“Hi, nice to meet you! You’ve never heard of me before but please click this button/take my business card and spend over $1000 on my products or services.” The underappreciated skill of marketing is to take a customer on journey. One where they get to know you, assess your approach/values, evaluate how you can solve their needs and compare you against the alternatives. This sales cycle can … [Read more...]
5 Tools That Run My Business
While I might be a branding expert with years of experience in consulting and marketing, when I started out in 2008, I was not an expert at running a business. I cobbled together my operations and processes over the years. Since then, I’ve learned a lot about running a business and working for myself. And that includes slowly finding many of the tools I use to run my business on a daily … [Read more...]
How to Feel Less Busy and Get More Done: A Chat with Laura Vanderkam
Do you feel like you never have enough time? Are you so crazy busy, you can’t get anything done? Do you feel like the weeks are zipping along in a chaotic, unmemorable haze? What would it feel like to get it all done and still find time for the important stuff: self-care, quality time with your kids, a walk in the park? You know…time freedom? Time when you feel “off the clock.” That time … [Read more...]
Want To Build Your List? Love the Ones You’re With
We always want more, don’t we? More email subscribers, more social media fans, more customers, more clients. MORE. We are in constant acquisition mode. We all know it’s a lot easier to nurture a large, warm audience and convert them into sales over time. So we collect people and names like we’re picking blueberries and dump them into our sacks as we hunt for more. But what about those … [Read more...]
Your Dream is Not Dead Yet
About two years ago, we had our new house landscaped, front and back. We're talking major overhaul. One of the plants our designer had recommend was a Pride of Madeira. It's a bold, big, round plant commonly seen here in Northern California that can quickly get unwieldy if not properly maintained. But when it is properly loved, the purple conical flowers look so lovely amidst all that … [Read more...]
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