Sometimes, we are so confident and passionate about the story we have to tell. We know that we can offer tremendous value, whether through our own brand story for customers or a creative story that leads to art, music, poetry or dance. Commerce and art are similar. When the story inspires you and resonates for others, things just seem to flow. Which is what was happening for me as I began … [Read more...]
How to Combine Everything Under One Brand
I like things tidy…do you? While I’m considerably less organized as a Type A personality than I used to be prior to my brain injury, I’m still an organization freak. My biggest pet peeve is the jumble of wires behind our TV that is now our hub for cable, internet, phone, game consoles and more. The sight of it literally gives me a headache. But my obsession with organization is a huge benefit … [Read more...]
Two Tips to Score More Corporate Clients
Many of my clients do amazing work for individuals. They are coaches, consultants, designers, or health and wellness professionals who have transformed the lives of those they serve. But sometimes, they want bigger things. They want to expand their client base to include corporate clients and get hired by organizations to do workshops, seminars or just be their go-to (fill in the blank) for … [Read more...]
Are YOU Your Ideal Customer?
Last week, I had the thrill of speaking on the world-record-breaking Authority Super Summit. It was 100+ speakers providing content-rich strategies for how to build an authority brand. People I adore such as Dorie Clark, Michelle Lederman and more were all a part of it. One of the questions I got in my session was, “When creating our ideal client profiles, is it okay if one of them is based on … [Read more...]
Listen to your clients and customers
There I was, working on an exciting new program for my audience. And I was struggling for words. Yes. Me. Struggling for words. Alert the media. It was one of those moments as a marketer when you question your own expertise. I mean, c’mon, I do this for clients every single day! Why was I doubting my message? When it comes to our work for others, we have it nailed, don’t we? We can spot … [Read more...]
Well, hello there, Rockstar!