Many of my clients do amazing work for individuals. They are coaches, consultants, designers, or health and wellness professionals who have transformed the lives of those they serve. But sometimes, they want bigger things. They want to expand their client base to include corporate clients and get hired by organizations to do workshops, seminars or just be their go-to (fill in the blank) for … [Read more...]
Heed the mouse: Who do you serve and what do they need?
A trip to Disneyland and my husband’s profound comment recently put me in my place. Here’s the tale: In my own book, Branding Basics for Small Business (2nd Edition), there’s a passage titled: All Markets Have a Brand Need. In it, I seek to clarify that “brand” is not just about high-end “luxury brands” but about being clear and consistent in the audience you reach and the market need you fill. … [Read more...]
