Guru. Master. Legend. Wouldn’t those be nice words to hear after someone introduces you? Maybe. Personal branding is all the rage these days. But most of us don’t have to be THE leading voice on a certain topic, but a unique, thoughtful and useful voice that is part of the conversation. I say: Beware the lone guru. There are so many “personal brands” out there, claiming to be expert in … [Read more...]
More bang for the celebrity buck
Authenticity is the word du jour when it comes to branding. Imagine that: Customers get mad when you say you are one thing but act like another. Shocking. While there may be some goods and services where we could give two figs about authenticity (did that kitchen gadget really do what it did on TV? Ah well, chalk it up to $19 and a lesson learned. I should really know better), customers are way … [Read more...]
2010 Advertising Trends: Tiger Fallout and Less Glitz
Great article in today’s WSJ about advertising trends for 2010. Writer Suzanne Vranica combs Madison Avenue to find out what we’ll be seeing in 2010. Here are her 10 trends and my Red Slice take on them. 1) Rising Stars: We thought we were done with Joe the Plumber but alas, everyone is a critic these days. So rather than just citing expert movie critics, fancy awards or the like, more companies … [Read more...]
