What is a Brand Positioning Statement? Why do you even need one? Your business or organization can only grow and attract attention if people understand what you're all about. While there are no official figures, according to one source, in 2021, the average person was estimated to encounter between 6,000 to 10,000 ads every single day. There's a lot of noise out there, ya'll! To get … [Read more...]
Representation Matters
This month, Ketanji Brown Jackson was confirmed to the US Supreme Court - the first Black woman to be on the bench. A woman with way more qualifications and experience than any of the sitting judges. And yet she had to prove herself over and over, and was subjected to ridiculous questions, biased scrutiny and outright disrespect. Some people may not understand why this is being celebrated, so … [Read more...]
3 Surefire Ways to Attract Ideal Clients and Customers
Is this true of you as an entrepreneur, coach, consultant, marketer, or business owner? "We do amazing work and offer tremendous value.. I just wish more people better understood what we can do for them and how much we have to offer. It's so hard to get people to pay attention, and I hate sales!" Yep. Been there. We all have. The solution is not to spend more money on marketing. … [Read more...]
How to Craft a Brand Story that Stands Out
Do you have a brand story that stands out and attracts the right clients? A brand story that just nails it for your business? Here’s the test. When you talk about what you do, do people immediately go, “I need THAT!”? If not, I’d love for you to enjoy this free masterclass video to discover the elements of a compelling brand story - and see what your own story might be missing. I have met … [Read more...]
5 Tips To End Social Media Overwhelm For Your Business
It’s a Tuesday afternoon. I have to leave, like, NOW to pick up my toddler from preschool. My old black lab has just laid his face in my lap and given me the “Shouldn’t we be walking right now?” eyes. But I’m stalling because for the last hour, I’ve been staring at Twitter, trying to come up with clever tweets. I pull up Facebook and immediately feel less-than. I click over to LinkedIn and … [Read more...]
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