Last week, I hit 100 episodes on The Empathy Edge podcast.. 100 episodes! In that time, I've had the chance to speak with best-selling authors, CEO's, marketing leaders, psychologists, social and emotional learning experts, culture consultants, and DEI champions. The podcast started in August 2020 as a way to keep my empathy research going. Spending three years writing The Empathy Edge, I … [Read more...]
Content Marketing Success. Part 3: Tips and Tricks to Make Content Marketing Easier
Enjoy this special three-part series on how to find Content Marketing success! If you missed it, head back to check out Part 1 and Part 2. You’re all bought into that content marketing is the right way to attract the right clients and customers, showcase your expertise and build a long-term relationship. Fabulous. Now, how the heck can you possibly get it all done? Boost your brand with content … [Read more...]
Content Marketing Success. Part 2: What Content to Create?
Enjoy this special three-part series on how to find Content Marketing success! You can read Part 1 right here. And Part 3 here. Great! You’ve created your Content Marketing strategy as discussed last time and you’re ready to create some mind-blowing content to delight your ideal audience. Only you can’t think of anything to talk about. Maybe you think your business is not sexy enough: How creative … [Read more...]
Content Marketing Success. Part 1: Create A Sensible Strategy
Ready for a free mini-course on this blog? This is Part 1 of three-part series on how to master content marketing, create the right content, and manage it with ease. Oh, and a goodie for you at the end: A free Content Marketing cheat sheet full of tips, strategies and best practices. Delicious! Sales has changed. You don’t just pitch your offering cold and shout “Buy Now!” Unless you have an … [Read more...]
