What does your organization do? Why does this question strike fear into the hearts of new entrepreneurs? And let's be honest, many professionals and even markteres who can't quite capture what they do in a clear and compelling way. My friends, we call the proper response to this question the Elevator Pitch. What is an Elevator Pitch? You may have heard this term before but … [Read more...]
What is a Brand Positioning Statement?
What is a Brand Positioning Statement? Why do you even need one? Your business or organization can only grow and attract attention if people understand what you're all about. While there are no official figures, according to one source, in 2021, the average person was estimated to encounter between 6,000 to 10,000 ads every single day. There's a lot of noise out there, ya'll! To get … [Read more...]
Why Brands Need to Select the RIGHT influencers
Recently, my beloved Peloton announced a partnership with a very high-profile influencer. And it has me annoyed, disappointed, and a bit perplexed from a brand strategy perspective. And clearly, I was not the only one. Peloton has been in the news lately for its financial woes. Its revenues have tumbled and experts are forecasting the end of the brand that surged during the pandemic. … [Read more...]
Choose Your Words Carefully
Words matter. How we name or articulate something defines how we see it. We often get lazy and use words in the wrong way (ever heard someone say "mute" instead of "moot" point?). But that can have a profound impact on how effectively we connect with each other. If someone says they "love" you, it should mean something, Yet, I throw around the word "love" all the time whether I'm talking … [Read more...]
Gain an Empathy Advantage: Global Workshop
Furious customers and failed business launches. Dysfunctional work teams. Workplace inequity. Partnerships abandoned out of fear, projects destroyed by misunderstanding. Almost every problem that exists in the business world can be traced back to a single, common origin: Lack of empathy. (TWEET THIS!) When we are unwilling to place ourselves in someone else’s shoes—unwilling to talk, … [Read more...]
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