Love running your own business, but overwhelmed by marketing and sales? There are so many options out there, it can be dizzying, even for a marketer like me. But rest easy, friend. You’re about to get your whole world in order! Today I’m interviewing marketing consultant Elizabeth Case of Yellow Dog Consulting. Elizabeth has been a long time sales and marketing pro and her firm helps small … [Read more...]
Stay Bold. Even If the Doves Cry.
By now, you’ve probably heard the news that the artist Prince has passed away at 57. Reports are that he died due to flu complications (sounds crazy, right?). I’m shocked and saddened. But why? See, Prince defined the soundtrack to my youth. I was not a “super fan” by any stretch (Leaving that to my bestie, Becky) but his music accompanied my young big dreams, inner wildness, and joy. I, … [Read more...]
Why Passion is Great for Your Business
If you do not follow social media expert Jay Baer on LinkedIn for subscribe to his Convince and Convert email newsletter, you should check both options out. Recently, I joyfully read the transcript of his Content Marketing World keynote. He delivered it without slides or fanfare and seemed to have just spoken from the heart. His concept of The Mom Test is a rallying cry to marketers and … [Read more...]
4 Tips to Pricing Your Offerings – and Making Money
Whether you’re brand new to the professional services game or have been at it a while, I am willing to bet you constantly wrestle with this question: How much should I charge? And don’t forget this question’s rambunctious cousins: What is my hourly rate? How much should I mark up? Should I propose this project at a flat rate or on hourly basis? This question is tricky when you sell “time” … [Read more...]
The Not-So-Secret to Brand Success
There are no magical answers. A few posts have recently emerged around this theme and when I start seeing patterns, it’s good to pay attention. Too often, entrepreneurs, solo business owners – and yes, even large company CEO’s – think there is some magical cure to flagging sales, lack of brand awareness, or no clients knocking on the door. And so, they believe the claims like: “Join … [Read more...]
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