Choosing the right lead benefits for your brand messaging dictates which customers you will attract. And a pair of hospital system giants in the San Francisco Bay Area exactly prove this point. Why this is even more amazing: healthcare advertising is the WORST. Most of it talks about the exact same things and offers no real differentiated position for customers. In my advertising days, we used … [Read more...]
3 Ways to Give Your Marketing More Charisma
You know that killer accessory you have? The one you feel in love at first sight with at a random boutique years ago? You wear it with everything to give your outfit a pop. It makes a statement. People take notice. The great thing is, you can add this piece to simple sweater and jeans and like magic, you’ve added some pizazz to your look. Your marketing and messaging needs to be the … [Read more...]
Traffic or Referrals?
When it comes to the primary method for attracting new clients or customers, small businesses and entrepreneurs fall into two camps: They rely on website traffic.They rely on referrals. Neither strategy is right or wrong. You just need to be clear on what is your strategy so you can invest your time and money into the right activities. Online shops, of course, rely on website traffic. … [Read more...]
How to Combine Everything Under One Brand
I like things tidy…do you? While I’m considerably less organized as a Type A personality than I used to be prior to my brain injury, I’m still an organization freak. My biggest pet peeve is the jumble of wires behind our TV that is now our hub for cable, internet, phone, game consoles and more. The sight of it literally gives me a headache. But my obsession with organization is a huge benefit … [Read more...]
How to Make Great Videos: An Interview with Nathan Agin
Do you freeze like a deer in headlights when a camera starts filming you and your important message to the world? We all know video is a fabulous way to communicate your brand. But something seems to happen when we turn that RECORD button on. Doesn't matter if we're surrounded by lights on a fabulous set - or recording on our iPhone. As an actress, I totally get this - and it doesn't mean it … [Read more...]
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