If your brand were a vegetable, what would it be? I know, sometimes brand strategy questions can seem esoteric and ridiculous. I mean, really, what the heck does asparagus tell me about how I can make smarter marketing decisions and attract more customers, sales and word of mouth? But creating a brand analogy for ourselves […]
Wine is such an experiential brand, I absolutely adore it. Not just for it’s lush taste, but no other everyday product in my mind comes close to evoking so much emotion, lifestyle or delight of the senses with one glass clink. There are so many branding lessons we can learn from our favorite wines and how […]
Back in August, my husband and I stumbled upon a small microwinery and tasting room in downtown Healdsburg, Calfornia, Garagiste, which is a joint venture for two wineries, Cartograph and Stark. Thinking we’d just grab a quick taste and leave, we ended up enchanted by Alan Baker, Cartograph’s wine maker and owner. Alan’s entrepreneurial story is fabulous: […]
Some of you may know I’ve been a freelance wine writer online and in print before. I’m not an expert sommelier by any stretch but I love wine so I was fortunate enough to share the novice’s point of view and land some fun gigs tasting, researching and chatting up wine experts. I often tout […]
While we are all taught not to judge a book by its cover, let’s get real. I’ve bought books, magazines, scented lotions, household cleaners (how can you resist Method’s packaging?) and yes, wine based solely on how the label looks. I’m a marketing groupie. I admit it. I’m a sucker for cute, clever or crisp packaging. As […]
According to today’s WSJ, the luxury wine market is not faring well in this downturn. As many of you can guess, people are cutting back and the spending orgy of the last few decades (of which, I admit, I took part on many a Napa/Sonoma bus trip) is quieting down. We even discovered the joys […]
Internships have changed a lot since COVID, and if done well, they can be powerful tools for both attracting top young talent and fueling your organization’s productivity. But too often, leaders miss the mark, leaving interns underutilized and organizations frustrated. Amy Mosher Berry shares what’s really going on with young professionals today and why mentorship […]
We’ve got work to do! Yes, we do. And it will likely not stop. So, WHY should you make time for joy, even in the toughest work environments? Why should you even do it when we have spreadsheets, deadlines, and goals to hit? The better question is: How can you NOT find the time? It’s […]
As I love to say, empathy isn’t just a soft skill—it’s a powerful tool for strategic and creative excellence. Joining me today is Vanya du Toit, the Associate Director for Wiedemann Lampe, a brand and business consultancy, who leads with empathy to drive brand transformation, team growth, and meaningful client partnerships. In this episode, Vanya […]
There’s a powerful psychological state that can paralyze us, interfere with effective relationships, block our empathy, and cause us to inflict harm. It’s called shame.Today, David Bedrick shares what shame is, how it’s created, and its connection to trauma. Some say shame keeps us humble, but David shares why we don’t need shame because it’s […]
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