Ah, the first blushes of entrepreneurial love. The romance! The energy! But what happens when the passion fades and the reality of demanding customers/clients, overwhelming marketing options and painful tasks (QuickBooks, anyone?) creeps in? Suddenly, your business becomes a grind and you find yourself working harder for less reward, less return…and less joy. Your once appreciative and dreamy-eyed … [Read more...]
3 reasons why you should care about your brand strategy
I was so proud to see that a past Red Slice client, Talent Technology, recently officially rebranded the entire company as Talemetry, which was the brand we created initially for their successful flagship software product. This project was a textbook case for why methodically working on the brand strategy first leads to super successful outcomes. Instead of simply coming in to slap a name and … [Read more...]
Netflix’s human touch and rebrand – the good, bad and ugly
Netflix recently sent their customer base into a tizzy by charging more (and separately) for DVD mailings and streaming movies. As a customer, my husband received this email below from Netflix CEO Reed Hastings that was both good (apologies, human voice) and bad (what's up with the confusing brand spinoff?). Below, I share my thoughts on the good bad, and ugly of what will surely become a case … [Read more...]
Reboot and Reframe: Branding lesson for life #6: FACE THE FEAR
Building a business is scary. And building a breakthrough brand is even scarier. An in other breaking news, spinach is green and red lights mean you should stop. Everybody wishes they were Apple. They wish they could just be so hip and cool that no matter what new products they roll out, people will line up for miles just to own one. They wish their own brands would have that “hipness halo … [Read more...]
Battle of the college re-brands: ASU vs WSU and who did better
It’s not often you get to see two similar brand rollouts side by side and see clearly why one way is better. As you know, sports fans tend to get closely attached to their team’s brand… and nowhere is that more true than when it comes to college sports. Arizona State University (ASU) has been trying to differentiate itself over the past few years… in some ways successfully, and in others… well, … [Read more...]
