Enjoy this special three-part series on how to find Content Marketing success! If you missed it, head back to check out Part 1 and Part 2. You’re all bought into that content marketing is the right way to attract the right clients and customers, showcase your expertise and build a long-term relationship. Fabulous. Now, how the heck can you possibly get it all done? Here are some of my … [Read more...]
Content Marketing Success. Part 2: What Content to Create?
Enjoy this special three-part series on how to find Content Marketing success! You can read Part 1 right here. And Part 3 here. Great! You’ve created your Content Marketing strategy as discussed last time and you’re ready to create some mind-blowing content to delight your ideal audience. Only you can’t think of anything to talk about. Maybe you think your business is not sexy enough: How … [Read more...]
Content Marketing Success. Part 1: Create A Sensible Strategy
Ready for a free mini-course on this blog? This is Part 1 of three-part series on how to master content marketing, create the right content, and manage it with ease. Oh, and a goodie for you at the end: A free Content Marketing cheat sheet full of tips, strategies and best practices. Delicious! Sales has changed. You don’t just pitch your offering cold and shout “Buy Now!” Unless you have an … [Read more...]
7 Simple and Stunning Blog Post Ideas to Keep Your Ideas Flowing
You’re staring at the cursor and it’s blinking at you, taunting you. You sigh. When you were out driving earlier today, you had a ton of clever blog post ideas that just came to you with no effort. But you couldn’t write them down. And now – poof – they are gone with the wind. This happens to me all the time. I seriously wish I could record the thoughts I have right before falling asleep. I’ve … [Read more...]
5 un-ignorable reasons why your business needs a blog
A blog is an essential marketing tool for many, many reasons beyond brand building and SEO. (PS: if you are at a loss as to what to blog about or just hate writing, you can find other ways to deliver your valuable content: hire a writer, record a podcast, post photos, craft a Haiku...) Today, my writing partner in crime, Sarah Von Bargen, writer + business consultant and creator of … [Read more...]
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