Modern market trends, as well as the pandemic, show us that leaders and brands acting with genuine empathy are winning right now. When companies have been there for the community, valued employees, even made tough decisions like layoffs or closures with respect - the market has paid attention. Just look at the media attention lavished on Zoom for offering free K-12 access to schools, Salesforce … [Read more...]
Are you an Empathy Hijacker?
“We can relate to people without hijacking the conversation” Communication expert Sharon Steed. Sharon and I connected recently as we were both on an empathy panel together. I’m in love with her work transforming company culture with empathy. She has a great LinkedIn course about communicating with more empathy as well, and that’s where I got this insightful quote. People often assume that … [Read more...]
Don’t Reinvent the Wheel
What do you think of when you think of innovation? Do you picture a think tank of experts, crammed into a meeting room with Post-it notes on the wall, formulas on a white board, leftover pizza boxes strewn about, and crazy ideas flying back and forth? When we think of innovation in that way, it can seem daunting. What if I go into a room to innovate … [Read more...]
Why Brands Need to Speak Up
With everything going on in our world – from a global pandemic to economic hardship to countless social justice and racial inequality issues, corporate brands might be tempting to adopt a “business as usual” approach and focus only on their products and services. But you can’t. And here’s why. Your business thrives on people. And your employees, customer, suppliers and … [Read more...]
Use Your Platform for Good
Whether you reach 5 people or five hundred thousand. Whether you are CEO of a global brand or an entry-level manager or a solopreneur whose office staff consists of you and a lazy Black Lab who lounges next to your desk all day. Whether you’re a stay-at-home parent, work for a big corporate giant or a small scrappy local business. You have influence. You have a voice. Use … [Read more...]
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