Part 2 with Scott Montgomery, (see Part 1 here) this time about social media mayhem and his new firm that tracks and analyzes entertainment buzz, Fizziolo.gy.  RS: Tell me about social media’s place in the branding equation? Who’s using it right? Do you think it works better for smaller or larger companies? SM: Well I know how companies are doing it wrong. There is nothing more obvious than … [Read more...]