It's a....book! In what will prove to be the second most exciting Spring birth for me (our son is due in May), I'm pleased as punch to share the launch today of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, 2nd Edition (2014, Norlights Press) with all of you. Even if you benefitted from the first edition, I invite you to check this one out in paperback … [Read more...]
How to hand-craft your brand experience: Brand at Work case study Taylor Stitch
Here's a lovely little sneak peek at one of the fresh new case studies from the 2nd edition of Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget, launching April 1, 2014! Lots of launch week goodies and a free teleseminar so make sure you're signed up for The Juice so you don't miss out. Taylor Stich's story below shows you how important it is to know what … [Read more...]
In memoriam: A man behind a brand
The trouble with taking on clients you adore is that you care for them as friends, not just business associates. This leaves you vulnerable and shocked when they are suddenly gone. Last week, one of my favorite clients, Jack Leary, passed away without warning from a heart attack. We're all still stunned and my prayers go out to his friends and family. As CEO of Intersource, LLC, a boutique … [Read more...]
3 reasons why you should care about your brand strategy
I was so proud to see that a past Red Slice client, Talent Technology, recently officially rebranded the entire company as Talemetry, which was the brand we created initially for their successful flagship software product. This project was a textbook case for why methodically working on the brand strategy first leads to super successful outcomes. Instead of simply coming in to slap a name and … [Read more...]
12 best (and worst) viral brand videos
What makes something get shared or go viral? This seems to be the Holy Grail of brand bliss. Everyone wants their day in the Internet sun. Recently at a Content Marketing Conference at which I did a keynote presentation, another presenter talked about taking her non-profit's blog from a ghost town to shared by thousands. One of her nuggets of wisdom? Make people laugh, cry or fume. Here are 12 … [Read more...]
