Thought leadership is nothing new. Strong personalities make up the fabric of business success folklore. Henry Ford. Richard Branson. Steve Jobs. Oprah. Sara Blakely. Mark Cuban. Jessica Alba. Tony Hsieh. Since becoming an entrepreneur in 2008, I have been exposed to so many more of these cult personalities that many folks who still work in corporate life have never heard of. Marie … [Read more...]
Living a Life of Integrity
My dad, Joseph Piccininni, passed away at 93 years young at the beginning of July. He fought a ridiculously brave fight, constantly getting up again after heart issues, bladder cancer, kidney cancer, and more. One thing you never did with my dad was count him out! For those who knew him, my dad LOVED a party. Quick with a joke, smile, and cocktail, he loved being around friends and family more … [Read more...]
Five Lessons from 100 Podcast interviews
Last week, I hit 100 episodes on The Empathy Edge podcast.. 100 episodes! In that time, I've had the chance to speak with best-selling authors, CEO's, marketing leaders, psychologists, social and emotional learning experts, culture consultants, and DEI champions. The podcast started in August 2020 as a way to keep my empathy research going. Spending three years writing The Empathy Edge, I … [Read more...]
What if We Fueled Action with Love and Not Anger?
So much of what's happening in the world right now is fueled by hate. Division. Us against them. And sadly, some of us are only moved to action when we get angry. Our blood boils, our pulse quickens, and we step into fight mode. Rage can be a good thing if it fuels progress. And Lord knows marketers use fear, uncertainty and doubt all the time to drive people to purchase. But does it … [Read more...]
Can Your Brand Be Aspirational and Authentic?
Marketing gets such a bad rap. Most often, people perceive that it's about lying to people. When we witness soda companies and fast food restaurants conveniently brush aside the negative health effects of their products - or cosmetic companies literally making up ingredient names to feed into the culture's obsessions with youthful skin - well, it can be hard to see marketing as anything but a … [Read more...]
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