People say I’m a good storyteller, which is really nice, since it’s my career. My passion. My purpose. Stories have the power to inspire, delight, provoke, impact, ignite, and make us think. Whether it’s a play, book, movie, documentary….or brand story…there is a human desire to connect through story. Stories are often the only thing that can move … [Read more...]
How to Get Your Team to Align On and Live Out Your Mission
Your mission statement is meant to be a brand tool that informs your decisions on a daily basis. It describes what you do on a daily basis as an organization in pursuit of your larger vision. But as a leader, how do you ensure your team is aligned on mission? And most importantly, how can you ensure they are living it out on a daily basis? The first challenge requires … [Read more...]
How Do I Use My Mission Statement in My Brand?
Mission statements are cute, aren’t they? Clients get all tangled up in using words they’d never actually say and lofty statements that sound amazing but have nothing to do with their product or service. “Our mission is to empower women to be their best selves.” Um, you sell hosiery. Or they make it so generic: “Our mission is to help people.” Help them do what? Yes, … [Read more...]
5 Ways Empathy Benefits Your Business
Empathy is not just good for society, it is good for your organization’s performance. (Yes, if I have to speak to selfish motives to make the world more empathetic, I will!) Empathy has been shown to have a direct impact on everything from customer loyalty to innovation to profits. When embraced with genuine intent and not simply as a glossy PR veneer, empathy … [Read more...]
Are you giving too much away?
Recently, someone wrote to me and asked: “Maria, how can I differentiate my services without actually ‘giving it all away’ in the marketing and sales process? It's literally like pulling people out of The Matrix: unfortunately "no one can be told what the Matrix is - you have to see it for yourself." So I spend all this time ‘explaining the … [Read more...]
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