When was the last time you eagerly dived into a task you didn’t connect with, believe in or understand? If I told you to spend hours creating a complex spreadsheet but never told you why, or where your efforts would lead, how inclined would you be to do it? Yet every day, employees are asked to produce deliverables, attend meetings, or spend time away from their families on work that … [Read more...]
How Purpose Leads to Company Success
What is your long game? Why do your employees come to work every day? What are you here to provide to your customers? What impact do you want your business or brand to have on the world? The Dalai Lama talks about starting to work on the change you seek, even if you don’t live to see it come to fruition. To have real impact, we should all operate our companies like this. For too … [Read more...]
Use Your Platform for Good
Whether you reach 5 people or five hundred thousand. Whether you are CEO of a global brand or an entry-level manager or a solopreneur whose office staff consists of you and a lazy Black Lab who lounges next to your desk all day. Whether you’re a stay-at-home parent, work for a big corporate giant or a small scrappy local business. You have influence. You have a voice. Use … [Read more...]
How to Get Your Team to Align On and Live Out Your Mission
Your mission statement is meant to be a brand tool that informs your decisions on a daily basis. It describes what you do on a daily basis as an organization in pursuit of your larger vision. But as a leader, how do you ensure your team is aligned on mission? And most importantly, how can you ensure they are living it out on a daily basis? The first challenge requires … [Read more...]
How Do I Use My Mission Statement in My Brand?
Mission statements are cute, aren’t they? Clients get all tangled up in using words they’d never actually say and lofty statements that sound amazing but have nothing to do with their product or service. “Our mission is to empower women to be their best selves.” Um, you sell hosiery. Or they make it so generic: “Our mission is to help people.” Help them do what? Yes, … [Read more...]
