The other day, I was talking to a fellow business consultant about our worlds. A friend had connected us as “two power women” which I was pretty honored by and this woman, for sure had the power gene in spades and I instantly fell in love with her over the phone. She was bold, fierce and knew exactly what her value was in the market. Confidence (not to be confused with arrogance, my friends) is … [Read more...]
7 Simple and Stunning Blog Post Ideas to Keep Your Ideas Flowing
You’re staring at the cursor and it’s blinking at you, taunting you. You sigh. When you were out driving earlier today, you had a ton of clever blog post ideas that just came to you with no effort. But you couldn’t write them down. And now – poof – they are gone with the wind. This happens to me all the time. I seriously wish I could record the thoughts I have right before falling asleep. I’ve … [Read more...]
What great stand-up acts have to do with long-form sales letters
Today's guest post comes from Fel Spahr, a snappy, savvy, sales-focused copywriter who works with entrepreneurs and small businesses. She crossed my orbit a little over a year ago and I adore her. Today she shares how long-form sales letters are like great comedy acts - in your usual brash and brilliant style. Learn more about her at the end and enjoy. Little known fact about Fel... I LOVE … [Read more...]
Brand messaging made simple: Can a six-year-old understand what you do?
Be Bold. Be Brief. Be Gone. These words hung at the desk of a software salesperson at my last Corporate marketing director gig. Ironically, the guy was kind of a windbag but the wise words have stuck with me all these years. Clarity and conciseness are not necessarily hallmarks of my writing. I often play with words to find just the right way of explaining a concept – and have the habit of … [Read more...]
Stayin’ Alive: 4 Tips to Keep your Brand Voice Active
The amount of available media today is explosive. These platforms can greatly benefit a brand, or send marketers searching for a positive response. To keep your brand active and influential in this new media age, understanding the goal is your first step. Guest writer Elliot Martinez, a freelance tech writer, offers you 4 basic essentials to give your brand a fighting chance. Segment Your … [Read more...]
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