What does your organization do? Why does this question strike fear into the hearts of new entrepreneurs? And let's be honest, many professionals and even markteres who can't quite capture what they do in a clear and compelling way. My friends, we call the proper response to this question the Elevator Pitch. What is an Elevator Pitch? You may have heard this term before but … [Read more...]
What is a Brand Positioning Statement?
What is a Brand Positioning Statement? Why do you even need one? Your business or organization can only grow and attract attention if people understand what you're all about. While there are no official figures, according to one source, in 2021, the average person was estimated to encounter between 6,000 to 10,000 ads every single day. There's a lot of noise out there, ya'll! To get … [Read more...]
Why Brands Need to Select the RIGHT influencers
Recently, my beloved Peloton announced a partnership with a very high-profile influencer. And it has me annoyed, disappointed, and a bit perplexed from a brand strategy perspective. And clearly, I was not the only one. Peloton has been in the news lately for its financial woes. Its revenues have tumbled and experts are forecasting the end of the brand that surged during the pandemic. … [Read more...]
Let’s Talk About A Better Workplace Culture
Seth Godin's daily posts range from the inspirational to the tactical. The mundane to the philosophical. So when a post punches me in the gut, in the best possible way, it gets me thinking. Which is his goal: Stop existing. Start thinking. Disrupt the status quo. Recently, he wrote a post called But First, We Need to Talk About. The gist is that what we are willing to talk about gets attention, … [Read more...]
Five Lessons from 100 Podcast interviews
Last week, I hit 100 episodes on The Empathy Edge podcast.. 100 episodes! In that time, I've had the chance to speak with best-selling authors, CEO's, marketing leaders, psychologists, social and emotional learning experts, culture consultants, and DEI champions. The podcast started in August 2020 as a way to keep my empathy research going. Spending three years writing The Empathy Edge, I … [Read more...]
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