“We can relate to people without hijacking the conversation” Communication expert Sharon Steed. Sharon and I connected recently as we were both on an empathy panel together. I’m in love with her work transforming company culture with empathy. She has a great LinkedIn course about communicating with more empathy as well, and that’s where I got this insightful quote. People often assume that … [Read more...]
How to Set Boundaries…and Break Them.
We’re always talking about boundaries. How to set them. How to think outside of them. How to break them. So which is it? Set them or smash them? It’s both. Setting boundaries is key to getting more done. When you know who you are, and what needs doing, you can focus. And that means saying no to the wrong opportunities, clients, relationships that don’t serve your … [Read more...]
Traffic or Referrals?
When it comes to the primary method for attracting new clients or customers, small businesses and entrepreneurs fall into two camps: They rely on website traffic.They rely on referrals. Neither strategy is right or wrong. You just need to be clear on what is your strategy so you can invest your time and money into the right activities. Online shops, of course, rely on website traffic. … [Read more...]
3 Ways to Leverage Your Contacts for Leads
You may think you don’t have enough reach, a big enough email list or enough leads. But you are actually sitting on a goldmine. And you might be ignoring it. Recently, I learned the importance of clearly reaching out and communicating your work to people you know. Yes, just took me more than 11 years in business to learn how to be proactive on this! #latebloomer All of us have networks of … [Read more...]
What Happens When You Don’t Match Your Brand
A friend recently passed along this story about branding gone bad. I thought it was so moving it warranted a blog post. Last year, this friend-of-a-friend found herself sniffling into a kleenex at the first of many therapy sessions, pouring her heart out on topics like identity and authenticity. This, in and of itself, isn’t particularly noteworthy; many of us have found ourselves on a … [Read more...]
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