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Red Slice » marketing

5 Tips To End Social Media Overwhelm For Your Business

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It’s a Tuesday afternoon. I have to leave, like, NOW to pick up my toddler from preschool. My old black lab has just laid his face in my lap and given me the “Shouldn’t we be walking right now?” eyes. But I’m stalling because for the last hour, I’ve been staring at Twitter, trying to come up with clever tweets. I pull up Facebook and immediately feel less-than. I click over to LinkedIn and … [Read more...]

Why You Need a Niche

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“Niche is rich” so some people say. But why do they say this? I mean, it seems counterintuitive to limit your market size, doesn’t it? You want to sell to as many people who will buy your product or service, don’t you?  A few clarifications to help you make better marketing and sales decisions:  Your niche is about outbound, not who can buy from you  Defining your … [Read more...]

How a Chocolate Éclair Makes You A Better Marketer

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Ever thought about why you dive into a chocolate éclair (or mint chocolate chip ice cream, or a bag of jelly beans…name your guilty pleasure!)  I mean, it offers so much, right? Maybe you’re hungry. Maybe you had a bad day. Maybe you’re celebrating a big client win. Maybe you’re having coffee with a friend and want to share a bit of decadence together. Maybe you just think it … [Read more...]

How to be a better negotiator 

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Nice guys and gals finish last.  That has been the conventional wisdom, hasn’t it? That only sharks using cutthroat tactics can make favorable deals and negotiate effectively.  I’m calling BS.   Turns out, empathy is a secret weapon when it comes to negotiation and effective collaboration. And author, activist and strategic … [Read more...]

Does empathy make you a better leader? And thought leader?

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In researching my forthcoming book, The Empathy Edge, I found ample evidence that empathy can make you a more successful leader, But…why?  And can it also impact your success as a thought leader? Yes. Today I’m interviewing Denise Brosseau, CEO of The Thought Leadership Lab, where she works with executives and entrepreneurs seeking to grow their influence. She’s the author of Ready … [Read more...]