Sometimes, we are so confident and passionate about the story we have to tell. We know that we can offer tremendous value, whether through our own brand story for customers or a creative story that leads to art, music, poetry or dance. Commerce and art are similar. When the story inspires you and resonates for others, things just seem to flow. Which is what was happening for me as I began … [Read more...]
3 ways to teach your old ebook some new tricks
Today's guest post is from Dina Eisenberg, AKA the Info Product Doctor. Dina is all about turning your expertise into a passive income stream that will help you scale and promote your brand far and wide - how much do we love that?! Follow her @DinaEisenberg. There's a problem that no solo business owner or coach ever mentions: Excess ebooks. These are the ebooks that you began but didn't … [Read more...]
Bring it on: Why you need to ask for criticism
A guest post today from the lovely Betsy and Warren Talbot, writers, dreamers and global nomads of Married With Luggage (a business I proudly helped name). With the launch of their latest book, they shared some great advice on why and how to ask for constructive criticism and how it makes your business, brand and project shine in the long run. More on them at the end. Enjoy! My husband Warren and … [Read more...]
It’s here! 7 reasons to love Branding Basics for Small Business, 2nd Edition
It's a....book! In what will prove to be the second most exciting Spring birth for me (our son is due in May), I'm pleased as punch to share the launch today of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, 2nd Edition (2014, Norlights Press) with all of you. Even if you benefitted from the first edition, I invite you to check this one out in paperback … [Read more...]
Brand messaging made simple: Can a six-year-old understand what you do?
Be Bold. Be Brief. Be Gone. These words hung at the desk of a software salesperson at my last Corporate marketing director gig. Ironically, the guy was kind of a windbag but the wise words have stuck with me all these years. Clarity and conciseness are not necessarily hallmarks of my writing. I often play with words to find just the right way of explaining a concept – and have the habit of … [Read more...]
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