Your mission statement is meant to be a brand tool that informs your decisions on a daily basis.  It describes what you do on a daily basis as an organization in pursuit of your larger vision.  But as a leader, how do you ensure your team is aligned on mission? And most importantly, how can you ensure they are living it out on a daily basis?  The first challenge requires … [Read more...]

Mission statements are cute, aren’t they?  Clients get all tangled up in using words they’d never actually say and lofty statements that sound amazing but have nothing to do with their product or service. “Our mission is to empower women to be their best selves.” Um, you sell hosiery.  Or they make it so generic: “Our mission is to help people.” Help them do what?  Yes, … [Read more...]