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Red Slice

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How to Get Started with Video Marketing: A Chat with Amy Landino

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Video is one of the best ways to promote your business, build trust and convey your unique brand personality.  So why is it so terrifying for so many? If video marketing or vlogging is on your branding to-do list for the year, good for you! Video is a great way to build trust, establish your expertise and allow your audience to get to know you. And when it comes to driving traffic, YouTube is … [Read more...]

The Brunch Crisis

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A few years ago, my friend Alex helped her sweetheart Brandon to open a brunch restaurant in Portland.   At first, they had zero customers. But within a few months—thanks to some glowing reviews in local newspapers, positive Yelp reviews, and a lot of hard work—they found themselves with a “good" type of problem:   They had too many customers.    At 9am when they oened their doors, some … [Read more...]

4 Ways to Support Small Businesses, Not Just on #SmallBusinessSaturday

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This week is Consumer Crazy Town. You know what I’m talking about: The post-Thanksgiving, shopping-binge, sale-frenzy that is Black Friday. To be brutally honest with you, it kind of disgusts me. The unabashed display of consumer greed. The crowds lining up at 3 a.m (What the…?1?!) to save $300 on a new TV, trampling all over each other to get in the door. P.S. there is actual data showing … [Read more...]

The one thing successful entrepreneurs all have in common

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Guess what every successful entrepreneur and business owner have in common? The key to their success is not merely: More funding Innate marketing and sales ability The right connections An Ivy league education or, even the BEST quality product, service, or offering (though that sure helps) No, what they all have in common....is that they know when to ask for help. (Tweet … [Read more...]

5 Tips To End Social Media Overwhelm For Your Business

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It’s a Tuesday afternoon. I have to leave, like, NOW to pick up my toddler from preschool. My old black lab has just laid his face in my lap and given me the “Shouldn’t we be walking right now?” eyes. But I’m stalling because for the last hour, I’ve been staring at Twitter, trying to come up with clever tweets. I pull up Facebook and immediately feel less-than. I click over to LinkedIn and … [Read more...]

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