Did you know? By the time you are 7 1/2, your money story has already been imprinted on you. And it’s either fueling or hindering your business success. What is your money story? It’s your relationship with money. It’s how you view it as a tool or a weapon. As scarce or abundant. How well you budget, plan, save and invest. All … [Read more...]
How to Build a Sales Funnel
“Hi, nice to meet you! You’ve never heard of me before but please click this button/take my business card and spend over $1000 on my products or services.” The underappreciated skill of marketing is to take a customer on journey. One where they get to know you, assess your approach/values, evaluate how you can solve their needs and compare you against the alternatives. This sales cycle can … [Read more...]
5 Tools That Run My Business
While I might be a branding expert with years of experience in consulting and marketing, when I started out in 2008, I was not an expert at running a business. I cobbled together my operations and processes over the years. Since then, I’ve learned a lot about running a business and working for myself. And that includes slowly finding many of the tools I use to run my business on a daily … [Read more...]
How to Feel Less Busy and Get More Done: A Chat with Laura Vanderkam
Do you feel like you never have enough time? Are you so crazy busy, you can’t get anything done? Do you feel like the weeks are zipping along in a chaotic, unmemorable haze? What would it feel like to get it all done and still find time for the important stuff: self-care, quality time with your kids, a walk in the park? You know…time freedom? Time when you feel “off the clock.” That time … [Read more...]
Want To Build Your List? Love the Ones You’re With
We always want more, don’t we? We're all looking for that perfect list-building trick that will unlock more clients, more customers, more money. We all know it’s a lot easier to nurture a large, warm audience and convert them into sales over time. So we collect people and names like we’re picking blueberries and dump them into our sacks as we hunt for more. But what about those people who … [Read more...]
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