If your brand were a vegetable, what would it be? I know, sometimes brand strategy questions can seem esoteric and ridiculous. I mean, really, what the heck does asparagus tell me about how I can make smarter marketing decisions and attract more customers, sales and word of mouth? But creating a brand analogy for ourselves […]
Wine is such an experiential brand, I absolutely adore it. Not just for it’s lush taste, but no other everyday product in my mind comes close to evoking so much emotion, lifestyle or delight of the senses with one glass clink. There are so many branding lessons we can learn from our favorite wines and how […]
Back in August, my husband and I stumbled upon a small microwinery and tasting room in downtown Healdsburg, Calfornia, Garagiste, which is a joint venture for two wineries, Cartograph and Stark. Thinking we’d just grab a quick taste and leave, we ended up enchanted by Alan Baker, Cartograph’s wine maker and owner. Alan’s entrepreneurial story is fabulous: […]
Some of you may know I’ve been a freelance wine writer online and in print before. I’m not an expert sommelier by any stretch but I love wine so I was fortunate enough to share the novice’s point of view and land some fun gigs tasting, researching and chatting up wine experts. I often tout […]
While we are all taught not to judge a book by its cover, let’s get real. I’ve bought books, magazines, scented lotions, household cleaners (how can you resist Method’s packaging?) and yes, wine based solely on how the label looks. I’m a marketing groupie. I admit it. I’m a sucker for cute, clever or crisp packaging. As […]
According to today’s WSJ, the luxury wine market is not faring well in this downturn. As many of you can guess, people are cutting back and the spending orgy of the last few decades (of which, I admit, I took part on many a Napa/Sonoma bus trip) is quieting down. We even discovered the joys […]
What does it mean to tap into empathy and reimagine the life and experiences of someone only mentioned in a few sentences in history, whose story remains untold. My guest is Esther Goldenberg, educator and author of the Biblical fiction novel, The Scrolls of Deborah. We discuss how a few lines in the Bible sparked […]
Could YOU or YOUR company survive if you had to live and work with your customers and coworkers? Hearing every bit of praise, every complaint, and every…everything? That’s what life is like for the cruise industry, where crew and customers live together for weeks in the middle of the ocean. And it’s why my guest […]
I’ve often said that many entrepreneurs get their business ideas from practicing empathy. From either experiencing a pain point themselves or wanting to solve a pain or provide a benefit to an audience who needs it. Today, we talk to one such start-up entrepreneur, Shizu Okusa, the Founder and CEO of wellness company Apothékary. Today, […]
Can allyship be fun? Or do you envision every inclusion or diversity training as a slog? It doesn’t have to be so heavy-handed! Today, Jeannie Gainsburg shares why, as a cisgender woman, she became a strong ally. We tackle how to get over the heaviness and blame of allyship and focus on having conversations with […]
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