Ah, the first blushes of entrepreneurial love. The romance! The energy! But what happens when the passion fades and the reality of demanding customers/clients, overwhelming marketing options and painful tasks (QuickBooks, anyone?) creeps in? Suddenly, your business becomes a grind and you find yourself working harder for less reward, less return…and less joy. Your once appreciative and dreamy-eyed … [Read more...]
How to brand your brick and mortar business
If you are fortunate enough to own a sweet little boutique on Main Street or a bustling restaurant along the wharf or a funky pet store in the city’s hippest arts district, I have to admit my jealousy. Brand is just as important to service- providers that survive on a laptop as it is for physical businesses. But there are oodles of possibility for boosting your brand when you have a tangible … [Read more...]
Top 5 Networking Tips from a Pro
Networking. (cue groaning) Ah, not too many words inspire such dread in a business owner. Images of fake smiles, business cards being shoved in your face and rubbery chicken lunches abound. Yet in today’s New Economy, where so many folks are building dream businesses and personal brands, networking is a vital part of our marketing plan -and our brand. Whether face to face or screen to … [Read more...]
When it’s appropriate to lock yourself into a room: Come join me…
That calendar meeting stares at you like an accusing parent. You said you would make the time, Maria. You said you were going to clear your schedule and focus on me. And here I am again, being shoved to the following week. Admit it. You’ve had this conversation with yourself. It’s the time you carved out of your week/month/quarter/year to focus on your brand and marketing strategy. The time you … [Read more...]
Any Open Letter to restaurants: Stop tarnishing your brand at Valentine’s Day
Oh, how I wish there was a forum to send a message to every restaurant owner in the country and know it would get read. Just like my open letter to business owners, this one goes out to any restaurant, bar, or eatery that serves us on Valentine’s Day. STOP. TARNISHING. YOUR. BRAND. We all know Valentine’s Day is a money maker for you. And it’s so easy to say, “Let’s pack in as many people as we … [Read more...]
