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Red Slice | Brand Strategy

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Red Slice » brand

3 Ways to Use Empathetic Insights to Repair a Bad Customer Experience

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Have you ever gotten an email from customer service or an answer from a sales rep that left you feeling hopelessly misunderstood? This seems to happen to me more as I get older, and while I completely admit that the common denominator is me, nine times out of ten, it is a result of a brand representative not truly listening to me or “getting” the real issue. When an eCommerce site screwed up … [Read more...]

Go Beyond the Focus Group for Better Customer Insights

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Focus groups make me cringe. These false environments place target customers in a room where they are asked a series of questions about what they think of products, services, or ad campaigns.  We pay them to be there, get them in a room where they feel under pressure to offer an opinion or make one up, and to consider products or services in an artificial context that doesn’t at all … [Read more...]

5 Tips To End Social Media Overwhelm For Your Business

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It’s a Tuesday afternoon. I have to leave, like, NOW to pick up my toddler from preschool. My old black lab has just laid his face in my lap and given me the “Shouldn’t we be walking right now?” eyes. But I’m stalling because for the last hour, I’ve been staring at Twitter, trying to come up with clever tweets. I pull up Facebook and immediately feel less-than. I click over to LinkedIn and … [Read more...]

Why a Brand Project is a Transformation Project

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What can management consulting teach you about brand strategy work?   Everything.  My very first post-college job was as a change management consultant for a large consulting firm. My job was to equip people and teams at Fortune 1000 companies to adopt big changes, whether that was a new system implementation, workflow, or organizational structure.  All of these projects … [Read more...]

Who Needs to Be Part of the Brand Project?

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Your organization's brand is its reputation, essence and core. It's not just a logo creation exercise or marketing's purview from an ad perspective. It's everything your company is, offers and stands for, inside and out.  Clients are sometimes surprised that when we  work on a brand strategy process together, the key component is not just a marketing workshop, but … [Read more...]