Social media offers fantastic opportunities to increase your brand visibility, drive sales and build an audience. For those who do it well, you can get away with using the platforms for free and accomplishing all your goals. There are lots of experts who can help you do this well, such as Lilach Bullock, Jay Baer, and Amy Porterfield. But they will also educate you that investing some money … [Read more...]
How To Be Seen as an Expert…Or Increase Your Influence If You Already Are One
There are two common challenges people claim when trying to build an expert, influential brand. Do either of these sound familiar? People don’t listen to my ideas or see me an expert even though I know my stuff really well because I lack credentials/the right degree/level of experience. and... Everyone says they’re “experts” these days, but I really am one! I’ve earned it. But I can’t … [Read more...]
The Lost Art of Empathy: A Customer Email Makeover
You know what’s missing in today’s customer service landscape? The secret sauce to delighting your buyers–even unhappy ones–that so many businesses, regardless of size, get wrong over and over again? Showing authentic empathy. Sadly, many small businesses, are their own worst enemies when it comes to sabotaging their sales. They focus solely on running the business and not on relating to … [Read more...]
4 Warm Ways to Welcome New Email Subscribers
Last year, we threw a holiday party at our house. As with all my entertaining escapades, I bought too much food and stressed out right until the first guests arrived – and I had a drink in my hand. While I’m no Martha Stewart, I wanted to delight my guests with a signature cocktail. My husband played around and came up with a gin gimlet with lime cordial, creating a lovely green … [Read more...]
Good touching, bad touching
Today's guest post is from the irrepressible Elizabeth Case, a favorite marketing colleague and friend of mine and Principal at Yellow Dog Consulting, a sales and marketing firm in Issaquah, WA. She's hilarious, knows marketing and loves dogs - all reasons why I adore her. Follow her on Twitter. I had two client meetings the other day and BOTH mentioned "it takes 7 touches for someone to buy." … [Read more...]
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