“Be yourself; everyone else is already taken.” – Oscar Wilde (Tweet!) What makes your brand, business or creative endeavor uniquely you? When we’re insecure teens, it seems easiest to just copy someone else. At that age, originality is just too risky. Or is it? Let me take you back to 1988. My best friend and I were inseparable. Whether it was busting out dance moves to Whitney Houston’s … [Read more...]
Why should I talk about your business?
Loved this recent post by Seth Godin about why ideas spread. This directly relates to benefits and why people should talk about your company, your cause or your brand. What is in it for them? Do you know why they should care/recommend/buy? And if you do, is your brand set up to address it so they know? It’s one thing to know in your own mind why your business is so fabulous, your … [Read more...]
Why I (heart) joy…and BMW
Photo credit: orangewheels.co.uk What a treat to unfold my WSJ the other morning and have an 11x11 object fall out. It looked like a color brochure, printed on heavy stock, and folded into squares. The top square said the following: We do not make cars. We are the creators of emotion. We are the keepers of thrill. We are the guardians of one three-letter word. JOY. Intrigued, I … [Read more...]
Time, Time, Time….and how to sell it
Today's WSJ has an excellent article on how companies can use time to their competitive advantage. In a world with only so many high-level benefits can be offered (you can have sub-messages at the 2nd and 3rd tiers down, but really most benefits either increase, decrease or improve something) this is a great way to differentiate yourself- if you can keep in mind exactly how your product or service … [Read more...]
