This is the number one brand challenge I hear from small business owners. “But so much of my business is tied up in my own personal reputation and who I am. How do I ensure the company builds its own brand, independent of me, so I can expand?” Take a tip from Warren Buffett, who announced his heir for Berkshire Hathaway as an unknown 39-year old named Todd Combs. He is quoted in the WSJ as … [Read more...]
How to reply to a PR query- and how not to
Many small biz owners and marketing pros use HARO – Help A Reporter Out – for free media queries. It’s DIY PR, served up in 3 daily emails. But listen up, people: as with everything DIY, you must “do it right” to get results. And many folks do not. Having seen the other side of HARO replies as a writer looking for sources, I can tell you the view is pretty darn ugly. I highly recommend HARO … [Read more...]
Planning for a successful 2010
In the crush of the holiday season, marketing execs and business owners are in the throes of planning for 2010. What can you do to keep your sanity while building your marketing plan? Here are a few tips to stop you from going postal. Remember your Goals: I know, I know. We all fall down on this one. But think about your realistic goals for the year and your stretch goals. Revenue, number … [Read more...]
Top 10 Tips for Effective Branding and Messaging
A helpful primer with some top branding tips I've culled over the years. Have some others? Would love to see them in the comments! 1. Know yourself, know your business A good brand stems from authenticity. This means being consistent in messaging, visuals, and experience and not just giving lip service. If you claim customer service is your most important differentiator, then return calls … [Read more...]
