You may think you don’t have enough reach, a big enough email list or enough leads. But you are actually sitting on a goldmine. And you might be ignoring it. Recently, I learned the importance of clearly reaching out and communicating your work to people you know. Yes, just took me more than 11 years in business to learn how to be proactive on this! #latebloomer All of us have networks of … [Read more...]
How to build a sales process and close more deals with Leah Neaderthal
If you’re a coach, consultant or service provider of any kind, you may falsely believe that you have to accept a life of feast or famine. I mean, you never know when or if your next client will land on your doorstep, right? How can you possibly PLAN to reach your revenue number each quarter? Easy. Create a sales process and build a sales pipeline for a consistent flow of new clients who pay you … [Read more...]
How to Write Copy That Converts to Sales with Betsy Talbot
Do you have trouble writing for your business? Maybe it’s a blog post idea you can’t seem to get from your brain to the keyboard. Or a sales page that makes you feel like a carnival barker. Or even an email to an influencer, potential client, or journalist—the kind of person who could help your business if only you knew what to say to them. And don’t even get started on case studies and … [Read more...]
The Myth of Authenticity
Be authentic. Have an authentic brand. I want to be seen as authentic. Everyone’s all about “authenticity” these days. Which really hasn’t changed all that much since I first blogged about this in 2011. And yet, marketers and entrepreneurs are still fretting out about it. It’s time to bust this myth of authentic branding, once and for all. Authentic is not something you can BE. It is a … [Read more...]
Are you Using the Right Marketing Muscles?
Being an avid Crossfitter (going on 7 years now), I’ve learned a thing or two about getting my head on straight so my body will follow. And how false assumptions can only hurt your progress. My fabulous coach (I use more colorful adjectives when she gives me too many burpees) devotes herself to ensuring we understand the intent behind all of our moves, so that we are not just blindly trying to … [Read more...]
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