If you do not follow social media expert Jay Baer on LinkedIn for subscribe to his Convince and Convert email newsletter, you should check both options out. Recently, I joyfully read the transcript of his Content Marketing World keynote. He delivered it without slides or fanfare and seemed to have just spoken from the heart. His concept of The Mom Test is a rallying cry to marketers and … [Read more...]
How to brand your brick and mortar business
If you are fortunate enough to own a sweet little boutique on Main Street or a bustling restaurant along the wharf or a funky pet store in the city’s hippest arts district, I have to admit my jealousy. Brand is just as important to service- providers that survive on a laptop as it is for physical businesses. But there are oodles of possibility for boosting your brand when you have a tangible … [Read more...]
You love PR: Do your employees know how important it is?
Had to share this gem with full credit to Steve Harrison at Reporter Connection. If you don’t subscribe to it, sign up today – it’s free press queries delivered right to your inbox so you can pitch the media and get your story heard. Here was his juicy advice: Here's another PR don't from a journalist friend of mine. Researching a story for a major magazine, she called a store and asked to speak … [Read more...]
What is your weakest brand link?
We’ve all heard the saying, “You’re only as strong as your weakest link.” And that is never more true when it comes to branding. You know what I mean. You have a bad experience with one clueless customer service rep and you talk trash about the company as a whole. You get bad service from one waiter at a restaurant and you never again go back. You get snubbed by one clerk at a local … [Read more...]
How to Parlay Your Personal Brand into Your Business Brand
This is the number one brand challenge I hear from small business owners. “But so much of my business is tied up in my own personal reputation and who I am. How do I ensure the company builds its own brand, independent of me, so I can expand?” Take a tip from Warren Buffett, who announced his heir for Berkshire Hathaway as an unknown 39-year old named Todd Combs. He is quoted in the WSJ as … [Read more...]
Well, hello there, Rockstar!