Have you had to deliver this yet? That once-in-a-lifetime speech. You know the kind of speech I’m referring to: the pivotal presentation that defines a person, cause or culture -- that crucial communications moment your audience members will remember for weeks afterward. This could be a TEDx talk, like one I recently did for TEDx CWRU, or your first all-hands meeting as CEO, or your … [Read more...]
Why friendships don’t just “happen” but why they matter
I'm going to get a little woo woo on ya, today. So turn off your iPhone and stop setting the world on fire for a sec, my go-getter. Your soul is made for connection. Much like hunger tells you when you need food and exhaustion tells you when you need sleep, loneliness tells you when you long for more connection. And most of us - especially those who are amazing entrepreneurial women taking … [Read more...]
4 tips to create magnetic brand messaging
How can you engage and delight your audience without sounding like everyone else? Brand is communicated through more than just a pretty logo. It’s actually communicated in three important ways: visually, verbally, and experientially. I call this the Three Legged Stool of Brand. I’ve talked about this in a past video. Visually is what you think of when you think of brand: logos, colors, … [Read more...]
How to use video and social media to boost your brand: A chat with Amy Schmittauer
Today’s digital economy has introduced us to countless people I like to call “artsy-techies.” They geek out on things like hosting options, social media network features and today’s audio/video/web technologies but they are a far cry from the A/V Club nerd of yesteryear. With their savvy style, easy wit and delightful charm, they crank out more creative innovation before lunch than I do all year. … [Read more...]
What marketing is…and is not
“I don’t believe in marketing.” This is what a CEO who has a few successful tech startups under his belt told someone I know. And it made me laugh. Have you ever told someone sitting next to you on plane what your company does? That’s marketing. Have you ever pitched a client on the value of your solution? That’s marketing. Have you ever followed up with an unhappy customer to make … [Read more...]
