfortable, we run from it. We don’t want to confront it. We don’t want to go into the conversation. We don’t want to take the challenge. Some people, some leaders, actually, even in positions, I’m working with CEO of another company, a major venture fund, and she is an extraordinarily nice person. Being extraordinarily nice has and very intelligent and well connected, but this being very nice has become a long term habit, but now in some places, you need to kill being nice doesn’t cut it. Being nice will not confront the major challenge and the issue that’s happening in the team. You need to give up being nice and take a risk. But the opposite of being nice is not being nasty. Yes, the misunderstanding the opposite of being nice is being direct, being straight, being go to the heart of the matter. So yes, role play, and maybe listening to conversations like this, yeah, really reflecting and pondering, yeah, and maybe giving someone else whom you might trust to help you, a mentor, a coach, a confidant to come and listen to what’s going on and giving someone else permission to call you out. How many of us we build, all of our identity, our I don’t want to say ego, because we are all egoistic, but really an identity we invest so much, as the Chinese say, means keeping the face. We are so invested in keeping the face that every once in a while, it’s okay to let your repetition be ruined a little bit and not be so invested in looking good feeling good, I say in my business, often time. That we kidnap ourselves in these psycho prisons, and we appoint two prison guards looking good and feeling good, and then these prison guards, they keep us in the psycho prisons where, like a god forbid, anything might look bad or feel bad, right? So to your question, I think the development of a new sensibility, a new skill, which is not like an information, but it is actually a matter of a nervous system and how your body engaged in the game. It begins by willingness to do things that are uncomfortable, and perhaps role play and thinking out loud. But no matter how much you prepare, the you know it’s cold outside, you prepare with all the jackets and everything, but the moment you go outside, it is cold now, right? Yes, preparation is a key, but also when you engage actually in the game on the ground, that’s what begins to then rewire your circuitry. So

Maria Ross  21:02

are there any interesting exercises you give your clients to learn how to be comfortable with being uncomfortable, other than you know, talking them through that? Is there any, are there any challenges you issue to them, or exercises you make them do? I’m just curious

Saqib Rasool  21:20

tons. I, as you, just asked this question right away, what comes to mind? Let me see. Let me pull something out from my repertoire. One thing I ask leaders to do is to hold a team meeting. In this case, I asked one CEO to hold a meeting with their ELT, with their executive leadership team, and issue the first statement to say, I promise whatever happens here, none of you will be in trouble. Okay, there will be no repercussions. I assure you, yeah, that you’re safe. Number

Maria Ross  21:54

one. Number two, that’s how, that’s how they started the meeting. Well,

Saqib Rasool  21:57

I asked them to write it down and start the meeting by saying that whatever is going to happen here you there will be no repercussions. You will not be in trouble. You have my promise. Everyone is listening. Number one. Number two, now say something to me that you have never been willing to say to me, take a risk, and whoever takes the greatest risk will be my closest ally here say something that you never want to say to me, Wow. Now what you see like the sushi chef, they begin to take the pieces of the filet. Let yourself be fileted that way. Let people speak to you what they’re so afraid and scared to speak to you and make the environment comfortable. So that’s one exercise that comes to mind. I often ask people to make a negative assessment. You know, one mistake we make in these kind of exercises. We tell each other, give me feedback, and we don’t remember. We forget too easily. We don’t remember that the word feedback actually comes from the industrial era. Machines produce feedback. You know, if you have a motor that’s going, clunk, clunk, clunk, clunk, clunk, that’s feedback. We human beings don’t give each other feedback. We give each other’s opinions. So but you have a negative opinion of me developing the capacity to listen to someone’s negative opinion. It could be grounded. Could be ungrounded. I may agree, I may disagree, but at least I should have the willingness to listen to negative opinion that I think is the beginning of the game. So this exercise asking your teammates to say something to you, make a negative assessment, give you a negative opinion, not like it’s a truth. And then the next part in this exercise is, don’t fight it. Don’t try to start explaining right away. I often tell them, no justification, no excuses, no ducking the questions. Simply say, Yeah, I could hear why you might say that. Thank you. Could be grounded. Could be ungrounded, and I’ve asked you to say that to me, yeah, and I hear you. We can explore it later. Don’t try to fix it right away, right? We listen to each other’s opinions like you have the wrong truth. If you give me a bad opinion, yeah, I will fix your bad opinion right now, right? And that results in a new fight. Here

Maria Ross  24:27

is, oh, my gosh, you just gave me this awesome idea to go back to, to people that I used to work with and say, you know, because usually we’re going back, like, Oh, can you tell me what you think I do really well. Just, can you tell me something that was really negative about working with me just so I can but this all goes back to putting ego aside so that you can embrace empathy and embrace another person’s point of view. Because if you’re able to do that as a leader, it shows that you still have a growth mindset. If you become a leader who thinks there’s nothing else left for you to learn that’s. The most dangerous and unproductive leader there is. So I love what you’re saying, and this is why, exactly why self awareness is pillar number one in my new book in the empathy dilemma. Because until we know what we’re dealing with and how we show up and what we bring into the interaction, we can’t emotionally regulate in a way that when other people have ideas or other people want to share their truth, we have no space for that. We’re going to meet it all with defensiveness and fear and trying to fix it, like you said. So we really have to become addicted to that growth mindset. Even when it comes to our own leadership style, there’s always, always, always going to be room for improvement. There’s no such thing as a perfect leader, and this is why the leaders I really admire are the ones that can surround themselves with people that are a, they deem smarter than them, and B, people they know that will challenge them that don’t think the same way they think. And, you know, I learned that lesson, a very valuable lesson, years ago, when I was working in corporate and I was looking to hire someone, there was someone that came through the interview process, and my immediate perception of that person was that they were really arrogant, and my manager said, I want you to give them another chance. I want you to give them a different exercise on their next interview with you, because I think that this person has very complimentary skills to you, so that’s probably why you’re perceiving this as arrogance. But I actually perceive this person as having some very complimentary skills, and I think you’ll make a good team. And we gave them a different exercise to do in the next round of interviews, and I ended up hiring that person, and it was one of the best relationships because, because he wasn’t like me, that was the whole point was that actually I couldn’t see it, yeah, and I needed someone to say, No, you need to go back and reassess your initial judgment of this

Saqib Rasool  27:03

person, beautiful, yeah, very nice. And in that case, you, you know, I say that to call out someone else’s arrogance, it needs to begin with taking responsibility for our arrogance, right? We are right. We are all arrogant people. And you know, I like to see arrogance as more like a technical issue, less of like a moral issue. Oftentimes, when we make such a program to see that as a technical issue, arrogance is over investment into an identity without preparation. So often time we are really invested into maintaining some identity, and we fail to see that we are not well prepared in a certain domain, in a certain area, in certain thing. So when we begin to take ownership of our lack of preparation about some area and say, You know what, maybe I don’t know as well as I think I do in this area. That gives the other person space an opportunity to say, Yeah, you know, come think of it. It takes a little while before somebody could say, you know, I’m a very arrogant person. Then take some enlightenment, yeah, and, and you talked about ego, how interesting I maybe we can put ego aside the way I say it. Ego is like a cloth for us to wear. It is when our cloths begin to wear us, we are in trouble. You know, for different times, like when you bring a mother, you need mother’s ego. You need to tell the kid, no, I know what I’m talking about, stop it, or you will get a timeout. That’s mother’s ego that says, I know what I’m talking about. But when you are an employee, when you’re a CEO, you need different kind of egos, and so we must be willing to let others dent our ego. The challenge is that we don’t want that ego, that identity, to be dented, we put all of our chips on the table to defend and protect our identity. I believe that if we allow our identity to be dented in place of it, a new kind of identity, a new a larger ego, that maybe include all the other egos. If we can interchangeably use ego and self with each other, yeah, larger self can emerge that has concern for broader areas, for broader communities of people. So

Maria Ross  29:33

yeah, and I love that you’re, you know, you’re using ego in the true sense of what it means, which is self and when I mean put ego aside. That’s more put my own arrogance aside, yes, my own self interest aside, right? Awesome. And I know that there’s two ways to look at that, so I love that. So you know, again, all of this sounds great is that, yes, we need to get better at listening. We need to get better at trusting, and that’s going to make us a more success. Successful leader. But what do you have to say to someone starting on that journey, someone that’s like, Okay, I know that’s what I have to do, but how do I get from point A to point B?

Saqib Rasool  30:12

I think that that’s an interesting question. How do I get from point A to point B? You know, I want to go back to earlier, what I brought up is like, what really matters here, if we try to absorb skills, like they’re good attributes, like we try to absorb collection or something body, or we try to take vitamin pill in the morning, I think that these kind of things cannot be done like this. I think it’s a big mistake when we build up this, these self development goals, in a sense, I think that I ask my clients to give up any kind of self development. The problem with self development is that it’s focused on self that. And if you want to cause an instant depression, start thinking about yourself. Soon enough, you will begin to feel not so good about yourself. So the whole trick is to take the focus off of yourself, and it’s like a light shining on you. Take that light and turn it onto others, and what really matters here, so then it’ll be more clear to you, where are you going, what the point is, what the point B is, what’s required to get there. But it’s not so much like it’s a journey of your vision. It’s more of a journey that in care and service to the community that you care about. You’re an executive, your community, as your team, yeah, as your team, your customers and and take a look what matters to them and be willing to listen to something you disagree with. I think the combination of to see what matters to other people, be willing to listen to something you disagree with, that can take you so far beyond to D to C to D to all the way to the last alphabet, and then all the way around again. Then you may go beyond this is what I call unfolding your potential. Your potential cannot unfold, or cannot be unfolded. Is that a right word? Your potential cannot be unfolded by you thinking about becoming something new, your potential can only show up when you engage with what truly matters and what is really broken, what is in the way, what is blocking, what is dissatisfying, to your customers, to your People, to your team when you deal with that, and you deal with it in such a way that you set aside what you believe to be the truth about the situation, something quite magical, we could say, something that’s quite mysterious in the religious language, something godly or in the in the corporate language potential is something mysterious that truly makes us human being, that can leap out and can take you beyond an innovation and possibility and power and financial power and all sorts of power together can begin to show up for communities. I love it.

Maria Ross  33:22

I love this idea of you having a very practical approach to the coaching that you do, which is, if you can get your coaching clients to focus on, like you said, what’s broken what’s breaking down, then that automatically puts them in a frame of mind of like, well, I have to find out why it’s breaking down, so I have to talk to the people that are impacted by what’s breaking down, which means I have to talk and listen to people, right? And so it’s it’s not I’m going to solve this by going into my office and making a bunch of declarations or putting a bunch of new processes in place. It has to start with me understanding why the breakdown happened, and to be able to do it in a way where I might hear some really tough information that may may actually be something I’ve done that’s caused the breakdown to happen. And I have to do that in a way where I can be objective about it and say, if my goal is to solve the problem and fix the breakdown, I have to be able to hear everything, every truth, yes, about what has caused it, even if that truth reflects poorly on me, then I have to be okay with that. And that’s why, you know my in my first empathy book, the empathy edge, I talked about one of the habits of an empathetic leader that they can practice is self confidence, building their self confidence so that what you’re hearing about how you may or may not have impacted what’s breaking down doesn’t destroy you. You know you’re still who you are and you have value, and it’s just a data point. It’s not attacking your inherent worth. Yeah,

Saqib Rasool  35:00

that’s right, an example comes to mind. Thank you. By the way, in a moment, I want to ask you, what is the empathy dilemma? But let me give you an example that comes to that jumps to mind. I was working with a Distinguished Engineer at a German company recently, and this engineer was really inspired by some speech I gave, and he hired me to develop himself. And in the first conversation, I said, Where would you like to develop yourself? And he said, Well, I would like to really give fantastic speeches like you did, and talk like you in English and so on and so forth. And this engineer was not originally from Germany. He had come from another country, and German was not his first language. And so in investigation, would turn out that what really matters is not so much that you learn to speak English how I do, or give speeches, how I do. I don’t really think my English is actually that fantastic. Anyways, I’m not a native speaker myself. But you know, before speaking with me, their self development goal, they had a goal that I’m gonna become very confident. They were dealing with, he was dealing with the self confidence issue. And the game plan was to improve communication skills by learning public speaking, and to improve self confidence. As we begin to investigate, we went deeper. Okay, what do you do? How is Office? How’s your communications with your teammates? And what do you do after you finish work? What do your teammates do? It turned out that he has been in Germany for over a decade, has never gone out with his colleagues one time for any social hour, because he has not yet learned how to speak German. So here, in this case, the point is not what you want. The point is, what is your community? What is the breakdown that you’re experiencing? And then his complaint was, well, you know, they always go out and they speak in German, and they decide priorities. And I don’t speak German, and I don’t always ask them to speak English. I say, Well, you know, you are in Germany, right? You’re working for a German company, right? Your colleagues are all German, right, so before you learn to do public speaking in English, I think it might be better that you begin to go out. You go to your colleagues, start with an apology. Say, guys, girls, I’m sorry I have been a jerk. Actually, I’ve been insisting that you guys speak in English, but the truth is, I need to learn to speak German. Would you forgive me and teach me how to speak German? He made that move and the whole game changed. They all begin to involve him in decision making about the product. They all begin to tease him, teach him. They gave him a German name. They they taught him how to cuss in German. Shy star. I’m learning the shy star is the shit in German. And so, you know, they the whole mood changed. The whole game changed. You begin to take evening course about learning German language. Recently, in a coaching call, he shared with me that they did a holiday party, and they all appointed him in charge of organizing the holiday party in the office. So this is an example where sometimes dealing with self confidence, we make up our mind with some imaginary virtue that we think we need to have. But why is that important? You’re a senior engineer. Public speaking is not on the horizon. That’s far away. What’s on the horizon and what really matters is that you are in conversations with your community, and if that breakdown is showing up and you’re not paying attention, then you’re playing the self development game, which I ask people to give up playing this kind of imaginary self development game. Like you said, go in your office and start thinking about strategies. Actually better to get out of your office and start talking to your constituents, start talking to your people and see what they have to say about you.

Maria Ross  39:31

I love it. Well. Thank you so much, Saqib, for all these amazing insights and for the work that you’re doing in the world. We’re gonna have all your links in the show notes. But for those that are on the go, where’s the best place they can get more information about your work,

Saqib Rasool  39:44

just go to my website. Concivien.com, C, o, n, C, E, I, V, I, a, n.com, and I’m constantly changing it, updating it. I’m starting and stopping new programs. You know. In my repertoire. I never imagined that I’ll be doing this kind of a work. I trained to be an engineer and entrepreneur, and so I am still learning on how to organize my offers and my work. So go to my website, and there’s all kinds of good stuff there.

Maria Ross  40:16

Wonderful. Thank you so much for your time today. It was great talking to you.

Saqib Rasool  40:19

It is an honor and pleasure. Maria, what a treat I look forward to the next time.

Maria Ross  40:23

And thank you everyone for listening to another episode of the empathy edge. If you like what you heard, you know what to do, rate, review and share it with a friend or a colleague. And until next time, please remember that cash flow, creativity and compassion are not mutually exclusive. Take care and be kind For more on how to achieve radical success through empathy, visit the empathy edge.com there you can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop and sign up for our email list to get new episodes, insights, news and events. Please follow me on Instagram at Red slicemaria, never forget, empathy is your superpower. Use it to make your work and the world a better place.

Cash flow, creativity, and compassion are not mutually exclusive™

Courage to Advance: The 90% Training Waste: Why Your Leadership Development Budget Is Failing Without Coaching with Rod Bacon

Welcome to Courage to Advance, hosted by Kim Bohr and brought to you by SparkEffect, in partnership with The Empathy Edge.

Tune in to our subseries every 3rd Thursday, right here on The Empathy Edge! Or check us out at www.CourageToAdvancePodcast.com.

After overwhelming listener response to our AI and coaching conversation, Kim Bohr and Rod Bacon reconvene to address burning questions about executive coaching misconceptions. This deep dive challenges the outdated view of coaching as “leadership rehab” and reveals its true power as a strategic growth amplifier.

Rod dismantles the “scarlet letter” stigma, sharing how vulnerability creates strength and why interview-based stakeholder feedback provides “X-ray vision” into leadership impact. The conversation explores why executive presence is an inside job, how the forgetting curve undermines training investments, and why coaching transforms information into embodied leadership behaviors.

Whether you’re justifying development budgets or seeking authentic growth, discover why combining training with coaching multiplies ROI and how modeling vulnerability builds cultures of continuous learning. 

To access the episode transcript, please scroll down below.

Key Takeaways:

  • Executive coaching is a growth amplifier, not leadership rehab – top performers use it proactively
  • Interview-based 360 feedback reveals not just what happened, but organizational ripple effects
  • Executive presence isn’t about gestures – it’s about embodying confidence and claiming your seat
  • Up to 90% of training content is forgotten within a week without coaching reinforcement
  • Vulnerability-based leadership creates psychological safety and models continuous growth
  • Training fills knowledge gaps; coaching ensures application and integration
  • The most powerful transformations focus on one or two needle-moving changes

“We’re going to see it as a growth amplifier… when people get coaching, they’re able to look at their strengths, what’s potentially getting in the way of accelerating those, and really grow.” —  Rod Bacon

About Rod Bacon: Rod Bacon serves as Chief Coaching Officer at SparkEffect, developing world-class executive coaches and working with C-suite leaders across healthcare, pharmaceutical, and technology industries. His philosophy that vulnerability enables true strength has guided transformative leadership development worldwide.

About SparkEffect: SparkEffect partners with organizations to unlock the full potential of their greatest asset: their people. Through tailored assessments and expert coaching, SparkEffect helps organizations manage change, sustain growth, and chart a path to a brighter future.

Go to sparkeffect.com/edge now and download your complimentary Professional and Organizational Alignment Review today.

Connect with Rod Bacon:

LinkedIn: https://www.linkedin.com/in/rwbacon/

Website: sparkeffect.com/about/rod-bacon

Connect with Kim Bohr and SparkEffect

SparkEffect: sparkeffect.com

Courage to Advance recording and resources: sparkeffect.com/courage-to-advance-podcast

LinkedIn: linkedin.com/company/sparkeffect

LinkedIn for Kim Bohr: linkedin.com/in/kimbohr

Connect with Maria:

Get Maria’s books on empathy: Red-Slice.com/books

Learn more about Maria’s work: Red-Slice.com

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

Instagram: @redslicemaria

Facebook: Red Slice

Threads: @redslicemaria

FULL TRANSCRIPT:

Welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society. It’s great for business. Hi everyone, and welcome to our courage to advance sub series with our partner, Spark effect and president and COO Kim Bohr, this month, you’re in for a treat, because she is bringing back her guest rod bacon. They had such a response from all of you about the AI and coaching conversation they had that they’re reconvening to address the burning questions they got about executive coaching misconceptions. They’re going to dismantle this whole scarlet letter stigma around executive coaching and talk about how it’s actually a performance multiplier for your organization. It’s a growth amplifier. And they’re going to be sharing some pretty, pretty startling statistics with you about the waste that occurs in your organization when you don’t provide coaching. So this was a really good one, lots of practical tips. Take a listen.

Kim Bohr  01:44

Research shows that 70% of leadership training is forgotten within 24 hours. But there’s one intervention that creates what our guest today calls a leadership interrupt, and it’s the difference between incremental change and true transformation. I’m Kim Bor president and COO of Spark effect and the host of courage to advance podcast. And on this episode, I’m joined again by Rod Bacon, our chief coaching officer at Spark effect. Many of you may have listened to our last episode on why AI can’t call us out on our BS. If you missed it, please check it out. But today we’re diving into the biggest misconceptions about executive coaching, from why it’s seen as leadership rehab instead of growth amplifier, and looking at how 360 based feedback creates this kind of transformative interrupts that separate incremental change from real leadership. Evolution. Rod, welcome back to courage to advance podcast. Thank you. Happy to be here. After our last conversation, we had a lot of people weighing in on the topic and giving feedback and asking questions and having come off of the discussion around this AI and the future of executive coaching, we thought maybe we should continue the conversation and address some of those issues or topics that were raised when we were talking about this afterwards. So that’s what we’re gonna do today. And I think you and I both know executive coaching has so many applications and is so powerful, and yet there’s still some misperception about it out there that we wanna address. Let’s take the first one when we think about executive coaching and how sometimes people see it as, maybe not as much of this superpower strength, and sometimes we hear it more for, oh, that must be when people feel like they really need to fix something. And so I think that’s maybe a good place for us to start and talk about in more depth.

Rod Bacon  03:36

Okay, I see that, but luckily, I’m seeing it less these days, but in some organizations, still, it’s a scarlet letter to have a coach. I know I felt that way when I first had a coach back in 1997 and I was CEO of a technology company, I was like, What is this? And I felt like it was a negative thing, but it was a really powerful experience for me and for those attitudes, see it as like leadership rehab or something like that, I’d say we’re going to see it as a growth amplifier of taking the opportunities through reflection, through creating that we talked about in the last session, that element of safety to create a space which we don’t often get in our life. This is what’s such a value in organizations, I say, is that when people get coaching, they’re able to look at their strengths, what potentially getting in the way of accelerating those and really grow. It’s a growth amplifier, not just leadership rehab, but at the points where it is rehab, and that’s necessary, that can be okay too.

Kim Bohr  04:43

It makes me think about the first executive coach I had, and it was one of those situations where I knew something was broke in my leadership. I was a young leader. Didn’t go through a leadership training, boot camp sort of scenario, and really realized that the. There was something about my approach that was having my team not working right. I affectionately said he was a bit of mutiny that was starting to happen there. One of the things that I did is I proactively sought out support, because inside my organization, it wasn’t available. And when I asked my direct manager about, hey, there’s something off, I’m trying to figure out what it was. He was not helpful at all. When I went to and found my first executive coach, part of it was I said, Look, I know something’s broken, and I need to figure that out, because I really want to lead, and I want to lead and be a leader that people want to follow. And so that put me on my journey of recognizing for myself that there were some gaps. And it was a tough journey, and it was a tremendous growth opportunity as well. And coming out the other end of that, I had gained the followership of my team, but the process is sometimes not so cut and dry, and I think that’s maybe where people get some misconceptions about it, right?

Rod Bacon  05:59

I think that’s a beautiful example that you had the wherewithal to look forward and say, I could use some coaching. I don’t even know what I don’t know, but how can I get better? I think that’s a great example, because one of the things that I hear a lot is some people will say, I talk to individual coaches, and they’ll say, I don’t want, like to do 911, coaching or something like that. And to be honest, I don’t have a problem. And many of our coaches actually embrace they say, give me your toughest individuals, because it’s when we bump up against something, when we stumble, that we become aware, just like you described, or I described that I could be doing better, and coaching helps us get over that gives us the support to hopefully Excel. Bring us your damage. Bring us your 911, bring us your growth. People who want growth accelerators. It’s all a starting

Kim Bohr  06:49

point for coaching. Absolutely, when we think about organizations and how the varying ways that they view coaching, what shifts in organizational culture when leadership really starts viewing coaching as this more strategic tool, like we hope they do, what shifts do we see in this organization’s culture when coaching is embraced in this way that we’re talking about?

Rod Bacon  07:13

Well, I see a number of factors. One of the most powerful things I see is modeling to the other rank and file that the company is committed to the growth, the kind of coaching that we do, the most impactful coaching, kind of stakeholder model, coaching. The tough part about that is that it requires the leader to be transparent and vulnerable and say, I’m not perfect, and I’m leaning into the growth. But there are so many positive outcomes of that, and one of them is this whole piece of modeling, again, that leaning forward, leaning into growth, like I just said a minute ago. It’s that accelerator, that amplifier. And when you want to create a culture where everybody is being modeled like we’re not perfect, become comfortable with your edges, and you just described it great yourself, where I can maybe get better and then lean into the growth. So that’s one of the pieces. I think it’s modeling and setting up an organization for that continual the Jim Collins and Peter sengez, that continual learning edge. There’s no better way than individuals, not posters on the wall, but individuals say, Hey, I’m working on getting better. Would you be willing to help me?

Kim Bohr  08:26

I think, just to go off that even further, we have often talked about that, in a sense, like a multiplier effect, right? The more that you can invest in the leadership, and your leaders can grow, and then they can model, and then you can start to see, in a sense, more of that starting to spread. That’s a really powerful place to be, and it’s a really important element of trust building inside an organization and with individual leaders as well. And I think that’s commonplace, and yet, in the experiences we have as coaches and working with organizations as we do, it’s not as obvious as we would think it would be, well as commonplace. Maybe, I hope

Rod Bacon  09:06

that changes, and when you’re talking I remember once I was working with this individual responsible for two and a half billion dollars worth of sales, and was coaching him, and then he invited me as a coach to their global kickoff here in San Jose, and he was on stage talking, and he pointed me out, and he said, That guy right over there, raise your hand. He goes, he’s my executive coach. And he made a joke about any problem with my personality, go talk to him. But the fact that he leaned into that then I had two people reporting up to him later, saying, like, I want to know about this, etc, because they’d seen transformation, he was willing to say, I’m resourcing myself. How important is that, as a leader, to say, I am resourcing myself, whether it’s money or through support, to get better for myself and the organization. So that’s the message that I want people to hear and say, whether it’s LeBron. On James, whether it’s race car drivers, everybody at the top of their game has a coach, yes, to help them see things that they’re not seeing, or just to be that reflective nature saying, Oh, my backswing is off. And what’s going on if they are investing, if people at the top of their game are investing in mastery, why wouldn’t we

Kim Bohr  10:22

absolutely that elevating to the next level, challenging yourself, dialing it up just a little bit further. And I think one of the really important factors that we’ve also heard people speak to is this idea of gathering feedback from others, right? So we call it, often stakeholder insights, or something along those lines. I think one of the things that could be important for us to talk about is that concept gets thrown around, and yet there’s tremendous power in having that vulnerability brought in with the insights of others. I think talk a little bit about how you work through that with executives that maybe are a little hesitant to bring in that level of insight.

Rod Bacon  11:03

Well, I know that there’s a world out there, and I’ve done a lot of the 360 feedback systems, and we even have those for some of our programs. But when companies invest in stakeholder feedback for their leaders, it is a game changer, absolutely on multiple levels. The first is, oftentimes the leaders themselves are a little hesitant, because we’re going in and we’re asking open ended questions. And I was sharing with someone the other day, when I’m talking to someone getting 360 feedback, oftentimes they say to me, well, in the shower this morning, here’s what I wanted to say to you. So I can just start by saying, what do you need? What is it you want to tell me about this leader, right? And everybody knows that, as opposed to a 360 where you have a bubble chart like this, competency, how are they doing? Boo, it’s open field, but that’s what you need and want as a leader, if we say that, feedback is the breakfast of champions. Well, interview based feedback is the best of those breakfasts the most protein, but it requires vulnerability, because you don’t know what someone’s going to say. The other piece about it is, when we’re doing these interview based 360s let’s say someone’s talking and in the interview about how the leader is showing up in the meeting, and maybe they’ve cut off somebody, didn’t let people share their other point of view, rather than just getting that data, what we ask is, okay, well, what was the impact of that for the meeting? And maybe someone saying, well, the person walked away kind of demoralized, what was the impact of that? And then talks about that, maybe they’re doing less work, or they’re looking for another job. So we get the impact and we share that with the leader. But the inverse is also true. We say something like, okay, given that situation, how could have that leader done it differently? Like, actually behaviorally? What could they do differently, and what would have been the impact of that? So we gather it. It’s like X ray vision into a leader and how they’re behaving in their environment. And it doesn’t matter when it’s not inside their environment. Everything we do, in that case, is helping the leader understand the impact that they’re having in their organization. For the particular humans which are different, something will land differently for me than it will for you. So getting that detailed information is just incredibly valuable. So it generates vulnerability. It creates deeper level of insights. It creates a systemic change in the organization. I can go on and on about the power of 360 of interview based 360s but I’ll pause and see if you have a question, because I love it. It’s really powerful. I

Kim Bohr  13:42

think what you’re saying is really important. And I think as you start off by saying, we have this point of view of that feedback is really good, that there are two primary ways of gathering it. You primarily described that stakeholder or live 360 and the other side is when we have really specific instruments that are used for online measurement, and they’re measured against cost. Against competencies and different behaviors. I think both have a really strong place, depending on the leader and the situation. What I really like about what you were saying, I think does bring some distinction between the two, again, where they both have a really strong place is there’s nuance that can happen when you’re having those live discussions where you said, the way somebody showed up in a room, for example, how I could try to describe what I’ve experienced. And that is different. I think whereas the online version, we’re bringing in aspects of that, but not the degree of the follow up nuance and the quantitative side is more strongly represented, perhaps, but not exclusive of just that.

Rod Bacon  14:45

The other piece that comes up for me, that I say to people sometimes, is men and women, if you’re leading in an organization, you’re oftentimes kind of a type A personality. You’re a driver. You get things done, you take responsibility and change. Incremental change can be easy, bigger change, transformative change, change that really makes a difference sometimes requires, like in adult learning theory, they call it like an interrupt. You have to have an interrupt to be able to take new information and process it and result in a different change, as opposed to something incremental. Oftentimes, these interview based 360 they’re relatively more expensive, and they’re worth every penny because the reports that come out of them are so detailed, they’re often 1015, pages of people reading the verbatim statements that the coach is then organizing into themes. I’ve worked with very senior individuals who have said, I have never had anything like this in my career. Sometimes they’ll say, I keep it on my bedside table and I refer back to it. I share it with my wife. It becomes an interrupt, because then a good coach helps them digest that and see what the path of change, what can be positive based on that information, the power, like you said, the information is qualitatively different. The power of that for creating the space, the openness for true transformation, is unique. The 360s are great for measuring those incremental changes. Two examples come to mind, one that was harsh, where the feedback you’re getting is someone saying something like, wow, I don’t know how this person is even still in this job, and that’s important information. Yeah. But the other side the executive is working with recently is hearing feedback from very senior people saying, we want more of her. We love what she’s doing, and she was not fully aware of that. It’s just like a completely different kind of thing that is really valuable in so many ways,

Kim Bohr  16:45

absolutely. Let me ask you this, when you have executives resistant to this idea, how do you help them understand the benefits of what we’re talking about here?

Rod Bacon  16:57

Great, I start off and I raise my hand if I’m in a human process, dynamic or group, and I agree with something, or I share the same dynamic, I raise my hand. So when I’m sitting with an executive, I say, Listen, I believe each and every one of us is a work in progress. And my hand goes up as well, and I talk about that. I think it was Gandhi or someone said that there is no true strength without vulnerability, and because you have to be able to guide these executives, oftentimes, to be willing to do this kind of interview based 360 but I’ve always been able to, and I work with them, and honor and respect their sometimes they have, well, let’s not do this group, or let’s not do that Group, or let me make sure I understand the questions you’re going to ask. But it’s by creating that safe container, having them know 100% I’m in their corner, and then helping them see the benefits of when other people see that. Brene Brown talks about it. Everybody talks about it. Patrick Lencioni talks about it. It’s easy to talk about vulnerability. It’s sometimes the hardest thing to do, but the power of it calibrated correctly, I never push for vulnerability. If I think the executive is living in a shark tank, that would malpractice, but the proper level of transparency and vulnerability is real game changer. Once we have that conversation and simultaneously saying, hey, all of us are at a growth edge at some point in our life, we usually can get them to embrace that process. So that’s some of the conversation that we have to move them from some resistance to acceptance

Kim Bohr  18:39

when you get this type of feedback, how do you get leaders, not just to hear it, but actually then to integrate it into their action plan, into seeing the upside of moving forward, into knowing that sometimes there may be some of that feedback isn’t as ideal, right, and you want it, then you have to show back up in that room and try, how do you help people kind of then bridge that

Rod Bacon  19:04

that’s beautiful. I’m sorry I know this conversation and not the last conversation, but this is for me, this is the core of the human element versus even the best of the AIS, which I love, AI, I’m all over it. But to help somebody digest that information, you first have to see them, and they have to see you. You create that psychological safety, help them through it. I’ve had a number of executives that say when they were first receiving that information, it felt like almost too much and or, like all of us, you’ll have a gage where you stop reading it, or you stop digesting it. So then, as a good executive coach, we’re doing this work because we essentially love humans and want to see and help them grow in creating that sense of safety, having them go back and look at it. None of us push past people’s limits, right? I’ve had executives read and only take out certain amount. Of information that they could digest and leave the other on the table. You know what that can be fine, because we’re just looking for the way we do it. If we look for what is the biggest one or two changes that would move the needle for you as a leader and your organization, and then we just focus on that. There may be a lot of other information in these reports that is valuable, but is not necessarily going to be digested at that time. It’s about calibrating. It’s about love and making people safe, making them feel safe, and that we’re all in this together.

Kim Bohr  20:32

I think that’s really powerful, and I don’t think that it’s often framed that way, or when people are from the outside, looking in thinking about this, or being asked to engage in coaching, I think sometimes it’s not the way you’ve described it. It’s not always presented that way, and that’s a really important mindset shift for people to have and think about we often are also face this idea of people thinking, Well, I don’t need coaching. What I actually need is just help me just get better at my executive presence, or help me get better at presenting to my board. And we find that’s actually perfect examples of coaching opportunities. You and I have talked about before this idea of executive presence, right? We hear that come up a lot, and people think about help me to be a better presenter, or things like that, right? And what we really know it’s not about your wardrobe or how you hold your hands. Let’s dive into that one a little bit more, because that’s one that comes up a lot, yeah.

Rod Bacon  21:29

And I like that one because in my prior career, I was a college teacher in presentations and communications, organizational communications, etc, and I worked overseas in working with executives about how to do presentation, organize their slides. And it’s funny, because in that iteration of my own life, the executive presence was often about tone of voice. You’re too monotonous, keep your hands by your side, use gestures, or whatever the pieces were. There’s a place for that. There’s a place for dress and gesture, but in working with leadership, executive presence is more about embodying the confidence, the openness, uncertainty, transfer all of that, embodying leadership in a way that is grounded. We were on a call earlier today with one of our senior coaches who had a long, 20 year career in HR, and he says he primarily works with leaders, yes. And what’s interesting is that sometimes these behavioral characteristics can help somebody like that fake it until you make it kind of thing, because if they are in leadership groups or talking to teams, slowing down, making space for other comments are important pieces, but at the end of the day, it’s about the leader knowing that they have a seat at the table. I worked with a woman executive a couple years ago, responsible for so much at a very large company, and that was the work for her. Her work was essentially, I used an analogy of, who is it? I forget the guy who, in the fables, takes the sword out of the stone. Oh, yes, but everybody comes to try to take the sword out of the stone, right? And it was for her. And that metaphor came up in our conversation about, what does she have to shift internally for her, where she could take that sword and claim that seat, because that’s what the organization wanted for her. So for executive presence for her was an internal job until she could kind of own that. And so that’s the work that we did together, and she got there, and it was beautiful. And

Kim Bohr  23:44

I think that’s a great example of how sometimes the context we hold around how we think a term represents for us is really not anything like the experience of it. And that’s a really great example of thinking about what it means to show up with the executive presence in a way that is so powerful, and where this executive coaching can take us. When I think about some of the examples that I’ve had too, I think about some of this communication and styles with leaders. And I worked with a leader at one point that said I just need to be more the feedback was around communication. I write all the emails. I try to make sure everything’s really clear. And what was missing in that was really this understanding that, in the sense of communication with the team, it was more around working through. Are you all on the same page? Have you all agreed to the different things that are most important? Do you have the really clear points that you’re trying to communicate so that it’s showing alignment and unity, and in that way, the transparency, and that was something that there was this sense of it was just a tactical thing, more of a bigger philosophical understanding with you and your team and how you go about being united as a team. And that was just one little aspect of that kind of lens that is. Come up for me, as you were saying, speaking of that executive presence example as well,

Rod Bacon  25:04

yeah, I think that one’s great, because both can be true. There’s an element, and I run into this quite often as well, where you’re helping a leader get clarity on that communication, or getting those feedback loops, because if the leader can become aware that the message, the culture they’re trying to build, or the strategic initiative is not being embraced by their stakeholders. Again, how valuable is that information? Because we’ve all had enough, enough of where in the meetings, people nod their heads and you think you have a commitment or alignment, only to find out, wait, that sounded like it came from a place of direct experience,

Kim Bohr  25:43

of course,

Rod Bacon  25:45

where we think the people in the room lead us to believe that we have alignment, getting that information by itself, the fact that there’s a gap is tremendously valuable understanding to the leader. The two sides of that are the reinforcing behaviors in place, because those are behaviors that need to happen? Are you seeking confirmation that feedback? And then there’s the presence side. I’m working with a leader right now in the medical space, and this is part of his issue, is he’s trying to drive a culture change, and on his behalf, on these interview based 360s again, doesn’t happen in a computer one. We’re asking that question, how well did the people around him understand his initiatives and the drive? And it was not 100% we looked at both behavior and also his own presence. About was he modeling the fact of this was a critical thing for the organization. There was level of urgency and neededness to see this change. Or was he putting out the message, let’s all do this. But then kind of falling back on the like I’ve said, it is the person in the relationship and says, sweetheart, you don’t tell me you love me. Hey, I told you I love you the day we got married. Do you want to hear it again. I mean, you need to hear I need to hear that all the time,

Kim Bohr  27:05

the reinforcement of action to support the behavior. As we start to wrap up some of this conversation, one other topic I think is really important that we do continue to hear people asking for some of the clarifying communication or differentiators of is when we think about what’s the difference between executive coaching and training, or maybe the better question is, from an application standpoint, when is it that training is perhaps what’s needed versus no? Is this really an executive coaching opportunity? And we tend to see sometimes there’s a sense that everything could be fixed with training. I think it’s important that we really dig into that, because that’s not how it really plays out, especially when we’ve come in to do executive coaching and maybe people have had training in certain areas, I think really talking about, what can training accomplish that coaching can’t, and vice versa. Where do they fit?

Rod Bacon  27:55

They both are critically important, as we know for all of us, training is essentially the skills and the gap analysis. Do I have the information I need? Coaching? Maybe is more about, am I putting it into practices? And if I’m not, can I be reflective or through help understand why I’m not? If I have the resources, if I have the skills and the knowledge, and I’m not putting it into practice, that’s a coaching opportunity, right? If we go into an organization and find out that someone does have a skill gap in so many areas, sometimes in coaching, we can provide that as coaches and as spark effect, we have a lot of resources as we bring to the table. So closing a skills gap is one piece, and training is all about that, but training alone leaves people without the embodied being able to follow it through necessarily. We know from just training, there’s a study called the forgetting curve. I don’t know if you know the stats on that, but it’s the widely cited research paper that shows that up to 70% of training information is forgotten within 24 hours, up to 90% of it is forgotten within a week, if it’s not reinforced. And the key thing there is if it’s not reinforced when you map coaching, because coaching is essentially a one on one experience, and it’s designed for reflectivity and increasing awareness of what I’m doing. When you combine that with training content, you incredibly, greatly enhance the memorability of whatever the training content is and the application of it. You go through some sort of training, you get coaching following that training, saying, How are you putting into this practice? And very importantly, what are the barriers, or where are you not? Because, again, sometimes people will have information but not put it into practice. And if you dig deeper, it’s because of an identity piece, or I’m not comfortable with or I have a fear. So I don’t know if I answered your question, but training is hugely valuable. Coaching on time. Of training extends and gets a lot more ROI from whatever training you’ve done, even when it’s these team building trainings. I work a lot with the Lencioni group, The Five Dysfunctions of a Team, and they started to bring in coaching after some of their work to really reinforce the behaviors, keep them active, not just I’ve learned them. So that’s one element, and then real quickly the other. I just wanted people to remember that coaching, essentially, is a one on one, reflective practice that builds its richness through the safety in the relationship with the other coach. And that’s where you’re looking at, hey, this is the pattern that keeps coming up, or it’s identity based work,

Kim Bohr  30:43

a lot of the times, so much accountability is built into that dynamic, too, more so than what training alone can provide, which is really the stats you just quoted were incredible. It makes sense in many ways when we think about just some of our own experiences of things throughout the years, of like this was a really good thing I learned, and yet I don’t necessarily always bring it into the flow of work until I have some other types of reinforcement and accountability to do. I think it should have us all pause and think about when we have the investments we have to make in training, how do we ensure those investments are going to pay off? And really thinking about it in the way we’re talking about here is

Rod Bacon  31:24

a good one. Yes, that’s 100% correct. And then to what you said earlier about when you as a leader were realizing that you had more opportunity. That’s the part where, again, coaching is so valuable, because a leader oftentimes doesn’t have time for a lot of this training content, right? They’ve got that earlier in their career. So, yes, absolutely. Coaching accentuates the value of the training and then bringing an executive coach, as we’ve talked about with that 360 or the interview based 360 to any leader, again, I’d ask myself, everybody in this audience who amongst us is not a work in progress, if we know that we have growth edges and we lean into those, this is where, again, coaching is that growth amplifier,

Kim Bohr  32:08

absolutely. As we start to wrap up again, here, we think about this AI conversation. We think about executive coaching we had before. So where do you see the biggest opportunity for organizations to really expand their thinking about executive coaching in the age of AI, and all the other demands that are being faced? That’s

Rod Bacon  32:28

a great question, and it’s one that we don’t have time to attend a lot of time on, but it’s a really great question. I was working with a leader just last week, and now that AI is amongst us all, she was having some great challenges around communicating with a very acerbic individual, at least that was her side of the story. And so we started talking about how she might use chat, GTP or other tools to run through how she might respond and get suggestions and ideas. I thought that’s beautiful, and I think that AI is going to be helpful in that way for a lot of people, a lot of us, myself and people using it to help craft emails, coaching is not going to go away, because, again, coaching is this more reflective piece around looking at the patterns and our identity and what needs to change, and how do we get The support to change, to really transform, as opposed to AI, is going to be a great tool for helping that incremental change. How might I say something better? And you could learn from that, but it’s not going to give you that leadership, interrupt and see the opportunity and then the one on one support to help kind of grow into that opportunity.

Kim Bohr  33:42

That’s a really nice way to think about it, especially with AI around us every single day. Here’s the final question, if you had to leave our listeners with just one question to ask themselves about how they’re currently thinking about executive coaching in their organizations in this face of AI in this new world, what would it

Rod Bacon  34:02

be? What I love about all organizations is, when are people coming together to achieve results and goals? And when I work with organizations and you really ask about their goals, they have their goals, and I say, Well, what are your aspirations? And the aspirations are even above the goals. What we really want to be in the world. The question I would leave this group with for yourself or your organization, just ask yourself, what could really change? What changed would need to happen within your organization to have your organization really reach its goals and its aspirations, and you might find some knowledge or training that we need, better market knowledge, better this better pricing information. But I would also challenge you to take a look at transformative growth. It’s that growth in the individuals that help them in this process of becoming a learning machine to learn quickly. From the feedback level. If we create learning individuals through coaching, that model, that learning within the organization, I would say, take a look at that. Is it knowledge, or is it really kind of like transformed individual leaders? That is what you need to reach your own goal? I

Kim Bohr  35:18

think that’s a great question to end on rod, thank you so much for coming back and continuing this conversation, and I think it’s been very valuable for everybody.

Rod Bacon  35:28

I’ve enjoyed it. I love this conversation, as you can tell, and I like having the conversation with you. Kim, so thank you for inviting

Kim Bohr  35:34

me in. Thank you for our listeners. We have free resources relevant to our conversation today that you can download by visiting courage to advance podcast.com which will take you to our spark effect podcast page. And if you’re interested in exploring how human centered coaching can transform your leadership team, visit sparkeffect.com to learn more about our executive coaching and organizational development solutions. I want to thank rod again for this very insightful conversation, and thank you to the empathy edge for hosting our podcast sub series and to our listeners for tuning in to this episode of courage to advance where Transformative Leadership isn’t about having all the answers, it’s about having the courage to find them. Thank you

Maria Ross  36:19

for more on how to achieve radical success through empathy. Visit the empathy edge.com there you can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop and sign up for our email list to get new episodes, insights, news and events. Please follow me on Instagram at Red slice. Maria, never forget, empathy is your superpower. Use it to make your work and the world a better place.

Cash flow, creativity, and compassion are not mutually exclusive™

Marisol Solarte-Erlacher: Prioritizing Well-Being Goes Beyond Perks

While multiple studies show that we are experiencing mental health crises, burnout, and stress at alarming levels, I don’t have to tell you that you’re feeling it. It impacts your ability and your team’s ability to perform at the highest level. To innovate, problem solve, and focus. Some workplace stress is a given, but what about the stress we can control? The stress caused by a culture and a leader who refuses to recognize our humanity? The leader who does not value empathy, connection, well-being, or psychological safety as a way to empower their people to achieve success.

Today, I talk with Marisol Solarte-Erlacher about the price you pay for toxic and psychologically unsafe cultures and how that impacts business performance. We discuss why chronic stress is an issue, how it impacts leadership and performance, and what it looks like to put employee well-being at the center of your business strategy. Marisol shares how to make the culture shift in your own team to prioritize well-being in meaningful ways, not just surface-level perks. She offers three questions you can ask your team to discern if they feel psychologically safe, and she shares how you can make the business case for well-being so your people can thrive and your company can achieve its goals.

To access the episode transcript, please scroll down below.

Key Takeaways:

  • The pandemic gave everyone the ability to pause and actually question if the way we have always done things is the only or best way to do things.
  • Being in a constant state of stress takes a long-term toll on our bodies and health.
  • Do assessments with yourself and your team to understand what the biggest stressors are at any given point.
  • To assess psychological safety, you can ask three questions: What are the things in the workplace that cause you the most stress? How do you handle those? How do you ask for help?

“This is about the long-term investment of your culture for the overall well-being and sustainability of your organization.” —  Marisol Solarte-Erlacher

Episode References:

From Our Partner:

SparkEffect partners with organizations to unlock the full potential of their greatest asset: their people. Through their tailored assessments and expert coaching at every level, SparkEffect helps organizations manage change, sustain growth, and chart a path to a brighter future.

Go to sparkeffect.com/edge now and download your complimentary Professional and Organizational Alignment Review today.

About Marisol Solarte-Erlacher, Trauma Expert and Resilience Consultant

Named one of Colorado’s Top 25 Most Powerful Women in Business, Marisol Solarte-Erlacher is a trauma expert, resilience consultant, and licensed psychotherapist with over 20 years of experience helping organizations build cultures where both people and performance thrive, while hosting the award-nominated podcast ‘Resilience and Resistance,’ featuring successful Black, Indigenous, and Women of Color who have overcome trauma to become resilient leaders.

Connect with Marisol:

Email: marisol@marisolerlacher.com 

Website: marisolerlacher.com 

Instagram: instagram.com/marisol_resilience_expert  

Connect with Maria:

Get Maria’s books on empathy: Red-Slice.com/books

Learn more about Maria’s work: Red-Slice.com

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

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Threads: @redslicemaria

FULL TRANSCRIPT:

Welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society. It’s great for business. While multiple studies show that we’re experiencing mental health crises, burnout and stress at alarming levels, I don’t have to tell you that you’re feeling it. It impacts your ability and your team’s ability to perform at the highest level, to innovate, problem solve and focus some workplace stress is a given like if you work in a hospital, fire station or prison, let’s say, but what about the stress? We can control the stress caused by a culture or leader who refuses to recognize your humanity, the leader who doesn’t value empathy, connection, well being or psychological safety as a way to empower their people to achieve success. Today, I talk with Marisol Solarte Urlacher about the price you pay for toxic and psychologically unsafe cultures and how that impacts business performance. Named one of Colorado’s top 25 most powerful women in business. Marisol is a trauma expert, resilience consultant and licensed psychotherapist with over 20 years of experience helping organizations build cultures where people and performance thrive. She also hosts the award nominated podcast, resilience and resistance, featuring successful black, indigenous and women of color who have overcome trauma to become resilient leaders. We discuss why chronic stress is an issue, how it impacts leadership and performance, and what it looks like to put employee well being at the center of your business strategy. Marisol shares how to make the culture shift in your own team to prioritize well being in meaningful ways, not just surface level perks. She offers three questions you can ask your team to discern if they feel psychologically safe, and she shares how you can make the business case for well being so your people can thrive and your company can achieve its goals. This was such an insightful conversation as always, take a listen. Marisol, welcome to the empathy edge podcast. I am so excited today to talk to you about the importance of well being in the workplace, how we turn stress into resilience and all the things that people are facing right now. So welcome, yeah.

Marisol Solarte-Erlacher  02:58

Thank you so much

Maria Ross  02:59

for having me. So we heard your bio, we heard about the work that you do, and you know, it’s really interesting, the way you bring together your expertise as a psychotherapist, and the fact that you call yourself a resilience consultant, which I think is wonderful, how you’re bringing that to the workplace. So tell us a little bit about your story and what got you to this work, and what are you passionate about with this work?

Marisol Solarte-Erlacher  03:24

Yeah, so I have been a mental health therapist for the past 20 years, and my primary focus has been working with adults and adolescents who have some form of developmental trauma. And so I’ve worked with very complicated cases, and I felt really good about that. Been really passionate working in the field of trauma, and like many other people, in 2020 during the pandemic, I ended up burning myself out. So even someone who has a lot of awareness around the impact of chronic stress and overworking themselves, I ended up falling into the same trap. Yeah. And so in 2021 I reached a point of crisis where I had to make a decision about what I wanted to do. And during the pandemic, I had friends who were CEOs and executive directors who had reached out to me to ask me to come and speak to their staff, because they were dealing with the stressors of the pandemic, the anxiety that was coming with that, and having transitioned to work from home. And so in this crisis that I had around what I was going to do because I couldn’t do what I was doing ongoing, it wasn’t sustainable, I decided that I would, you know, I really love teaching. I really love presenting. I love being able to be in a room with a group of people who really get it. Yeah. So that ended up being my path. And I have slowly, very slowly, been retiring from clinical work, but I’ll be done at the end of this month, and have just, you know, really leaned into providing these services to organizations and companies who need it.

Maria Ross  04:55

I love it. Oh my gosh. And your words about what you love doing, about teaching and being. In rooms full of people who get it is totally my jam as well, so I can appreciate that. So let’s talk a little bit about this, because we hear a lot about, I mean, we experienced a lot about the mental health crisis through the pandemic, and if anything, the pandemic woke us up to the fact that what we have going on in our personal lives absolutely impacts what’s going on at work. We don’t park our humanity at the door, as I always say when we come to work every day. So can you tell us a little bit about your perspective on the statistics we hear about chronic stress, the statistics we hear about the mental health crisis? You know, one study, the 2024 state of workplace empathy report showed that, I think it was 55% of CEOs said they had mental health challenges that were impacting their abilities to perform at work. And that number was equally high for employees as well as HR executives. What, in your opinion, is actually going on that’s causing this? Is it just that it’s always been there and we’re talking about it more, or is it, has it increased because it feels like it does? But I don’t know if that’s just that we’re more open to talking about it? Yeah, that’s

Marisol Solarte-Erlacher  06:11

such a great question. I really do think it’s a shift. It’s a mindset shift in terms of how we we’re looking at work. You know, I think that there’s a generational component to this. I think that, you know, for the boomers are essentially retired or moving out. Was just telling my husband that I know someone who’s leading an organization who’s, she’s like, well into her 80s, wow. And so, you know, they’re on their way out. And we, you know, us, Gen Xers, I think we did adopt some of those same beliefs around work and work life. You know that we had a path. We, you know, work our job. We do everything that we can. We work as hard as possible. And, you know, we kind of figure out that work life balance on the other side. I think as millennials and Gen Xers are, you know, millennials have been in the workplace, and as Gen Xers are moving into the workplace, I think there’s, it’s brought this questioning around, is this sustainable? Are we able to sustain this level of intensity of work and deal with this level of stress? Think there has been a culture shift, or shift around how we think and talk about mental health and really thinking about the overall impact that, like you said, it’s not just personal, and we spend most of our time in the workplace. The majority of our life is spent at work, right? So it’s going to have the greatest impact. And so I think, you know, part of it is a culture shift, how we’re starting to the culture and the shape of our work place is changing. How we’re taught things is changing. And I think you’re absolutely right. I think that the pandemic woke us up a little bit. I always say that it wasn’t necessarily, it was the anxiety and stress that was happening in the time obviously, we’re going through such a significant collective stressor. I also think it gave us an opportunity to sit down. We were able to stop and say, What are we doing? Like right working. It really gave us an ability to pause and to question whether or not the way that we’ve been doing things is really working right, right? And I think we see a lot of positive impact from working from home, but, you know, now we’re kind of seeing this, the shift back to needing to come back to the office. And so I’m not sure that our mindset has changed in terms of, you know, going back to doing things the old way. But I think that we’re having different conversations

Maria Ross  08:22

about it, absolutely. And I think you know that part of this is this shift was slowly bubbling before the pandemic. It just got accelerated because of the pandemic. And as I often talk about, it is a shift in workplace culture. It’s also a shift in a leadership paradigm. And what’s happening with those that are sort of demanding that people come back to work. There’s a variety of reasons, both good and bad, why they are doing that, but a lot of it’s rooted in fear. A lot of it’s rooted in the inability for certain leaders to know how to lead in a hybrid or remote environment. It’s also about really elevating what’s going on in your culture, because if there’s no trust in your culture, remote and hybrid is really hard. And so it sort of lays bare if you have a problem in your culture around trust or psychological safety, or all those things that were always there. They were just more hidden because everyone was in the same room, absolutely. And so it’s really interesting to me, and that I think it’s sort of like this weird, not really virtuous, but kind of vicious cycle that that causes stressors for people who are like, I don’t know how to lead in a different way. I don’t know how to manage this. There’s so many companies that are trying different things and testing things out and seeing what works for them, because for them, they’ve seen the benefits of not going back, right? But for some leaders, it’s like, oh, I’m in the last 1015, years of my career, and now I have to change. I have to upend everything, yes, about what I believe. So that’s really interesting, that that’s that’s the perspective. And what do you see, if there is any data available, what do you see as the impact of that? Anxiety and stress and sort of emotional toll in the workplace. What’s the impact on performance or on leadership?

Marisol Solarte-Erlacher  10:07

I think there are two ways to look at it. I think there’s obviously, there’s so much data about the economic impact of chronic stress, so think there’s, like, an estimated 300 billion that’s lost annually because of absenteeism, turnover, diminished productivity, you know, other medical, legal insurance costs that come with that. So that’s just a huge economic burden. And, you know, I always talk about how, from a very, you know, physiological, neurological perspective, like we always talk about, like, chronic stress is like the biggest killer in the US, or, you know, it’s like stress is going to be the thing that, you know, essentially ends us. And we don’t really conceptually understand what that means. So part of it is, you know, when our brain is really built for survival, like we’re super sophisticated, you know, in our way of, like, organizing the world and being able to think about big ideas, but our brains are not that sophisticated, and it’s always responding to our environment. We’re always trying to adapt in order to survive as a species, right? And part of that is, you know, we our brain because it’s built for survival. If it feels constant threat or potential threat, it’s going to stay in a state of activation, which then triggers all these different parts of our or our, you know, triggers our organs. It triggers every part of our body to be in a chronic state of stress, and, you know, hyperactivity, and so it has a long term impact on our well being. We usually see things. I say this, and I love my parent. My parents are the hardest working people that I know, but they also came from my dad is an immigrant to this country. My mom grew up in extreme poverty, like the drive to work and work and work outside of the home. Inside of the home is so real in them, which has been such a gift to me, because I feel like they gifted me that, like drive and ability to have some work ethic, but I also see the impact of that on their health. And I think sometimes we attribute some things to aging, but really it’s the ongoing chronic stress that we’ve experienced throughout our lifetime.

Maria Ross  12:12

Wow, so much in there. And I agree wholeheartedly, because there is that toll that we pay on our health and on our own well being. And there’s also this aspect of the stress we can control and the stress we can so, you know, there’s, of course, there’s work environments that are more stressful than others, emergency rooms, police stations, right? Fire Stations, yeah, that is just the nature of the work. But then there’s also the culture aspect that is what we can control, how our leaders lead, and that’s sort of, to me, the unnecessary stress you know when you’re creating when we talk about toxic workplaces, right? We’re not necessarily saying a stressful workplace is a toxic workplace. What makes it toxic for people is the way they’re treated, the way they feel, the way their leaders are leading, whether they feel seen, heard and valued, and to your point, I always love to point this out about stress and anxiety and fear. If that’s how you’re leading, you know our and you probably know this better than me, but this idea of like our executive functions, our cognitive functions shut down. So do you really want a room full of employees working with half their brains engaged? Probably not a smart business decision, right? And so this is not just coddling people. As some leaders like to say, this is about, you know, if you want to be really crass about it, like, are you getting maximum optimization of all your assets and resources?

Marisol Solarte-Erlacher  13:40

Yeah. I mean, that’s absolutely true. You’re absolutely right. It’s about if our brain is only functioning at 50% and I’m just using that, I don’t you know, it’s probably less, but like you said, like part of what happens when we’re faced with threat or potential threat on a constant basis. You know how our nervous system perceives that we’re in a state of chronic stress? We don’t have access to our frontal lobe, so that executive functioning is not accessible to us. We’re not able to really think through things in a way that is wise and tempered, decisive, intuitive, like they’re all we miss out on, right? We’re just reacting to our environment, and then we you’re right, it creates. It’s a cumulative effect, like the culture becomes impacted by the stress of the leader and the environment that they’re creating. And right? Just don’t get the buy in. You don’t get the output. You don’t get the things that you really desire. Yeah,

Maria Ross  14:34

you don’t get the creativity and the innovation and the collaboration, because everyone’s in self preservation mode at that point. And the interesting thing is, I’ve spoken to leaders who work in very high stress environments who have managed to create a really healthy culture that is about taking care of their people even when the work is tough and stressful. And so they’re finding different ways. That’s what I talk about in my latest book, the empath. Dilemma those five pillars of effective and empathetic leadership. I’ve seen those in the most stressful work environments, but because it’s about, you know, again, it’s about the stress we can control versus the stress of the work itself. Yes, so I just want to talk about, you know, many organizations say that they’re prioritizing employee well being, but their actions are and I love this, this idea of the surface level perks and programs. I have a good friend who is a workplace Crusader and a chro Rebecca frees, she was actually on the show before, and she calls that fun generic. That’s not creating a good culture. That’s just, you know, dressing so what does it look like when a company genuinely puts employee well being at the center of their business strategy? What is What are they doing? How can we deconstruct

Marisol Solarte-Erlacher  15:50

that? Yeah, I love that, because I think I’ve talked to a lot of different organizations, and they’ll say, Well, we have so many benefits. You know, we have all these exactly access. And I’m like, no one’s accessing them, because it’s not how we work as humans. And like you’re saying, our brains are constricted in that way. We’re not trying to, like, seek out well being. We we need to be in that state of well being. I think it really is a whole culture shift. It’s really thinking about, how do we start to address the things that are continually impacting the stress levels of our staff? Like, for example, I’m working with an organization, and they’re a fantastic organization, and they do incredible work, and it’s a highly traumatizing work, as you’re saying. You know, you’re talking about, like, EMTs. You know, police officers are in constant states of stress, and I’ve worked with that population a lot because they’re highly traumatized. And you know, when I tell them, like, let’s try to, like, get your nervous system to calm down. They’re like, No, I need to be in a high state of alert, because that’s how I have to respond. Like, I can’t, wow, yeah, I can’t just turn it off and on. I have to be at that level all the time. And that’s understandable. And I think there, like you said, there are ways to mitigate that, but I think organizationally, one thing that we talk about all the time is like the sense of, I have to constantly make sure that we’re doing as much service to people as possible, you know, for service for organizations that that provide services to people. And so I always tell them, like, yes, of course, you want to be able to provide the service that you are giving to people at like, the highest capacity that you can. But part of that is going to actually going to be seeing less people. Because what happens is, the more that you try to inflate that number, the more that you’re going to wear your staff out. And there, you know, people who are motivated by mission or the value of an organization or company are that loses its effect if you’re in that state of stress for too long, where people can be really passionate about the work that they’re doing, but until you change some of just very simple, systemic parts of the culture, you can never change the state of the mental well being, right, the organization.

Maria Ross  17:56

So, so what are some examples of those changes? So

Marisol Solarte-Erlacher  17:59

I think one of them is really thinking about is doing, I think first and foremost, is just doing an assessment, like, even quick assessments, of staff being like, what are the biggest stressors right now? Like, what happens throughout your day? You know, I think one thing I always say, I did this presentation really early on, when I started to do this work, and someone asked, we were talking just about like, how do you mitigate chronic stress throughout the day? Like, really simple topic, and she asked a question. She said, you know, what do you do if you have scheduled I’ve scheduled a lunch in my calendar every day, but I’m just too busy. So what should I do? And I was like, take your lunch period. Like, there’s no other answer to that. And I think part of it is like, because we do still somewhat idealize this idea of, like, working harder, or working past your lunch or not taking a break, or, you know, working when you get home, if you have to be in the office, or whatever that is, I think trying to really assess, like, what’s happening in the day to day of your staff and one of the biggest stressors, and then trying to figure out, how do you shift that? And then I think this is, like, the simplest thing is in staff meetings, or however, you know, the staff convenes to really check in with people, just ask a simple question, like, how are you doing? And like, let that be part of the culture. Because I think like, you’re saying, like people feel like we’re coddling people when we ask too much about emotions, or we like, allow them to talk too much, or we’re like, interested in how people are feeling. But it really shifts how people are invested in the work, and it really makes a connection between the leader and the staff to help them know that they care about who I am as a person, as opposed to just, you know, giving me the mindfulness app.

Maria Ross  19:39

Right? Exactly. So I hear a few things in there. One I hear, you know, basically doing an assessment or an audit of how people spend their day, and then seeing where you can make some positive, small shifts in there. But I would think that kind of like you were saying earlier, that’s a mindset shift too. So it’s all well and good if I. Work with my team, and I do that. But if the C suite is like, No, you need to work, work, work, work, work, that’s going to be a problem. So what are some of the ways that you help, you know, bring leaders along who are in stuck in that mindset of like, well, everyone has to be productive at every moment of every day, of every hour. What are some ways that you’ve found to cut through to get them to see, Oh, I get it. This is actually really important.

Marisol Solarte-Erlacher  20:27

Yeah, that’s such a great question. I’m actually working with someone right now who is a VP, and we’re talking about that, how she has definitely had somewhat of a mindset shift in terms of how she relates to her team, like, really thinking about, like, Okay, I want to figure out how to help them not be in that chronic state of stress, and to change that cultural tone, because it’s so pervasive within the organization, and she’s having that same conflict where, you know her, the president who, who supervises her, is like, efficiency, work, work, work, work, work, work. You know she’s like, I don’t sometimes I don’t know how to like, right? Figure out how to protect my staff or my team from that culture. And so we’ve been working a lot around like, Okay, well, part of it is it really is adapting some of these shifts for yourself. And of course, they’re going to be some things that you know, like come down that you you can’t avoid, you have to do. But how do you start to think about you setting boundaries and starting to have some conversations. And I think it’s about, you know, that leading by example is so critical, and it seems so ridiculous, like I was just thinking about it for myself in my day to day life. And I was thinking, I have a six year old, and she’s my she’s a foster daughter, and she’s really addicted to her phone. And so I was like, GPT chatting. I mean, you think I would know this already, but I’m like, Yeah, reduce my daughter’s screen time because she’s always asking for the phone or whatever it was. Uh huh. Like, model it, yeah. And I was like, they’re right. I probably look at my phone when she’s around, and if I just stopped, what could happen, right? And so I think it’s this idea of, if I just stopped this thing right happens, like, if I stop overworking my staff, or making these demands and really having an assessment about what do we what’s the outcome I really need, right? Then maybe there could be possibility. And I think it’s just like I always tell clients, let’s try and experiment. Like experiments are not they don’t have to be forever, right? But maybe something great could happen, right? I think it’s cutting through the fear. Yeah,

Maria Ross  22:28

absolutely. What do you think I’m kind of kind of shift gears here a little bit and talk about psychologically safe workplaces, which, you know, obviously foster well being and foster an ability to reduce our stress. What is the biggest misconception that leaders have about creating psychologically safe workplaces, and how does that impact their ability to retain top talent? This is

Marisol Solarte-Erlacher  22:50

such a great question. I mean, it’s such a challenge, I think, for people to shift their mindset around psychological safety, because they typically frame it. I think, as I was saying before, is we have to talk about our emotions right over this emotional thing that should not be part of the workplace. Like, you know, we’re just here to work. We’re not here to like, make you feel good about yourself, you know, or make you feel happy, find your own happiness, you know, whatever that is. But psychological safety is so fundamental, because it’s really about being able to do things within an organization without fear of recrimination. So you can say things and do things without the fear of recrimination. And so part of that is it allows for creativity and innovation within an organization like you were saying. So I think what happens is when people feel unsafe psychologically, and part of that has to do with what you were saying before, when we started, is being able to trust the leader. So when that trust is present, it creates a lot of psychological safety that you can start to work within. Yeah, and it allows for creativity innovation. It just allows for so much more, like, output, you know, kind of going back to that, like, that’s essentially what we want for an organization and company. It really changes the way that people are able to adapt to the workplace. I

Maria Ross  24:14

have kind of a weird question, so let’s say you’re listening to our conversation right now, yes, and you’re like, I don’t know if my team feels psychologically safe or my organization is a psychologically safe culture. The urge is to just go, do you feel psychologically safe? What are some markers or some ways that you as a leader? If you’re curious about that and how safe people feel. What are some good questions to ask of your team in lieu of, you know, it’s kind of like saying, Are you an honest person or aren’t? Aren’t you? Of course you’re going to say you’re an honest person, right? So what are some a way, like a roundabout way to get to asking your employees or your team? Team in an engagement survey, in a conversation whether psychological safety is present. Do you have one or two of those? Yeah, I think

Marisol Solarte-Erlacher  25:08

that you’re absolutely right. Sometimes there’s a power dynamic that exists and people are not gonna feel safe.

Maria Ross  25:14

It’s like, yeah, I’ve totally feel psychologically safe.

Marisol Solarte-Erlacher  25:18

So I think, you know, I think typically, it’s about looking at what are the pain points of the organization. We can tell what they are. As leaders, we know, you know. And so are there things that you see like, do you see staff like having side conversations? Do you feel like they’re not able to come to you? Do you feel like people aren’t directly addressing some of the issues that are happening in the organization. So I think that becomes really important, is making sure that you are the communication avenues are really are effective, and that they’re working the way that they should. Yeah, and I think that’s a primary, I think, indicator of psychological safety is, do the people who you supervise feel good about coming to you when there’s an issue.

Maria Ross  26:04

But how do you ask that? Let’s say you’re not someone who’s very touchy feely, and maybe you’re not very good at intuiting the moods and feelings of others, because some of us are not. Some folks are very analytical and black and white, and if you didn’t say it, I don’t sense it, right? Yeah. So what can they ask? What could they measure?

Marisol Solarte-Erlacher  26:22

Yeah, I think some. Actually, there are three questions that I usually have people to start to work with, psychological safety. One of them is, what are the things in the workplace that cause you the most stress? How do you handle those? And how do you ask for help? And I think that’s those are really important questions, like, what are the things that are most difficult and challenging? How do you typically deal with them? And then do you ask for help? And so I think it kind of gives you a bigger picture. You know, just within those three questions about what’s really happening for the staff or the person that I’m supervising, right, right? I love

Maria Ross  26:59

that. I love those three questions. I think that’s a great guide for people of just like, hey, we’re just trying to get a pulse on how things are going in the organization. It doesn’t have to be. We’re trying to assess psychological safety. You know, it’s like, trying to, like, ask someone, do you have a diverse culture? Like, it’s, yeah, you know, do you feel included? Like, right?

Marisol Solarte-Erlacher  27:19

Is your culture equitable? Like, yeah. It’s like, well, yeah,

Maria Ross  27:22

I don’t know. So I really like those questions. Could you repeat those three questions again?

Marisol Solarte-Erlacher  27:27

Yeah, sure. Like, what are the things that are causing the most stress for you right now? How do you handle them? Or how have you handled them in the past? And do you have you, do you ask for help? Have you been able to ask for help? And so it kind of gives you an understanding of when people are in those states of stress, what’s happening

Maria Ross  27:45

well. And I think the other important thing too about what you’re saying is you don’t have to wait for a mandate from the CEO, like if you are the leader of the team. I talk about this all the time, creating your own micro culture, and I’ve been part of a really healthy, vibrant micro culture within a more toxic work environment. I’ve actually our team was killing it. We were high performing, we were over performing, but we were our own little island in this organization, right? And it’s because our leader made that a priority, right, regardless of what the CEO was doing or the COO was doing, right? So I just think it’s really important to understand that like you can do this, do this for your own team. This doesn’t have to be a large, transformational company wide effort, that you have to get buy in from the CEO to do it. It’s just checking in with your team and saying, hey, just within our team, we want to assess where some of the bottlenecks are. We want to assess where some of the friction points are. Do you mind, you know, filling out the survey, or can we have a listening session about it, or whatever people feel most comfortable with based on your culture. So I love that. So as you know, we’re in an environment. I worked in tech for a really long time. I continue to work with a lot of tech clients, especially in Silicon Valley. It’s all about very short term results, right? The next quarter, just getting through the next quarter and long term thinking is kind of pushed to the side sometimes. So as companies are facing this increasing pressure to deliver those short term results, how have you helped your clients and the leaders you work with make a business case for prioritizing well being, for prioritizing psychological safety. What are some tips you have for making that business case? I devote my work to making the business case for empathy. But how do you make How do you help them make the business case for psychological safety and employee well being?

Marisol Solarte-Erlacher  29:35

Yeah, I mean, I think it’s really about like you were saying it’s making a case around like what’s actually happening within the organization. So like you were saying, I think it’s like something like 83% of people in the workplace suffer from work related stress, and like 25% say that their job is the thing that’s causing the most stress in their lives. So I what the way that I make the case is, I really look at it from a neurological perspective. Effective, you know, really looking at the long term impact of stress, of lack of wellness, of psychological unsafety, and showing them how these things have an ongoing, consistent impact on turnover and absenteeism that people when they’re in chronic states of stress, and they just want to check out, you know. And absenteeism doesn’t just have to mean, like, I’m not coming to work. It’s like, I’m checked out, you know, right? My body’s here, but I’m not, yeah, yeah, I’m working with a client right now. And, you know, I think there’s like, the quiet quitting that’s happening, and he’s just, like, some days I just, I’m like, gone. I’m here, but not here, you know, right, right? And so I really make a case for this is about the long term investment of your culture for the overall well being and sustainability of your organization. Because people want to, people always want to draw on new talent. You know, they’re always like, we want to bring in good people. We want to make sure that they’re coming. And we know that people are drawn to positive, psychologically safe,

Maria Ross  30:59

right? Workplaces? Oh, it’s table stakes for Gen Z. It’s not even an edge, almost, for them anymore. It’s, I’m not even going to look at this organization if I suspect that this culture is going to drain my soul, right?

Marisol Solarte-Erlacher  31:13

I’m not interested in soul draining, yeah, exactly, being happy. And so it really make the case for it’s about the long term investment in order not only to retain the good people that you have, but it’s also to bring good people in, right? And to make sure that you’re constantly cultivating that, because once people get wind, but this is not a good place to work. That could be death to

Maria Ross  31:34

the no, they’re gonna go to your competitor,

Marisol Solarte-Erlacher  31:36

absolutely, yeah, and you’re gonna be kind of stuck with the people who are maybe not the ones that you want

Maria Ross  31:42

to be, not as discerning. Yeah, well, I’m gonna, you know from this whole conversation, I want to put two additional links in the show notes to link back to some past episodes. One was with Exos, which is an employee wellness company. And I spoke with Amanda, who I believe is their chief strategy officer, about, you know, to your point, not only the neurological but the physiological importance of helping your employees take care of themselves and how that maximizes performance. And then also what you mentioned earlier was about the generational mindset shift. I’m going to put a link to an episode with Anna layata, who wrote a book called unlocking generational codes, and she talks about how we operate and what our belief systems are within different generations that are all in the workplace at the same time right now, there’s like five generations working in the workplace together, and what that means to our ability to handle conflict, to collaborate effectively, which ultimately all leads to our well being. Right? If I know in past jobs where I’ve had conflicts with people in the workplace, you know, I was crying after work. I didn’t want to go in. I felt attacked, you know, all of these things that were impacting the actual work. Yeah, so I’m going to put some links there, as well as the link to Rebecca freezes episode in there. So as we kind of wrap up, what are some tips you have for leaders that suspect and know or you know they’re feeling it themselves, that their teams are feeling run down, they’re feeling anxious, they’re feeling overworked. Where? What are some tips that you would offer to them as a place to start? Obviously, we’re talking about putting long term, sustainable solutions in place, but tomorrow, where could they start? I

Marisol Solarte-Erlacher  33:26

really do think the simplest place to start is just to create a space for people to talk about what they’re feeling when people feel seen and heard. It’s transformative, and it doesn’t really take a lot for people to feel seen and heard. They just need a place for you to ask them what’s going on? How are you feeling? And I really want to hear that. It’s important to me. I think that can fundamentally change and shift the energy of a culture as you start to, like, transition and move toward creating more psychologically safe and like, you know, I think sustainable environments. I think also really trying to tune into, how do I become more trustworthy? And I know, like we talked about, like, sometimes it’s hard to think about, like, what does trustworthiness mean? I think a simple way to think about it. Someone said this to me, and I’ve been thinking about it a lot in my own life, is, in order to be trustworthy, we just have to like, be able to like, cultivate that trust. Like, am I trustworthy? Be trustworthy. Like, what does that mean? Is to like when people ask you for something, do it, or when you say you’re gonna do something, do it, you know. And so the only way to like, earn trust is to be trustworthy

Maria Ross  34:30

well, and also to be vulnerable. And just to say, you know, as long as you’re if you’re trying to hide behind some mask of leadership that you’ve decided to put on, where you don’t make any mistakes. You don’t feel anything for anybody. Yes, that’s going to cut, that’s going to block the connection with anyone else in your organization. But you know, some other ways to build trust is be transparent with decision making, right? Be a little bit vulnerable, yeah, have some levity. Give people room to just. Sort of be themselves and relax and maybe crack a joke or two or whatever, and to your point, especially, do what you say you’re gonna do and walk the talk. So you know, you used the example earlier about modeling the leaders that are like, well, I know mental health is really important to my employees, so I’ve been trying to encourage them to take their paid time off, but they just won’t do it. Well, did you take your paid time off, because they’re never gonna go if they know you’re still working exactly, they’re gonna think there’s an expectation. So even if you say there’s not an expectation, your actions speak louder than words

Marisol Solarte-Erlacher  35:32

100% and I think to the point of vulnerability. I think you know, sometimes can feel really scary to do that, but you’re absolutely right. It models psychological safety, because it’s giving people the opportunity to see you’re doing something that’s hard, and I can do it too. And you know, this idea that emotions are not part of the workplace is so false, like we’re 100% driven by our emotional states, like we’re all of it. I think I’ve read some statistic and I’m going to get this one wrong, but it’s like, I think over the course of a day as human beings, we feel like 85 different emotions. Oh my gosh, yeah. So like, try to remove the emotion from like us as humans in the workplace, is impossible, right? So we just have to start to, like, step our toe in as leaders. Like, just ask how people are doing. Be a little vulnerable. Just say how you feel, yeah. And you know, really try to model what you want to happen in the workplace,

Maria Ross  36:23

right? And like, I always tell people, empathy is not necessarily crying on the floor with your employees. So if you’re not over, overly emotional, if you’re not overly touchy feely, that’s okay. You can still access empathy. You can access vulnerability by just letting your guard down a little bit, yeah, leaving space for if someone is having a bad day, if they’re taking care of an elder parent, if they’re going through a divorce, if they are having a really tough time with a client, just to say, wow, you know, Marisol, I see this is really hard for you. And I just want to say, you know, good job if you need to vent, if you need to talk, if you want to problem solve about it, I’m here. Yes, there’s no crying, like there’s no crying in baseball, like we don’t have to be when we talk about emotions at work, people have this total end of the spectrum view of what that means, right? And same thing with vulnerability, and same thing with transparency. No, you’re not letting it all hang out at work. Oh no, but it’s just being human, just like you would connect with a neighbor or a friend or, you know, maybe not even with a friend, right? Maybe you do reserve a little bit, but we know how to do this in our real lives. I just don’t know why we can’t do it at work

Marisol Solarte-Erlacher  37:34

well, and I think we don’t because, you know, as a therapist, when I was trained like we have, we are trained how to and how to do empathy. You know, it’s like you’re providing a beautiful resource, because you can learn it, and it’s not, you know, there’s a way to do it that, like you said, it’s not about having to, like, curl up in a ball, or, like, hold someone as they cry. Exactly, clear, like, I can I have the same human experience as you. Yeah, that’s powerful.

Maria Ross  37:59

Exactly, all right? Well, I love it. Let’s leave it there. We could probably talk for longer, as always, I say that with like every one of my guests, so I’m sure my listeners are tired of hearing it. But thank you so much, mattersol for your insights and your this conversation was great. We’re gonna have all your links in the show notes, but for folks that are on the go, what’s one place where they can find out more information, and also, if you can tell them about your workplace culture shift package as well. Yeah. So

Marisol Solarte-Erlacher  38:25

Marisol locker.com so that’s the easiest way to find me, just to go to my website. And so we’re actually revamping the way that we do packages, so we have different levels of packages, and they’re really focused on identifying, like, what are the pain points of your organization, what are the things that need to change culturally? So at different levels, do different types of assessments and really look at like, how do we work concurrently with both leadership and staff? So we’re helping the leadership really figure out, how do I start to implement some of these things, and helping staff build skills in order to create less stressful, psychologically safe workplaces

Maria Ross  38:59

well and more productive and profitable at the same time, right? All of it, I love it. Win, win, win. Okay, well, thank you so much again, of course, thank you, and thank you everyone for listening to another episode of the empathy edge podcast. If you like what you heard, you know what to do, rate, review or share with a friend or colleague. And until next time, please remember that cash flow, creativity and compassion are not mutually exclusive. Take care and be kind. For more on how to achieve radical success through empathy. Visit the empathy edge.com there you can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop and sign up for our email list to get new episodes, insights, news and events, please follow me on Instagram at Red slicemaria, never forget, empathy is your superpower. Use it to make your work and the world a better place.

Cash flow, creativity, and compassion are not mutually exclusive™

Special Livestream! The Empathy Dilemma with PeopleForward Network!

Empathetic leadership drives engagement, performance, and innovation. It’s a fact. Yet post-pandemic, leaders are struggling to balance the needs of their people with the demands of the business and their own mental health. This livestream session with empathy expert, speaker, author, and podcast host of The Empathy Edge, Maria Ross, will enable leaders from the Director to C-suite to build high-performing teams, align their work with their values, and find success in the new world of work.

The audience will gain:

  • DEFINE what empathy means in a work context and clarify confusing terminology. Bust common empathy myths that hold leaders back.
  • DISCOVER how empathy helps you do good while doing well financially: Empathy is not just good for the world, but it can be a competitive advantage. We’ll walk through the financial & organizational benefits of acting with empathy, and how you can persuade others in the organization to do the right thing.
  • EXPLORE what empathy is – and more importantly, what it is NOT.
  • DISCOVER the Five Pillars of Effective and Empathetic Leadership to better balance the needs of the business with the needs of your people.

To access the episode transcript, please scroll down below.

Key Takeaways:

  • Empathy requires great strength to be able to take on someone else’s point of view without fear or defensiveness.
  • We can access empathy through two angles – cognitive and affective (or emotional) empathy.
  • Why managers need to create a human connection with their teams.
  • In today’s digital world, connection is more important than ever. It is a key to experiencing empathy.

“You need to be very firmly grounded in who you are, what you believe, and your own self-confidence to open yourself up to other points of view. Empathy is anything but weak; it’s a strength.” —  Maria Ross

Episode References: 

Daina Middleton: How to do Layoffs with Humanity, Inclusion, and Compassion

Dr. Michelle Zhou: Empathic AI is Real and It’s Here – But We Need Everyone Involved!

Dr. Cori Lathan: Benevolent Cyborgs and a Techno-Optimist’s View on Technology

About PeopleForward Network: We exist to help all people experience meaningful work.

We imagine a world where leadership and people-first leadership are synonymous.

PeopleForward Network provides innovative podcasting, communications, and partnership services for people-first leaders to impact meaningful work.

From podcast production and distribution to creative services and growth consulting, PeopleForward Network’s mission is to share resources and insights with its global community of leaders, connectors, and creators to inspire and build workplaces where people thrive.

Connect with Jason Cochran & PeopleForward Network:  

Website: https://peopleforwardnetwork.com/ 

YouTube: https://www.youtube.com/@Jason.Cochran 

LinkedIn: https://www.linkedin.com/in/jason-d-cochran/ 

Instagram: https://www.instagram.com/jasondcochran/ 

Connect with Maria:

Get Maria’s books on empathy: Red-Slice.com/books

Learn more about Maria’s work: Red-Slice.com

Hire Maria to speak: Red-Slice.com/Speaker-Maria-Ross

Take the LinkedIn Learning Course! Leading with Empathy

LinkedIn: Maria Ross

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FULL TRANSCRIPT:

Welcome to the empathy edge podcast, the show that proves why cash flow, creativity and compassion are not mutually exclusive. I’m your host, Maria Ross, I’m a speaker, author, mom, facilitator and empathy advocate. And here you’ll meet trailblazing leaders and executives, authors and experts who embrace empathy to achieve radical success. We discuss all facets of empathy, from trends and research to the future of work to how to heal societal divisions and collaborate more effectively. Our goal is to redefine success and prove that empathy isn’t just good for society. It’s great for business. Hey everyone, Maria here with a very unique and special episode for you this month, instead of my normal hot take, I am offering you a live stream podcast that I did earlier this month with the fantastic folks at the people forward network or PFN, I was in conversation with Jason Cochran from PFN, and this community is a vibrant home base for people, first, leaders like me, like you, who want to connect with other like minded professionals, deepen their insights and build authentic relationships to drive both personal and professional growth. It’s designed for executives, for HR leaders, for talent strategists, there’s consultants, there’s founders who all believe, like you and I do, that business growth and people first culture go hand in hand, serving as both a relationship accelerator and a discovery launchpad for deeper engagement opportunities. You can check out this community for yourself, and I highly recommend you join me over there. The URL will be in the show notes, but for those of you listening, it’s bit.ly/p like people, F, like forward. N like network community, that’s PFN community. And in this discussion, Jason and I delved into the empathy dilemma, the push pull, all the stuff that we talk about every week on this podcast. It was such a dynamic and unique conversation because we took questions from the audience while we were recording, and we got some really interesting ones. You won’t be able to hear them speak, but you’ll hear us read their questions from the chat. So enjoy today’s unique episode. It’s just a refreshing take on how we do things here, and I would love to know what you think about it. Have fun. Take a listen.

Jason Cochran  02:46

All right, hello, everybody in the PFN community. We have got an incredible member led event that we’re doing with the fabulous Maria Ross today, I’m going to do a quick intro for her here in just a minute. But as a reminder, we’re doing this live in the PFN community, so that means we got a live audience with us, and so that means there could be some cool questions that come up along the way that we address. But we wanted to let our podcast listeners know that whenever you hear the produced episode, that there may be some other voices that you hear along the way, which is really cool. So today’s topic the empathy dilemma, how successful leaders balance performance people and personal boundaries. I love this topic, and so let me share with you our featured expert on this today, and then we’re going to get the show started. So a little bit about Maria bras. She’s a speaker, facilitator, author, strategist and empathy advocate who believes cash flow, creativity and compassion are not mutually exclusive, and she has spent decades helping forward thinking leaders and teams connect and engage through empathy to accelerate growth and impact. She’s authored a lot of books, and her most recent one is titled The Empathy dilemma, how successful leaders balance performance people and personal boundaries. And she also hosts the top rated incredible podcast called The Empathy edge. And by the way, she’s kind of a big deal because she’s been on a lot of prominent media outlets. Here listen to some of these, MSNBC, NPR wisdom from the top with Guy Razon NPR, ABC News, entrepreneur and thrive global. She’s also spoken to audiences ranging from TEDx to the New York Times to Salesforce, to the 3% conference, and her thought leadership and writing has appeared in multiple publications, including entrepreneur.com Newsweek and Huffington Post, and currently she’s a Forbes contributor. First off, Maria, how do you have time for all that? And secondly, welcome, thank you

Maria Ross  04:39

for having me. And no, I don’t have time for all of that. That’s the problem.

Jason Cochran  04:43

That was a lot of good stuff, but I’m like, it’s alive. Thank you.

Maria Ross  04:46

Luckily, I’m not doing all of that at the same time. So

Jason Cochran  04:49

that’s right, that’s right. You compartment wise, a little bit today, yeah, well, just a little. I’m really excited about this discussion, because, let’s be honest, we need a lot more empathy in the world. But it seems to be something that. That is tremendously misunderstood, especially when it comes to our workplaces and leadership. So let’s start this conversation. By the way, those who are in the audience along the way, if you have questions, drop them in the chat, and we will address those. But to kick things off today, Maria, let’s talk a little bit about it. Is a word we hear a lot empathy, especially in leadership circles, but it’s often misunderstood. How do you define empathy in the work that

Maria Ross  05:25

you do? I love this question because Jason, this is the crux of my work, is helping people understand what empathy is and what it isn’t. Because we have a lot of false narratives out there in this kind of culture war saying that empathy and compassion is not appropriate in business, that it’s weak, that it there’s no place for it, and there’s a lot of different definitions of empathy, even over time, the definition has changed. But the definition that I do my work through the lens through which I do my work is that empathy is the ability to see, understand and where appropriate, feel another person’s perspective and to use that information to act with compassion. So couple things there. One is that we can think of empathy as a method of information gathering. I’m trying to see your point of view, and I’m trying to understand why you think, the way you think, and what your context is, and that information, if you want to be more of a detective about it, that information is going to help me figure out a right step forward with you, with a strategic decision, with something I need to clarify or communicate. And that’s really a good thing. That’s really what compassion is. Compassion is actually empathy in action. You can practice empathy and try to see someone’s point of view, but if you don’t use that information to take a next right step with that person, it doesn’t really do you any good right in terms of moving the relationship or the decision forward. So what is it not? And this is where I really like to bust the myths of empathy. It’s not being nice, right? We can be nice, but it doesn’t mean we see each other’s point of view. It doesn’t mean that I cave into unreasonable demands, which I think is the big one that prevents leaders from embracing it. If you are an empathetic leader, it doesn’t mean you’re just doing what everybody else wants you to do. That’s not empathy, that’s submission, that’s acquiescence. And lastly, empathy is not even agreeing with someone. So you can have an empathetic conversation to try to understand why someone sees a situation they do, why they want to go with this strategic direction instead of that strategic direction, why they think the budget should be spent here or there. It doesn’t mean you’re going to end up agreeing with them. It just means, again, you’re gathering information, you’re getting curious, you’re asking questions, and you’re trying to find out where they’re coming from so you can take a next right step through finding common ground together. And also, you know, the whole narrative around empathy being weak is actually really funny to me after researching it for so long, because it actually requires great strength to be able to take on someone else’s point of view without fear or defensiveness. You actually need to be very firmly grounded in who you are and what you believe and your own self confidence to be able to open yourself up to other people’s points of view. So it’s anything but weak. It’s a strength. Oh, you’re muted.

Jason Cochran  08:30

I put myself on mute. How about that? I didn’t want to hear myself talk.

Maria Ross  08:35

No, I was like, you’re saying something brilliant, and I can’t hear you. Yeah. Oh, you’re too

Jason Cochran  08:38

kind. It’s not going to be very brilliant. But what you said there spark for me is like, I find myself. I’m going to filter it through my lens. When it comes to empathy, you talked about kind of the two polar ends of it, of like, where either there’s a complete lack of empathy, and it’s like, just, just a decision we’re making, you just got to deal with it kind of stuff. Or you go to the other end, where you can be a pushover and you’re just overly kind, you’re not really addressing the issue in a way that’s helpful, right? And finding that middle ground, I love the word you used strength, because I would think I don’t have any research. You’re the expert. So tell me if I’m off base here. But I would think a natural reaction for us as human beings would be to go to one of the other opposite ends of like, either I’m going to the end of like, no empathy, because it’s just easier for me if I don’t have to, you know, find a middle ground here, or go to the other end and just be like, everything’s unicorn and rainbows, and I’m just going to be kind all the time, and people are just going to love me, and we don’t have to have any difficult conversations kind of stuff, right? But, but the strength is finding that middle and and I can just speak for myself personally, that sometimes I think, at least for me, and I think my wife would probably agree with this, is a lot of times my my strength finder number two is positivity behind strategic and sometimes I may go a little bit too much on the positive end and avoid sometimes important information or important details, important comments. Organizations that can be crucial or challenging, still need to have those and do those with empathy, and not just be like, Oh, everything’s just going to work out. Just be positive all the time. It’s like, no, sometimes you gotta, you gotta deal with reality, and you gotta do it in an empathic way. Is that

Maria Ross  10:15

right? Yeah, absolutely. I mean, the data and research show us that empathy boosts performance, engagement, it boosts innovation, it boosts retention, it boosts customer loyalty. There’s a ton of stats around what customers expect from the brands they do business with in terms of an empathetic customer experience. It doesn’t necessarily mean their problem is solved, per se, but they will rate a company and their loyalty to a brand based on how that brand is making them feel. So if they really feel seen, heard and valued, and I think that’s the point here is that we can make tough business decisions and still do it with empathy. We can do layoffs with empathy. We can make a strategic decision that might you might not like, but I can factor in your perspective and your input, and I can communicate that back to you in a way which is not lowering the bar, but how do I raise you up to the level I need you to perform at? And that requires empathy, that requires me to understand your point of view, understand where you are. What are your fears? What are your hopes? What are your career aspirations? And I need to keep the bar where it is in terms of performance, but now it’s a different conversation. It’s now we need to figure out how to get you there, and that’s where the empathy comes in. So what you’re talking about here is what I always talk about in terms of both and leadership, the command and control and the acquiescence are on both ends of the spectrum, as you said, and there’s this happy medium where, and I just want to say you’re precisely hitting the nail on the head, which is that sometimes it seems easier to just make the decision be a dictator and move on. But what you lose, what you risk in that is you lose innovative thought from your team, you lose engagement from your team, you lose loyalty, you you you lose their motivation and drive. Because if they don’t have a stay, we don’t have autonomy in our workplace environment, and we need that as human beings. That’s part of what makes us happy is having some sort of sense of control and autonomy over our environment. Now it doesn’t mean your employees get to dictate everything that you do, but it’s about understanding their point of view when you make those decisions. I often talk about one of my most empathetic leaders, way back several decades ago, was someone who had to lay off the entire marketing team, but the way that he did it was with empathy. Clearly, that was not a decision any of us wanted. They were doing it in advance of a merger, but the way he did it in terms of what might they be thinking and feeling, what might they need from me in this moment, how can I support them, and how can I connect with them? He was sad for us, right? He was sad that our team, our band, was breaking up, right? But it was the way that he prepared and intentionally made decisions on how to communicate and how to support that showed the empathy. And I just want to bring up one more point in this and that. You know, I work with a lot of leaders in terms of helping them understand that empathy doesn’t just mean crying on the floor with your employees. So we can access empathy for from two different angles. We can access empathy through cognitive empathy, which is using our head to imagine what something might be like for someone, or we can access empathy through what they call affective or emotional empathy. I’m starting to feel the emotions that you’re feeling right you’re upset. You come barging into my office over some conflict that you’re having, and you’re raving, and all of a sudden my heart starts beating faster. My palms start sweating. I can relate. I’ve been that frustrated as well at times. But you don’t have to access the compassion part, the part where you put something into action and you take a next right step through one or the other. You can access it through one or the other. So for people that are more left brain, analytical, data driven, they can engage in more cognitive empathy to get them there, to determine what is the person’s context and what is our next right step together. And there’s I was just on a call yesterday where I was talking about empathy is so many different, hundreds of decisions that we make as leaders in the workplace that aren’t the touchy feely, mushy. We’re crying on the floor, right? For example, career progression maps. When you clearly lay out someone’s journey and how they can get to their next levels, that’s actually empathy in action. You are telling them what to expect, because that’s what they want to know when you put certain. Benefits in place, like paid family leave or mental health benefits, that is an empathetic action. So there’s lots of different ways to operationalize empathy that don’t require you to be necessarily touchy feely, if that’s not who you are as a leader, but it’s about again, it’s any decision you’re making based on trying to see someone else’s point of view. And by the way, we need that diversity of thought in the 21st Century, because our problems are really complex, we need to be open enough to see other perspectives and and honor other life experiences, because that’s going to help us mitigate risk and take advantage of opportunity

Jason Cochran  15:39

that is so good we’re going to go in on a lot of those things. I got to share a quick psychologist story that ties into this. What you’re talking about that there’s many pathways here in terms of the cognitive the emotional. When I was in training to become a psychologist, I’ll never forget one of my major professors. We’re talking about the difference between Rational Emotive behavior therapy and cognitive behavioral therapy. Yes, and, and here’s the funny part, so Rational Emotive behavior therapy was Albert Ellis’s, if anyone follows psychologists, I’m talking like these psychologists, like, like, they’re Michael Jordan, right? Like, in my world, I was, like, if there were trading cards of psychologists, I would have had them in

Maria Ross  16:15

grad school. Like, what was his jersey number? Yeah, exactly 23

Jason Cochran  16:18

Albert Ellis was the one for Rational Emotive behavior therapy? Yeah, Aaron Beck was the one who did cognitive behavioral therapy. It was hilarious, because our professor showed us, like different types of writings that they did. They would go back and forth talking about how their models were different, but they were really just kind of like the on either side of the same coin. They were doing the same thing. It was just a different modality of were you tapping more into the rational side of the brain for the people that want to tap into it that way? Or Are you tapping more into the, you know, the emotive parts of the brain, the affective parts of the brain instead for the people who prefer to go that route? And so all that to say, there’s so much history there in the research that you’re sharing, yeah, back for a long time and understanding that when it comes to understanding these emotions, that there are different pathways that work for different people and to not use a cookie cutter method. Now I want to go back. You shared your leader. I thought this was a beautiful story you shared about your leader that had to go through the marketing riff of the department. And I want to go through this in a little bit more detail, because Maria, I think most people who probably are watching now or listening with the economy the way that it is. It seems like almost every week we’re seeing that there’s a tremendous number of layoffs. It’s happening more and more for whatever reasons, whether it be the state of the economy, potential, AI, displacement, there’s just a lot more uncertainty it feels like in the economy and that these layoffs are happening. Can you share a little bit more the specifics in terms of what that leader did that communicated the empathy, because we probably have some leaders today, yeah, who are on either end of that, either they’re hearing the message and maybe can provide some feedback to their leader if they’re about to go through that, or they’re a leader themselves who may be about to have these types of conversations where understanding some of those specifics could be helpful.

Maria Ross  18:04

Yeah. I mean, I think the the overarching thing is, when you are communicating, even if you’re not necessarily factoring in input from other people, but when you are getting ready to communicate, are you intentionally preparing for that. And I think we’ve all seen examples of businesses who got it wrong right, mass layoffs by email or by zoom call. And sometimes, you know, I have some empathy for those organizations too. They’re really large organizations, and legally, they kind of have to give everybody notice at the same time. So there’s there’s those factors. But you know, when you’ve got organizations that are like we are telling our managers not to accept any phone calls or respond to any texts from people on their team for a period of time to cover ourselves legally, that’s not necessarily a very empathetic way to go about it, right? We have to remember that a human being and their family is being impacted in that situation. So to give you some examples of what this leader specifically did and other leaders that I heard of, I did a whole podcast episode about how to do layoffs with compassion if folks want to go back to the empathy edge and do a search on the site. But one of the things he did was prepare. Right? Prepare. What are going to be their questions and their concerns? How will they be feeling? And it was different for everyone on the team, because we were all in a different life phase. Right at the time, I was single, I didn’t have any kids. That was not true for some other people on the team. So number two, he took us individually out, and we had a small enough team that he could do that, and he took us out for coffee and broke the news away from the office in a very conversational sort of personal way, right? And we saw the emotion reflected in his eyes. We saw that this was. Impacting him just as much as it was impacting us. Not that he hijacked the narrative about this is so hard for me, right? We’ve seen leaders do that as well, but just that that he recognized the impact. The other thing he did was prepare himself to answer the questions that he thought we’d have. So any question that we had, he had an answer prepared, and if he didn’t, he was like, I will get back to you on that right away. But he wasn’t winging it, I guess is what I’m saying, right? It was an intentional conversation. And also he thought about what resources we would need moving forward. So here are some contacts for you that you should go to and that I will provide references for if you need a reference for an interview. Here’s how you get a hold of me. Here’s what you need to know in terms of getting your last paycheck and unwinding things. So I guess the theme here is about intention and respect for the individual that you’re impacting. And again, I know it gets hard when it’s at scale, right? If you’ve got hundreds of employees impacted on a larger team, it can be harder, but all of those employees have immediate managers that have smaller teams, so you really need to empower those managers to create a human connection with the people that they’re they’re talking to. Those were just some of the things right? Other organizations, they continue to, you know, very operationally, they continue to provide benefits for them for a certain period of time after the employment has ended. For others, they provide some career or job training, resume sprucing up, things like that, maybe do some tutorials for them on job hunting if they haven’t had to hunt for a job for a while, I’ve seen all these different flavors of support, but they all start with it’s not about us. What do these people need? And the other the other thing I want to point out that’s really interesting is it happened to be the same leader who I profiled in my latest book the empathy dilemma. Later on, he was in another environment. Their company got bought. Either his company got bought or they were changing strategic direction, and they were basically getting rid of a whole business unit. And what they did was, as an executive team, they decided to buck the trend and give their people six months notice that this was going to be happening. Wow, not six months severance. Like they still had their job. They were still in their roles for four to six months before this went down and it was done to give them runway, to give them an opportunity to process and prepare and again, once again, they provided all sorts of resources and support to these people. But what he said to me that was really important to share, is that we knew, not only did we need to treat these people who were great workers with respect, but the people that were left the survivors. They’re called survivors for a reason, and they saw that their friends and colleagues were treated with the ultimate respect, and it increased their buy in, because those were the people they needed to move forward, and they had increased their buy in and loyalty so everyone didn’t bail, right? And that, I just think there’s such a lesson in there about understanding that your ability to be empathetic with certain groups of people is a model for the groups you’re also working with and that you have left. So we’re talking about a riff in this situation. But it could be anything. It could be a poor performance review. It could be, you know, someone having a really big failure on the job. How you treat that person? People are watching. It’s just like parenting, right? They’re always watching and how they feel. They’re going to be treated if something were to happen to them, is just as important as how you choose to deal with that person, and that also includes, if you know you said earlier, this idea of delaying or ignoring conflict. So one other big challenge I have with leaders who are overly empathetic is they want to make everybody happy, and they’re avoiding difficult conversations. They’re letting issues fester because they feel like that’s you know, they just don’t want to hurt their feelings right now. Again, your team is watching, so you are actually being less empathetic to the rest of the team, if you let a poor performer slide and slide and slide, if you don’t have the courage to have the conversation or make the different difficult decisions that you need to make, you’re actually unempathetic to the rest of your team.

Jason Cochran  24:35

That’s so good and all that. You just came up with a new acronym that, if you haven’t used it yet, Maria, it’s yours. You just came up with CPR when it comes to empathy. As a leader, you said, connect. And then what was the P is prepare, and then the R was respect. Connect, prepare and respect. When you think about the empathy, some. CPR, make sure when you’re in the Yeah, I like actions, that you’re being an empathetic first responder, really quickly on the connecting. And I love that you brought this into being a parent, too. Because I’m sure a lot of the folks who are listening not just workplace. We’re talking about this really is a skill set that’s important in all aspects of your life, including a friend, being a spouse, being a parent, whatever

Maria Ross  25:21

film my son, my son is my biggest empathy teacher and practice partner, because it requires a lot to be empathetic to your children. It

Jason Cochran  25:31

sure does. Quick story on that for us. So we’ve got a family of four boys, all of them underneath the age of 11. So it’s kind of a circus around here. The youngest ones are twins that just turned five. Well, when we go out to a restaurant, you can imagine how chaotic and what a circus it is. Yeah, couple weeks ago, we went out to dinner and there were three elderly people, older people, who was were seated in a booth behind us. Our boys were being their typical selves. We we don’t let them have tablets or anything. It’s like, Hey, we’re going to play games, we’re going to talk to each other, we’re going to use this time to connect right? Well, it gets pretty messy compared to other families that have the young kids, and they may be on devices and it’s awfully quiet and stuff. And my wife and I were just like, we gotta be driving these people behind us absolutely crazy when when they wrapped up dinner, they came over to our table and looked at Rachel, it’s my wife and me, and said we loved sitting behind you and watching you all as a family, and that they weren’t on screens that that blew us away, because we’re thinking like we’re being way too noisy. You know that the kid, they’re probably driving everyone crazy around here that just wants to have a quiet, peaceful meal? Yeah, and it was a great moment for us to remember that connection is so important and that it’s becoming, seems like it’s becoming more challenging, yeah, to do that in a digital world, to do it in meaningful ways, where you can see the emotion in someone’s eyes, yeah, you can feel it, and it feels like that’s a pathway that’s an important part of feeling and experiencing empathy is if it’s just digital, if it’s just analog, and you don’t have those emotions in it, where you’re looking and you’re feeling those things, it just doesn’t deliver the same type of experience. I think

Maria Ross  27:26

it doesn’t, and that’s why, you know, empathy is actually a competitive edge now, especially in the age of AI. So we can’t deny AI is going to be part of what’s happening, but the human skills of that connection, of that empathy, of that ability to collaborate and innovate together is actually going to be more important, because what I tell leaders is, if you are a poor people leader, and you hide in your office and you just don’t want to deal with people, and you just want them to get their work done, you know what AI is going to do, all the tasks that you’re hiding behind right now, all the doing that you’re hiding behind as a leader, because you don’t want to deal with your people AI is going to take that from you. What’s going to be left your people skills. So if you are not a leader that’s investing in your people skills right now, you are at a disadvantage, because we’re going to be able to get the doing from Ai. What we can’t get from leaders through AI is that connection, that motivation, that helped me understand what drives you, help me understand why, why performance is slipping, what’s going on for you. We need those human skills more now than ever. And so I, you know, I joke, but I don’t joke that. Hey, leaders, if you’re hiding from your people, you’re gonna have nowhere to hide anymore. If you’re hiding behind your ability to get the work done and and do your tasks at your computer by yourself and not talk to people, you’re gonna be done

Jason Cochran  28:55

so to your laying out the business case for empathy of how important it is who typically is that the champion that helps to champion this inside an organization? Is it usually the HR leader? Is it someone else who needs to lead that charge of saying this is going to be an important part of how we do work around here and how we work together?

Maria Ross  29:16

I think, from a culture and a operational perspective, it has to be folks in leadership. It has to be people setting the tone. But, but there’s a flip to this question in that it’s not just one person or one group’s responsibility. And what I tell groups that I talk to, especially if they’re like this all sounds great. I’m committed to being being a people centered leader, but our C suite isn’t like our culture at large is not a very empathetic or understanding or willing to see other points of view culture. And I always say you don’t have to wait for this to come down from on high. You can create a micro culture as a leader within your own group, even if you don’t have the title. And what I mean by that is, if you decide as a team, you. Even as an individual, that this is the way I’m going to operate. I’m going to practice curiosity and active listening. I’m going to try to see other points of view. I’m going to shore up my own capacity so that I can see someone else’s perspective without defensiveness or fear. And I know we’re going to get into the five pillars in a little bit. I’m going to choose how I show up and how I operate. It doesn’t mean I have to change other people who are not empathetic, if I show up in the interaction as empathetic, if I’m listening, if I’m, you know, being collaborative, if I’m trying to find common ground, even if that person doesn’t realize it, you’ve set the tone for that interaction. They may not just say to you, Wow, you’re really setting the tone. I’m going to rethink how I communicate with people, but you are setting a tone for how how your interaction should go. So if you can create that micro culture, and you start to get results that all the data show that you get when you lead with empathy, right? The the innovation, the engagement, the performance, the all of it, the retention, customer satisfaction, people are going to start to wonder, What’s going on over there. You create a model for your team within a larger organization, saying, Why are they so collaborative? Why are they crushing their numbers every quarter? Why does everybody why does that team have the lowest attrition rate of any team in our organization, and you start to become that model, whether it’s proclaimed on high or put on a pretty poster on a wall that empathy is one of our values, right? So that’s what I’m trying to help companies and leaders create, are these bright lights? Yes, ideally, you create an entire culture that has operationalized empathy through its policies, its practices, its rituals, its rewards, its hiring, its communication, all of those, those hundreds decision of decisions I was mentioning earlier. But if you can’t get that, get that for your team and set the tone for your team. I have actually been a part of teams that were highly performing and highly empathetic within a non empathetic culture, and we crushed it. We crushed it and and outside of the organization, we made, we made the whole company look good, but also it was like, wow. Why is that team so happy? Like, not even happy, just why do they seem so fulfilled? Why are they able to sort of have camaraderie and have each other’s backs and get so much done? And it was because we had that environment set, the tone, set by our VP that this was the way our team was going to operate. It doesn’t matter how the other teams are operating. So we don’t have to relinquish control just because of where we sit within the organization. And even if you’re an individual contributor, you know, how can you show up with empathy, like I said, and and set the tone for the interactions that you have and how you get your work done? You become that bright light. You become that model.

Jason Cochran  32:58

I love that, and it’s a good reminder, we’re all leaders, right? We can show up and we can still do that absolutely, even though there may be sometimes accountable for overseeing those things, everyone contributes to it, and everyone’s leading themselves and sometimes others as well, in that regard, around those things. You know, it made me think of really quickly, and then we’re going to get to your five pillars, because we need to talk about, wow, how do we make this magic happen? Yeah, if you ever watched the basketball playoffs, the NBA basketball playoffs, TNT had a lot of those games over the summer. I live in Indianapolis, being a pacer fan, so of course, is watching for a long time. And of course, I know we’ve got Indiana roots too. Maria, watching the Pacers, what was always so cool was to see the camaraderie and how that TNT crew does. Charles Barkley, Shaq Kenny Smith, Eddie, I think his name was, who was kind of like the anchor of it, but you could tell they all had empathy with each other. They would disagree with with each other at times. Of course, they love being together behind the scenes. TNT was kind of a mess, but them, when they showed up as a team, they were a shining light, and they had an incredible experience that other people associated the brand with, and really wanted to be a part of that.

Maria Ross  34:09

Yeah, I just want to add to that. You know, I close the latest book with sort of a deep dive into the story of Steve Kerr and he is a championship coach. He was a championship NBA player, and one of his core values as a coach is empathy. It’s coaching to the person in front of him, and fostering respect, fostering empathy, without trying to make everybody the same, right? How do we actually accept other points of view and other ways of looking at things and other differences, and he talks about that as the driving force for how he is able to coach teams to multiple championships. And if we’re talking about such a binary industry, you know, as sports, elite sports, where you either win or lose, right? And it’s super competitive. Competitive if they can find a place for empathy as a winning edge, then no company has any excuse. Whether you’re an accounting firm or software firm or an HR consultancy or manufacturer, there’s no excuse to not embrace empathy as a competitive advantage if in one of the most competitive industries, those leaders who win are embracing empathy as key to their strength.

Jason Cochran  35:25

That is so true, and it’s so important. And you hear coaches, the really good ones that achieve those levels, talk about that. We’ve got a lot of incredible questions that are coming in here. I can’t see them, so yeah, well, let’s do this first, Maria, we’re going to come back so Brandon, Jen Stephen, in particular, I see you guys now. Sorry, yeah, lots of great questions coming in. We are going to get to those in a few minutes, but let’s first talk about your five pillars when it comes to empathy and leadership. And then we’re going to come over and we’re going to start going through some of those questions with our audience. So walk us through this framework, this understanding of how we go about developing empathetic cultures, empathetic leadership.

Maria Ross  36:05

Yeah, absolutely. So when I wrote my first book, The Empathy edge, that was the book for the skeptics, I was making the business case for empathy by showing them the data and saying, Okay, if the moral imperative to be empathetic is not enough, here’s here’s how it impacts your bottom line. So I wrote that book for the skeptics, and then the pandemic hit, and then all of a sudden, people understood what I was trying to say about empathy, having a place in the workplace. And then as I started to do those keynotes and those leadership development sessions, what I was hearing from people was, yes, I get it, Maria, I’m on board. I want to be a people centered leader, but especially post pandemic, here’s where it gets hard. Here’s the reality of why that gets hard. And so after hundreds of interviews through my podcast, years of research, what I tried to do was deconstruct the recipe for who were these unicorn leaders that were both empathetic and effective at the same time, like who were the Steve KERS? What were they doing? And through talking with them and researching them, I unpacked or deconstructed this recipe, and I found these five pillars that were common threads across all of these people. And so I created a framework called the Five Pillars of empathetic and effective leadership. And it’s not meant to necessarily be linear like a checklist. It’s meant to just be when things are going wonky or things are getting tough, you can look to these pillars to say which one seems weak right now, which one’s actually which one needs strengthening, because that might be where we’re off balance. So those five pillars are self awareness, self care, clarity, decisiveness and joy. And so I just want to briefly talk about them. The first two you’ll notice are about yourself, not other people, which you might think, how is that empathetic? But if you don’t have your own house in order, you have no space in your brain to take on someone else’s point of view without defensiveness or fear. So you got to work on yourself. It’s got to start at home, self awareness. Do I understand my strengths, my challenges, my perception gaps and my emotional triggers? Do I actually really know myself and what happens to me and how I’m triggered by different people in different situations, and also, do I know my own boundaries. Do I know? Do I know what lights me up? Do I know? Do I know how I operate? Because that is the first step, right? Self awareness. The second one is self care and not I always joke with my my workshops that I do, it’s not about mannies and pedis and massages. It’s about what recharges your body, mind and soul for your body, mind and heart, right? What helps you refill your capacity, refill your tank, so that you can show up with empathy, again, without defensiveness and fear? Because you’re a parent. Jason, obviously four kids. I’ve got one boy, so God bless you with four. But are you a good parent when you’re tired and hungry, no, right? So you have to have a full tank, right? We’re horrible to our kids, yes, yes. Horrible to anybody when I’m tired and hungry.

Jason Cochran  39:09

In fact, most of the stuff I tell them not to do, like you’re not supposed to say those things, that’s usually the stuff coming out of my mouth when I’m

Maria Ross  39:16

tired, exactly, exactly. So we have to have a full tank, right? I was just on a workshop yesterday where I was talking about, you know, we invest in in our in our machinery, we invest in our capital expenditures to make sure that they’re running at full capacity. Yet for ourselves, we let ourselves get down to fumes and expect us to be optimized in terms of performance. It can’t happen. So what are you doing to sort of take a break, recharge, you know, take that paid time off, and remember, you’re being a model for your team as well. So if you just say, go ahead and rest and recharge and take your time off. I’m going to be over here working 80 hours a week. I’m never going to go home. You’re, you’re, they’re. Going to be scared to take any time off. You’ve got to be the model for stewarding your own mental health for your team. The third one is clarity. Like we talk about Brene Brown talks about clarity is kind. It’s also empathetic, because you cannot hold someone accountable to an expectation that you haven’t clearly set. So again, through their perspective. Do they understand the assignment? Do they know what they’re being graded on? Do they know what we expect of them, and I’m talking about beyond the job description, are we clear about our cultural norms? Are we clear about our values and our mission, and do we make them actionable, not just again, those pretty posters on the wall, but what does it look like? Be crystal clear, even if you’re saying things that you assume all people understand. Don’t assume we have too many generations in the workplace to make assumptions that we’re all on the same page, right? So clarity, decisiveness, and this doesn’t mean you’re a dictator, like we talked about earlier. But when you let decisions fester because you are trying to find a decision that pleases everybody, you’re going to be on a fool’s errand, because there’s no such decision that’s going to make all of your people happy, right? What the art of it is is to be able to synthesize multiple points of view and get input, take that input, make a decision, and then communicate that to decision out to the team in a way where they can see the transparency of how that decision was made. Right? Are you transparent in the information gathering process, and are you transparent in the decision making process so that even if they don’t love it, they can do what I call disagree, but commit. That’s what we want. Not everybody’s going to get what they want. And if you can communicate those decisions back in a way that’s inclusive and in a way that’s transparent, you can say, you know, Jason, actually, we really loved your idea about X, and it really sparked a discussion for us that we wouldn’t have had otherwise. Here’s why we weren’t able to go with that. But keep those ideas coming, because it enriched the conversation. So you didn’t get what you want, Jason, but you know your input was valued. You know your input was discussed as a factor of the decision. So now maybe you can have more buy in, into the final decision, and then the last one is actually my favorite one. It’s joy. It was the missing piece in in the pillars. When I first went through this, I had four initially, and I was like, something’s missing. And it was joy. It was being able not to be the funniest workplace. You don’t have to be a comedian, but are you creating an environment where there’s levity in the work, even when the work is hard, right? There’s work we all don’t want to have to do, but we have to do it. We have to do time sheets, we have to do spreadsheets. We have to do some people like that, but not me, right? But is there an element of joy? Do we, can we relax with each other? Do we know we have each other’s backs? Can we? Can we get to know each other personally as much as we’re comfortable, right? Or is it all business all the time when your brain, you know this from your psychology background, when our brains are under fear, anxiety and stress, we don’t access all of our executive skills, great, right? So you’re dealing with people that are operating with half their brains. I don’t think that’s a smart business decision, quite frankly. So the more you can create levity and camaraderie in your team, and if you’re not naturally like that, you don’t have to invent it all yourself. Look to your team to come up with ideas. Maybe there’s someone on your team that’s really funny, maybe there’s someone on your team that’s a party planner. Maybe there’s someone on your team that knows how to crack a joke at just the right time to ease the tension, let them create the groups and the, you know, the fun Slack channels and all the things, and leave space for that. I have this great quote. I’m gonna totally butcher it, but it’s from John Jacobs, who was the co founder and chief, I think he calls himself chief optimist at Life is good at the outdoor brand. Yep, who said those things are not again, I’m totally butchering this, but those things are not a waste of time. It’s the leaders who make space for connection and even the occasional nonsense that are building a more resilient team. And I love that quote, I really should memorize it, but, you know, those are the pillars. And I’ve even used this framework. When I’ve had a tough interaction or a tough day, I look to the pillars and I go, what was a debrief? Right? What was missing? Oh, clarity and self care. I didn’t get a good night’s sleep that night, and also, our expectations weren’t clearly set, and that’s why we had this conflict. That’s why I just couldn’t accept this person’s point of view, and why I just wanted to blame them for everything. So you can look to the pillars for yourself and for your team as. Hole saying, what’s what are we weak on? What are we missing?

Jason Cochran  45:04

I love that. That is a perfect score card to be it’s a scorecard, exactly. Thank you. But like, where are we? Where are we in these different areas? And I’ll tell you one of the things, the epiphanies I’ve had, and you just leaned into it when it comes to clarity. One of the epiphanies I’ve had recently to Maria is, I don’t think we have communication problems. There seems to be a lot of communication. I think what we often have is a shared understanding problem. It’s a clarity problem, yeah, as well the clarity exactly, but like, there’s a lot of talking, or there might be a lot of writing, like, there’s, there’s tons of communication, probably more communication, more information ever that’s coming at us and from us, but it’s are we coming away with clarity? Are we coming away with that shared understanding of like we got it? We good, we good. Here, we know we’re talking about right?

Maria Ross  45:50

That that’s why reflective listening is so important. It’s being able to say, Okay, so let me pause for a second, Jason, what I heard you say was x, y and z, is that accurate? Before we move on. And you can say no, that was completely not what I said. We’re having a different conversation. Or you can say yes, and then, you know, I’m listening to you. So either way, you get goodness out of it,

Jason Cochran  46:15

I love it. That’s another great, helpful tip. Let’s, let’s pivot over here. We’ve had a great time. In fact, the time, yeah, I know there’s between the two of us. It’s like, let’s get to some of our questions from the audience. They’re like, Come on, we got some questions too. So let’s start with this one. Brandon. He’s got an interesting question here, has HR truly lost the seat at the table when it comes to AI? He says, I feel that that is happening, but it reminds me of when I helped school libraries move from a three ring binder to CDs to internet in the past, same thing, same understanding of empathy, understanding the fears. So some perspective on that. Maria has HR, have they started losing a seat at the table when it comes to some of the changes going about with AI?

Maria Ross  46:54

I’m not quite sure I understand the question. So I don’t know if there’s an opportunity for Brandon to unmute and say more about that feels more comfortable.

Jason Cochran  47:09

Spotlighted that let me see if I can give him the ability to speak. Doesn’t look like I can do that, but what we can do is Brandon, if you want to put additional explanation, yeah,

Maria Ross  47:23

I can start with what I what I think he’s trying to say, which is that maybe there’s organizations that are ramming AI through without any regard for the human impact or for HR. And if that’s true, yes, for some organizations, there are savvy organizations of all different sizes that are understanding the human impact and where their teams need to upskill or be trained differently. We’re gonna we’re gonna have a different leadership problem moving forward. And Marc Benioff from Salesforce communicated this a month or so ago, where he said, basically, we’re the last, we may be the last generation of leaders that have only humans on our teams. That’s right, which was very scary and also very probably true, right? So there’s an amount of change management that has to happen with AI, and that’s where we can look to HR. But HR also has to upskill themselves on what that looks like, because we’re in, we’re in new territory, right? We’ve got all these we’ve got all these experts out there, and it was kind of like when the internet first came out, or digital digital marketing and digital advertising. It’s like no one really knows what they’re talking about, right? So it’s just, you know, does this person know slightly more than I know? Then that’s, you know, that’s the expert. But, but it’s, it’s looking at the holistic picture of like, how is AI impacting our workforce? How is it impacting our how is it impacting individuals and their jobs? Because for some people, it’s going to have more of an impact on their job than it is for others. So it’s, how do we continue to upskill those people and help them adjust the change management part to the different role without losing sight of the fact, like I mentioned earlier, we still have to continue developing those people skills with our people. AI is not going to give us a license to just, you know, forget it and you know, we no longer have to invest in communication training or, you know, empathy training or anything like that. We’re still going to need that, because we’re going to need to be able to create those environments of psychological safety and trust so that the new, adapted roles, can perform, can produce. I will say that I don’t know if all HR leaders are stepping into that the way they should, and basically demanding a seat at the table to say, hey, this isn’t it’s it’s just like way back in the 90s, I was actually. Actually a change management consultant for one of the big six management consultancies for Accenture. And the whole reason our team existed was because the way they had been doing it was they were just throwing new systems into companies and flipping a switch and going, good luck, right? And then they realized, oh no, to make this successful, we actually have to bring people along, even though this is automating a lot of their jobs. So they created a change management function to specifically work on communication, skills, gaps, training, you know, and even just, you know, giving people a voice to say, I’m scared of this new change. We’ve got to do the same thing with AI. And I think that’s where HR leaders, if they can upskill themselves to be better prepared to have those conversations and make the case. You know, again, one of the things I love HR leaders, I work with them all the time, but one of the things that some of them are not good at is tying what they want to do to business objectives. Yes. So if they can make a cogent ROI case for why we need to put in place some of these new programs if we’re going to invest in AI, here’s exponentially what our return is going to be. That’s that’s the strategic conversation they need to have so they don’t lose their seat.

Jason Cochran  51:20

Yes, I totally agree with all that. And the other thing that I’m hearing and seeing also Matt burns, the CEO of Atlas copilot, which is an AI company, brought this up, and that is, we’re starting to see more HR leaders working collaboratively with the technology IT leaders inside companies. And here’s why, as we will be moving from human capital to human and agents that will be working together in teams, it’s going to be really important that we make sure we’re programming the agents with the values, with the empathy of how to comport themselves and how to collaborate with team members, just like we do with the humans we bring onto a team, in terms of the culture. And I know that that for some people listening may be like what that sounds like. So sci fi it is. It is coming, just like you referenced Marc Benioff saying, but that’s another step for the evolution of HR and specifically around empathy and values and a lot of the things you’re talking about that we’re still going to need to have these things wrapped up in agents that are team members as well, just like our human teammates

Maria Ross  52:32

well. And I want to just add something real quick to this, because one of the interviews I did on my podcast was with the founder and CEO of Juji, which is an empathic AI company, Michelle and she had a really great perspective, because their solutions are meant. They’re not necessarily just large language models that look at patterns to predict behavior. Empathic AI is looking for anomalies so that it can adapt. It’s slightly different, right? And her point was, there’s always going to need to be a place for domain experts around empathy, around communication, around human to human connection, because we’re the ones populating the models and the the instinct for some people, kind of, like I was saying before, is like, Oh, great, Ai, is here I can outsource empathy. I don’t have to get good at it, but if we don’t have the domain expertise to populate the models in ways that work for people and that do more help than harm, we’re always going to need to be sharpening that saw and and sharpening that skill so that we’re making accurate decisions and we can spot biases. We can spot errors in you know, especially if we’re giving maybe life saving healthcare advice or career advice or anything like that. Yes, there’s a lot we can do with AI and we can, but we have to continue to populate and one of the things that stuck out for me from interviewing her and interviewing some other AI experts, including a really great episode I did with a woman named Corey Lathan, who’s done work with the military. She’s done work with autistic children. She’s done a lot of work with like leveraging AI, and she calls herself a techno optimist, and she made the same point about, you know, we have to continue to be involved and bring our human skills to the table. But you know, one of the things all of these folks point out to me is, if we ignore it, if we decide to say, Oh no, we’ll just let AI figure it out, then we’re leaving room for the bad actors to be, the ones to be populating the models. So true, right? The ones with agendas, the ones with biases, the ones with inaccuracies, and so we’ve got to stay vigilant. So for as much as some people want to just forget AI is coming, we have to stay involved if we want to make sure that it’s accurate and responsible and providing what we need it to provide.

Jason Cochran  54:54

And we have governance that, to your point, is making sure that it’s being done in an ethical way. With that. Yes, interest in heart and isn’t just accelerating the top right right and creating a bigger Matthew effect between the haves and the have nots. It needs to benefit everyone in society. I love that. We got another question here that came in. This is a really good one from Jeff Maria, any advice on how to influence higher level leaders in our organizations to be more empathetic, and how to get more leeway for being empathetic leaders ourselves. I feel not valued by my leadership because I’m more people driven and less numbers driven. Any advice there for

Maria Ross  55:28

Jeff, yeah, that’s a great question. I mean, I think that’s what I tried to do with my first book. Was really, again, make the business case, and that is something that you know, as you hear these stories, as you see the articles, as you read the books and you’re able to sort of build the business case for your organization that is going to be that’s going to go a long way to actually, you know, not just the goal is not just to convince them that they think empathy is a good idea. Like, what is it? What is the action you want those leaders to take? Is it to invest in more professional development around empathy. Give them give them an action to take other than just the mindset shift you want them to make, right? Give them something actionable. And then that’s where you can present the case of here’s why this is important. And here’s some examples of some other companies that are putting empathy to work, other leaders that are making this happen and really driving home to them the other the other big thing you can do, as I kind of, as I said earlier, is be the model, right? If you’re the bright light and your team is over performing, bring it to the attention of senior leadership that the reason this is happening because is because of how you’ve built the micro culture around empathy so you can be that own case study within your organization, and to get more leeway for being an empathetic leader. Again, if you’re continuing to produce results, make sure you’re pointing out to people how you’re doing it, if you’re doing it with empathy, if you’re leading with empathy, just don’t just hope they’re connecting the dots, present to them, be vocal about it, say because we are a team that leads by this. Because I’m taking these actions, this is the result I’m getting from my team. This is proof positive that being an empathetic leader means more than just crying on the floor with your employees, because that’s it’s the emotion, the overly emotional part of it, that’s what we’re fighting against. And again, it’s the more you can expose them to the fact that empathy is a strength, and here’s the data behind it, and expose them to the results you get as an empathetic leader, the more they’re going to be willing to maybe make investments, but, but I just caution. I caution a little bit against, like, make sure you have an ask, what is, what is the ask of upper management? So I get this question a lot of like, how do I influence them? So to me, I think very practically, what’s the what’s the conversation? So I’m meeting with the CEO, and my purpose for this meeting is to convince you that empathy is good for our business. They’re not going to spend time on that, but if I have a proposal around an action I want to be taken right maybe? How we embed, how we embed looking at empathy as part of the performance review, how we look at changing our corporate values and making sure that we’re acting on empathy, how we look at investing in more professional development around empathy, have kind of a hard ask to go along with that, so they have somewhere to go other than. I just want to meet with you to convince you that this is a good idea.

Jason Cochran  58:35

It’s great advice. Maria, so Jeff, thank you for asking that question. Wonderful advice to Maria. And believe it or not, I knew this was going to happen. This went by this went by so quickly. This was incredible, Marie. As we get ready to wrap up, want to make sure that everyone who’s live but also those who are going to be listening to the podcast episode know how to get in touch with you and learn more about empathy and how to bring it into their workplaces. So what’s the best way for people to connect with

Maria Ross  58:59

you? Sure, so I put a URL in the comments. The empathy edge.com is actually a page on my website. My business is called Red slice, so don’t get confused, but that is my podcast page, and that will take you to my website, where you will see all the menu options for my social media handles, my services, my keynotes and speaking, but that’s basically how I engage with people these days, is that I’m doing keynotes, I’m doing leadership development sessions and workshops, and also partnering with with companies. And I spelled empathy wrong, didn’t I? No, I didn’t just partnering with companies who are people forward and finding success and making sure I shine a light on them through my podcast. I love that. And one of the other things connect with me on social too. I’m on LinkedIn and at Red slice. Maria on Instagram,

Jason Cochran  59:51

perfect. And for those who are in the PFN community as well, which are many in our audience, you can connect with her also directly here in. The PFN community as well, but she is the empathy expert. And now you know why? You know why I went on and on at the very beginning, but always working on it, because we’re human, and no one’s perfect at it every moment of every day. So I love that. Stay committed to I love you got you got to stay committed to it. It’s hard stay committed to it, but it’s but it’s worth it, but it’s worth it, the payoff is huge. Yeah, Maria, thank you so much. This has been extremely insightful, and can’t wait for this as a podcast episode to come out too. We’ll have to do it again sometime. Thanks so much. I would love to Thanks for having me, Jason. We’ll see you next time. Bye, everybody bye.

Maria Ross  1:00:37

For more on how to achieve radical success through empathy, visit the empathy edge.com there you can listen to past episodes, access show notes and free resources. Book me for a Keynote or workshop and sign up for our email list to get new episodes, insights, news and events. Please follow me on Instagram at Red slice Maria, never forget, empathy is your superpower, use it to make your work and the world a better place. You.