What makes something get shared or go viral? This seems to be the Holy Grail of brand bliss. Everyone wants their day in the Internet sun. Recently at a Content Marketing Conference at which I did a keynote presentation, another presenter talked about taking her non-profit's blog from a ghost town to shared by thousands. One of her nuggets of wisdom? Make people laugh, cry or fume. Here are 12 … [Read more...]
What is your customer script?
Oh, wait, you didn’t know they needed one? If brand is all about reputation, than nothing beats it when that reputation spreads organically through word of mouth. You can’t be all places at once, so it pays to turn your customers into your own private evangelist army. Many power brands revel in the fact that customers love them so much, those fans will generate content on their own accord – … [Read more...]
Reboot and Reframe: Branding lesson for life #3: COUNT ON YOUR TRIBE
Just like a personal reputation, a brand relies on how its perceived by others in order to determine success or failure. That loyalty will boost a brand exponentially, increase word of mouth and save the company’s butt in times of crisis. When you build up enough strong brand equity with your loyal fan base, they are more willing to forgive when you make mistakes. Look how Jet Blue recovered when … [Read more...]
Now that’s what I mean by delight!
I had the best car rental experience of my life last week. And that is a bold statement from someone who worked as a management consultant and in affiliate sales during her career and used to travel up the yin-yang. I rented through Alamo at the Philadelphia Airport because they were the most cost-effective option on Expedia. What I got was an amazingly friendly, professional and warm … [Read more...]
