Have you ever gotten an email from customer service or an answer from a sales rep that left you feeling hopelessly misunderstood? This seems to happen to me more as I get older, and while I completely admit that the common denominator is me, nine times out of ten, it is a result of a brand representative not truly listening to me or “getting” the real issue. When an eCommerce site screwed up … [Read more...]
Go Beyond the Focus Group for Better Customer Insights
Focus groups make me cringe. These false environments place target customers in a room where they are asked a series of questions about what they think of products, services, or ad campaigns. We pay them to be there, get them in a room where they feel under pressure to offer an opinion or make one up, and to consider products or services in an artificial context that doesn’t at all … [Read more...]
How to Set Boundaries…and Break Them.
We’re always talking about boundaries. How to set them. How to think outside of them. How to break them. So which is it? Set them or smash them? It’s both. Setting boundaries is key to getting more done. When you know who you are, and what needs doing, you can focus. And that means saying no to the wrong opportunities, clients, relationships that don’t serve your … [Read more...]
Say No…But Try it This Way
As a business owner, or even just a busy executive or changemaker, the best skill you can master is prioritization. Since you can’t clone yourself and you do need to sleep (and perhaps see your spouse every once in a while), the art of saying no is a powerful tool in your arsenal. Work and life are all about choices. You can say yes to more of the right things–the right projects, clients, … [Read more...]
Why You Need a Niche
“Niche is rich” so some people say. But why do they say this? I mean, it seems counterintuitive to limit your market size, doesn’t it? You want to sell to as many people who will buy your product or service, don’t you? A few clarifications to help you make better marketing and sales decisions: Your niche is about outbound, not who can buy from you Defining your … [Read more...]
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