What does your organization do? Why does this question strike fear into the hearts of new entrepreneurs? And let's be honest, many professionals and even markteres who can't quite capture what they do in a clear and compelling way. My friends, we call the proper response to this question the Elevator Pitch. What is an Elevator Pitch? You may have heard this term before but … [Read more...]
What is a Brand Positioning Statement?
What is a Brand Positioning Statement? Why do you even need one? Your business or organization can only grow and attract attention if people understand what you're all about. While there are no official figures, according to one source, in 2021, the average person was estimated to encounter between 6,000 to 10,000 ads every single day. There's a lot of noise out there, ya'll! To get … [Read more...]
3 Surefire Ways to Attract Ideal Clients and Customers
Is this true of you as an entrepreneur, coach, consultant, marketer, or business owner? "We do amazing work and offer tremendous value.. I just wish more people better understood what we can do for them and how much we have to offer. It's so hard to get people to pay attention, and I hate sales!" Yep. Been there. We all have. The solution is not to spend more money on marketing. … [Read more...]
What Does Empathy Look Like at Work?
We all agree more empathy is a great idea, yes? Companies have grand plans to create inclusive cultures and we as leaders take empathy workshops to strengthen that muscle and boost innovation, collaboration and engagement. But what does empathy look like at work? Like, in action at work? And how can we avoid slipping into unproductive sympathy when we make those attempts? When expressing … [Read more...]
Gain an Empathy Advantage: Global Workshop
Furious customers and failed business launches. Dysfunctional work teams. Workplace inequity. Partnerships abandoned out of fear, projects destroyed by misunderstanding. Almost every problem that exists in the business world can be traced back to a single, common origin: Lack of empathy. (TWEET THIS!) When we are unwilling to place ourselves in someone else’s shoes—unwilling to talk, … [Read more...]
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