Empathy is not just good for society, it is good for your organization’s performance. (Yes, if I have to speak to selfish motives to make the world more empathetic, I will!) Empathy has been shown to have a direct impact on everything from customer loyalty to innovation to profits. When embraced with genuine intent and not simply as a glossy PR veneer, empathy … [Read more...]
Are you giving too much away?
Recently, someone wrote to me and asked: “Maria, how can I differentiate my services without actually ‘giving it all away’ in the marketing and sales process? It's literally like pulling people out of The Matrix: unfortunately "no one can be told what the Matrix is - you have to see it for yourself." So I spend all this time ‘explaining the … [Read more...]
How to Become a Better Connector
It’s time to go beyond networking and start connecting. Being a good connector reaps endless benefits for your business and life. Knowing the right people gets you jobs faster, scores you more clients, boosts your visibility, increases your acumen and skills, and shapes your ideas. It is also great for your health and enjoyment in your career. But how do you become a good connector if you think … [Read more...]
How to Build a Sales Funnel
“Hi, nice to meet you! You’ve never heard of me before but please click this button/take my business card and spend over $1000 on my products or services.” The underappreciated skill of marketing is to take a customer on journey. One where they get to know you, assess your approach/values, evaluate how you can solve their needs and compare you against the alternatives. This sales cycle can … [Read more...]
Traffic or Referrals?
When it comes to the primary method for attracting new clients or customers, small businesses and entrepreneurs fall into two camps: They rely on website traffic.They rely on referrals. Neither strategy is right or wrong. You just need to be clear on what is your strategy so you can invest your time and money into the right activities. Online shops, of course, rely on website traffic. … [Read more...]
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