So much of what's happening in the world right now is fueled by hate. Division. Us against them. And sadly, some of us are only moved to action when we get angry. Our blood boils, our pulse quickens, and we step into fight mode. Rage can be a good thing if it fuels progress. And Lord knows marketers use fear, uncertainty and doubt all the time to drive people to purchase. But does it … [Read more...]
Representation Matters
This month, Ketanji Brown Jackson was confirmed to the US Supreme Court - the first Black woman to be on the bench. A woman with way more qualifications and experience than any of the sitting judges. And yet she had to prove herself over and over, and was subjected to ridiculous questions, biased scrutiny and outright disrespect. Some people may not understand why this is being celebrated, so … [Read more...]
3 Lessons for Entrepreneurs – from an Accidental Entrepreneur
I never thought I'd own my own business. But here I am, just celebrating 14 years of Red Slice. Whoa. It's the longest job I've ever had! My corporate career was very successful and I was on a good trajectory. I liked getting regular paychecks, benefits, clear goals and metrics (most of the time!). I thrived on working in teams. For those who want to know the nuts and bolts of how … [Read more...]
3 Surefire Ways to Attract Ideal Clients and Customers
Is this true of you as an entrepreneur, coach, consultant, marketer, or business owner? "We do amazing work and offer tremendous value.. I just wish more people better understood what we can do for them and how much we have to offer. It's so hard to get people to pay attention, and I hate sales!" Yep. Been there. We all have. The solution is not to spend more money on marketing. … [Read more...]
Gain an Empathy Advantage: Global Workshop
Furious customers and failed business launches. Dysfunctional work teams. Workplace inequity. Partnerships abandoned out of fear, projects destroyed by misunderstanding. Almost every problem that exists in the business world can be traced back to a single, common origin: Lack of empathy. (TWEET THIS!) When we are unwilling to place ourselves in someone else’s shoes—unwilling to talk, … [Read more...]
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