Ah, the first blushes of entrepreneurial love. The romance! The energy! But what happens when the passion fades and the reality of demanding customers/clients, overwhelming marketing options and painful tasks (QuickBooks, anyone?) creeps in? Suddenly, your business becomes a grind and you find yourself working harder for less reward, less return…and less joy. Your once appreciative and dreamy-eyed … [Read more...]
Do you judge wines by their labels? An adventure task…
While we are all taught not to judge a book by its cover, let’s get real. I’ve bought books, magazines, scented lotions, household cleaners (how can you resist Method’s packaging?) and yes, wine based solely on how the label looks. I’m a marketing groupie. I admit it. I’m a sucker for cute, clever or crisp packaging. As a former wine writer and still-active wine lover, I know that some gems … [Read more...]
Brand at Work: MOO
I love brands that use every customer touchpoint to delight their buyers. Most recently, I got the chance to fall in love with MOO. A UK-based firm with a U.S. office in Rhode Island, MOO prints mini and full size business cards, postcards, greeting cards and more. You can print different images on each card, and they also use recycled and sustainable products. MOO cares about beautiful design and … [Read more...]
St Germain: The Virgin America of liqueurs?
Guest post by Red Slice intern, Suzi An How often do you hear about Elderflower liqueur? I’m not sure I knew what Elderflower was until last week. Which is unfortunate because that’s from what St. Germain is made. My first experience with fancy liqueur was at the beginning of the year when a bartender at Via Tribunali placed a small glass of something in front of me. “What is that?” I ask. … [Read more...]
Why I’m a walking billboard for Dave’s Killer Bread
Guest blog post by Red Slice intern, Suzi An. It’s 2 a.m and my boyfriend and I decide to do some late night grocery shopping. Normally, I shop at Whole Foods where I buy the same brand of whole-wheat sunflower bread. But because they close at 10 p.m., I ended up walking down the street to QFC. “Suz, come look at this.” Roger is awkwardly holding a loaf of bread with bold colors on the … [Read more...]
