Your mission statement is meant to be a brand tool that informs your decisions on a daily basis. It describes what you do on a daily basis as an organization in pursuit of your larger vision. But as a leader, how do you ensure your team is aligned on mission? And most importantly, how can you ensure they are living it out on a daily basis? The first challenge requires … [Read more...]
How Do I Use My Mission Statement in My Brand?
Mission statements are cute, aren’t they? Clients get all tangled up in using words they’d never actually say and lofty statements that sound amazing but have nothing to do with their product or service. “Our mission is to empower women to be their best selves.” Um, you sell hosiery. Or they make it so generic: “Our mission is to help people.” Help them do what? Yes, … [Read more...]
Why Passion is Great for Your Business
If you do not follow social media expert Jay Baer on LinkedIn for subscribe to his Convince and Convert email newsletter, you should check both options out. Recently, I joyfully read the transcript of his Content Marketing World keynote. He delivered it without slides or fanfare and seemed to have just spoken from the heart. His concept of The Mom Test is a rallying cry to marketers and … [Read more...]
Why do you do what you do? Ideas to reconnect with your purpose + passion
Your business is an extension of you. It started with an idea and a hope and problem you were itching to solve. A vision of how you could improve someone’s life, work, relationships, self-esteem or home. For a moment, forget about the features and functions. Forget about the “tricks.” Forget about the bonus materials or free reports or “Act by this date” price promotions or 6-week programs or … [Read more...]
Shared purpose and animated pigs that make you cry
Can an animated ad touch your heart and make you weep? It happened to me during the Grammy Awards last week. Everyone's been talking about the Chipotle 2- minute long commercial that aired. My husband and I were literally turning the TV off and going to bed when it came on and stopped dead in our tracks in silence to watch the whole thing. The killer choice of the mournful Willie Nelson song … [Read more...]
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