Trick or treaters, pumpkin spice lattes and chilly weather usually signify one thing (the chilly weather part for those of us in the Northern Hemisphere anyway): the holidays are right around the corner. And with that…the dreaded holiday networking mixer circuit. While you know you should be doing more networking to boost your brand awareness and grow your business, it’s sort of like knowing … [Read more...]
Marketing 101: The Music Analogy
I am often asked to explain the difference between brand and marketing, and strategy versus tactics to audiences and clients. But today guest columnist Boyan Blocka, a writer, marketer and business consultant based in Vancouver, Canada, gives us a musical jam version of these definitions that are way more fun. His company, Kyosei Consulting works with clients worldwide. When meeting with … [Read more...]
3 ways to teach your old ebook some new tricks
Today's guest post is from Dina Eisenberg, AKA the Info Product Doctor. Dina is all about turning your expertise into a passive income stream that will help you scale and promote your brand far and wide - how much do we love that?! Follow her @DinaEisenberg. There's a problem that no solo business owner or coach ever mentions: Excess ebooks. These are the ebooks that you began but didn't … [Read more...]
7 deadly marketing material sins you don’t want to make
Your marketing materials should reflect your brand but sometimes, we don't realize we are killing business softly by overlooking some important details. In our rush to just "get the information out there" we can sometimes do more harm than good to the sales process. Today's guest post is from my brilliant colleague Nancy Owyang. As the owner of Eye 2 Eye Graphics, LLC, Nancy is an award-winning … [Read more...]
Stay out of the slammer: 4 tips to avoid Facebook jail
Today's guest post is from Tracey Warren, founder of Ready Set, Grow! Marketing, where she helps small business owners wrangle and manage their social media accounts and content with ease. You expect Facebook to behave in certain ways, right? You want to be able to make friend requests, post statuses and comment on what other people have to say. But imagine that today is different. Today, … [Read more...]
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