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Red Slice | Brand Strategy

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Red Slice » brand perception

Good touching, bad touching

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Today's guest post is from the irrepressible Elizabeth Case, a favorite marketing colleague and friend of mine and Principal at Yellow Dog Consulting, a sales and marketing firm in Issaquah, WA. She's hilarious, knows marketing and loves dogs -  all reasons why I adore her. Follow her on Twitter. I had two client meetings the other day and BOTH mentioned "it takes 7 touches for someone to buy." … [Read more...]

Beneath the bling: Can you back up your “brand goods?”

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We all know bling when we see it, right? It's shiny, sparkly and distracts the eye from a person's face, outfit or arrogant scowl (talking to you, Tabloid Divas). Crafters love the Bedazzler because it turns ordinary white t-shirts into dizzying love fests of color and light, temporarily blinding people as they walk past you on the street. We can also use a little sparkle and fairy dust now and … [Read more...]

Brand messaging made simple: Can a six-year-old understand what you do?

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Be Bold. Be Brief. Be Gone. These words hung at the desk of a software salesperson at my last Corporate marketing director gig. Ironically, the guy was kind of a windbag but the wise words have stuck with me all these years. Clarity and conciseness are not necessarily hallmarks of my writing. I often play with words to find just the right way of explaining a concept – and have the habit of … [Read more...]

5 clever ways to position yourself as a (real) expert

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Guru. Master. Legend. Wouldn’t those be nice words to hear after someone introduces you? Maybe. Personal branding is all the rage these days. But most of us don’t have to be THE leading voice on a certain topic, but a unique, thoughtful and useful voice that is part of the conversation. I say: Beware the lone guru. There are so many “personal brands” out there, claiming to be expert in … [Read more...]

3 tips for business success on – and off – the golf course

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Sure, golf and business go together like peas and carrots. And today, more and more women are taking the game by storm for business and for pleasure. No longer the domain of rich white men and plaid pants (cue joyful montage to Caddyshack), the game is changing to be more inclusive, stylish and accessible. My friend and past client Elizabeth Noblitt, is the fashion stylist and founder of Shi Shi … [Read more...]