Recently, my beloved Peloton announced a partnership with a very high-profile influencer. And it has me annoyed, disappointed, and a bit perplexed from a brand strategy perspective. And clearly, I was not the only one. Peloton has been in the news lately for its financial woes. Its revenues have tumbled and experts are forecasting the end of the brand that surged during the pandemic. … [Read more...]
What if We Fueled Action with Love and Not Anger?
So much of what's happening in the world right now is fueled by hate. Division. Us against them. And sadly, some of us are only moved to action when we get angry. Our blood boils, our pulse quickens, and we step into fight mode. Rage can be a good thing if it fuels progress. And Lord knows marketers use fear, uncertainty and doubt all the time to drive people to purchase. But does it … [Read more...]
