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Red Slice | Brand Strategy

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Red Slice » strategy

7 ideas for how to make tough decisions

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We very rarely, if ever, get to make a major life decision and live with it as reality – before it is undone. We often wish we could “try decisions on” and then turn back the clock if we change our minds. Why? Because it’s one thing to talk about a choice and quite another to actually DO IT. This is a rather personal story about what it’s like to feel a real decision and then have it unmade. … [Read more...]

4 Ways to Shift Your Brain & Get Fresh New Ideas

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Apple challenged us many years ago to “Think Different.” But are you stuck in a mindset rut? Sometimes this can happen when we focus solely on our role, business or even industry. You’re networking with people who do what you do. You go to the same places. You read the same books. You’re looking at what everyone else in your industry is doing – and it all looks the same. It’s no surprise that … [Read more...]

Marketing 101: The Music Analogy

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I am often asked to explain the difference between brand and marketing, and  strategy versus tactics to audiences and clients. But today guest columnist Boyan Blocka, a writer, marketer and business consultant based in Vancouver, Canada, gives us a musical jam version of these definitions that are way more fun. His company, Kyosei Consulting works with clients worldwide.  When meeting with … [Read more...]

It’s here! 7 reasons to love Branding Basics for Small Business, 2nd Edition

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It's a....book! In what will prove to be the second most exciting Spring birth for me (our son is due in May), I'm pleased as punch to share the launch today of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, 2nd Edition (2014, Norlights Press) with all of you. Even if you benefitted from the first edition, I invite you to check this one out in paperback … [Read more...]

Which wine would your brand be? (Feel free to sample a lot just to be sure)

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If your brand were a vegetable, what would it be? I know, sometimes brand strategy questions can seem esoteric and ridiculous. I mean, really, what the heck does asparagus tell me about how I can make smarter marketing decisions and attract more customers, sales and word of mouth? But creating a brand analogy for ourselves can often help us make smarter decisions for our business. … [Read more...]