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Red Slice

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Want To Build Your List? Love the Ones You’re With

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We always want more, don’t we? More email subscribers, more social media fans, more customers, more clients.  MORE. We are in constant acquisition mode. We all know it’s a lot easier to nurture a large, warm audience and convert them into sales over time. So we collect people and names like we’re picking blueberries and dump them into our sacks as we hunt for more. But what about those … [Read more...]

Create Magical Moments for Your Customers, Team and Fans

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Watching your child watch his first movie is a magical moment. At least for me, lover of all things story and film.   When we finally sat down with my young son to watch his first full-length movie at home, he was about two-and-a-half, I believe-old enough to (we thought) sit through more than a half hour show. Mind you, we limit how much TV he watches, so this was a real treat.  My husband … [Read more...]

4 Ways to Support Small Businesses, Not Just on #SmallBusinessSaturday

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This week is Consumer Crazy Town. You know what I’m talking about: The post-Thanksgiving, shopping-binge, sale-frenzy that is Black Friday. To be brutally honest with you, it kind of disgusts me. The unabashed display of consumer greed. The crowds lining up at 3 a.m (What the…?1?!) to save $300 on a new TV, trampling all over each other to get in the door. P.S. there is actual data showing … [Read more...]

Trick or Treat?

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Marketing does not have a very good reputation.  People often perceive marketers as liars or con artists, saying anything and everything to get you to buy their stuff.  When I see others in my chosen profession deceiving the public, my blood pressure goes up. I want to throttle soda companies that try to pretend their products are “healthy” somehow (this includes so-called “water drinks” … [Read more...]

Good vs. Bad Customer Friction

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Your organization, business or work will induce friction. Accept that. Friction is anything that makes a client or customer unhappy or prevents them from fully getting value from your work. Some people will embrace what you have to offer. Others will reject it. But, inevitably, some humans who find barriers to consuming, accepting, buying, and supporting your work. They will hit bumps in the … [Read more...]

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