What is your long game? Why do your employees come to work every day? What are you here to provide to your customers? What impact do you want your business or brand to have on the world? The Dalai Lama talks about starting to work on the change you seek, even if you don’t live to see it come to fruition. To have real impact, we should all operate our companies like this. For too … [Read more...]
Don’t compromise your story
Sometimes, we are so confident and passionate about the story we have to tell. We know that we can offer tremendous value, whether through our own brand story for customers or a creative story that leads to art, music, poetry or dance. Commerce and art are similar. When the story inspires you and resonates for others, things just seem to flow. Which is what was happening for me as I began … [Read more...]
A Tale of Two Customer Experiences
Customer experience is now a defining competitive edge. In fact, this Forbes.com article states that customer experience is one of the top disruptive trends in business this year. So let me ask you: Which customer experience would you rather have? One where the customer service rep responds promptly, empathizes with your issue, and offers you options to solve your problem, … [Read more...]
6 clever ways to make your content super shareable
Your content is so sexy. It’s polished. Dazzling. Useful. Funny. You cracked yourself up writing that last post. You made your videographer cry when you shared that poignant story on camera. So why is it just sitting there? There is nothing more frustrating than creating something wonderful, pouring your heart and soul into it, putting it out into the world and hearing….crickets. I know. … [Read more...]
5 must-watch videos to delight your brand, brain and heart
There is such a treasure trove of great videos out there. Videos that make us think, cry, and laugh. Videos that inspire us to action or give us pause in our own lives. And videos that crisply and clearly offer tips to move us closer to our goals. Today, please enjoy these 5 great videos I’ve curated for you, in hopes they will inspire and delight your brand, heart, mind and soul. (Tweet … [Read more...]
