Can what you wear influence whether you land a client, get hired, negotiate a favorable contract or if an audience believes you are credible and trustworthy? You bet. Brand extends beyond just your logo or colors to what YOU project when you walk into a room, lead a meeting or take the stage. Now, some of you may get a little huffy about “judging a book by its cover,” but please watch … [Read more...]
9 Hot Women Your Business + Brand Need Right Now
I’m going to be straight with you: stop trying to do everything yourself. You know who you are: In an effort to “save money,” you sign up for every DIY course under the sun, thinking you’re going to have time to: perfect your writing, code your website, design your flyers, and everything else you need to do to run your business or promote your message. In addition to, you know, doing your … [Read more...]
7 deadly marketing material sins you don’t want to make
Your marketing materials should reflect your brand but sometimes, we don't realize we are killing business softly by overlooking some important details. In our rush to just "get the information out there" we can sometimes do more harm than good to the sales process. Today's guest post is from my brilliant colleague Nancy Owyang. As the owner of Eye 2 Eye Graphics, LLC, Nancy is an award-winning … [Read more...]
3 reasons why you should care about your brand strategy
I was so proud to see that a past Red Slice client, Talent Technology, recently officially rebranded the entire company as Talemetry, which was the brand we created initially for their successful flagship software product. This project was a textbook case for why methodically working on the brand strategy first leads to super successful outcomes. Instead of simply coming in to slap a name and … [Read more...]
Do you judge wines by their labels? An adventure task…
While we are all taught not to judge a book by its cover, let’s get real. I’ve bought books, magazines, scented lotions, household cleaners (how can you resist Method’s packaging?) and yes, wine based solely on how the label looks. I’m a marketing groupie. I admit it. I’m a sucker for cute, clever or crisp packaging. As a former wine writer and still-active wine lover, I know that some gems … [Read more...]
Well, hello there, Rockstar!