I am often asked to explain the difference between brand and marketing, and strategy versus tactics to audiences and clients. But today guest columnist Boyan Blocka, a writer, marketer and business consultant based in Vancouver, Canada, gives us a musical jam version of these definitions that are way more fun. His company, Kyosei Consulting works with clients worldwide. When meeting with … [Read more...]
3 ways to teach your old ebook some new tricks
Today's guest post is from Dina Eisenberg, AKA the Info Product Doctor. Dina is all about turning your expertise into a passive income stream that will help you scale and promote your brand far and wide - how much do we love that?! Follow her @DinaEisenberg. There's a problem that no solo business owner or coach ever mentions: Excess ebooks. These are the ebooks that you began but didn't … [Read more...]
4 tips to create magnetic brand messaging
How can you engage and delight your audience without sounding like everyone else? Brand is communicated through more than just a pretty logo. It’s actually communicated in three important ways: visually, verbally, and experientially. I call this the Three Legged Stool of Brand. I’ve talked about this in a past video. Visually is what you think of when you think of brand: logos, colors, … [Read more...]
8 unexpected places to find your next client or customer
It's simple. If you solve a pressing problem or have a story to share that moves, ignites, provokes, heals or amuses people, you can find your tribe. The first step is that you have to really believe in what you're selling. In fact, don't think of it as selling. What is the mission behind what you do? I don't care if you're writing a book, offering massage services or developing enterprise … [Read more...]
When you shouldn’t give 100%
We’re taught that practice makes perfect. Cleanliness is next to godliness. Give 110%. I was a straight A student in high-school. I remember being devastated when I got my first B ever (Geometry) and I was brought to tears in college when I got the first C of my life (Microeconomics). Even when I got an A minus, I was a bit miffed. I’m not sure what I thought: did I really think anything less … [Read more...]
