So often underused, yet so powerful. MESSAGING Sure, messaging might not be as sexy as logo design or digital marketing but nailing your messaging can do more for your brand effectiveness than any other aspect of your brand strategy mix. Many times, I work with successful companies that already have customers and are generating revenue, but they are revamping … [Read more...]
Why You Need a Niche
“Niche is rich” so some people say. But why do they say this? I mean, it seems counterintuitive to limit your market size, doesn’t it? You want to sell to as many people who will buy your product or service, don’t you? A few clarifications to help you make better marketing and sales decisions: Your niche is about outbound, not who can buy from you Defining your … [Read more...]
3 wickedly easy ways to differentiate your brand
Most of us have not invented anything new. As I’ve shared with you before… “We are not doing something customers or clients can’t get elsewhere. We are not discovering a new element or identifying a new species or creating a way for humans to live on Mars. (Some of you may be working on this, but most of us are not).” Differentiation seems to be the most common place where my clients get … [Read more...]
Why Passion is Great for Your Business
If you do not follow social media expert Jay Baer on LinkedIn for subscribe to his Convince and Convert email newsletter, you should check both options out. Recently, I joyfully read the transcript of his Content Marketing World keynote. He delivered it without slides or fanfare and seemed to have just spoken from the heart. His concept of The Mom Test is a rallying cry to marketers and … [Read more...]
What’s your point of view? You’d better know.
Creating thought leadership for your brand means you have something to say, a point of view to add to the conversation. If you just roll along the way everyone else does, what sets you apart? At that point, you’re simply a lookalike commodity and just another voice adding to the noise. Being a thought leader means having a clear point of view. What’s yours? (Tweet this!) Brand leaders who share … [Read more...]
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