Seth Godin's daily posts range from the inspirational to the tactical. The mundane to the philosophical. So when a post punches me in the gut, in the best possible way, it gets me thinking. Which is his goal: Stop existing. Start thinking. Disrupt the status quo. Recently, he wrote a post called But First, We Need to Talk About. The gist is that what we are willing to talk about gets attention, … [Read more...]
Five Lessons from 100 Podcast interviews
Last week, I hit 100 episodes on The Empathy Edge podcast.. 100 episodes! In that time, I've had the chance to speak with best-selling authors, CEO's, marketing leaders, psychologists, social and emotional learning experts, culture consultants, and DEI champions. The podcast started in August 2020 as a way to keep my empathy research going. Spending three years writing The Empathy Edge, I … [Read more...]
Representation Matters
This month, Ketanji Brown Jackson was confirmed to the US Supreme Court - the first Black woman to be on the bench. A woman with way more qualifications and experience than any of the sitting judges. And yet she had to prove herself over and over, and was subjected to ridiculous questions, biased scrutiny and outright disrespect. Some people may not understand why this is being celebrated, so … [Read more...]
Choose Your Words Carefully
Words matter. How we name or articulate something defines how we see it. We often get lazy and use words in the wrong way (ever heard someone say "mute" instead of "moot" point?). But that can have a profound impact on how effectively we connect with each other. If someone says they "love" you, it should mean something, Yet, I throw around the word "love" all the time whether I'm talking … [Read more...]
3 Surefire Ways to Attract Ideal Clients and Customers
Is this true of you as an entrepreneur, coach, consultant, marketer, or business owner? "We do amazing work and offer tremendous value.. I just wish more people better understood what we can do for them and how much we have to offer. It's so hard to get people to pay attention, and I hate sales!" Yep. Been there. We all have. The solution is not to spend more money on marketing. … [Read more...]
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