You’ve probably heard all the outrage over how United Airlines forcibly removed a doctor from his seat, injuring him, simply because they needed his seat to accommodate a crew transfer. This is straight out of PR brand crisis hell. David Dao, the victim, is a doctor, grandparent, and Asian-American. The police dragged him from his seat when he refused to get up, broke his nose and caused a … [Read more...]
Money is Not a Dirty Word
Please run, don't walk and see the film Equity if you can. It's on limited release, fresh off of Sundance Film Festival. The writer is a dear friend of a dear friend but that's not why it's a great movie. It's a financial thriller billed as "the first female-driven Wall Street film." The movie opens on our successful investment banker heroine, speaking on a panel to ambitious young women. She's … [Read more...]
How to Spread the Word About Your Business
You open that coffee shop you’ve been dreaming about for ten years. You start that consulting business based on your long, successful career in Corporate America. You start writing that blog you’ve been told to start a thousand times. But where is everybody?????!!! (cry-face emoji) They are living their lives, that’s where they are! We can talk about marketing, brand strategy, … [Read more...]
4 Clever Ways to Make it Easy for Others to Promote You
Whether you’re launching your website, promoting a special deal or simply sharing with the world your newest creation, one of the best ways to exponentially reach more people with the news is to partner up. We’ve all done it: You create this gorgeous new 6 week course or value-packed free webinar and you send an email to your friends, family and colleagues asking them nicely to “Please share … [Read more...]
How to Use a Press Release
Ah, the poor press release. It’s been abused, distorted, asked to work miracles and is one of the biggest marketing and brand awareness misconceptions I’ve ever encountered in my 20+ year career. Most business owners (and frankly, large company CEO’s) just don’t understand what a press release can – and cannot - do for your business and how to use it most effectively. Some people think … [Read more...]
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