Do you want to create something that matters? That sort of seems like a trick question, right? Who says "I'd like to create work that's superficial, boring, and disposable?" Nobody, right? But sometimes we're reminded about the importance of putting good things into the world by ... magazines in the grocery store checkout line. There I was, three months after giving birth to my son and buying … [Read more...]
What’s your point of view? You’d better know.
Creating thought leadership for your brand means you have something to say, a point of view to add to the conversation. If you just roll along the way everyone else does, what sets you apart? At that point, you’re simply a lookalike commodity and just another voice adding to the noise. Being a thought leader means having a clear point of view. What’s yours? (Tweet this!) Brand leaders who share … [Read more...]
What’s your brand position? 5 moves you can try
What do yoga, the Kama Sutra and brand strategy have in common? It's all about the right positioning. (Tweet it!) When your brand finds the right position to attract the right target customer, it's like star-crossed lovers meeting in the rain at the Eiffel Tower. It just works. There's connection. There's magic. But what does "positioning" really mean? And how do you land on the right … [Read more...]
Is accountability dead?
Sometimes, it feels like our world has turned into a giant game of tag. People and organizations are constantly pointing fingers to blame mistakes, gaffes and actions on someone else. The ink barely dry on headlines, and people are shouting, “Not it!” in an effort to get the spotlight off themselves. Consider: GM uncovers ignition flaws on their Cobalt years ago, but instead of fixing the … [Read more...]
Beneath the bling: Can you back up your “brand goods?”
We all know bling when we see it, right? It's shiny, sparkly and distracts the eye from a person's face, outfit or arrogant scowl (talking to you, Tabloid Divas). Crafters love the Bedazzler because it turns ordinary white t-shirts into dizzying love fests of color and light, temporarily blinding people as they walk past you on the street. We can also use a little sparkle and fairy dust now and … [Read more...]
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